23 Jun

You Can’t Go Wrong With Pens And Mugs

Posted in Promotional Products on 23.06.14 by John Meloche

Cup with pins V5Giving someone a gift that he or she will actually use and enjoy is a surefire way to make a good impression. This very practice in the business world is what makes promotional products such excellent marketing tools. If you really want to make a good impression, a gift recipient must be able to get some good use out of the gift received. Promo gifts work because they are not just advertisements, they are useful items.

But what are the best promo gifts to give out? The answers vary from business to business. Depending on your industry and the nature of your company, the types of promo gifts that are best suited for your next marketing campaign can change. That said, there are some go-to gifts that work wonders for entrepreneurs no matter what type of business they own. On TopTenReviews.com, Danny Chadwick points a couple of them out.

Pens. “There is a reason that pens are the most common promotional item you see,” writes Chadwick, “And that is because they are effective.” We’ve said it before and we’ll say it again. Pens remain popularly-used items on a daily basis regardless of how much of a digital world we now live in. When your company’s name and logo is seen on something that is used every day, it leaves an impression.

As Chadwick notes, “pens, despite being small, have a good deal of prime branding real estate for communicating crucial information. If people use pens with your logo, website and phone number on them, that information sticks in their heads.” Keep in mind, as well, that pens don’t just advertise to their recipients. Pens are commonly borrowed. The more they get passed around, the more your company receives acclaim.

“Pens have a way of finding multiple owners over the course of their useable lifetime,” says Chadwick, “It creates an effect that’s almost like word-of-mouth, only the word is a physical item and the mouth is people swapping pens.” The next time someone wants to borrow your pen, be sure that it has your company name and contact information on it. Then tell that person to keep it! You will be rewarded in the long run.

Drinkware. It seems like the majority of Canadians simply must have their morning coffees. Even in the summer, for most, there’s no resisting that hot beverage first thing each day. So why not have your business be part of that popular morning routine? Place your company name and logo on a coffee mug, and just like with pens, you’ll be advertising your business on a daily basis. Chadwick speaks to this point as well.

“There’s something about a free coffee mug that makes people want to keep it around forever,” he writes, “It’s possibly because they’re thick and heavy and feel good in your hand. But more likely, it’s because they’re a functional thing that people use every day. When people use something every day, they keep it around for a long time. This longevity makes mugs and glasses ideal promotional gifts.”

At Synergy Marketing, we offer high-quality pens and drinkware. Among our most popular items, these gifts have lasting power. Why put your company name and logo on something that will just get thrown out? Your business card may not have as much effectiveness as you think it does. Contact one of our friendly sales reps today at 1-877-748-9884 to order the pen, mug or water bottle of your choice. You can’t go wrong!

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30 Apr

4 Reasons Promo Gifts Give You A Greater Brand

Posted in Promotional Products on 30.04.14 by John Meloche

Greatness Green Road SignPromotional products help to attract new customers and keep the ones you already have. For decades, these handy little gifts have worked wonders in establishing and maintaining relationships between business owners and their customers. There are literally endless reasons for you to adopt the promotional product strategy into your business. And the best part about it? It won’t cost you much at all!

Comparing the various traditional ways in which you can promote your business to using promo gifts to grow it, it’s easy to see how cost-effective promotional products are. Television commercials, newspaper and magazine ads, billboards, flyers and other methods are not only costly, but they don’t leave lasting impressions. Promo gifts are memorable because they are actually useful.

Consider how often you use pens, key chains, mugs and water bottles. Now think about your customers using any of those items bearing the name, logo and contact information of your company. Promo gifts ensure that you’re kept on the minds of your clients on a regular basis. And, to reiterate, printing them up will cost you a lot less than the traditional modes of advertising that have weaker impacts.

Statistics have shown that promo products help to gain and retain significantly more customers than print ads, TV commercials and banners. Promo products have staying power. While most ads get overlooked or ignored, your promo gifts have the ability to remind your clients about where to shop on a daily basis. They are functional and useful for long periods of time. As mentioned, there are many reasons they work so well.

Greater Callbacks. According to Promotional Products Association International, when you mail prospective clients letters that include promotional products as part of the packages, you increase the number of prospects who may call you back by a whopping 50 percent! It should go without saying that promo gifts leave a better impression than the standard business card, right?

Greater Referrals. PPAI also notes that customers who receive promo gifts are a lot more likely to refer their friends, family members and colleagues to your company over your competition. Talk about getting a leg up on your competitors! A good impression clearly goes a long way. Your promo gifts show that you actually care about your customers and are willing to put in the effort to retain their business.

Greater Repeat Orders. Promotional Products Association International also reveals that promo gifts can help to increase the number of repeat orders you get from your customers by about 16 per cent. Who doesn’t like getting something for free? When you add that little extra to your orders, your clients are bound to want to keep ordering from you. Make it easy for them to remain loyal.

Greater Awareness. At the end of the day, you want more people to know about and love your company. Your promo gifts will greatly help to share the good word about your brand. PPAI notes that when business owners take their promo gifts to trade shows, they generally increase both awareness and preference of their brands by up to 70 per cent! Is there any reason to not use promo gifts to advertise your company?

Contact Synergy Marketing a call at 1-877-748-9884 to get your hands on some promo gifts today!

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13 Dec

Talking About Your Perfect Marketing Strategy

Posted in Promotional Products on 13.12.13 by John Meloche

Call centre agents at work and smilingAt Synergy Marketing, we certainly enjoy a good chat. Our friendly and knowledgeable sales reps spend a great deal of time on the phones each day hamming it up with business owners from all across Canada. We have a pretty energetic group in our offices, and that ensures that the work space is always buzzing. These chats, by the way, are more than your average talks about business.

They are business-boosting ventures that we have proudly made part of the Synergy Marketing fabric. Our goal is to assist business owners from all across Canada to achieve higher levels of success than they did before they engaged in those conversations with our team. From experience, we know that the marketing strategy promoted by our company works.

Cost-effective. Promotional products are cheaper than your average marketing strategy. Not necessarily the most important aspect of what we do, the fact that it costs business owners a lot less to invest in our promo gifts than other promotional ideas is one that generally sparks their interest. Consider the fact that television commercials, radio spots and print ads can all cost a bundle.

These age-old methods may still be in use by big name companies, but are they the right choices for small and medium-sized businesses? Such advertising would simply get lost in the mix. The return on the sizeable investment would not be worth it. And that’s not just us saying so. Our daily conversations with business owners across the country have affirmed this stance for us.

Long-term Benefits. Promo gifts, on the other hand, have long-lasting effects. Firstly, they present a generous gesture that is not soon forgotten. Who doesn’t like getting something for free? When customers get promo gifts, they are getting useful items that cost them nothing. This adds value to the experience they have shopping at your store or doing business with your brand.

This helps to encourage them to become loyal customers. Often, this turns into referrals. Your promotional gift costs you less than the average commercial, but gives your business the chance to add value, garner loyal customers and encourage referrals. Consider, as well, the functionality of your promo gifts. They actually do something! 30-second TV ads , these are not!

Handy and Useful. Pens, mugs, calendars, key chains, sunglasses, rulers, markers and so much more – our promotional products are items that can be used on a daily basis. What that means is that they serve as daily reminders about your business. Every time they are used, they remind your customer about where to shop or about where to get the services that they need. The value they provide your business is truly far-reaching.

Every business is different. And therefore, getting the right promotional gift to promote your specific business is an important step to take in your marketing efforts. As you may have guessed, the members of our sales staff would love to speak with you about your choices. They’re always up for a call. Simply dial 1-877-748-9884 to speak with one of our reps today!

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