22 Aug

Reflecting On Rio

Posted in News, Promotional Products on 22.08.16 by John Meloche

Another Olympics has passed and wow was this one memorable. We got to see Usain Bolt be Usain Bolt once again in what might be his final games. Add some breakout performances from Andre De Grasse, Penny Oleksiak, and Katie Ledecky, and you have what might be the best summer Olympics to date. The question is how will you remember this Olympics? With the closing of these games, we’re reflecting on marketing lessons we can take from these games.

It was obvious that right from the very beginning these Olympics were going to be something special. With all the controversy beforehand, we knew that Rio was going to be home to some very interesting storylines. This interest has translated into sales. Merchandise sales have exceeded expectations, especially in the North American countries. The grand successes from Andre De Grasse and Penny Oleksiak have encouraged many  Canadians to further admire these games. This admiration has lead to an increased desire to remember these games and nothing enables people to remember events more than promotional items. The memorable performances from Michael Phelps, Katie Ledecky, and Simone Biles have created mass interest in the States as well.

The main point is, people try to savor these moments. The teenage star surprising everyone and taking gold, one of the greatest Olympians competing in his final games, and complete domination from your favorite team. People want to remember these moments and keep them in their hearts. You want to be able to say, “I saw one of the greatest Olympians ever,” or “I witnessed quite possibly the craziest Olympic moment ever.” Promotional products help you recall those moments. They essentially do that talking for you. They’re a key component of the Olympics, financially and mentally. So wear that merchandise proud and remember those moments that brought countries together.

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08 Aug

The SWAG Behind the Olympics

Posted in News on 08.08.16 by John Meloche

The Olympics have begun! This has easily become one of the most anticipated Olympic games in recent memory. These games are surely to be filled with drama, angst, and excitement. With all the controversy already, this will likely pan out as one of the most entertaining and interest Olympics to date.

With this being said, people will likely want to have something that serves as a lasting memory, or connection to the games. What could that be? Promotional products are great at promoting your brand but they do something no other form of marketing can offer: store memories. These products act as a placeholder for all of the emotions, memories, and success(hopefully) your country had at the games. People want to cherish these feelings, SWAG serves as a tangible link to those emotions and keeps them close all the time.

The Olympics are a time where everyone truly unites and comes together to show support for their country. So that means everyone is rooting for their country. This then translates into a larger market for Olympic SWAG. This has definitely been the case in recent years. People want to buy a lot of SWAG to preserve the Olympic memory, especially if their country did well. A prime example of this is the high demand for British merchandise after the 2012 games. Following their success at the London games, British Olympic merchandise sales went through the roof. Adidas, the maker of their Olympic goods, reported selling over £100 million of Great Britain Olympic merchandise. This just shows the demand for SWAG and the strong desire for tangible links to the games.

It’s clear, SWAG has become a part of the Olympic spirit. It allows you to retain the success of the event and let it live on forever. So sit back, relax, and enjoy the games, hopefully you want to buy some merchandise after.

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10 Feb

Creating Your Own Olympics In The Office

Posted in Synergy Suggestions on 10.02.14 by John Meloche

business competitionWell the Winter Olympic Games are off to flying start in Sochi, Russia. And, we’re happy that Team Canada is among the nations who are flying the highest! As of this writing, Canada is currently in a four-way tie for most medals with four. Norway is leading the pack with seven so far. Only the fourth day into the Olympics, there are many more medals left to be won.

And there’s just something about competing for your country that makes winning all the more special, isn’t it? Even if you’re not an Olympic athlete, just being a Canadian has got to feel good right about now. At Synergy Marketing, we take great pride in cheering for our Canadian athletes. And that is especially true when the hockey starts! Our Canadian women have already bested Switzerland with a 5-0 victory in their first game.

And the men are off to the races later this week! So how do you fit all of this excitement into your day when you have to head back to work today and get back to the job? As a business owner, it’s always incumbent upon you to stay focused so that you can best encourage your staff to meet their goals. Well, here’s an idea. Maybe you should incorporate the Olympics into office!

Friendly competition never hurt anybody. Not that much anyway. And think about it, wouldn’t it be fun to spark a little bit of an Olympic flame at your place of business in an effort to drive up productivity? We’ve found, here at Synergy Marketing, that when we create and provide incentives based on performance, it really helps to turn the energy up. Who doesn’t love the feeling of winning?

Perhaps, you can provide that sense of energy by starting your week off by creating new teams within the work place. Offer weekly incentives – in place of medals – to help foster the friendly competition in the office. The plan, as we’ve mentioned, is to get everyone on their toes to increase how productive they all are. But, just as importantly, it will help to create a more enjoyable work atmosphere.

The thing to remember is that you want for your team members to enjoy themselves while they work. Creating competition can be tricky. You obviously don’t want to create any fights. On TheHindu.com, Payal Chanania writes that intense competition and the thought of winning at all costs “is destructive and ultimately takes its toll on morale, productivity and employee health too.”

However, he notes that a “lack of competition also makes people complacent and lackadaisical, leading to mediocre performance.” Chanania points towards a BusinessWeek study that found that two thirds of middle managers who were surveyed believe that having a competitive nature is essential to getting ahead. Those who lack a competitive spirit, on the other hand, generally don’t achieve great success.

In tomorrow’s blog, we’ll take a look at a few methods that you can employ in your office in an effort to drum up some friendly competition. There’s no better time than now considering that the Winter Olympics are in full swing. Make it a fun time in the office for your team members. After all, they’ll be missing the Games while they’re at work. You might as well allow them to play some of their own while on the job!

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