22 Oct

5 More Cost-Conscious Ways To Market Your Small Business

Posted in Synergy Suggestions on 22.10.14 by John Meloche

business touching  with statistics graphIn yesterday’s blog, we revisited the topic of marketing your small business on a small budget. After all, that’s often what it means to have a small business, right? Not every business owner in the world is working with piles of cash that can be thrown at their marketing campaigns. And there’s nothing wrong with that. In fact, small business owners have unique opportunities to develop stronger relationships with their customers.

That’s because, unlike major corporations, small businesses have owners that often work on the front lines. They get to meet their customers directly and develop relationships that can last long into the future. At Synergy Marketing, we know just how impactful our promotional gifts can be in this entire process. More than just conversation starters, our promo gifts help to grow relationships that often begin with signs of generosity.

Naturally, when a gift is given, it’s a sign of generosity that isn’t soon forgotten. Just as beneficial to business owners is the fact that our promo gifts are relatively cheap when compared to traditional modes of advertising. But as Susan Solovic points out on ConstantContact.com, there are many other cost-effective marketing strategies that can work wonders for the small business owner. In today’s blog, we’ll take a look at the second half of her list of ideas.

1. Create buzz. With the advent of social media, creating buzz can be a lot easier than it used to be. But that doesn’t mean you should just stick to tweeting and posting comments on Facebook. It requires making your business newsworthy. That way, you can get others to tweet and post comments about you. More importantly, you may want to send press releases to members of the media to see if you can get some coverage in popular local publications.

2. Ask for referrals. “Don’t be shy about asking for customer referrals,” insists Solovic, “The majority of people say they are willing to provide a referral if asked, but very few take the initiative to do it on their own. Referrals make it easier to get in the door with new customers. If you aren’t asking for them, you are missing opportunities.” Our experience has shown that promo gifts have long been great ways to inspire referrals from customers.

3. Build relationships. This is one of the overall themes of small business marketing. It goes a lot further than just selling products. It’s all about developing relationships to grow a loyal customer base. Not to mention, “it is a lot less expensive to keep a customer than it is to get a new one,” Solovic reminds us, “That’s why establishing strong relationships with your customer base is crucial. One of the ways you can do that is by launching an email campaign.”

4. Offer coupons. As mentioned, people love getting things for free. But they also certainly appreciate getting items at discounted rates. When you save your customers money, you ensure that you have happy customers. In addition, “coupons are a good way for many businesses to attract new customers. Research shows that people will go out of their way to use a coupon, proving that this method is successful in expanding your customer base,” writes Solovic.

5. Give it away. It all comes down to freebies again, doesn’t it? And you don’t have to take our word for it. As Solovic explains, “if someone has the opportunity to experience your product or service, chances are they will want to purchase more. Don’t be afraid to give someone a free trial or a sample. In today’s economy, people are more comfortable purchasing something they have been able to experience first.”

Looking for some great gifts to give away? Call Synergy Marketing at 1-877-748-9884 today!

tags: , , , , ,

Comments Off on 5 More Cost-Conscious Ways To Market Your Small Business

04 Feb

6 More Nifty Networking Tips

Posted in Synergy Suggestions on 04.02.14 by John Meloche

Business people shaking hands outside officeBeing a good networker is a key ingredient to the success of any small to medium-sized business owner. It is during your networking opportunities that you’ll be able to make the greatest of impressions. As we mentioned in yesterday’s blog, some corporations can afford multi-million dollar television commercials to be run during the Super Bowl game. We’re guessing you may not have such a budget.

On the U.K.-based Marketing Donut website, Sarah Weller offers up a bunch of tips on how to make the most out of your networking opportunities. We began looking at these tips yesterday, but would like to further our look today. With stronger networking skills, you’re bound to develop stronger business relationships that will build your brand without the need for expensive commercials.

Don’t give up if you didn’t win business the first time. Perseverance is key, suggests Weller. “Networking is about building long-term relationships locally, it is not a quick fix,” she writes. Take each networking opportunity as a lesson. Things may not always go your way each and every time. The more experience you get with networking, the better at it you’ll become.

Listen to others and show you are listening. This tip may sound easier than it really is. And that’s because we often don’t even realize the things we do when we’re not the ones doing the speaking. For example, be careful not to fiddle with your phone during an in-person conversation. “If you play with your phone throughout their two minutes they will be less inclined to listen to you,” warns Weller.

Follow up with personalized emails where appropriate, but do not spam. Networking is all about building new relationships, right? So it makes no sense to attend a networking event without the intention of keeping in touch with those you meet. Be sure to email your new contacts shortly after meeting them to simply express your pleasure in the meeting. Refrain from sounding sales-pitchy. Let the relationship happen naturally.

Tell people what you want. “You are not just selling to the people in the room, but to all the people they know as well,” informs Weller, “Be specific and it might ring some bells. So don’t switch off because you cannot sell to the person you are talking to, they will have a network of contacts and clients who may be useful.” Think about each of your meetings as presentations in front of groups of people. It’ll keep you on your toes!

Do not be scared if you happen to end up sitting next to a competitor. Hey, part of doing business is coming up with ways to outdo your competition, right? There’s no reason to feel intimidated in their presence. Instead, talk about your differences and determine if there’s even a possibility of building a relationship. You truly never know what may come from good networking. The possibilities truly are endless!

Be memorable for the right reasons. This could mean a lot of things. But at Synergy Marketing, we take it to mean that it’s important you leave your networking events having made a good impression. This, of course, is why we’re so proud of our promotional products. Unlike your standard, everyday business card, our gifts leave great impressions that are not soon forgotten. Order yours today by calling 1-877-748-9884.

In tomorrow’s blog, we’ll wrap up our look at Weller’s networking tips. Be sure to check it out!

tags: , , , ,

Comments Off on 6 More Nifty Networking Tips

03 Feb

Networking Is A Small Business Owner’s Super Bowl Ad

Posted in Synergy Suggestions on 03.02.14 by John Meloche

Mature Caucasion business male and female shaking handsSo how was your Super Bowl Sunday? All over North America yesterday, there were parties celebrating the culmination of the National Football League’s final game. And, just like every year, the Super Bowl broadcast showcased numerous big budget commercials to dazzle viewers. Many argue that the commercials give just as much of a reason to tune in to the broadcast as the game itself – if not, more.

As a business owner, we’re guessing that you often take special interest in the ways in which other companies advertise their products. Perhaps, you’ve considered such costly promotional tactics only to abandon those ideas after coming to understand how pricey they can be. Not to worry. Just because big corporations spend millions to advertise their brands during Super Bowl doesn’t mean you have to.

In fact, some would argue that you shouldn’t go to such lengths to build your brand even if you did have the budget. For small business owners, success is not measured by high-priced television commercials. The true testament to one’s business acumen is found through the ways in which he or she networks. On the U.K.-based Marketing Donut website, Sarah Weller reveals how there is no substitute for face to face meetings.

“Quite simply if people do not know who you are and what you can do they are never going to call you,” writes Weller, “Yes you can advertise but that does not give you the chance to find out about your customers, build long-term relationships and have a good chat.” This is what Super Bowl commercials miss out on doing. They’re unable to spark a direct and personal relationship between business owner and customer.

This is where being a small business owner really works to your advantage. By building relationships, you’re able to better secure customer loyalty. You’re also able to grow your business through the referrals that come from those loyal customers. Word-of-mouth promotion, as you’ve likely heard, is the best form of promotion there is. To help you out, Weller provides some useful tips on how to get the most out of networking.

Let people talk about themselves. Relationship-building requires a fair balance of back-and-forth speaking. Some business owners tend to get caught up in delivering their pitches and don’t give others chances to speak about themselves. Allow your new colleagues the opportunities to open up. Learn as much as you can about them. You may find listening will be your best pathway to meeting their needs and gaining new business.

Don’t tell people what to do. Many business owners get caught up in providing their expertise. Yes, today’s blog follows a long list of Synergy Marketing Blog posts that offer advice. But when you’re networking, you don’t want to come off as a know-it-all. Weller advises you to not use phrases like “the best/quickest/fastest/most efficient/most creative”. Instead, discuss what you’ve accomplished. It’s being honest, not arrogant.

Bring examples of your work. When you’re networking, there’s nothing wrong with bringing along a little pudding. You know…as in “the proof is in the pudding”. Bringing examples of your work is probably the best way to demonstrate it anyway. If you’re looking to impress those you meet, allow them to see for themselves just how good you are at what you do.

In tomorrow’s blog, we’ll review a few more of Weller’s networking tips. Be sure to check it out!

tags: , , , ,

Comments Off on Networking Is A Small Business Owner’s Super Bowl Ad