29 Dec

3 Ways To Rejuvenate Your Company In 2016

Posted in Small Business Advertising, Synergy Suggestions on 29.12.15 by John Meloche

2016 growth chart, 3d render, white backgroundWith 2016 right around the corner, business owners from all over Canada will be looking to better the overall impressions of their companies. It would be surprising to find any business owner who didn’t have this plan as part of his or her New Year’s Resolutions list. In yesterday’s blog, we touched upon the fact that ditching old habits and taking better advantage of business events were two key ingredients to a more successful year.

In today’s blog, we’ll look at more ways to rejuvenate your company in 2016. Here are three:

1. Do your homework. You may not be in school anymore. But that doesn’t mean that your time for learning new things is over. It’s important for you to constantly study your industry. As well, it’s wise to be up on new trends and technologies. How else do you expect to keep ahead in your marketplace? Take some time during your holiday break to learn about what your competition may be up to you so that you can come up with ways to better their strategies.

On DouglasMagazine.com, Kerry Slavens writes that this is a worthwhile approach to bettering your business in the new year. “If your business is quiet during the holidays, take the time to catch up on your reading,” she advises, “Comb the Internet for ideas from inspiring sites like springwise.com or sit down with some of the year’s most influential business books for inspiration.”

2. Add creative content to your website. Your website needs to be updated as often as your storefront – maybe more often. It’s important to show your online visitors that your company is constantly up to something. Arguably, more important than your website’s design is its content. Start up a blog and have it written in an informative, yet entertaining way. Keep in mind that many company websites have blogs. Yours needs to be unique.

“Because many other companies are doing the same thing, it’s more important than ever that your content is highly useful to your target audience, unique and engaging,” says Jeff Kalter on SalesForce.com, “Create content that your company can be proud of, shows off your thought leadership, and your prospects will love.” If you don’t fancy yourself much of a writer, it would be beneficial for you to go ahead and hire a professional blogger.

3. Trust in your staff. Too many business owners think that they need to do everything on their own. As a result, they inundate themselves with work, but never have the time to get all of it done. If you need to hire competent staff members, begin your hiring process once the new year begins. But, if you already have a strong team, put more of your faith in the people you’ve hired to help you run your company.

“Get a smarter start on the new year by making a commitment to delegate or outsource those tasks that take you away from working on your business,” recommends Slavens, “For instance, do you need to do all of the social media yourself, or is it smarter to hire a savvy university student who can do it twice as fast, freeing you up to innovate, pursue opportunities and lead your team? The same goes for bookkeeping. Is your time worth more to your business when you are balancing the books or prospecting for new clients?”

Here’s hoping 2016 will be your most successful year yet! Happy new year!

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28 Dec

Making Better Impressions In The New Year

Posted in Promotional Products, Small Business Advertising on 28.12.15 by John Meloche

The words Time to Impress on a white and red clock telling you that now is the moment to persuade others and make a good impression to be successful and achieve your goalsWe certainly hope that you’re enjoying your holiday season! While the Synergy Marketing offices are currently closed until the new year, we haven’t taken time off from thinking about the ways in which Canadian business can grow their businesses. With the beginning of 2016 just a few short days away, we know that business owners all over Canada are thinking up ways to make better impressions in the new year. And how can you do that?

Ditch what hasn’t worked for you in the past. Some business owners are simply too stubborn for their own good. They refuse to assess their past mistakes in an effort to correct them going forward. What good is that going to do your business? Suck it up and realize that not every decision you’ve made for your company has been a good one. Start 2016 off fresh by getting rid of old habits that have never proven to be fruitful.

On DouglasMagazine.com, Kerry Slavens reiterates the importance of ditching old and unsuccessful strategies. “A clunky business strategy, a bad website design, an uncomfortable office chair, a broken printer?” she lists, “Why surround yourself with things that symbolize failure? Shred, refresh, rethink and recycle your way to a better frame of mind for you and your team.”

Take better advantage of business events. Simply showing up to trade shows, conferences and other industry events isn’t enough. It should be your goal to leave an impact everywhere you go. The point, of course, is to be memorable. Leaving a positive impression on everyone you meet can go long way in securing future business. On SalesForce.com, Jeff Kalter advises entrepreneurs to get more out of events.

“Events consume a lot of time and money,” he reminds us, “It’s essential that a trade show or conference goes off without a hitch. Because of this, hours go into creating the perfect trade show booth or conference hall to wow visitors. Time goes into preparing speeches and choosing appetizers for receptions. In the rush to the event deadline, sometimes the overall objective is forgotten.”

At Synergy Marketing, we also highly recommend that you bring your company’s promotional products with you to all of the events that you attend. When it comes to leaving positive impressions and being memorable, few things provide more success in those areas that promo gifts. Branded promotional items not only add value to a recipient’s life by coming in handy on a daily basis, they provide excellent reminders of who to do business with.

Our offices open up bright and early on the morning of January 4th, 2016. We’d love to hear from you in order to discuss the promotional products that would work best in advertising your company. If you have plans to attend trade shows and conferences in the new year – and you certainly should! – then it’s wise to carry along promo gifts that bear your company’s name and logo.

We have so many to choose from. Pens, key chains, flashlights, wine stoppers, ear muffs, knives, tools and so much more! Be sure to give us a call at 1-877-748-9884!

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