19 Apr

3 More Ways To Heat Up Your Summer Sales

Posted in Promotional Products, Small Business Advertising, Synergy Suggestions on 19.04.16 by John Meloche

Portrait of attractive young women in sunglasses with shopping bags looking at camera and smiling.In yesterday’s blog, we celebrated what we considered the official start of spring by acknowledging the wonderfully warm and sunny weather we were enjoying in Toronto – the home of Synergy Marketing’s headquarters. The blog also listed a number of ways that business owners all across Canada can heat up sales to coincide with the warmer upcoming months. In today’s blog, we’ll continue that list.

Here are three more ways to heat up your summer sales:

1. Remember that it’s not vacation time for you. This isn’t to say that you can’t enjoy the summer yourself. It’s only fair that you get to take time for yourself and your family. However, the summer is also a time when you should be putting extra efforts into gaining more notoriety for your business. This is especially true if summer is a slower season for your company. LogikalCode.com insists that you take advantage of any extra time you have.

“For some businesses summer means more downtime, but that doesn’t mean you can’t be productive,” reads the site, “If fall or the holidays are your busy season, take advantage of the extra time you have now by thinking ahead and planning your upcoming marketing campaigns. You could also use the time to evaluate your current business practices, offer staff extra training, and improve your customer service.”

2. Launch a special summer sale. It’s not exactly mind-blowing advice, is it? But, sometimes those go-to obvious choices are the best ones you can make. Why wouldn’t you launch a summer sale? Have you ever met a customer who didn’t love getting a discount? Remember that the summertime automatically means that more people will be coming out of their homes. That means that there will be more opportunities to sell to more customers.

“If you’re finding the summer months particularly slow, you might want to consider offering an incentive to your customers with a sale or special promotion,” says LogikalCode.com, “Even a small discount to past customers might be enough to increase your sales.” Consider packaging some of your slower-selling items with some of your popular ones to create special “bundle” deals.

3. Get into the giving spirit. At Synergy Marketing, we’re never ones to shy away from the concept of giving away freebies. People simply love them! And, in case it wasn’t already obvious, the gesture does wonders to improve the image of your business. As mentioned yesterday, the summertime marks the perfect time of year to be out and about meeting people that you can give your company’s promotional products to.

“Giveaways are the bread and butter of marketing techniques,” believes Megan Totka on SellBetter.ca, “When done in the right way, they can give a significant boost to your sales. If you sell a product that goes with a summery themed giveaway, then one of your products is the perfect item…Consider items such as coolers, water bottles, or fans that your customers will use on hot summer days – and make sure they have your name website and contact information on them.”

You do know where you can get the best promotional products in the business, right? To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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18 Apr

3 Ways To Heat Up Sales In Your Store

Posted in Promotional Products, Small Business Advertising, Synergy Suggestions on 18.04.16 by John Meloche

Two gorgeous girls with shopping bags having fun outdoorsWhat a wonderful day it is in the City of Toronto today. The sun is shining brightly and the weather is warmer than it’s been all year. It finally feels like spring! To be honest, it’s actually a lot closer to feeling like summer as a high of 24 degrees Celcius has been predicted for today. It reminds us that the beginning of summer really isn’t that far off. And when the weather heats up, it’s certainly time to introduce ways to heat up sales in your store.

Here are three:

1. Make yourself present at live events. Summer lovers are those who get thrills out of being outdoors at various events. Whether they are sporting events, picnics, barbeques, concerts or festivals, these joyous occasions make for the perfect places to get the name of your business better known. Be sure to look into all of the different events that are being scheduled in the coming months and make plans to attend.

On SellBetter.ca, Megan Totka insists that you “do anything and everything you can to have a presence and humanize your business. By getting representatives of your business to places where your customers are, you can do less marketing and make more money. Check the newspaper in advance to see where and when events will be held in your area and make sure it is cleared for you to come and spread the word about your business.”

LogikalCode.com is in full agreement. “Participating in local festivals and events can help get your name out there in the community,” says the website, “Whether you set up a booth, host a contest, or just get your name on an event poster, it’s great exposure for your business. You could even host your own event, like a customer appreciation BBQ to show your customers some love.”

2. Reach out to visitors of your city. The summertime is synonymous with vacations. And if your neck of the woods is one where vacationers frequent during the warmer months of the year, be sure to come up with a campaign that targets them. Totka advises business owners to get the word out about their companies through local magazines and newspapers to attract tourists.

“If your business is in an area where tourists will visit during summer months, use it to your advantage,” she writes, “Promotional outreach can get you far, so hopefully you allocated some dollars to market to those visiting your town. Consider incentives such as a free appetizer or free dessert with the purchase of an entrée to get vacationers in the door. Local summer events such as festivals and fairs can generate revenue, help you build your brand and introduce your business to prospective customers.”

img-flying-saucer-logo-v1-1024x12693. Change up your promotional items. At Synergy Marketing, we have a wide variety of promotional products to choose from. Of course, our summer-themed products are ideal for giveaways in the coming months. Consider the different items you can see your company name and logo on and order them so that you have them in time for the summer. Our Flying Saucer just so happens to be one of the most popular!

LogikalCode.com agrees that you should offer up new promo gifts. “If you’re in the habit of giving away promotional items, start gearing them towards the summer season,” says the website, “Frisbees, fans and water bottles will win over customers during the warm weather.” To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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22 Mar

4 Methods Of Maintaining The Support Of Your Client Base

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 22.03.16 by John Meloche

group of young people's hands isolated on whiteIn yesterday’s blog, we welcomed the new spring season by offering up some ideas for how you can get your business to spring forward. It’s a great time of year to launch new marketing campaigns, but it’s important to never forget about those tried-and-true techniques that will keep your current customers interested in what you have to offer. So what are you doing to maintain the support of your client base?

Here are four methods.

1. Make use of content marketing and your social media pages. This is a tip that we’re not likely to stop giving any time soon. It’s important to acknowledge the power of the internet and its ability to help you take your business to the next level. Through your social media accounts, you can directly connect to members of your customer base on a regular basis and at no charge to you. This helps to build customer relationships in ways that were once impossible!

On his website, sales expert, Brian Tracy highly recommends this practice. “There are so many more ways to get your product to your customers than ever before,” he informs us, “What’s the best part? They’re all free. You can use social media such as Facebook, Twitter, and your blog to your advantage. By building relationships with your customers through these channels you can access more people than ever.”

2. Don’t lose touch with your supporters. It’s important to keep your client base in the know. Following up via phone or email after a service has been performed is a great way to show that your customers are important to you. Furthermore, it showcases your willingness to make their lives easier. The act of keeping in touch is, most often, well received by customers as so few business owners tend to consider its impact.

On BusinessKnowHow.com, Bob Leduc insists that the act of following up is bound to result in more sales. “Most prospective customers will not buy the first time they see or hear about your product or service,” he reminds us, “You’re losing a lot of sales if you do not persistently follow up with those prospects. Your follow up procedure can be as simple as periodically contacting them with a new offer. Or it can be more complex like distributing a newsletter or providing updated product information.”

3. Offer competitive prices. Being “cheap” isn’t necessarily an ideal selling point. You never want to give off the impression that your products are of low quality. However, it’s important to remain competitive in your marketplace by not overpricing your goods. Researching your industry and discovering the price ranges of your competitors is a great ways to gauge how you should be pricing your items.

“Do market research on your competitors to determine the right price,” recommends Tracy, “If you have a high-priced product, be prepared to over-deliver quality to your customers. Price can be determined by “perceived value” of your product. If you can make your product seem superior to your competitors, you can charge a higher price.”

4. Don’t shy away from offering freebies. “Your ideal customer is far more likely to buy your product if you give them a preview to try out,” insists Tracy, “Shoot a short video of your product in action, give them a free piece of really great content and get your customers excited for what’s next.” At Synergy Marketing, we couldn’t agree more. We’ve long believed in the art of giving out free gifts to boost the reputation of your business.

Giving out promo gifts with your company logo on them is a great way to use the “freebie” to your advantage. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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21 Mar

4 Ideas For Springing Your Business Forward

Posted in Small Business Advertising, Synergy Suggestions on 21.03.16 by John Meloche

3d render illustration of red line bouncing on stack of gold coins graph.Welcome to spring! Undoubtedly, Canadians are rejoicing in the fact that the winter is now over. And while it may still take some time for parts of this great country of ours to fully warm up, there is still a lot to be excited about. Canadian business owners have every right to be especially excited. New seasons generally bring about new reasons to launch marketing campaigns that can help to boost sales. What do you have planned in order to spring your business forward?

Here are four ideas:

1. Work to enhance the customer experience. Believe it or not, it’s the customer service that often brings people back to support brands over the products and services they sell. People like knowing that they can not only depend on the companies of their choice for quality, but for enjoyable experiences as well. Think about it. Are you more likely to return to a store where a business owner remembers your name and asks about your day or one where you are unrecognizable?

On BusinessKnowHow.com, Bob Leduc writes that customers value the feelings they have about the companies they support over the actual goods that are purchased. “Your customers really don’t want your products or services,” he believes, “They don’t even want what those products or services do for them. What they really want is to gain the specific feeling they get after buying and using your products or services.”

2. Don’t give up on cold calling. Telemarketing isn’t everyone’s cup of tea. We’ll be the first to admit that. However, it’s certainly not a lost art if handled correctly. In fact, Synergy Marketing sales reps perform a lot of cold calling on a daily basis. And it has greatly helped them to develop new business relationships that have been lucrative for all parties involved. It can work for your business as well!

On his website, sales expert, Brian Tracy admits that cold calling isn’t the easiest thing in the world to do. But it’s a worthwhile business practice nonetheless. “Cold calling potential prospects can be frustrating and hard,” he says, “Whether you are doing it in person or on the phone, it is your job to warm up a potential customer. Especially if your product is new, you may have to generate interest by calling your customers.”

3. Be willing to answer questions. Developing a Frequently Asked Questions section of your website – if you haven’t already – is an excellent idea. But you certainly don’t want to stop there. Show your client base that you are available to answer questions whenever they’re asked. Make it known to your customers – via email newsletters, social media posts and personal interactions – that you’re happy to be a regular source of advice and information.

“Questions from prospects may be a nuisance. But answering them can be very profitable,” says Leduc, “Prospective customers only take time to ask questions when they have a high level of interest in your product or service. Providing a satisfactory answer to a prospect’s question often leads directly to a sale. Invite prospects to ask questions when in live selling situations. And make it easy for them to ask questions when they are not…such as at your web site.”

4. Have a clear sales pitch. “Pick out one or two benefits of your products and state those clearly in the sales headline,” advises Tracy, “Make it clear to your customers EXACTLY what your product is going to do for them. Be specific. If your product has multiple benefits, create sales messages for different customers that they can relate to.” At Synergy Marketing, we always do our best to let our customers know exactly what our promo gifts can do for them.

Boosting sales, growing customer relationships and garnering referrals are just three of the benefits that promo gifts give our customers. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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08 Feb

Synergy Marketing’s 5 Favourite Super Bowl 50 Commercials

Posted in News on 08.02.16 by John Meloche

Closeup of a man's hand holding a TV remote with a bowl of chips and a six pack of beer with a football field on the television screen in the background. Square Format.Every year, the Synergy Marketing Blog takes a look at the phenomenon that is the Super Bowl commercial. Year in and year out, viewers of the big game tune in for the commercials as much as they tune in for the game and the halftime special. In fact, sometimes the commercials are more talked about than both the game and the halftime show! And that’s because of the history of Super Bowl commercials being highly-financed, over-the-top bits of entertainment that only come once a year.

So what were the best commercials from this year’s Super Bowl 50? Here are our five choices:

1. The 2016 Hyundai Genesis commercial starring Kevin Hart. In this 60-second comedic showcase of a father tracking his daughter on her first date, Hyundai showcases their new “car finder” feature that is included with their new Genesis model. Comedian/actor, Kevin Hart is his hilarious self in his role as overprotective dad who uses the car finder feature to follow his daughter and date around, essentially ruining the experience, but making himself very proud.

Check it out HERE!

2. The 2016 Kia Optima commercial starring Christopher Walken. It’s hard to not be a fan of Christopher Walken. His amazingly unique voice and demeanour can strike up as much fear as it can laughter. He does both in this ad which depicts him admonishing a man for wanting to blend in with the rest of society, much the way a pair of beige socks might. He urges the man to stand out by trying out Kia’s latest model.

Check it out HERE!

3. The T-Mobile “Restricted Bling” commercial starring Drake. This ad makes use of Canadian hip-hop superstar, Drake and his hit single “Hotline Bling”. While filming the video for the song, cell phone ad executives begin to provide Drake with necessary changes to the song lyrics in order to promote their brand of cell phone provider that never gives customers what they want. A hilarious take on the ways in which cell phone plans work, the ad showcases Drake’s comedic acting chops.

Check it out HERE!

4. The Avocados From Mexico commercial starring Scott Baio. In perhaps the most surprising of this year’s entries is a very high-tech and elaborate campaign for Avocados From Mexico. At some point in the future, aliens are taken on a museum tour to learn about human life. Poking fun at such social norms as the use of emojis in text messaging, the aliens discover that Avocados From Mexico were among the greatest aspects of human life as they are always in season.

Check it out HERE!

5. Budweiser USA commercial starring Helen Mirren. The acclaimed British actress provides a stunning monologue about the dangers of drunk driving. To put it more accurately, she delivers a scathing review of individuals who choose to get behind the wheel while intoxicated. “The collective ‘we’ are dumbfounded that people still drive drunk,” she explains, “So I’ll sum it up like this: if you drive drunk, you – simply put – are a short-sighted, utterly useless, oxygen wasting human form of pollution.”

It doesn’t end there. This example of sheer genius gets our award for best Super Bowl commercial this year. Its simplicity highlights the importance of its message. Cheers to Budweiser for sending it!

Here it is:

At Synergy Marketing, we love taking a look at Super Bowl commercials each year. But, we’re very well aware that the vast majority of Canadian business owners can’t afford such advertising campaigns. This is why we herald the promotional gift. Our experience has shown us that there isn’t a more cost-conscious and effective way to promote a small or medium sized business.

To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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17 Dec

3 Creative Ways To Boost Sales This Month

Posted in Small Business Advertising, Synergy Suggestions on 17.12.15 by John Meloche

Christmas shopping woman holding many Christmas gifts in her arms wearing santa hat and winter clothing. Beautiful young female model isolated on white background.Promo gifts work wonders all year long. But, especially during the current busy holiday shopping season, they can prove to be the most effective advertising tools you can use. The more customers you have visiting you, the more opportunities you have to entice them to keep coming back. Promotional products have been known to do that for a very long time. They often serve as daily reminders of where to shop.

There are, of course, numerous other ways that small businesses can compete with the big boys. It’s important to keep in mind that not every shopper is interested in pouring more money into large corporations. As a small business owner, it’s important to implement smart marketing strategies that appeal to your customer base. If you own a retail store, there are some creative ways you can boost sales over the next week and a half!

Here are three:

1. Create holiday packages. Maybe the products you sell aren’t generally the types that are considered for holiday presents. That doesn’t mean that they can’t become holiday presents. It’s as simple as creating a package, gift box or gift set out of the products you have. Advertise the fact that they are being sold as a bundle for a special discount during the holiday season. This will entice more people to look to your store for gift ideas.

On Shopify.ca, Shilpi Tomar champions this idea. “You’ll be relying on your loyal customer base to come to you for a one-of-a-kind gift set which will take some work off your already-busy customer’s hands,” she writes, “You can pre-package best-selling items ready to gift in beautifully designed cases, gift wrap, and boxes. The key here is to make sure the packaging is exciting enough for the shopper to want to gift as is.”

2. Utilize social media. If you’ve been keeping up with the Synergy Marketing Blog, then this tip should come as no surprise to you. Truthfully, it doesn’t matter what time of year it is. Social media is always all abuzz with the latest news and trends. Being active on your social media accounts throughout the holiday season will be an effective (and free!) way of advertising your business in an effort to boost sales.

Tomar particularly advocates the use of Pinterest. “When used right, social media tool Pinterest is one of the most powerful tools to sell online and in-store,” she believes, “Major brands are using Pinterest by hosting contests, using rich pins, and even going cross-channel by including tags of most-pinned items in-store.”

3. Offer freebies. We don’t have to remind you about how effective promotional gifts are during the holiday season. Or do we? Keep in mind that people always love getting things for free. Remember that you can also add a sample of one of your products to the whole “freebie” campaign that you employ during the holidays. Giving your customers chances to sample your products is a great way to entice them to buy.

“People love free stuff no matter what it is, and chances are if they are shopping or using your business, they already like your products,” writes Madie Hodges on Kabbage.com, “Offering samples of products with purchase is a great way to incentivize people to keep buying. Giving your customers freebies also makes them feel valued and important. It is a great way to give back to them and show how much you appreciate them.”

Be sure to check back for tomorrow’s blog as we continue to offer creative ways to boost your sales this month. And don’t forget to Synergy Marketing a call at 1-877-748-9884 to order the promo gifts of your choice to advertise your business!

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17 Aug

3 Sound Back-To-School Marketing Strategies

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 17.08.15 by John Meloche

Back to school concept with apple and booksLast week, our blog touched upon the fact that we are entering into the back-to-school season. This week, there is no denying it. We’re just a few weeks away from classrooms becoming packed again. So your business should be doing all it can to cash in on this very important time of year. Naturally, both students and parents need to prepare for the back-to-school season. And let’s not forget about those teachers either!

What can your business do to invite more customers through its doors, as they prepare for a new school year to start? As we mentioned last week, you don’t necessarily need to sell clothing or school supplies to get in on the action. Tailoring your latest marketing strategy to suit the needs of all those impacted by back-to-school (and that’s a lot of people!) will be an important step in growing your business over the next several weeks.

Here are three sound back-to-school marketing strategies:

1. Get mobile-friendly. It should come as no surprise to you that most people surf the internet using their smartphones in order to find the latest deals and discounts. It’s important for your company website to be mobile-friendly in order to launch a campaign that can be easily located on these popular devices. Before beginning any new campaign, it will be pretty important to be able to utilize your mobile-friendly site in order to expose it.

“Almost two-thirds of smartphone owners plan to use their devices to help them in their shopping,” writes Erik Sherman on Inc.com, “They’ll look for pricing, coupons, and ads. If you don’t have a mobile-friendly site and haven’t begun to make effective use of local shopping aids like the free tools in Yelp and online maps, now is the time to start. But we’re in prime time for school shopping, so don’t waste a minute.”

2. Don’t sleep on social media. It should also go without saying that we live in a Twitter-happy, Facebook-friendly, Instagram-loving world. Are you utilizing these social media platforms to communicate with members of your target audience? According to Ruth Arber of AdWeek.com, you should be targeting the platforms that are most popular with the student population. Instagram, she says, is a winner with teenagers.

“Instagram is the most popular social network amongst American teens, according to eMarketer,” she reveals, “Create beautiful content for key products, such as laptops, bags, room décor, and accessories, to engage teens.” Arber also strongly advocates for Twitter. “Target users who have been tweeting about going back-to-school or planning for back-to-school,” she highly recommends.

3. Don’t shy away from discounts. It’s hard to argue the power of the almighty percentage sign. What customer doesn’t like a discount? With so many shoppers out and about looking to prepare for the new school year, you’ll have a lot of competition. Why not do your part in attracting customers away from your competitors by offering discount prices? According to Sherman, this is what back-to-school shoppers really want.

“The biggest destination (91% of shoppers) will be discount shops and value department stores,” he informs us, “People want to get all they can at lower prices. About 45% of shoppers will try office supply stories and one-third will head to dollar stores. Maybe that’s because almost half of the parents still feel that the economy is in a recession.” He goes on to suggest that you should utilize your website to sell discounted products to make life easier on your customers.

Be sure to check back for tomorrow’s blog as we continue to unveil ways to attract more customers during the back-to-school shopping season.

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10 Oct

5 Things Your Promo Gifts Say About Your Brand

Posted in Promotional Products on 10.10.14 by John Meloche

keychain-132x132Giving out promotional gifts does so much more than simply just promote your business. Of course, at Synergy Marketing, we believe that promo gifts are the best ways to grow your brand. And that’s mainly because of their multi-purposefulness. You see, a promo gift is not just some average commercial. For starters, it serves as a direct link between you and its recipient. They go a lot further than your everyday print ad or radio spot because of the personal connections they make.

Consider what you do when you are handed a business card or a flyer. Chances are you take one look at it and if you are disinterested, it gets tossed. Promo gifts, on the other hand, most often stay with they’re recipients because they are actually useful. When you pass along something handy, it has a much bigger impact on the person who receives it. The handing out of promotional products says a lot about your business. Here are five of the best things.

1. You’re appreciative. Promo gifts have long been used as symbols of thanks. Sure, you could always utter the words “thank you” to your customers. And, in fact, we highly recommend it. But handing out a promo gift as a symbol of your appreciation of your customers’ support is a great way to secure that support for the long haul. We have very often heard from our clients that promo gifts work wonders in the “building loyalty” department.

2. You’re helpful. One of the best aspects about promo gifts is that they come in handy. They are useful items that can be used time and time again. So when you hand out a promo gift, you’re doing a lot more than just saying “thank you”. You’re offering regular assistance to people who need it. Consider the benefit of having an extra pen on hand. Think about how much easier you’ve made a person’s life when he or she has a flashlight in an emergency situation.

3. You’re innovative. Promo gifts set you apart. They show that you’re willing to go a bit over and beyond the call of duty to strengthen the relationships between you and your customers. When other companies are handing out flyers and you are handing out key chains, sunglasses and water bottles, you present a completely different impression of your brand. What a great way to outshine your competition!

4. You’re professional. When you hand out promo gifts to your customers, it shows your commitment to your business. You’re not willing to settle for run-of-the-mill advertising campaigns without allowing your customers to immediately benefit from them. Having your company name and logo plastered over a useful, high-quality item says a lot about the professionalism of your brand. Your promo gift has the ability to increase your prestige.

5. You’re generous. At the end of the day, handing out a promo gift is a kind gesture. Bottom line, it’s a nice thing to do. Perhaps, it says a lot more about your character than it does about your business. People love getting things for free no matter what they are. And in a world where everyone seems to be out to make a buck, it’s refreshing to know that some things in life are free. Be the person who reaps the benefits of handing out free promo gifts.

Get your hands on the ideal promotional product to boost your business by calling Synergy Marketing at 1-877-748-9884 today! As you may know, we carry a wide range of promo gifts that suit the needs of every type of industry. By speaking to one of friendly and experienced sales reps, you will be assured that you select the perfect promo gift for your brand. We look forward to speaking to you soon!

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24 Jun

5 Ways To Grow Your Business Without Spending Big Bucks

Posted in Synergy Suggestions on 24.06.14 by John Meloche

Depositphotos_22783106_xsGrowing your business is a full time job. There really is no time that should be taken off from advertising your brand. Of course, for that to be the case, you can’t do it all by yourself. You’ll need a little help along the way – sometimes a lot – in order to make sure that the good word about your business spreads. So how do you do that? Especially when traditional advertising campaigns generally cost a lot of money, you may not be able to hire a big team.

Well, you don’t have to. Often, getting others to help spread the word for you doesn’t have to cost you much at all. In fact, this is why promotional gifts work so well. They don’t cost what your average advertising strategy would cost you and they greatly help to garner referrals and impress customers to the point where they enjoy telling others about you. There are, of course, a number of other ways to grow your business without spending big bucks.

1. Hire your customers. Okay, you don’t necessarily have to add your customers to your sales staff. But people who support your business are the best possible candidates for promoters of your business. What could be better than a happy customer to spread the word about your brand? Kindly ask your favourite customers to offer referrals to their families and friends and provide incentives to them to make it worth their while.

2. Blog about your business. Talk about practicing what we preach, right? With each daily blog that we post, we make sure to get active on our social media profiles. Each day, our Facebook and Twitter accounts are updated with our blogs in an effort to connect with more people online. It has helped us to generate more traffic to our website, and therefore, more interest in our products. If you’re not much of a writer, you can always hire a blogger!

3. Use social media. While we just finished making this point, it must be reiterated that using social media requires you to be social. In other words, you can’t just jump online and push your products and services. It’s important to engage your friends and followers in conversations and debates about business-related topics or even current events. Be sure to like posts and comment on them yourself. Each time you do, it creates a link back to your page!

4. Run a contest. It can be as simple as asking for a customer’s email address any time one of them makes a purchase. Simply say that by entering into your emailing list, they are eligible for a free giveaway. Offering up one of your products for free will be a worthwhile investment when you consider just how much you’ll be able to grow your number of contacts. Be sure to use it wisely by not spamming, but instead updating your customers with pertinent information that benefits them.

5. Use promotional gifts. Yes, we mentioned this earlier. And yes, we mention it all the time! But why wouldn’t we? For decades, promo gifts have proven that they help business owners to grow their companies at a fraction of the costs of television commercials, print ads and billboards. They help to make personal connections that are not soon forgotten. Say “thank you” to your customers with useful gifts that will impress them every time.

Contact Synergy Marketing at 1-877-748-9884 to order your promo gifts. We have such a wide array to choose from that it’s always a good idea to go over a few with our knowledgeable and friendly sales reps. Each business is different. And that’s why selecting the gift that best suits the needs of your specific customers will most greatly help your business. Let’s get you growing your business without spending big bucks today!

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26 Jun

Online Marketing Done Right

Posted in Synergy Suggestions on 26.06.13 by John Meloche

Types-of-Internet-Marketing-2The internet is popular. We’re willing to bet that the first sentence of today’s blog would win an “Understatement of the Year” contest. As we are all aware, today’s world is a digital one. Who rents movies from a video store anymore? People are most likely to stream films online or view an on-demand flick using their cable connections. We live in a world that makes it easy to get what you want fast.

Naturally, that means that your business needs to utilize the power of the internet. Many a Synergy Marketing blog has been dedicated to the concept of promoting your business online. We’ve discussed the advent of social media platforms such as Facebook and Twitter and the power they have in connecting you with the rest of the world. But how can you ensure that you’re connecting with the right people?

On Webs.com, Brian Spero writes that companies need to ensure that their brand images are supported by their marketing campaigns, and that those very campaigns are supporting their brands. In other words, it’s important to send the right message to the right people. Using the internet to promote your business is not as simple as sending out random tweets. Spero lists a number of tips to help you use it the right way.

Define Your Mission. What is your business all about? Spero suggests you have this question answered before unveiling your marketing campaign. Your target audience should have a good understanding about your company’s identity. You’re not just selling products and services. You’re selling an image. Your message should hit “the sweet spot with your demographic,” says Spero.

Bring Your Plan Into Focus. What are your goals and who do you want to reach? Your branding will be determined by what you say and how you say it. The tone of your campaign should be clearly outlined in your game plan. It’s important to list your long term goals, as well. Your marketing campaign should focus on serving your customers for the long haul.

Carefully Choose Outlets. What avenues best serve your needs? “Be choosy about the social media outlets you engage,” says Spero. You should also be clear about the types of advertising that you wish to invest in. Most business owners are concerned about overspending on advertising. This, of course, is one of the chief reasons that promotional gifts make such great investments!

Brand Content by Design. How impactful is your company logo? As Spero points out, some companies have iconic symbols to represent them. Think Apple and Coke. Making sure you have a memorable and easily-definable logo will be a key part of your marketing. It should be included in literally everything that you release, whether it’s through social media posts or paid advertisements.

Test and Adjust. How are you measuring your data? Perfecting your online marketing efforts means continually staying abreast of your progress. Encourage customer feedback, monitor their responses and identify what is and what is not working about your brand messaging. Learn how to make changes, when necessary, to grow your brand and provide the ultimate in customer satisfaction.

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