08 Sep

Welcome to September!

Posted in News, Synergy Suggestions on 08.09.16 by John Meloche

Finally, we have arrived at the month of September. With Labour Day passing by this weekend, we all had our last long weekend of the summer to  recharge for the busy upcoming months. Interestingly, many retailers and businesses have utilised this Labour Day to keep their stores open as many customers have time for more shopping. As for students, school starts back this month and back to school promotions are hot targeting students and their families.


As we are soon to say goodbye to a great summer, here are few things to look forward to this month heading into the fall season:


APPLE iPhone 7 Release:

iPhone 6 was released in September 2014 and is due for a major update this September. With rumours floating around the internet, Apple is expected to reveal the next generation of the iPhone in the next Apple event held in early September. iPhone 7 is gaining a great deal of curiosity from their customer base and it is a very anticipated product that the customers have long been waiting for. In case you are in the market for a new phone upgrade or other apple products, here is a comprehensive Apple store buyer guide, helping you make the best and timely decision possible.



MLB end of regular Season:

Through the end of the month, you can enjoy your favourite baseball teams ending the regular season and heading off into the playoff season in October. Don’t forget to watch and support your favourite baseball team this month. Catch up with the latest baseball news at http://mlb.com/news/


UNIQLO Announces 1st Canadian Store Opening Dates

There is good news for Canadians this fall, as first Uniqlo (Japanese Fashion retailer) is opening their first store is coming to Eaton’s Centre September 30th. With their massive success in United States and Asia, Uniqlo attempts to break into the Canadian Market. Be ready to upgrade your fall fashion this year with the arrival of Uniqlo.

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12 Jul

Promotional Marketing in the MLB All-Star Game

Posted in Promotional Products on 12.07.16 by John Meloche

Well that was an entertaining Home Run Derby last night. We definitely learned a couple of things last night, it’s hard to be a repeat champion, Giancarlo Stanton is an absolute beast, and that the All-Stars were sporting some great SWAG. The retro font complimented the yellow and black base colors very well. This year’s All-Star game has produced some quality SWAG and people are most definitely noticing it.

We’ve discussed the effectiveness of promotional marketing items and their ability to capture extremely meaningful moments. But again we have to look at the money making side of these items, because when it comes down to it, it’s all about the return on your investment. The MLB is definitely generating a considerable return on their All-Star SWAG right now. According to MLB Senior VP/Consumer Products Steve Armus, licensees of All-Star Game SWAG have sold out their initial shipments and have been “chasing incremental business for more than 10 days.”(Lefton, 2016) Not only that but New Era, the designer and main distributor of the All-Star hats, is anticipating its best All-Star Game sales total ever. The demand is most definitely there and is debatably stronger than ever.

This is why promotional marketing is so effective. It’s one of the most effective marketing tools for the sole reason that people want to don the same gear as their idols. They want a tangible symbol that reminds them of when their idol hit 20 home runs in the final round of the Home Run Derby. Nothing else can serve that purpose, and that’s why SWAG is irreplaceable.

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05 Oct

Blue Jays Prove The Importance Of Team Chemistry

Posted in News on 05.10.15 by John Meloche

Happy office employees having fun at work in an office chair raceWell, they’ve done it! The Toronto Blue Jays are officially in the postseason as the American League East Division Champions! And the team, here at Synergy Marketing, is pretty excited about it. Considering that we’re headquartered in Toronto, Ontario, you can imagine that we employ quite a number of Blue Jays fans. The especially die-hard ones have waited no less than 22 years to see their beloved Jays re-enter the postseason.

For those that may not be aware, it has also been 22 years since the team won the World Series. And that represents that last time the City of Toronto won a major championship in any of the major professional sports leagues in North America. Needless to say, it’s been a long time! Clearly, the Blue Jays have made some vast improvements to finally get another shot at becoming world champions this year.

Quite obviously, when things aren’t quite going your way, change is necessary in order for improvements to be made. The Jays made quite the improvement this past July before the non-waiver trade deadline by picking up such superstars as pitcher David Price and shortstop, Troy Tulowitzki. But, it wasn’t just the new players that made the Blue Jays a better team. Much has been said about the incredible chemistry amongst the players in the clubhouse.

“They really get along as friends,” offered one of our big-time Jays fans-slash-sales-reps, “You can tell just by the way they interact with each other during the games. Each of the players has a specific handshake for the other guys whenever they hit home runs. You can tell that they really enjoy playing with each other. It makes it so exciting, as a fan, to see how well the Jays are working together. It should be a great postseason!”

As a business owner, you’re more than likely aware of the importance that chemistry plays amongst team members. When people enjoy working with each other, they are a lot more likely to be productive. On his website, sales expert and author, Brian Tracy notes that when people are given the opportunity to work with others that they like, they will be a lot more motivated to perform well on the job.

“People like to be around and to promote employees they like,” writes Tracy, “Everybody quickly notices a consistent, persistent attitude of cheerfulness and optimism. When you make an effort to cultivate an attitude of friendliness toward people, they will make extraordinary efforts to open doors for you.” Of course, when you put your employees around people that they don’t like, the opposite effect takes place.

In his discussion about the importance of chemistry in the workplace, Larry Sternberg of Leadership Laboratory affirms this. “If the chemistry is really bad, the people involved likely will not be able to do their best work,” he believes, “They’ll have less energy, they’ll be less positive and less creative. They won’t have any fun. Despite their best intentions to put their feelings aside, they’re extremely unlikely to produce excellence.”

Our hometown Toronto Blue Jays begin their first postseason campaign this Thursday when they take on the American League West Division Champions, the Texas Rangers. The game takes place at Rogers Centre in Toronto and you can bet that the Synergy Marketing team will be watching. If the team’s chemistry is any indication, the game will mark their first step towards the team’s third world championship!

What steps will you take to improve your team’s chemistry?

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