04 May

3 More Ways To Build A Bigger Buzz For Your Brand

Posted in customer satisfaction, Small Business Advertising, Synergy Suggestions, Uncategorized on 04.05.16 by John Meloche

Word on yellow wallThere are numerous ways to generate excitement for your business. Perhaps, you don’t have the type of boisterous fan base that the Toronto Raptors have. But still, you have several opportunities to entice your target audience to become interested in what you have to offer. We’re not just talking about run-of-the-mill advertising here. We’re talking about inventive ideas that get people talking.

In yesterday’s blog, we discussed following the leads of both the music and film industry. Firstly, you need a “hook” to get people thinking about your brand on a regular basis – much like popular songs. It’s also advisable that you launch teasers to generate greater interest in your soon-to-be-released products – much like Hollywood films.

But what else can you do to build a bigger buzz for your brand? Here are three more ideas:

1. Start a countdown. Some of the most exciting events in our lifetimes are anticipated through countdowns. New Year’s Day is the most obvious one that comes to mind. But consider those events that are advertised by how long you have to wait until they are launched. New television shows or professional sports seasons are often counted down in these ways. Why not place a countdown on your website to tease the launch of a new product?

“Countdowns serve two purposes: they act as a reminder for your audience and they build anticipation,” explains Lauren Hooker on ElleAndCompanyDesign.com, “I can think of several brands and businesses whose countdown for their new website, product, or business venture kept me on the edge of my seat and encouraged me to tune in on the day and hour of the launch. You can start a countdown within your blog posts, in your blog sidebar, on your homepage, and/or across your social media accounts.”

2. Establish wait lists for your products. Okay, wait a minute here. (See what we did there?) Isn’t the concept of making people wait one to completely avoid? People hate waiting, don’t they? Well, when you consider that when you make a product appear highly sought-after and very well-liked, making customers “wait” for it may not be all that bad an idea. On Forbes.com, Jayson DeMers explains further.

“Offering a wait list for your product or service can be risky, but it can also help contribute to a sense of anticipation and scarcity; both of which can generate huge buzz for your business,” he describes, “Test out wait lists for new products, services and events. Offer ‘limited’ seating at webinars and live events. During busy times, put clients on a wait list for your services rather than telling them you’ll get in touch when you have an opening.”

3. Offer free giveaways. Now where have we heard this piece of advice before? Surely, the Synergy Marketing Blog hasn’t missed any appropriate opportunities to remind its readers that offering customers something for free has long been a marketing strategy that works. “Giveaways are a great way to get your audience involved with your launch through shares and feedback,” says Hooker.

At Synergy Marketing, we offer the best promo products in the business to serve as your company’s free giveaways. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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03 May

3 Ways To Build Excitement Around Your Business

Posted in Small Business Advertising, Synergy Suggestions on 03.05.16 by John Meloche

A thermometer with the word Excitement, measuring the growing amount of anticipation for a special day or eventIn yesterday’s blog, we expressed our excitement over our hometown Toronto Raptors making it into the second round of the NBA Playoffs for the first time since 2001. Their second round series against the Miami Heat kicks off tonight at the Air Canada Centre! As we mentioned yesterday, the Synergy Marketing Blog has a tendency to liken pro sports to everyday businesses. The comparisons can be made easily.

As a business owner, you’re no different than a coach. It’s your job to train and encourage your team to work together in order to produce optimum results. However, it’s also your job to get the general public excited about your brand. Giving customers reasons to support you is an integral part of any company’s success. And while you may not necessarily be welcoming fans the way the Raptors have, there are a number of ways you can build excitement around your business.

Here are three:

1. Create a marketing “hook” for your brand. It’s done in music all the time. A song’s chorus is often referred to as its “hook” for its ability to capture the attention of listeners through its repetitive nature. How can you hook people into your business the same way a catchy chorus of a song can intrigue a music lover? On Forbes.com, Jayson DeMers suggests that you come up with an attention-grabbing message.

“A marketing hook is simply a short message intended to capture attention and get people talking,” he explains, “Ideally, it will leave people wanting more. A creative hook can/should be any of the following: A short phrase that conveys your unique value proposition, a ‘slant’ or angle for your business: something that gets people talking to their friends, a catchy jingle, message or unique offer (or) an important benefit.”

2. Launch teasers. Hooks work for songs. Trailers work for movies. When a new film is about to be released, a trailer is generally the first and most popular way that fans will discover what it’s all about. Teasers are meant to intrigue audiences. By creating one for your business, you will be helping to build a buzz unlike that of your competitors. Consider ways to “tease” your audience into wanting to know more about your brand.

“Teasers, hints, sneak peaks…they can be called by many names,” says DeMers, “The point is that by sharing enticing details of an upcoming product or promotion, you pique interest and leave people wanting more. Build up anticipation by hinting at what’s to come. For instance, instead of simply posting a contest on social media, start hinting at it in the week or two prior. Leak out bits of information to give your followers a chance to anticipate what you have in store.”

3. Blog about your business. From the “practice what we preach” column comes the concept of blogging. As you’re likely aware, we post a new blog to our website each and every business day of the week – even holidays! We also include links to these blogs on our social media accounts. Why? They help to encourage online users to visit our website. Blogs let the general public know that much is happening with your business.

“Take advantage of your blog to generate excitement before, during, and after a launch,” advises Lauren Hooker on ElleAndCompanyDesign.com, “Share about the process, explain the benefits of your new brand/service/product/offering, and plant seeds about the launch long before you release more details. You could even create a blog series centered around it all by inviting your readers behind the scenes of what you’ve been working on to prepare for the launch.”

Be sure to check back for tomorrow’s blog as we continue to list ways that you can build a bigger buzz for your brand.

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14 Apr

3 Common Sense Advertising Ideas For Small Business Owners

Posted in Small Business Advertising, Synergy Suggestions on 14.04.16 by John Meloche

common sense magnify search illustration design over a white backgroundIn yesterday’s blog, we revisited the concept of small business marketing and offered up a number of ways that small business owners can effectively advertise their brands. The way we see it, some of the most sensible and easy-to-do advertising strategies are the ones that cost the least amount of money to pull off. And they just so happen to be among the most effective as well! In today’s blog, we’ll focus on a few more common sense advertising ideas.

Here are three:

1. Focus on being original. One of the biggest mistakes that small business owners can make in their marketing efforts is to try to copy what other companies are doing. This is especially true if the company being mimicked is much larger than your own. Don’t pretend to be something you’re not and don’t pretend that your business is bigger than it is. As Dan Einzig of The Marketing Donut suggests, you should try to carve out your own distinctive identity.

“There is a big consumer trend towards independent establishments, and several chains are in fact trying to mimic an independent feel to capture some of that market,” he informs, “Truly independent operators can leverage their status to attract customers who are looking for something more original and authentic, that aligns with how feel about themselves.”

2. Create a referral program. It should come as no surprise that most entrepreneurs consider word-of-mouth promotion the most effective type of advertising that a business can have. And that’s because most customers feel that word-of-mouth promotion is the most trustworthy type of advertising they can receive. On Wordstream.com, Megan Marrs advises that you encourage your loyal customers to recommend your store to others.

The best way to do that, of course, is to incentivize them with perks for doing so. “Offer existing customers a free product, free month of service, or some other reward for referring new customers,” she suggests, “Remember, word-of-mouth is powerful stuff, so friends telling friends about your business is incredibly valuable.”

3. Be careful about going too heavy on the discounts. Many small business owners fall into the trap of thinking “as long as I can offer low prices, customers will come running.” It’s true, of course, that people like to save money. But there’s no good reason to implement a marketing strategy that ends up hurting your bottom line. As well, many consumers associate low prices with low quality.

Don’t give your company a bad impression by continually pricing your items too low. Einzig certainly believes in this philosophy. “Don’t lose your pride or dilute your brand positioning with indiscriminate discounting,” he insists, “Try offering more, rather than slashing prices. Promotions are an opportunity to reinforce your brand mission.”

As you know, Synergy Marketing highly recommends the giving out of branded promotional gifts. For many years, they have proven to boost sales and grow customer relationships. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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13 Apr

3 Sensible Ways To Focus Your Marketing Efforts

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 13.04.16 by John Meloche

Magnified illustration with the word Marketing on white background.No matter the size of your business, it’s important to have a strong focus on your marketing efforts. It doesn’t necessarily have to cost you a lot of money to advertise your business. You just need to come up with creative strategies for getting your company noticed in positive ways. At Synergy Marketing, we champion the use of the promotional gift giveaway as a cost-efficient, yet effective way to market a brand.

But what are some other ways to focus your marketing efforts? Here are three:

1. Make sure your website is regularly updated with content. Content marketing is all the rage these days. And, at Synergy Marketing, this is one tip that we’re very happy to report that we follow pretty closely. The more interesting and informative content you have on your company website, the more often it will get picked up in search engines. If you’re looking for internet surfers with an interest in your industry, you’ll want to start up a blog like we have.

On Wordstream.com, Megan Marrs advocates for the publishing of great content on business sites. She offers up some ideas about the ways in which you can present your content. “Try top 10 lists, tip collections, best practices for your industry, etc,” she suggests. As you may have noticed, many of the entries in the Synergy Marketing Blog are lists that offer helpful pieces of advice to industry professionals. We strive to continually offer relevant content on our blog.

2. Treat your brand like a person. What does this mean, exactly? Well, consider the fact that all people have personalities. Some you like and some you don’t. What is the personality of your brand? What is the feeling you’re wishing to instil within others who come into contact with your business? When it comes to marketing your business, think of ways that will make people happy to even know about it.

“Every one of us is an individual whose character is made up of beliefs, values and purposes that define who we are and who we connect with,” explains Dan Einzig of The Marketing Donut, “Our personality determines how we behave in different situations, how we dress and what we say. Of course for people it’s intuitive and it’s rare that you even consider what your own character is, but when you’re building a brand it’s vital to have that understanding.”

3. Utilize your social media accounts. We’d be willing to bet that on the many lists of advice that we’ve posted to the Synergy Marketing Blog, this particular tidbit has been the most cited. This is mainly because using such social networking platforms as Facebook and Twitter is free. Furthermore, social media continue to be today’s generation’s top choice for communicating with people all over the world.

Why wouldn’t you use it to promote your brand? Marrs advises that you become a savvy social networker. “Create business accounts and participate in the big social media sites – Facebook, Twitter, LinkedIn, Google+, and Pinterest,” she recommends, “Add Instagram in there too if your business is image-oriented.”

As we mentioned earlier, Synergy Marketing advocates for the giving out of branded promotional gifts. They have long proven to increase sales and improve customer relationships. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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11 Mar

4 Great Ways To Impress Your Customers All Spring Long

Posted in Small Business Advertising, Synergy Suggestions on 11.03.16 by John Meloche

Gorgeous girlfriends with paperbags walking down trade centerGetting your business ready for spring doesn’t have to be a hard task. But it will certainly take some effort. And, with the help of Synergy Marketing’s great tips, it actually won’t feel like much effort at all. In yesterday’s blog, we provided some simple ways that we can all grow our customer bases this spring. In today’s blog, we’ll look at some great ways to impress your customers all spring long!

Here are four:

1. Get in touch with your customers. There’s nothing like reaching out and touching somebody – metaphorically speaking, of course. Before the seasons change over, do your best to contact your customers to let them know you’re thinking about them. Consider that the upcoming spring is a new beginning. Take the opportunity to re-establish relationships that may otherwise have fizzled out.

On LinkedIn.com, Susan Friesen agrees with this approach. She advises business owners to take some time to pick up the phone and make some important calls to both new and old customers. “Just as spring is a time of new beginnings for you, the same principle applies for your potential clients,” she writes, “People are in a hopeful, happy mood and are more amiable to making decisions, developing plans and moving forward.”

2. Do some online spring cleaning. This wouldn’t be the first time that we’ve recommended sprucing up your website. Keep in mind that, to a large number of consumers, your website is the first place that is visited to learn of your business. If it isn’t being updated regularly, it will appear as if your business isn’t doing well. The advent of spring is a great reason to add some new touches to your website’s design.

Friesen agrees that the springtime is an ideal time to spruce up your website. “If you haven’t updated your website for a while, this is a great time to give it a freshen-up,” she believes, “Just like you wouldn’t be reading the Thursday newspaper to find out what happened on Monday, your potential clients also don’t want to see old news on your website.”

3. Go to networking events. With the end of winter approaching, there will be many more opportunities to get out into the sunshine. Warm weather inevitably brings people reasons to enjoy the great outdoors. Furthermore, there are bound to be many more industry events – both indoors and outdoors – that you can take advantage of by showing up to network with other industry professionals.

Friesen certainly advocates this practice as well. “No amount of online efforts will ever replace the benefits of in-person networking,” she insists, “The key is to find the right networking groups and events to participate in. Ask around in your local community or research to see what live events are happening that you can attend and there, you will gain a huge boost in building relationships and credibility.”

4. Give out spring-themed promo gifts. Arguably, there is no better place to market your company this spring than those networking events we just mentioned. And, when at these events, there’s no better way to make great impressions than to leave everyone you meet with a useful promotional product. At Synergy Marketing, we provide a wide array of spring-themed promo gifts such as our awesome Flying Saucers!

To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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10 Mar

3 Simple Ways To Grow Your Customer Base This Spring

Posted in Small Business Advertising, Synergy Suggestions on 10.03.16 by John Meloche

pretty woman showing her credit cards after a good shopping in a sun dayIn yesterday’s blog, we provided the wonderful restaurant owners of Canada with a few marketing strategies that are sure to help them to increase foot traffic into their places of business this spring. However, we didn’t mean to leave out all of the rest of the great entrepreneurs in this great country of ours. We’re all pretty excited that spring is on the way. So, in today’s blog, let’s look at some simple ways we can all grow our customer bases this spring!

Here are three:

1. Offer spring discounts to your new email marketing subscribers. Many entrepreneurs spend a great deal of time online, looking to grow their reaches through online marketing. This is an excellent idea! As you may know, Synergy Marketing introduced its own Insider E-Flyer Program not that long ago. Use the upcoming spring season to promote a special spring sale to those who have subscribed to your emailing list.

This is a strategy that comes highly recommended by Erik Sherman on Inc.com, “Did you spend the winter growing your subscriber base?” he asks, “Then consider trying some work to extend customer loyalty. Concentrate on deals and specials? Maybe it’s time to draw them into your social networks. This might keep customers from falling into automatic responses to campaigns that may be lulling them to sleep.”

2. Conduct a customer satisfaction survey. Just how much do your customers like your business? Do you truly know the answer to that question? Perhaps, the best way to start your spring is to reinvigorate your commitment to customer service. And you can do that my conducting a customer satisfaction survey. This “spring cleaning” strategy of sorts will help to diminish any flaws in your approach to pleasing your customers.

Sherman writes that “if people aren’t happy, they’re more likely to disappear than to let you know something is wrong. So find out how you’re doing and see where you might strengthen operations.” You can conduct your survey either online or offline. Set up a quick and easy webpage that allows people to fill out answers to questions pertaining to how they feel about your business. And don’t be afraid to offer incentive-laden hard copy surveys to those who visit you in person.

3. Don’t leave your employees out of the loop. If you’re going to take measures to improve relations between your business and its customers, it’s wise to consider the feelings of your employees as well. It’s so very often said (at least on this blog, it is) that a happy staff is a productive staff. So how happy are the people who work for you? Be sure to address any concerns the members of your team may have as you go into the spring season.

Sherman practically insists that you ask your employees what’s wrong. “You may know your business from one view, but those on the daily firing line are more likely to see things that might becoming tripping points,” he says, “Make sure that they understand you want to hear bad news and that no messengers will be injured in the process.”

Be sure to check back for tomorrow’s blog as we continue to list ways to impress your customers all spring long! And don’t forget to place your order for the promo gift of your choice by calling Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com!

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04 Mar

The Importance Of Quality In The Promo Gift World

Posted in Promotional Products on 04.03.16 by John Meloche

G474R-1024x1269At Synergy Marketing, we have long heralded the power of the promotional gift, insisting that it is arguably the best way to cost-effectively advertise a business. Admittedly, the ways in which companies utilize their promo gifts often determine just how successful they are in reaping the benefits of such a marketing strategy. In addition, the type of promo gift used by a business owner also factors in to the benefits it provides.

Our sales team has often recommended promo gifts to their clients based on their industries. Key chains, for example, work wonders in the real estate world. They’re also very popular among mechanics. However, those in the automotive industry also get a kick out of using our new USB car chargers as their promotional products of choice. Of course, we have a wide selection of promo gifts to choose from for members of all industries.

But which promo gift is best for you? One thing is for sure. It must be of high quality. At Synergy Marketing, we only deal in high quality promo gifts. Now, that doesn’t mean expensive. In fact, the majority of our products are very cost-effective. For us, “high quality” simply indicates that our gifts are long-lasting, durable and expertly crafted. On GrowSocially.com, K’Lee Banks discusses the importance of promo gift quality.

“The challenge is to find those promotional products that really work, and the methods to use that will best present them,” she writes, “Practical promotional products, or genuinely unique or intriguing ones, are generally much better received than poorly made products or mere gimmicks. The main idea of promotional products is to include at least the business name and contact info on them, as a way to increase brand awareness.”

But which promotional products does Banks feel are the most useful?

Notepads, notebooks, and binders. We can’t say we disagree. Synergy Marketing’s catalogue of Desktop products has long been successful. In addition to notepads and binders, we also offer rulers, calculators, cleaning cloths (for computer screens), letter openers and even retractable mouse pads. All of these gifts make perfect additions to any office worker’s desk space. Being regularly useful, these gifts offer advertising on a daily basis.

Pens and pencils. Quite simply, you can’t go wrong with these writing utensils. Sure, they’re a bit more on the conventional side of things. But people use pens every day. Yes, even in today’s digitally-obsessed world, there is a need for pens. Synergy Marketing has a wide array of pens to choose from. They are not only among the useful promo gifts around, but are the most cost-effective as well.

Key chains. We mentioned these earlier. But it bears repeating since they appear on Banks’ list of “Best Ideas For Promotional Products”. Also considered conventional gifts, key chains represent the type of promo gifts that aren’t likely to annoy their recipients. Banks feels that this is an important part of the entire marketing strategy that involves the giving out of promo gifts.

“The goal of small business owners should be to attract and appeal to customers—NOT annoy them!” she insists, “While most people appreciate a good deal, they typically do NOT appreciate gimmicks. The word itself conjures up the idea of being tricked or ‘bamboozled’ and that’s not a good feeling to stir up in any customer.”

To place your order for the high-quality promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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19 Nov

4 More Ways To Boost Holiday Shopping Sales

Posted in Small Business Advertising, Synergy Suggestions on 19.11.15 by John Meloche

Shopping cart with boxes and bags, happy holidaysPreparing your business for the busiest shopping season of the year can be hard work. But, it can also be a lot of fun. Just consider how much more money you stand to make if you find the right ways to encourage more customers to walk through your doors in the coming weeks. As we pointed out in yesterday’s blog, you know that shoppers will be out in full force looking for holiday gifts. What can you do you ensure that more of them visit your place of business?

Here are four more ways to boost holiday shopping sales:

1. Seek some marketing assistance. Just because you’re a business owner, it doesn’t necessarily make you a marketing expert. There’s certainly no shame in that. Take this opportunity to consult the advice of an expert in order to provide your business with a competitive advantage this holiday season. Coming up with the right marketing strategy to boost sales will definitely be worth the investment.

On SterlingFunding.com, Karen Erdelac advocates this practice, knowing that small business owners have to “wear a lot of hats.” “You are usually the first in and the last out and devote countless hours to making sure that your company is operating as efficiently as possible,” she notes, “However, sometimes it is best to seek the advice of an expert who can bring forth fresh new ideas. Even if you already have a marketing plan in place, have it reviewed to ensure that it is as comprehensive as possible.”

2. Work to execute your marketing strategy. Coming up with a great marketing plan is one thing. But how can you ensure that it is executed correctly? It will be important to understand each step of the plan so that it can be rolled out successfully. Consider things like the type of products you plan on advertising, how to display them in your store, whether or not they can be purchased online and how long the sales are going to last.

On EvanCarmichael.com, Melanie Boone advises that you focus on the execution of your marketing plan. “We all know that planning is an important element of business growth,” she says, “Execution of that plan however is paramount. Every great plan that sits on a desk and never gets executed is nothing more than clutter taking up space in your office. Since most people think that this is a slow period, you have the opportunity to really focus on execution of your strategy.”

3. Offer more services. This is definitely the time of year when consumers are looking to have things made easy for them. They will be out spending more money, but it’s not because they particularly have more money. The holiday season and shopping just go hand in hand. The thing is, holiday shopping and frustration also tend to go hand in hand. If you can offer more services to make things easier on shoppers, you will likely have a lot more people visiting your store.

“To garner new interest from customers, you may need to re-invent yourself and your company,” writes Erdelac, “For example, if you are a bakery, consider marketing a delivery service for busy professionals. You could deliver your goods at meetings and save them the time and hassle of the pickup. Or, if you have an auto body repair facility, you could offer an additional repair service or bring in a new brand of merchandise.”

4. Hold a contest. People love opportunities to win something for free. Is there a better time to generate such excitement than during the holiday shopping season? Make one of your most sought-after products a prize, but don’t forget to combine it with one or more of your company’s promotional gifts. It’s always a great idea to offer shoppers constant reminders of where to do their shopping.

To order the best promo products in the business, call Synergy Marketing at 1-877-748-9884!

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02 Oct

Why Are Promo Gifts Such Important Marketing Tools?

Posted in Promotional Products on 02.10.15 by John Meloche

img-illuminator-key-tag-logo-1024x1269How can you tell if a company has done a good job advertising itself? There are probably many different answers to this question. But, we’re willing to bet that there is a common theme running through them all. And that is one of familiarity. How familiar are people with the companies that are out there? How recognizable are they? The more recognizable a company is, the more familiar people get with it. These are the signs of good advertising.

How familiar are people with your brand? How recognizable is your company in the public eye? What are you doing to ensure that your business becomes more recognizable? If you ask us, here at Synergy Marketing, the answer is simple. Promotional products have long been used to spread the word about businesses of all sizes. And they remain some of the most popular ways to do so today!

“Traditional forms of advertising, such as Promotional Products – are still going strong,” reveals Elle-Rose Williams on HuffingtonPost.com, “Whilst many people may have assumed that this form of advertising and marketing was dead in the water – the opposite is, in fact, true as promotional products are still an incredibly powerful marketing tool…Promotional products allow people to see your brand, associate your brand and recognise your brand.”

Obviously, recognition is important. Consider the fact that the majority of promotional products are used on a daily basis. Pens, water bottles, key chains and notepads are among the best examples. Not only do they provide constant reminders of your business to their recipients, but they help to develop brand recognition with everyone who comes into contact with the recipients who use them.

Williams writes that you can maximize the advertising potential of your promotional gifts if you keep in mind the audience that you’re trying to target. “T-shirts, caps and sweatbands are often great if you’re a fitness brand or a gym,” she explains, “Desk supplies and stationary usually work better if you’re targeting businesses or corporate niches. Try not to make the item ‘over branded’ too – a product that is subtle and will actively be used will be much more effective.”

On BusinessKnowHow.com, Tim Parker points out that your employees should always be on your list of promotional product recipients. They will be the most willing to showcase your logo to the public and increase its ability to be recognized. “Your employees…working trade shows or county fairs, should be outfitted in matching shirts, hats, or whatever else is appropriate for the setting,” he advises, “That is a smart use of logo emblazoned clothing and serves the advertising purpose without looking forced.”

Of course, your customers should not be strangers to receiving free promo gifts from you. Who doesn’t like getting something for free? The very gesture, itself, is often enough to endear your company’s patrons to continue to support you. This is yet another way that promo gifts can help you to be recognized. Being known as a “generous brand” can go a long way in securing you a loyal customer base.

At Synergy Marketing, we offer the best promo products in the business! You can choose from pens, key chains, flashlights, water bottles, rulers, markers, wine stoppers, travel mugs and so much more! Give your business the opportunity to become more recognizable in the public eye using one of the most effective and cost-conscious advertising methods around. To order the promo gift of your choice, call us at 1-877-748-9884 today!

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18 Aug

3 More Ways To Attract Back-To-School Shoppers

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 18.08.15 by John Meloche

Education and back to school concept: stack of textbooks, desktop globe, calculator and other school/college objects isolated on white backgroundIt’s back-to-school season! Sorry kids, but there’s no way around it. This doesn’t mean that there aren’t several days of summer left. There’s still plenty of time to soak up the sun and enjoy all of the season’s exciting events. However, in a few weeks, classes will commence and students and teachers will resume their non-summer lives. As a result, back-to-school shopping is all the rage right now.

What is your business doing to capitalize on this annual tradition? In yesterday’s blog, we revealed some sound back-to-school marketing strategies. You’ll notice that industry experts don’t recommend shying away from utilizing social media to put the word out about your brand’s new marketing campaign. There are, of course, many other ways to attract back-to-school shoppers.

Here are three more:

1. Create a back-to-school video. There are few things that pique the interest of internet-surfers more than interesting videos. Creating one that advertises your company’s new marketing campaign may be the best way to attract new customers seeking back-to-school deals. The popularity of such sites as YouTube cannot be understated. But as Ruth Arber of AdWeek.com points out, other social media platforms can come in quite handy in this regard.

“If you have video assets, use Facebook and Twitter’s auto-play video formats to drive high engagement and video views,” she informs us, “Then re-engage users who watched your video content with a website tweet or link quote, that brings them to a site where they can browse more specific products.” Evidently, the use of social media and your company website is of paramount importance to back-to-school marketing plans.

2. Always consider the kids. Yes, it’s the parents that will be doing most of the shopping for their young school-bound children. But it’s important to remember that, in many cases, it’s the kids who will be influencing their parents’ buying decisions. Your marketing campaign should be student-focused. When you meet their needs, you encourage them to get their parents to spend money in your store.

You don’t have to take our word for it. On SocialMediaToday.com, Mark Cooper makes this point pretty clearly. “It’s not only adult shoppers who are getting savvier,” he reveals, “Moms with kids between the ages of 6 and 17 are highly influenced by their offspring. Marketers need to not only appeal to parents, but also to their kiddos. Run campaigns geared towards students so they ask for your products by name.”

3. Give out back-to-school promo gifts. A few weeks ago, our blog listed some of the best back-to-school-themed promotional products that Synergy Marketing has to offer. Among them are the 5 In 1 Ruler, the Retractable Mouse Pad and the Memo Pad with Pen. All great items that can be used in the classroom, our promo gifts are excellent ways to endear customers to your brand. These gifts, in particular, are especially appreciated during this time of year.

Please feel free to give us a call at 1-877-748-9884 to further discuss the promo gifts that can best help to boost your brand during this back-to-school shopping season. As always, our sales team is happy to answer any questions you may have. Learning is what going back to school is all about, isn’t it? Furthering your education about how to effectively market your brand is what Synergy Marketing is all about. Talk to you soon!

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