23 Dec

Wishing You The Happiest Of Holidays!

Posted in Promotional Products, Synergy Suggestions on 23.12.15 by John Meloche

Holidays greeting card with abstract doodle Christmas ball. Vector eps10 illustration. Happy HolidaysOn behalf of the entire team, here at Synergy Marketing, we would like to wish all of you a very Merry Christmas, Happy Hanukkah and the very best for the new year! Each and every year, at this time, in our last blog post before the holidays officially kick off, we also give thanks to the many customers who have helped for Synergy Marketing to grow over the past year. We’d like to take this opportunity to thank them once again!

It means a lot to us that you would entrust our promotional products to help your company grow. For many years, we have been championing the use of promo gifts to boost small Canadian businesses because we know they work. Not only are they a lot more cost-effective than traditional modes of advertising, but promo gifts help to develop personal bonds between business owners and their customers.

In 2016, we hope to enjoy a continued growth of our relationships with our customers and also an ongoing ability to claim that we are helping small businesses to grow all across this great country of ours. One thing is for sure – the power of the promo gift will continue well into the new year and beyond! If you have not yet taken advantage of this tried-and-true promotional strategy, we strongly encourage you to make it part of your New Year’s Resolutions.

Here are just a couple of suggestions for you to consider in 2016:

USB Car Chargers. In 2016, one trend that is sure to continue is the frequent use of the smartphone. As a result, people will always need places to charge their phones. The thing is, people regularly forget their chargers at home. Our new USB Car Chargers are excellent gifts for just about everyone who has a smartphone – and that’s just about everyone! At only $4.50 each, they make very affordable ways to advertise your brand name.

Wrap Around Earmuffs. These promo gifts not only make for the perfect wintertime advertisements, but they are arguably the best kind of promo gift you can hand out. Why? When your customers wear these earmuffs, they become walking billboards for your brand. Wherever they go wearing them this winter, people will know of your company. Not to mention, they’re awesome!

They are adjustable click-to-fit earmuffs that are made with soft fleece fabric. They also happen to be water resistant and seam sealed so that moisture and wind is kept out. As well, they can be folded up for easy storage. The price includes the printing of your company logo on both the left and right sides of the earmuffs. At only $19.95 each, the Wrap Around Earmuffs make the ideal new year hand out!

The Synergy Marketing offices will only be open for a short time today and then we close until the new year. Please feel free to give us a quick call at 1-877-748-9884 to discuss the promotional gifts that we can get to you in the new year to help make it your best one yet. Our office re-opens bright and early on the morning of January 4th, 2016. Until then, we hope you have a fantastic holiday season!

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09 Jan

5 Ways To Trim The Marketing Fat In 2015

Posted in Synergy Suggestions on 09.01.15 by John Meloche

Trim the Fat Words on Scale Cut Costs BudgetWe blog a lot about various marketing strategies that we think can help Canadian business owners grow their companies. But we don’t often talk about what not to do to promote a business. Earlier this week, on Hubspot.com, Ginny Soskey wrote that sometimes doing less marketing is a good idea. But how could this be so? “You’ve got to be ruthless about cutting ineffective tactics from your marketing so you can focus on the effective ones,” she insists.

In other words, it’s time to trim the fat! Considering that we recently started a new year, many people are putting their New Year’s Resolutions to lose weight and be more fit to the test. As a business owner, you somewhat have the opportunity to do the same thing. “By not doing what’s failing, you’re making room to do tasks that actually matter to your business — and drive real results,” writes Soskey.

The key is knowing what marketing strategies to cut and which ones to keep. It’s not unlike a new diet. Some foods can stay and others have to go. So what are the marketing strategies that you have tried that aren’t working? Soskey offers up some suggestions about the type of advertising tactics that business owners should stop in 2015. In today’s blog, we’ll take a look at our favourite five.

1. Engaging on Social Networks That Aren’t Working. Admittedly, Synergy Marketing is a big fan of Facebook and Twitter. But, so far, that’s about it. Soskey writes that most business to business marketers use an average of six social media platforms! She admits that that’s probably a lot. “Your audience probably doesn’t hang out on every single social network, so your social strategy should mirror their consumption habits,” she informs us. Stick to the ones that work for you.

2. Expecting People to Discover Your Content Just Because It’s Great. In other words, it’s important to promote your content, not just have content. Soskey agrees that blogging is a great way to increase traffic to your website and generate leads. However, the content on your site should be promoted. This is why we, at Synergy Marketing, post links to our daily blogs to our Facebook and Twitter accounts.

3. Relying on Cheesy Stock Photos. Visual content is a big deal. However, some marketers seem to get caught up in buying stock photos just to ensure that every one of their social media posts carry an image. This doesn’t really work, says Soskey. “With the advent of Instagram, Canva, and other easy-to-use design and photography solutions, people can quickly tell when something is fake,” she writes.

4. Not Optimizing Conversion Paths for Mobile. People love their smartphones. Therefore, it’s important to have a mobile-friendly website. But Soskey points out that, too often, marketers seem satisfied with just doing that. “It’s just the beginning,” she insists, “This year, more marketers need to think about the usability of their website across the entire conversion path — from the time someone’s a visitor alllll the way until they’re a customer.”

5. Reporting on Data That Doesn’t Matter. People love getting their tweets “retweeted “and “favourited”. But does that really matter? Soskey doesn’t seem to think so. “Higher-ups”, she says, “don’t care about those fluffy metrics. And if you want to grow your team and earn more budget and resources, you’re going to need to work toward and report on the metrics that do matter to them.”

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02 Jan

3 Ways To Make Your Resolutions Come True

Posted in Synergy Suggestions on 02.01.15 by John Meloche

Empty new year resolutionsHappy new year! Welcome to the first entry in the Synergy Marketing Blog for 2015. Firstly, we’d just like to remind you that our offices are currently closed for the holidays, but we will be opened bright and early on Monday, January 5th to serve you. We look forward to working with you in an effort to make this year your most successful one yet. Naturally, we’ve been blogging a lot lately about how business owners can grow their companies in the new year.

And now that the new year is here, it’s time to get off to making those New Year’s Resolutions of yours come true! But as Melinda Emerson points out on SucceedAsYourOwnBoss.com, “many people think resolutions are a waste of time.” She notes that this is likely because so many of us go about them the wrong way. It’s important to set goals that you can actually accomplish, she says. That’s the first step to going about things the right way.

“You’ve got to aim for something in order to move your business to the next level,” says Emerson, “However, don’t expect the stars every time. Remember those 10 pounds you’ve vowed to lose every New Year? Your goal may be too lofty, which makes you feel like resolutions are bunk. Do aim high, but within reason.” And with that, she provides three ways to make your resolutions come true.

1. Be Really Specific. Don’t just say that you want to grow your business. Give yourself a specific goal that you would like to achieve as a business owner. Then consider the legitimate methods you can employ to achieve those goals. Perhaps you need to hire new employees. Maybe you need to take advantage of a new marketing strategy. Whatever your plans are, be sure to know what the end goal is.

“You want your goals to be as detailed as possible,” Emerson advises, “Say how you want to grow it. Quantify how much you want to increase sales. The more specific you are, the better you can measure results. If you can use numbers in your resolution, do so. If you want to increase sales, include what this year’s sales were so you can easily compare.” If you don’t provide yourself with a specific goal, it isn’t all that likely it will be met.

2. Take Action. Too many people make plans, but fail to follow through on them. This has become the stereotype with New Year’s Resolutions. So be sure to write down a list of actions that you plan on undertaking in to order to see your plans through. Emerson suggests that you assign your tasks to the various members of your team and provide deadlines by which they need to be completed.

3. Review at Year-End. Now that 2014 is over, how well did your accomplishments for the year line up with the goals you set when it began? If you don’t know the answer to that question, it’s definitely time to start with some better record keeping. How else will you know how much you’ve succeeded if you’re not reviewing what you’ve attempted and what you’ve achieved? Emerson insists that by the end of this year, you’re able to clearly assess your success.

“In a year, look at those resolutions again and assess which you can check off your list and which you didn’t,” she writes, “Pay attention to those you didn’t achieve. What were the reasons? Did your team handle all the necessary tasks? Did your business shift focus? Use this information to guide you in creating next year’s resolutions. Pay attention to the progress of your goals throughout the year.”

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16 Dec

5 New Ways To Promote Your Brand In The New Year

Posted in Synergy Suggestions on 16.12.14 by John Meloche

2015 new year2015 will be here in just a matter of weeks. And as people all over the world are preparing for the upcoming holidays, the majority of business owners already have their minds on what will take place when the holidays are over. As mentioned in yesterday’s blog, we all have our New Year’s Resolutions usually planned out in advance. That goes double for those who are looking to take their companies to new heights when the calendar changes over.

“New Year’s Eve and New Year’s Day mark a transition from one calendar year to the next, but they also signify a new period in the life of your business,” writes Jared Lewis on Chron.com, “The new year represents the end of one year, with all of its successes and failures, and the promise of a new year with all of its potential for success.” He goes on to note that having New Year’s promotions is one way to get your business off to a running start in the new year.

Readers of the Synergy Marketing Blog are well aware that there are practically countless ways to market a business. We’ve practically listed thousands over the years. However, there are some marketing strategies that are a bit more unique and inventive than others. When it comes to growing your business in the new year, going the unique and inventive route is probably the best idea. Lewis lists a few new ways to promote your brand in the new year. Here are five.

1. New Year’s Resolution. Nearly everyone has one, so why not take advantage of it? Lewis suggests that you use the first part of the new year to have a week long “New Year’s Resolution promotion”. This will encourage engagement with your customers as it can involve having them submit resolution ideas that will serve as entries into a raffle. “Allow paying customers to submit their idea, then provide them with necessary funding and resources to fulfill their resolution,” he suggests.

2. Getting In Shape. Arguably, the most popular New Year’s Resolution made by people year in and year out is to get in shape. So why don’t you help all these people to give it a shot? Lewis recommends that you have a promotion that surrounds this concept. “Depending upon the type of product you sell, it may be well worth your investment to pay for six-months to a full year of gym memberships for paying customers who purchase your products during the month of January,” he writes.

3. Party Promotion. What is the very first thing people do when a new year starts? If you said “party”, you’d be right! What better way to ring in the new year than with a countdown at a great party? Why not offer to promote a New Year’s party for a lucky customer? “A raffle or drawing will typically work best for this type of promotion so that everyone has an equal chance of winning,” Lewis informs us.

4. Out With The Old. The new year is all about new beginnings. Many people express that idea by getting rid of old clothes and reworking their wardrobes. Lewis suggests you take that one step further by stocking new products and getting rid of old ones. It’s time to give your company a fresh start. That doesn’t mean you should toss your older products. “Providing a deep discount to customers on old products will help bring deal-seekers into your place of business,” says Lewis.

5. Stock Up On New Promo Gifts. While this tip didn’t make Lewis’ list, you know that it always makes ours! During the holiday season, it’s a great idea to hand out holiday-themed gifts. But when the new year starts, you’ll want to get your hands on something new. Perhaps, you should consider offering up promo gifts that none of your clients would expect. Providing some pleasant surprises to your customers is a great way to begin 2015.

To order your new promotional products, call Synergy Marketing at 1-877-748-9884 today!

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12 Dec

Making 2014 Your Most Lucrative Year Yet

Posted in Synergy Suggestions on 12.12.13 by John Meloche

businessman putting money on a piggy bankAll week long, we have been blogging about New Year’s Resolutions for business owners. Susan Ward of About.com has assisted us with a great list of tips for entrepreneurs to follow when it comes to settling on these resolutions. In today’s blog, we’ll conclude our look at this list in hopes that it will make your 2014 the happiest of happy new years!

Don’t make do, get a new one. Do you have office equipment that is outdated or simply won’t work? Working with old machines will only slow the progress of your work space. It’s time to get what you need and make your office run like a well-oiled machine. You may even be using equipment that is unnecessary. Is there a big fax machine taking up space in your office?

Many business owners will regard this tip as a costly one. But consider the costs that your business may incur if it doesn’t spruce things up around the office. It’s important to be up on the latest advances of technology. We live in a very internet-savvy world, so getting yourself better acquainted with online business practices will do your brand a great service in 2014. And that may mean buying up-to-date computers that work!

Drop what’s not working for you and move on. “All products aren’t going to be super sellers,” writes Ward, “all sales methods aren’t going to work for everyone, and all suppliers or contractors aren’t going to be ideally suited to your business. If a technique or a product or a business relationship isn’t working for you, stop using it. Don’t invest a lot of energy into trying to make the unworkable workable.”

It may be time to simply move on from some of those business practices that you’re used to. Some business owners get stuck doing things that have never worked, but they are simply accustomed to doing those things. That’s what New Year’s Resolutions are all about! Make 2014 a year of new beginnings for you and your brand. Your re-energized approach to promoting your business may be just what it needs.

Make use of your promotional products. This particular tip may not have made Ward’s list. But it makes every list of tips given by Synergy Marketing. Our many years of experience have proven to us that when business owners hand out promo products to their customers, they work wonders! The generous gestures help to foster new relationships that last for years.

These relationships become loyal ones. Your customers will remember you more than they will your competition when they get to go home with useful products that are branded with your company name and logo. Give out the gifts that keep on giving to you all year round. Keep your brand name on their minds while giving them yet another reason to enjoy doing business with you.

To order the promotional product that is right for you, contact Synergy Marketing at 1-877-748-9884. Speak to one of our experienced and friendly reps today and find yourself the promo gift that will make 2014 your best year yet. There’s no bad time of year to hand out these gifts. But starting the new year utilizing this proven marketing strategy is a perfect way to ensure the picking up of your business.

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11 Dec

Targeting Resolutions For A Successful New Year

Posted in Synergy Suggestions on 11.12.13 by John Meloche

New Year 2014 Business Goal2014 is around the corner. So naturally, this is the time of year when people begin making New Year’s Resolutions. Among the classic choices are to exercise, stop smoking and to eat a healthier diet. And while those are all admirable resolutions – provided that they’re stuck to – there are some other important ones that business owners need to consider.

On About.com, Susan Ward writes of the various New Year’s Resolutions that can help your business excel. For the past couple of days, we have been blogging about her ideas. In today’s blog, we’ll continue our look at her list in hopes that it will help your brand to achieve new and never-before-reached successes in 2014. We think we’ve found some pretty good ideas!

Give something back to your community. This will never be a bad idea. Let’s first discuss the primary benefit to this tip. Giving of yourself in generous and thoughtful ways will provide immeasurable help and assistance to those who need it the most. This is especially true during the holiday season, so this is a tip you may want to consider before the new year rolls around.

Secondly, the amazing impression that your community service will provide for your business will pay dividends well into the future. Advises Ward, you should make your new year one when you “serve on a committee, be a mentor, volunteer, or make regular donations to the groups in your community that try to make the place you live a better place.”

Put time for you on your calendar. Even while considering all of the marketing strategies that we have been suggesting over the past couple of days, it is still important that you make time for yourself. Believe it or not, that is a marketing strategy itself. You need time to recharge and refresh, Ward insists. Having a healthy work-life balance is integral to running your business right.

“All work and no play is a recipe for mental and physical disaster,” writes Ward, “So if you have trouble freeing up time to do the things you enjoy, write time regularly into your schedule to ‘meet with yourself’ and stick to that commitment.” After all, no one said that you shouldn’t enjoy your work! And being able to enjoy your life because of the work you do is one way to guarantee that.

Set realistic goals. Business owners are known for their goal-setting skills. In 2014, be sure to set goals that you believe will be achieved. The last thing you want is to add a stress to your team based on a target that is far-fetched. Give your staff the confidence that working together will truly bring about great results. Don’t promote “unrealistic pipe dreams that are so far out of reach they only lead to frustration,” says Ward.

At the same time, you don’t want to set goals that are far too easy to reach. Each goal you set should be a challenge. You should work towards excelling past your previous accomplishments to ensure business growth. You also want to give your team something to strive for. Simply meeting the goals that you’ve set in the past will make your business culture one of complacency.

In tomorrow’s blog, we’ll conclude our look at Ward’s list of New Year’s Resolution suggestions for business owners.

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10 Dec

Helping Your Business Break Through In 2014

Posted in Synergy Suggestions on 10.12.13 by John Meloche

Hand with 2014 tattooThe new year is fast approaching. Time really does seem to fly, doesn’t it? As a business owner, knowing this fact must inspire you to react quickly to the ever-changing trends in your industry. Regardless of your industry, the new year is always a time for new beginnings. Many businesses tend to have sales in December to clear out older inventory and make room for new products in the new year.

And while sales and discounts are always bound to arouse some attention, there are other very important elements to your marketing strategy that can help for the turn of the calendar to mark a great new start for your brand. On About.com, Susan Ward writes of a few ways that you can make your New Year’s Resolutions work to boost your business in 2014. We began our look at these ideas yesterday. Today, we pick up where we left off.

Make business planning a weekly event. “Planning is vital if you want a healthy, growing business,” writes Ward, “Business planning lets you take stock of what worked and what didn’t work, and helps you set new directions or adjust old goals.” The importance of business planning should never be understated, Ward believes. Therefore, it would be wise to focus on this on a weekly basis.

Entrepreneurs tend to have monthly reviews or even quarterly meetings. Not enough, says Ward. Weekly business planning can help you to avoid making mistakes and then repeating them. Regular maintenance, if you will, helps you to be more focused on what is helping your business and what is hurting it. Naturally, this will help you to make decisions a lot quicker in order to move things along in the right direction.

Learn something new. You’re never too old to learn something new. And Ward suggests that you educate yourself in areas that are both related and unrelated to your business. You may be wondering how this new knowledge will make things different – especially if it’s not necessarily business-related. For one, it “adds a new dimension of interest to your life”, says Ward.

Think of the various new conversations that you can enter with your clients simply because you have become well-versed in unique new areas. You will be adding to both your knowledge and your skill set, helping you to achieve an even greater work-life balance. Learning something new will help you to meet new and interesting people who may just become your newest customers.

Join a new business organization or networking group. Talking to other business people is an ideal way to spark new ideas, says Ward. Making contacts, as you very well know, is a main ingredient to building your customer base. So getting involved in more networking opportunities in the new year is a perfect way to get your brand noticed all that much more.

The more you network, the better. And while social media websites like Facebook and Twitter have become the norm, there is still nothing quite like the face-to-face meet-and-greet. Developing new relationships will go a long way in getting your business noticed. In 2014, be sure to make an effort to participate in more events that will help for your brand to get the recognition it deserves.

Be sure to check out tomorrow’s blog as we continue to look at Ward’s list of suggestions for business-boosting New Year’s Resolutions.

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09 Dec

Brand-Boosting Resolutions For The New Year

Posted in Synergy Suggestions on 09.12.13 by John Meloche

Depositphotos_34150721_xsWith just a couple of weeks away until Christmas, you’re likely having your busiest time of the year. But in the midst of dealing with all of those extra customers, it is still important to consider your next move for the next year. Obviously, there are only a few weeks left in 2013, so thinking of ways to begin anew in 2014 is a task that should be on the top of your priority list.

That is not to say that your company needs a complete overhaul. You’ll want to make note of the things that have worked for you over the past year and consider moving away from the things that haven’t panned out. Reflecting on your last twelve months is a key component to figuring out how to increase your success in the coming year. That way, you’ll ensure yourself a happy new year!

On About.com, Susan Ward lists a number of suggestions for business owners who are looking to pick things up in the new year. The creation of your New Year’s Resolutions is basically about to begin. These tips will hopefully gear you towards meeting them so that you see significant growth in the twelve months ahead. Hopefully, 2014 will mark your best year ever!

Learn how to delegate and do more of it. Many entrepreneurs get so caught up in the everyday goings-on of their businesses, that they assume that they must handle everything themselves. You can’t. In fact, trying to take care of everything on your own pretty much guarantees that not everything you want to get done will get done. Instead, be sure to delegate responsibilities to the appropriate parties.

Naturally, this entails entrusting certain tasks to your top employees. This tip underlines the importance of hiring competent staff and maintaining a strong training program for new hires. It’s important that your entire team is on board with your vision for what your company is all about. Are there specific customer service practices that you wish to highlight?

Are there specific products that you wish to promote more than others? Be sure that each and every member of your team is behind what you’re doing. Then relax. Put your trust in your employees and focus your energies on the tasks specific to being the boss. As Ward points out, “delegation is the key to a healthy work-life balance.” You can’t forget that you need time to relax as well.

Promote your business regularly and consistently. Obviously, you can’t spend too much time relaxing! We believe, here at Synergy Marketing, that promoting your business on a regular basis is a top task. However, “too often the task of promoting a small business slips to the bottom of the to-do list in the press of urgent tasks,” notices Ward, “If you want to attract new customers, you have to make promotion a priority.”

She suggests that you make one of your New Year’s Resolutions hiring a marketing expert. You may either want to do that or take the time to create your own new marketing plan that will see you gain increased interest in your brand. There are a number of ways to promote your brand in cost-effective ways. And, as you can imagine, the use of promotional products is one of them.

Give Synergy Marketing a call at 1-877-748-9884 to order the perfect promotional products for your business. And be sure to check out tomorrow’s blog for more excellent tips on how to boost your brand in the new year!

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