09 May

Isn’t It Time You Invested In Promo Gifts To Grow Your Business?

Posted in Promotional Products on 09.05.16 by John Meloche

FL-605_BIG-500x500-1024x1269For many business owners across Canada, the question that represents the title of today’s blog is one that is met with rolled eyes. It’s okay. We understand. How could a pen, water bottle, key chain or flashlight with your company logo on it really help your business to succeed? We know that this is a question that many an entrepreneur has had on his/her mind. But, we also know that it is one that has more than one answer.

How can promo gifts really help to grow your business? Firstly, it’s important to remember that they have incredible lasting power. Those aforementioned products are items that are used by all types of people each and every day. When you hand someone one of those items bearing your company’s name and logo, you offer your brand the opportunity to be recognized on a daily basis for many months to come.

Promo gifts also help your business to save money. Consider the fact that investing in this advertising strategy is far less expensive than traditional modes of advertising. Television commercials, radio spots, print ads and billboards all require quite the marketing budget. And, in the long run, what’s their payoff? How often do you think about the commercials you see every day? How often do you use the items we pointed out earlier?

What makes Synergy Marketing’s promo gifts so special? We provide the best promo products in our industry! It’s a bold statement to make, but it is one that we stand behind confidently. It’s important to provide your promo gift recipients with high-quality items because they will be associated with your business. And you never want to give off the impression that what you have to offer is of poor workmanship.

We also have a vast selection of great gifts! Choose from pens, USB chargers, letter openers, wine stoppers, rulers, markers, flashlights, key chains, knives and so much more! Each of these items is regularly used, but there is a technique in choosing the right one for your target audience. The friendly and experienced sales reps at Synergy Marketing can definitely help you to make the right choice!

P600B-1024x1269It is, after all, important to select gifts that will be the most effective in strengthening your brand image. “Keep in mind the niche you’re hoping to target,” advises Elle-Rose Williams on HuffingtonPost.com, “For example; t-shirts, caps and sweatbands are often great if you’re a fitness brand or a gym. Desk supplies and stationary usually work better if you’re targeting businesses or corporate niches.”

Williams also notes that it’s important to not “over brand”. In other words, subtle products that are actively used are often quite effective. Pens, for example, are used by pretty much everyone, no matter what industry they’re a part of. “The more people who become aware of your brand – the better results you will see in business and sales,” says Williams. So why wait any longer to order promo gifts to make more people aware of your business?

To place your order for the promo gift of your choice, please don’t hesitate to call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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01 Apr

What Makes Flashlights Such Great Promotional Gifts?

Posted in Promotional Products on 01.04.16 by John Meloche

FL635-1024x1269At Synergy Marketing, we offer a wide array of sensational promotional products. For many years, they have been helping Canadian business owners to gain greater acclaim amongst the members of their customer bases. Inevitably, those greater impressions generate more sales, new customers and numerous referrals that keep the companies growing. It has been proven time and time again that promo gifts are part of marketing strategies that work. And that’s no April Fools’ joke!

What makes promotional gifts so effective? Well, it’s important to consider the return on investment. Promo products just so happen to be among the most cost-efficient methods of marketing that you can find. Especially when compared to television commercials, billboards, radio spots and print ads, promo gifts are incredibly inexpensive. You can’t really get much more bang for your buck than when you invest in promotional products.

What are the most popular promo gifts to give out? At Synergy Marketing, we provide you with the best promo products in the business! We find that our most popular items include pens, water bottles, wine stoppers, USB chargers, markers, tools, sunglasses, key chains and knives. However, this is nowhere near an exhaustive list. We could go into great detail about our many other popular gifts. Flashlights, it should be mentioned, has long been a top seller.

What makes flashlights so great? Consider the fact that they come in handy in a variety of different ways. They can be used to see around your home when it’s late at night or when there is a power outage. They can be kept in your car for use in the event of car trouble under dark skies. They can be used outdoors when searching for lost articles. Obviously, this list of uses could go on and on.

img-extendo-flashlight-logo-1024x1269On ManMakesFire.com, lover of the outdoors, Chris Maxcer lists a number of reasons that flashlights make such great gifts for men just like him. For starters, the flashlights that come along with your smartphones, he insists, simply don’t cut it. “Every man likes a quality flashlight, and while the app on your phone is handy, it’s weak, fragile, and drains the life from your phone’s battery,” he writes.

Maxcer also points out that receiving a flashlight as a gift is a lot more enjoyable than having to buy one yourself. “Buying a flashlight for yourself is a tough purchase unless you have an immediate need,” he points out, “but half the point of a flashlight is being ready when you least expect it.” The most significant highlight about flashlights that makes them such great gifts is that they provide protection.

“Flashlights can be used for home security,” Maxcer notes, “and manly men like to have home protection options, even when they know the odds of a situation are slim. That’s just being a man, though — being prepared.” At Synergy Marketing, we’re prepared to offer you a wide array of promotional flashlights to choose from. Check out the Flashlights section of our catalogue and let us know which one interests you most.

To place your order for the flashlight of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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05 Aug

6 Great “Back To School” Marketing Ideas

Posted in Synergy Suggestions on 05.08.14 by John Meloche

Three schoolboys isolated on white backgroundOkay, it’s time to finally admit it. While most of us are still telling ourselves that “there is still plenty of summer left, the “back to school” season is officially upon us. At this time, next month, the kids will be headed back into class and that means that parents will need to prepare starting now – if they haven’t already. As a business owner, that also means that you have yet another opportunity to take advantage of an important time of year.

Are there ways that you can create “back to school” promotions to encourage more customers to visit your store this month? Of course, there is! And on Ntent.com, Patricia Garcia writes that “whether you are selling clothing, school supplies, or dorm furniture, there are lots of ways you can attract school shoppers to your business and take advantage of this busy shopping season.” Here are five “back to school” marketing ideas she shares, and one of our own!

1. Think outside the box. Not all business types are considered those that are necessary for school supplies. So if you’re an owner of one of those businesses, consider a creative approach to attracting new customers in the coming weeks. Garcia suggests tying in a “healthy school lunch ideas” promotion for those in the food industry or special discounts for parents and teachers at hair salons, gyms and spas.

2. Put yourself in your consumer’s shoes. Are you a parent? Hey, you know what it’s like to be a student, don’t you? Consider the needs of your audience and how to best address them. It’s important to understand their mindset, says Garcia. “This is a busy time for your consumers as they are rushing to get everything they need before school starts so it is important to communicate budget, quality, and ease of shopping in your promotions,” she writes.

3. Promote your business across a variety of channels. As Garcia points out, modern technology allows you to advertise your company in a variety of ways. It’s important to make use of all the outlets that you can to promote your latest “back to school” specials. They include “your website, mobile site, social media accounts, email promotions, and any form of online or local advertising,” she reminds us.

4. Show support for local schools and causes. Is there a better way to boost your “back to school” specials than to have actual schools support it? One way to achieve this is for you to show your support to your local schools. “Create a promotion for your products or services and have a portion of the proceeds be donated to a local school,” suggests Garcia, “You can also partner with schools to sponsor school-related events or fundraisers.”

5. Hold a “Last Chance” Sale. “With all the hustle and bustle and rush to be prepared for when classes start, parents are on the lookout for the quickest solution to their problems, at the best price,” writes Garcia, “’Last chance’ sales mirror this sense of urgency by offering last-minute discounts on quality products to draw customers in.” This will encourage customers who may have been putting off making their purchases to buy from you with a greater sense of urgency.

6. Hand out school-themed promotional gifts. At Synergy Marketing, we believe that all marketing strategies work better when promotional gifts are involved. For your “back to school” promotion, hand out some great gifts that can be used in the classroom. Rulers, markers, tape measures and mouse pads are just a few of our favourite ideas. And we have the best ones around! To place an order, simply call us at 1-877-748-9884.

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13 Dec

Talking About Your Perfect Marketing Strategy

Posted in Promotional Products on 13.12.13 by John Meloche

Call centre agents at work and smilingAt Synergy Marketing, we certainly enjoy a good chat. Our friendly and knowledgeable sales reps spend a great deal of time on the phones each day hamming it up with business owners from all across Canada. We have a pretty energetic group in our offices, and that ensures that the work space is always buzzing. These chats, by the way, are more than your average talks about business.

They are business-boosting ventures that we have proudly made part of the Synergy Marketing fabric. Our goal is to assist business owners from all across Canada to achieve higher levels of success than they did before they engaged in those conversations with our team. From experience, we know that the marketing strategy promoted by our company works.

Cost-effective. Promotional products are cheaper than your average marketing strategy. Not necessarily the most important aspect of what we do, the fact that it costs business owners a lot less to invest in our promo gifts than other promotional ideas is one that generally sparks their interest. Consider the fact that television commercials, radio spots and print ads can all cost a bundle.

These age-old methods may still be in use by big name companies, but are they the right choices for small and medium-sized businesses? Such advertising would simply get lost in the mix. The return on the sizeable investment would not be worth it. And that’s not just us saying so. Our daily conversations with business owners across the country have affirmed this stance for us.

Long-term Benefits. Promo gifts, on the other hand, have long-lasting effects. Firstly, they present a generous gesture that is not soon forgotten. Who doesn’t like getting something for free? When customers get promo gifts, they are getting useful items that cost them nothing. This adds value to the experience they have shopping at your store or doing business with your brand.

This helps to encourage them to become loyal customers. Often, this turns into referrals. Your promotional gift costs you less than the average commercial, but gives your business the chance to add value, garner loyal customers and encourage referrals. Consider, as well, the functionality of your promo gifts. They actually do something! 30-second TV ads , these are not!

Handy and Useful. Pens, mugs, calendars, key chains, sunglasses, rulers, markers and so much more – our promotional products are items that can be used on a daily basis. What that means is that they serve as daily reminders about your business. Every time they are used, they remind your customer about where to shop or about where to get the services that they need. The value they provide your business is truly far-reaching.

Every business is different. And therefore, getting the right promotional gift to promote your specific business is an important step to take in your marketing efforts. As you may have guessed, the members of our sales staff would love to speak with you about your choices. They’re always up for a call. Simply dial 1-877-748-9884 to speak with one of our reps today!

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04 Sep

Back-To-School Marketing Done Right

Posted in Promotional Products, Synergy Suggestions on 04.09.13 by John Meloche

2175909SchoolSuppliesAll across Canada, the kids have returned to school this week. For many people, back-to-school time marks the official ending of the summer. And for many business owners, it marks an entirely new way to promote their businesses. You don’t have to sell school supplies or even clothing to attract back-to-school shoppers. At least that’s what Susan Ward of About.com believes.

She writes that there are a number of back-to-school marketing ideas that can help just about any small business increase its sales. The beginning of September, she notes, is actually one of the biggest retail seasons of the year. Remember, of course, that back-to-school time doesn’t just bring about a change of pace for children. But parents are also beginning to experience whole new schedules.

Do What Is Tried And True. Ward reminds us that the entire back-to-school experience is a yearly tradition. There are some no-brainer ideas that business owners can always implement for the beginning of the school season. If you sell products that are school-related, then coming up with marketing ideas to boost awareness about your brand should come natural to you. Use what has worked for you in the past.

This is also an excellent time of year to hand out promotional gifts that are school related. At Synergy Marketing, we carry a pretty cool line of promotional rulers, pens and mouse pads that can certainly come in handy for your young academic customers. Our experience has shown us that providing your customers with these gifts help to keep bringing them back throughout the school year.

You don’t just have to sell or give out school supplies, however. Ward reminds us again that parents need services to help them with the back-to-school season. Hair salons, for example, should offer discounts for both kids and their moms and dads so that they are all looking sharp! Do you run a concierge or errand service than can help customers with their back-to-school shopping? You get the idea.

Come Up With Back-To-School Tie-Ins. Okay, so what if your business has no relationship to back-to-school shopping whatsoever? You can still create tie-ins to promote whatever it is you sell. Ward offers up a number of examples. If you work in the food industry, you may want to offer up special deals on “healthy school lunches” or special “student meals”.

If you sell cleaning products, you may want to offer a package to students needing help cleaning up their dorm rooms. Do you own a repair shop of some kind? Let’s suppose you fix watches. Create a special “be on time for school” deal, suggests Ward. The possibilities, as you can tell, are endless.

Be sure to check back for tomorrow’s blog as we continue to provide your back-to-school marketing strategy ideas.

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09 Aug

Getting The Greatest Back-To-School Gifts

Posted in Promotional Products on 09.08.13 by John Meloche

RK-001-500x500Yes, we’re still smack dab in the middle of summer. But the beginning of a new school season is just about a month away. Although many young students don’t want to hear this right now, many business owners are already making preparations. Students are an important demographic for many companies all across Canada. These are individuals who will be making major buying decisions in the near future.

As a result, it’s always a good idea to be in good favour with the student population in your area. One way to do that is to make their back-to-school ventures a bit easier. At Synergy Marketing, we have an excellent array of back-to-school promotional gifts that you may want to consider investing in. The small investment is bound to have big returns with your young customers.

The 5 In 1 Ruler comes with a 12” ruler, two pencils an eraser and a sharpener. There is no question that this gift will be more than useful to any student of any age. Consider the impact that your business will have on the student who uses this product on a daily basis. The key, of course, is to get people thinking of you often.

The 4 In 1 Tape Measure is not just a great gift for students who may be studying architecture or another facet of the math world. It is also an ideal gift for those who do office work. It includes a 10 Foot retractable Tape Measure, a level, a note pad and pen complete with standard and metric measurements, a lock button and a belt loop. It also comes in a gift box!

The Utility Knife Marker is simply awesome. Now, you may be noticing a trend with today’s gift choices. Not only are they ideal for classrooms and offices, but they are also multi-purpose items. By its name, you can tell that this gift is both a permanent marker and a utility knife. Whether it is for an art or a workshop class, this nifty gift is an ideal candidate for students visiting your place of business.

The Retractable Mouse Pad is yet another cool desk top gift. Are there any students not using computers these days? The aluminum Retractable Mouse Pad is unlike one you’ve ever seen before. Lightweight and compact and ideal for any desktop, these mouse pads can be rolled right up, making them super convenient for travel. They also come in gift boxes!

In yesterday’s blog, we discussed the importance of choosing the right gift to promote your brand. The usefulness of the gift is just an important as the person you are providing the gift to. Since students are heading back to school next month, it would be wise to consider ordering gifts that you know they will get a lot of use from. Call up one of our Synergy sales staff members today.

It’s as simple as calling 1-877-748-9884. We have many desk top gifts that are on the high-end side of things as well. So whether it’s students or top-level executives that you are trying to impress, Synergy Marketing certainly has the right gift for you. Be sure to check out the catalogue on our website before making your call. We look forward to speaking with you soon.

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05 Aug

Let Promo Gifts Provide A Boost This Fall

Posted in Promotional Products on 05.08.13 by John Meloche

DSK-03_big-500x500The staff, here at Synergy Marketing, would like to take this opportunity to wish you all a wonderful end to your August long weekend. With today being a Civic Holiday, our offices are closed. However, we’d like to remind you that we will be open for business bright and early tomorrow morning at 9 a.m. EST. In the meantime, here’s hoping you’ve had an opportunity to relax and restore yourself for the work week.

As well, we’d like to remind you that Synergy Marketing is your one-stop shop for all of your promotional product needs. Even though we are right in the middle of the summer, it’s a good time to begin thinking about the upcoming fall season. With the passing of every season comes new methods by which you can promote your business. And there is a promo gift for every reason.

For example, some businesses like to renovate with the changing of each season. Not that they put their places of business through complete overhauls, but new in-store designs are usually necessary to communicate that things are starting anew. This can coincide with a new product line or special discounts on old product lines. Promo gifts are great accompaniments to whatever you have going on.

This fall, as you are well aware, will mark the start of a new school season. Our Desk Top items are generally quite popular during this time of year. Rulers, mouse pads, markers and tape measures are all part of this great line of gifts. Be sure to send your young customers home with something that will keep them remembering you throughout the school year.

It’s important to remember some of the main benefits of handing out promotional gifts. Firstly, they provide customers with a sense of appreciation. Giving out free gifts communicates that you value their business and feel that they are important to your brand. After all, they are! What would your business be without its customers? How would you function?

Your generous gift is a way of securing loyalty for the long haul. Handing out promo products is also a great way to garner referrals. Quite often, our clients mention that the new customers coming into their stores were recommended by other customers. Word-of-mouth promotion, as is often heralded, is the best way to promote your business. What better commercial is there than a happy customer?

At Synergy Marketing, we specialize in providing the best promo products in the business. We pride ourselves in ensuring that our clients also receive their impeccable items at affordable prices. This brings us to yet another great benefit of handing out free promotional gifts. This advertising method is lower in cost than your traditional marketing strategy.

Television commercials, billboards and print ads are popular, yet expensive ways to boost your brand. By comparison, promo products are quite inexpensive. The difference, however, is truly in how much of a personal connection they make with their recipients. When you start work tomorrow, let’s get your business headed in a new and brighter direction this fall. Call up one of our sales reps at 1-877-748-9884 to place an order!

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