21 Oct

5 Tried-And-True Cost-Effective Marketing Strategies

Posted in Synergy Suggestions on 21.10.14 by John Meloche

business woman - growth and success graphAt Synergy Marketing, we fashion ourselves as experts in the small business marketing game. After all, for many years now, our amazing promotional products have helped business owners from all over Canada to reach new heights in very inexpensive ways. Promo gifts have long been known, in our country, as incredibly cost-effective ways to market businesses. Simply put, when they are handed out to customers, they make great impressions!

They aren’t just conversation starters – they are relationship builders. People love getting things for free and when those things are useful, handy and of high-quality, they are appreciated all the more. For business owners, it’s just hard to go wrong with promo gifts. Again, they cost so much less than traditional modes of advertising such as radio spots, print ads and those incredibly pricey television commercials.

But we could go on all day about how to promote your business on the cheap. In addition to promotional products, there are many other cost-effective ways to grow your small business. As Susan Solovic explains on ConstantContact.com, there are some “tried and true marketing strategies that can help you market your business on a shoestring budget.” Over our next two blogs, we’d like to explore these ideas. Here are her first five.

1. Craft an elevator pitch. “You should be marketing all the time,” insists Solovic, “wherever you are. Therefore, you need a compelling elevator pitch.” What this means is that you should be able to describe your business and how great it is in under a minute. In other words, the length of an average elevator ride should be enough time for you to meet someone and give that person an excellent impression of your brand.

2. Leverage your community. We have often said that the most important people to your business are those that live in the area in which it operates. Who better to market your brand to than those who live closest to it? “Think locally,” advises Solovic, “Sponsor a Little League team or a 5k charity walk/run. Print bookmarks and leave them at the local library. Get to know your ideal customer and think about how and where they spend their time.”

3. Collaborate. We’ve also blogged quite a bit about connecting with like-minded business owners who are not your competitors. The more people working towards elevating your business, the better. It’s the whole “scratch my back and I’ll scratch yours” policy at work here. Use it to your advantage. “By collaborating with each other, you can expand your customer base because you’ll be reaching new people,” says Solovic.

4. Network. People who get out and meet other people put themselves in better positions to succeed. Shake some hands and get to know people, Solovic advises. And don’t forget to do the same thing using social media as well. Sure, you can’t shake hands online, but tools such as Facebook and Twitter are commonly known as today’s most popular ways to meet and interact with people.

5. Give a speech. Are you an expert in your field? You should certainly have the confidence that you are. And although Solovic recognizes that “a lot of people hate public speaking”, she writes that you should “take a deep breath and volunteer” to speak in front of important business groups. “You don’t have to be a pro as long as the information you share is helpful to the audience,” she informs.

Be sure to check back for tomorrow’s blog as we continue our look at Solovic’s list of tried-and-true small business marketing tips. And don’t forget to call Synergy Marketing at 1-877-748-9884 in order to grab some great promotional gifts to help market your business!

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24 Jun

5 Ways To Grow Your Business Without Spending Big Bucks

Posted in Synergy Suggestions on 24.06.14 by John Meloche

Depositphotos_22783106_xsGrowing your business is a full time job. There really is no time that should be taken off from advertising your brand. Of course, for that to be the case, you can’t do it all by yourself. You’ll need a little help along the way – sometimes a lot – in order to make sure that the good word about your business spreads. So how do you do that? Especially when traditional advertising campaigns generally cost a lot of money, you may not be able to hire a big team.

Well, you don’t have to. Often, getting others to help spread the word for you doesn’t have to cost you much at all. In fact, this is why promotional gifts work so well. They don’t cost what your average advertising strategy would cost you and they greatly help to garner referrals and impress customers to the point where they enjoy telling others about you. There are, of course, a number of other ways to grow your business without spending big bucks.

1. Hire your customers. Okay, you don’t necessarily have to add your customers to your sales staff. But people who support your business are the best possible candidates for promoters of your business. What could be better than a happy customer to spread the word about your brand? Kindly ask your favourite customers to offer referrals to their families and friends and provide incentives to them to make it worth their while.

2. Blog about your business. Talk about practicing what we preach, right? With each daily blog that we post, we make sure to get active on our social media profiles. Each day, our Facebook and Twitter accounts are updated with our blogs in an effort to connect with more people online. It has helped us to generate more traffic to our website, and therefore, more interest in our products. If you’re not much of a writer, you can always hire a blogger!

3. Use social media. While we just finished making this point, it must be reiterated that using social media requires you to be social. In other words, you can’t just jump online and push your products and services. It’s important to engage your friends and followers in conversations and debates about business-related topics or even current events. Be sure to like posts and comment on them yourself. Each time you do, it creates a link back to your page!

4. Run a contest. It can be as simple as asking for a customer’s email address any time one of them makes a purchase. Simply say that by entering into your emailing list, they are eligible for a free giveaway. Offering up one of your products for free will be a worthwhile investment when you consider just how much you’ll be able to grow your number of contacts. Be sure to use it wisely by not spamming, but instead updating your customers with pertinent information that benefits them.

5. Use promotional gifts. Yes, we mentioned this earlier. And yes, we mention it all the time! But why wouldn’t we? For decades, promo gifts have proven that they help business owners to grow their companies at a fraction of the costs of television commercials, print ads and billboards. They help to make personal connections that are not soon forgotten. Say “thank you” to your customers with useful gifts that will impress them every time.

Contact Synergy Marketing at 1-877-748-9884 to order your promo gifts. We have such a wide array to choose from that it’s always a good idea to go over a few with our knowledgeable and friendly sales reps. Each business is different. And that’s why selecting the gift that best suits the needs of your specific customers will most greatly help your business. Let’s get you growing your business without spending big bucks today!

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