31 Mar

3 Interesting Ways To Help Your Business Raise Eyebrows

Posted in Small Business Advertising, Synergy Suggestions on 31.03.16 by John Meloche

Portrait of surprised girl with raised eyebrowsIn yesterday’s blog, we took a look at some unique ways that you can generate excitement for your products. It doesn’t matter if they are new products or old products that some may consider “boring”, coming up with inventive ways to create a new buzz is an all-important task for business owners from all industries. In today’s blog, we’ll continue to examine some interesting ways to help your business raise eyebrows.

Here are three more:

1. Try to get some media attention. There’s nothing like being in the news or trending on social media to get the attention you’re looking for. When considering new ways to advertise your products, think about how you may be able to get the media involved. Do you have an interesting story to tell that can be connected to the launch of your new product? Can you solve a problem that many members of society have through what you’re selling?

Answering these questions in the positive may help you to get some news coverage. On YourStory.com, Aditya Kulkarni highlights the importance of having your products become stories deserving of media attention. As far as he’s concerned, timing plays a big factor. “You need to pick a time where your product area will be in the media’s attention, but it should not be drowned out by something else,” he insists.

2. K.I.S.S. = Keep It Simple Stupid. You’ve likely heard of this idiom before. You’ve probably also heard about the “less is more” perspective. Both sayings apply here. Believe it or not, sometimes it’s best to be as direct and to-the-point as you can get in order to quickly grab the attention of members of the buying public. What makes your product so great? Answer that question concisely in your advertising and you’ll begin to raise eyebrows.

“Too many companies get caught up in the complexity of their products,” believes Shad Connelly on ThinkMonsters.com, “Just because you produce a complex product doesn’t mean you need to produce complex marketing. Anyone should be able to visit your website and understand why your product is valuable. If they can’t, you’re in trouble. The key is to whittle your marketing down to the essential message.”

3. Help the public to see the bigger picture. If you’re looking to garner greater excitement about your products, then there must be something more exciting about them than other products. What is the bigger picture? How can your product solve problems and be useful long-term? Will your products bring greater happiness to the lives of those who purchase them? Consider avenues where you can market your items in this way.

“People love big ideas,” insists Kulkarni, “Especially the media, bloggers and the tech press. When you’re discussing your product with them, it is important to give them the big idea – talk about your overarching vision and how you will solve the world’s biggest problems – even if what you are launching is modest. People will understand that your current launch is the first step to the big vision.”

At Synergy Marketing, our experience has shown us that promotional gifts have long been able to raise eyebrows, generating greater interest in the businesses that give them out. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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30 Mar

3 Ways To Generate Excitement About Your Products

Posted in Small Business Advertising, Synergy Suggestions on 30.03.16 by John Meloche

Happy jubilant you woman cheering. Fun high angle perspective of a vivacious jubilant you woman cheering and raising her clenched fists arms to the camera in her excitement isolated on whiteFor the most part, business owners are well aware of the importance of advertising. However, they can sometimes get stuck in ruts when they’ve been using the same marketing techniques for years. When looking to generate new senses of excitement about your products, it’s important to introduce exciting new ways of promoting them. It just may be time for you to step outside of your comfort zone and try something a little different!

Here are three ways to generate excitement about your products:

1. Relay the advantages of purchasing your products. When the customers make their buying decisions, they’re often based on making choices about supporting one brand name over another. Factors such as price, quality and overall usefulness are often used to determine which of the brands people decide to go with. Instead of focusing on your product, focus your advertising efforts on the buyer. How will he/she benefit from supporting your brand?

Answering this question will end up making consumers more excited about what you have to offer. At least, this is what Shad Connelly writes on ThinkMonsters.com. “One thing boring brands do all the time is focus on specs and features of their products,” he says, “People don’t care about specs. They care about how a product will impact them. Bring your benefits to the forefront of your marketing and move the features to the background.”

2. Run a focus group. There are few people in the world who are more capable of letting you know how worthwhile your products are than the people who have had opportunities to use them. Consider running a focus group that allows specially selected individuals from your target market to try out the products you’re selling. Be sure to ask pertinent questions about their experiences to gauge how happy they are with what you’re offering.

On YourStory.com, Aditya Kulkarni brings up the topic of movie screenings for members of the media prior to films being released to the public. This gives noteworthy individuals chances to promote the movie to others who will pay attention to their opinions. A focus group works in much the same way. “A movie producer needs to keep the opinion leaders in good humour, so they can say can comment about their work, urging their followers to see the movie,” he writes.

3. Remember that laughter is the best medicine. This popular saying works wonders in the world of marketing and promotion. When you can make people laugh, you’re bound to get their attention in a memorable way. Just take a look at your average commercial break. How many of the ads are made in a comedic way? Funny advertising tends to get people talking. And with social media being so popular, your funny ad stands the chance of going viral.

Connelly firmly agrees. “The Web has opened the door to more marketing humour,” he confidently reports, “It’s a risky approach because you actually have to be funny for it to work. But for a ‘boring’ product, a little humour can go a long way. You can even make a joke of how boring people perceive your product to be. Nothing can push your marketing viral faster than a good laugh.”

At Synergy Marketing, our experience has shown us that promotional gifts always make for exciting ways to promote a business. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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20 Jun

5 More Ways To Expertly Grow Your Brand

Posted in Synergy Suggestions on 20.06.14 by John Meloche

diagram graph for finance businessIn yesterday’s blog, we began looking at an article on TheGuardian.com that listed a number of “expert” ways to grow your business. A common theme throughout the tips is a particular insistence upon good communication. Keeping in touch with your clients is one thing. But ensuring that they are aware that payments are due is another. In other words, you have to work to make sure your bottom line is satisfied.

Stick to your word in order to encourage others to do the same. If you do the job, you need to be paid for it. That’s how running a business works, doesn’t it? Well, while it’s important to create and build strong relationships on the job – even ones that you can call “friendships” – you can never forget that you are running a business. Earning money is the only way that the business is going to stay afloat.

In today’s blog, we will conclude our look at the list of tips provided by TheGuardian.com. As always, we’ll offer our two cents in an effort to provide further insight into what may be the best course of action for you to take to grow your business. The Synergy Marketing Blog has long been dedicated to providing helpful business advice. Let’s take a look at five more ways to expertly grow your business!

1. Make your website one of your strongest marketing tools. Your website, if you haven’t already figured it out, is the face of your business. In other words, it is often going to be the first thing that would-be customers see when they hear about your brand. We live in a world of people who surf the internet regularly. Be sure that yours is top-notch and that it uniformly resembles the rest of your marketing materials.

2. Be objective. In other words, don’t take things personally. You may love your ideas. But not all of your customers are bound to share your enthusiasm. Be open to the fact that some of your ideas may need some massaging in order to get them to better suit the needs of your target market. As the website notes, “your stock is your stock – if you can make a living selling something that appeals to you, great, but it’s only ever something to sell.”

3. Make equipment serve you, not the other way around. Are you technologically-inclined? Or are you somewhat of a gadget-haphazard? TheGuardian.com encourages you to work within the means of your abilities and not worry about spending money on the latest computer equipment if it’s not going to suit your needs. Manage your business using devices that are not only efficient, but user-friendly.

4. Treasure your customer. There’s no such thing as being too nice to a customer. Make your clients want to keep coming back to you by letting them know how much you appreciate them. The website recommends that you give them incentives for supporting you and for making referrals to others about your company. A happy customer, the site points out, is your best advertisement.

5. Don’t spend unnecessarily on marketing. This is a point that Synergy Marketing has been making for years. Often, business owners spend tons of cash on marketing campaigns that are not proven, thinking that the amount of money they spent is bound to increase their sales. The truth is that smart marketing doesn’t have to be expensive. Case and point, our promotional products have been helping business owners advertise for years at very affordable costs!

To order your promotional gifts today, call Synergy Marketing at 1-877-748-9884.

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