14 Mar

Putting A Spring In Your Marketing Steps

Posted in Synergy Suggestions on 14.03.14 by John Meloche

Flowerpots on old stairsOkay, so spring is officially under one week away. It sure doesn’t feel like it, does it? It’s been a snowy week in Toronto, making us feel as if there is truly no end to this dreadfully cold winter. The calendar can’t be stopped, however. And no matter what, spring is on the way. The cold and snowy days have to come to an end at some point, don’t they? Of course they do!

And that should be good news, not only to lovers of warmth and sunshine, but to business owners all over Canada. As we discussed in yesterday’s blog, the changing of the seasons allows for entrepreneurs to begin promoting their businesses in new ways. It’s important to take advantage of the changing weather and the new moods that come with it to promote your brand.

On Swipely.com, there are a number of tips listed on how to promote your business during the spring. Among them are simply talking about the weather and acknowledging the various holidays that take place throughout spring. In today’s blog, we’ll review a few more tips found on the website. Spring is coming. So let’s see how you can get in on the action now!

Sports & March Madness. Speaking of action, that’s what spring is all about! It’s an absolutely excellent time for sports. The Major League Baseball season gets underway (Let’s go Blue Jays!), the Stanley Cup Playoffs are set to begin (Go Leafs Go!) and then there’s March Madness which is a very popular NCAA basketball tournament. Do you have television sets set up at your place of business?

Make it a point to keep them tuned to big sporting events this spring. Doing so is bound to attract customers so that they remain for longer periods of time in your shop. Needless to say, sports make for great conversation starters. You’re bound to meet fellow fans of your favourite teams. Even if you don’t have TVs at work, talk about recent games and you’re likely to easily engage a lot of your clients.

Spring Cleaning + Fresh New Inventory. According to Swipely.com, “spring is a time to show off new product lines, and also for clothes retailers to remind customers that it’s time for cleaning out the closets and making room.” The changing of the seasons always helps for people to get that “wanting to start anew” feeling. Offer your customers ways that they can do just that.

Introduce a new product line. Begin a new “spring sale”. Offer significant discounts on your winter-based items. Plan a spring time celebration! There are countless ways that you can let your customers know that your business is celebrating the beginning of spring. In addition to new items, new décor will help to do the trick. It’s all about starting fresh and helping your customers to do the same.

Mix and Match. Maybe you’re not sure what elements of spring you want to use in your next round of marketing, says Swipely.com. Perhaps, using all or some of the suggestions provided in our last two blogs is the way to go. Use what feels best for you and your company. As long as you’re trying something new and inventive, it’s hard to go wrong. After all, how could we all not enjoy the disappearance of winter?

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