04 Mar

5 Ways To Make The Most Of Social Media Marketing

Posted in Synergy Suggestions on 04.03.15 by John Meloche

Social media button conceptOver our past couple of blogs, we have been paying close attention to a Forbes.com article written by Chad Halvorson. It would be fair to say that we quite admire this article for its many words of wisdom, helpful points of insight and numerous tips that provide business owners with ways to improve customer relations. In today’s blog, we’d like to tackle a particular facet of Halvorson’s article that we hold dear to our hearts.

It’s no secret that we, here at Synergy Marketing, champion the use of social media. While we’ve never claimed to be social media experts, our regular use of Facebook and Twitter has noticeably garnered our company more attention in recent months. With each blog posted to our website, there appears a link on both of those popular social media profiles. Halvorson agrees that this is a pretty important practice to maintain.

“Thanks to sites like Facebook, Twitter, YouTube, and others, marketing is more interactive than ever,” he insists, “Consumers enjoy engaging on social media and getting to know the companies they buy from. If you’re not making use of this inexpensive advertising medium, you’re missing out on potential revenue.” With that, Halvorson goes on to list a number of ways to make the most out of your social media marketing experience. Here are five.

1. Avoid controversial topics. While Halvorson insists that you “keep it strictly business”, we can’t say that we agree. Being social is often pointed out as the best way to utilize social media. However, we do agree that you should “avoid commenting on controversial issues that might push your current or prospective customers away.” The last thing you want to do is offend anyone who is considering working with a brand in your industry.

2. Post often. Now here’s a point that we definitely agree with! Synergy Marketing has long taken to posting daily blogs and therefore, we have links appear on our Facebook and Twitter profiles each business day of the week. “The lifespan of a social media post is short,” Halvorson reminds us, “So to prevent sending your followers on a snooze-fest, update your posts daily.” Point well taken!

3. Vary your material across platforms. We wouldn’t say that we particularly agree or disagree with this point. While we admit to posting the same links to both Facebook and Twitter each day, we do see value in changing things up a bit. “If people see the same information posted on all of your accounts, they will get bored and move on to something more interesting,” Halvorson believes, “Consider what each of your chosen platforms is designed to accomplish and tailor your content to match.”

4. Don’t post offensive comments. To reiterate a point made earlier, it’s really important not to offend anyone on social media. Steering clear of controversial posts is a wise choice. “Posting nasty comments about someone’s gender, culture, sexual orientation or religion can alienate customers and ruin your reputation as a business owner,” warns Halvorson. You’ll want to avoid what has become known as “foot in mouth disease”.

5. Engage your followers. Another point that we totally agree with is using social media to get people involved in conversations with you. At the very least, you want to create posts that will call others to action. “One of the reasons people hang out on social media is to interact with others,” Halvorson affirms, “Encourage interaction by answering questions and responding to others’ comments. You can also put up polls and ask questions of your own.”

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27 Feb

3 More Ways To Reward Your Clients Online

Posted in Social Media, Synergy Suggestions on 27.02.15 by John Meloche

Bonus Laptop Shows Perks Rewards And ExtrasJumping online these days is a daily routine. Long before most customers visit your store, they have already surfed the internet looking for products and services related to your industry. If you’re not properly represented online, then chances are you’re not getting nearly the amount of business that you’re capable of getting. It’s important to have a strong website. For that very reason, we recently revamped our site to better display the great promo gifts we have available.

It’s also important to be active on social media. For that very reason, we regularly update our Facebook and Twitter profiles. But what can you do to not just advertise your business, but reward your customers using social media? In yesterday’s blog, we looked at some ideas provided to us by Belle Beth Cooper on SocialMediaExaminer.com. In today’s blog, we’d like to continue our look at that list of ideas. Here are three more ways to reward your clients online.

1. Customer-made ads. Now how can you get your customers involved in your company’s advertising campaigns? Perhaps, it’s all about offering them their “15 minutes of fame”, suggests Cooper. Yesterday, we discussed the concept of creating contests to get your clients excited about your brand. Cooper goes on to suggest that having your customers create their own ads for your brand may be an excellent way to make them feel valued as your supporter.

But how exactly can you encourage them to advertise your business?  “Whether it’s as a billboard designer, a spokesperson in a television or radio commercial or a model for your poster advertisement, offering customers their own ‘15 minutes of fame’ is sure to be just reward for their efforts in promoting your brand,” encourages Cooper. She advises that you make the requirements for your ad “clear and simple” to encourage as much involvement as possible.

2. Accept feedback. Customers like to know that their opinions matter. And, after all, their opinions should matter to you. The more you accept customer feedback and actually implement changes based on the suggestions you get, the more you’ll find customers supporting your brand. It’s that simple. You need to make it all about them. Rewarding them in that way will encourage them to keep rewarding you with their loyalty.

But how exactly can you implement this idea?  Cooper cites Starbucks as an example of a company that uses customer feedback to improve upon their customer satisfaction. “’My Starbucks Idea’ is a platform designed to collect ideas and suggestions for improvement from Starbucks’ customer base, and allow other users to vote on suggestions they agree with,” Cooper writes, “The most popular ideas are then implemented throughout the coffee chain.”

3. Say “thank you”. Perhaps, the easiest and most simple way to reward your customers online is simply to acknowledge that you appreciate them. Follow those who follow you back on Twitter. Include their Twitter handles in your tweets. Leave comments on your Facebook page that specifically acknowledge certain customers, thanking them for their support. The simple act of saying “thanks” can really go a long way.

But in what other ways can you use this strategy?  Cooper suggests that you accept feedback forms online. You should also “monitor conversations on Twitter and Facebook about your brand, your industry and your product; and most importantly—listen.” According to Cooper, “listening to your customers and implementing their ideas is where the real magic happens. If they’ve taken the time and effort to get in touch with you and tell you what they think, reward them by taking their suggestions onboard and find a way to execute them.”

And remember, there’s no better way to thank your customers than to give them free promotional gifts. To order the perfect one to advertise your business, contact Synergy Marketing at 1-877-748-9884 today!

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26 Feb

3 Ways To Reward Your Customers Via Social Media

Posted in Social Media, Synergy Suggestions on 26.02.15 by John Meloche

News Word On Laptop Shows Media And InformationEver since The Oscars took place last weekend, the Synergy Marketing Blog has been focused on the idea of presenting awards to those who matter most to your business. When you think about it, our company is all about presenting others with tokens of appreciation all year long! For many years, our great promotional products have served to acknowledge both company employees and customers with awesome symbols of gratitude.

And as you know, the gesture of handing out promo gifts has gone a long way in securing customer loyalty for companies all over Canada. These days, there are many ways to reward your customers for their loyalty. And social media are arguably among the best methods. Today, people communicate via Facebook and Twitter more than they do phone calls and in-person conversations. So here are three ways to reward your customers through these online methods.

1. Stickers, badges and pins. Now here’s a concept we haven’t delved into before on our blog. On SocialMediaExaminer.com, Belle Beth Cooper writes that on “applications like Foursquare, GetGlue and Gowalla, collectible stickers, badges, pins, medals, stamps, items or trophies add a game-like competition to the user experience.” She notes that creating a competition-based atmosphere around these apps encourages users to get involved.

But how exactly does the strategy work to boost business?  “This strategy is perfect for businesses that thrive on frequent repeat purchases,” she informs us, “It could be used to reward repeat purchases, similar to the idea of ‘buy 5 coffees, get 1 free’ you might see at your local café, or to reward customers for recommending friends to your business.” Apparently, stickers, badges and pins can help add to the customer experience with your brand.

2. Digital discounts. It’s hard to beat getting an item for a discounted price. People love saving money. And when your business allows them to do so, it’s bound to attract more buyers. Cooper suggests that you begin offering discounts through your online profiles. Making the discounts available exclusively online is bound to increase the number of friends and followers you have. This will help to get people talking about your business a lot more.

But how exactly does the online discount strategy work?  “You may want to offer coupon codes for a discount in your physical store, which users can print from your website, which will drive traffic to your site and sales to your store,” informs Cooper, “Or you could offer regular discounts or special offers to your email subscriber list. This will encourage new customers to sign up, and give you a bigger and more receptive customer base to send news and information to.”

3. Contests and competitions. Contests have always been great ways to spark excitement and get people involved. To engage new customers and reward your existing ones, you may want to give away free prizes to those who enter contests that you’ve set up online. As Cooper points out, it will help to provide you with free publicity, as people will be visiting your social media profiles to learn more about the contest and to enter it.

But how exactly does running a contest help your brand?  “A great prize will encourage people to enter a competition, but it’s also true that the majority of online customers are content consumers, not creators,” says Cooper, “Therefore, to have a content-creation competition be successful, the prize needs to be more impressive to encourage more effort from users.” At Synergy Marketing, we have some fantastic prize ideas to choose from!

Don’t hesitate to give us a call at 1-877-748-9884 to order your promotional gifts today!

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05 Feb

3 Important Steps To Growing Your Brand

Posted in Synergy Suggestions on 05.02.15 by John Meloche

Steps to success metaphorAdvertising a small business doesn’t take the huge budgets that are needed to create Super Bowl commercials. So small business owners really shouldn’t worry about spending too much on the methods they choose to spread the news about their companies. As we’ve been blogging about all week, there are various methods that entrepreneurs can use that won’t even cost them a thing. The use of social media, for example, is often heralded as a smart practice for small business owners.

As Owen E. Richason writes on Chron.com, “the best advertising and business promotions can be accomplished via low cost methods, such as fliers, sponsoring a charity event, referrals and press releases. No matter which methods you choose as a business owner, the key is to keep the advertising rate going, and take advantage of market conditions to promote your business.” So what important steps should small business owners be taking to grow their brands? Here are three.

Step #1: Write about your business and your industry. According to Richason, “business owners can take advantage of local publications and trade publication’s need for content.” So that means that, as an industry professional, what you have to say is valuable. His first recommendation is for you to get in touch with local publications to see if you can submit articles that you have written about your industry.

Secondly, he recommends that you write blogs that focus on your marketplace. Not only will your blogs help to encourage more traffic to your website, but they will position you as the industry professional that you are. This will shine a very favourable light on your brand as people reading your blogs will develop a higher rate of trust in you and a greater degree of respect for what you have to say.

Step #2: Teach a class. You may be thinking, “hey, I’m no teacher!” But again, if you consider yourself an expert in your field, then discussing the ins and outs of your industry should come naturally to you. As Richason writes, “municipalities hold all kinds of classes for their residents, such as fitness classes, music classes, and how-to classes. Find out if your local government holds classes on business ownership, running a business, or anything related to business practices.”

Teaching a class will help you to meet people who are clearly interested in what your company has to offer. It will make you some excellent contacts that may enable you to grow your reach within your marketplace. But it also connects you with your community. Teaching will put a face and voice to your brand that people will get to know and respect. Consider the impact it will have on your company if you grow your reputation as an industry expert willing to share his knowledge with others.

Step #3: Take advantage of the Internet. There’s no question that you’ve received this tidbit of advice before. And you’re certain to receive it again. If you’re yet to take advantage of Facebook and Twitter, you’re already slipping behind the times. Even Richason admits that “though it sounds obvious, some business owners do not use the Internet to advertise because they believe their ads will be lost in a sea of information.”

Do not get lost in this train of thought. It is practically mandatory for your company to have a website, and for you to be utilizing social media in order to bring it more attention. “Website design software is increasingly less expensive, and most offer templates that do not require programming or design knowledge,” Richason notes, “In the alternative, web hosting services typically offer low cost website design and self publishing.”

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22 Jan

6 More Tips For Attracting New Customers On Kijiji

Posted in Synergy Suggestions on 22.01.15 by John Meloche

E-commerce conceptFacebook, Twitter and Craigslist are all great ways to advertise your company for free. But, as we pointed out in yesterday’s blog, Kijiji is just as viable a free resource. Business owners from all over Canada are joined by everyday citizens in using Kijiji to promote and sell their items. Why shouldn’t you? If you’re yet to give Kijiji a try, you may want to consider it, since it has been successful in helping other businesses grow their reach.

It just so happens that Synergy Marketing is one of those businesses! We post a Kijiji ad once every business day in a new Canadian city. Considering that we service business owners from all over the country, this medium has provided us with great opportunities to attract new clients. In yesterday’s blog, we began to reveal some details about how to use Kijiji the right way. With the help of Vangie Beal of Ecommerce-Guide.com, we’d like to round out our list of tips.

1. Don’t delete pending sale ads. If your item hasn’t sold yet, there’s no reason to delete your ad. Beal writes that some sellers on Kijiji make the mistake of pulling their ads simply because they’ve received emails from interested buyers. You should only remove the ad once you’ve actually made the sale. In our case, there’s never any reason to pull ads because we have so many different promotional products that are always available for sale!

2. Provide accurate delivery or pick-up details. With Synergy Marketing, we deliver all of our products through the mail. Make clear to your customers exactly how and when they will be able to receive their items. This is information we generally leave for our sales reps to provide. So, like us, you may want to highlight your contact information so that your customers know how to get the information they need.

3. Be honest. This is key. Please don’t make the mistake of advertising something that you can’t provide. “Always be accurate and honest in your ad,” insists Beal, “The more details you provide, the less time you’ll save in responding to e-mails. Be sure to upload at least one or two clear photos of the item you are selling. Kijiji allows you to include four images (up to 4MB) with each ad.” We always post the maximum ten photos of our promo gifts with each Kijiji ad.

4. Offer a guarantee. If you stand behind your products the way we do, you won’t have any problems offering your customers an assurance. Beal insists that this will encourage more interest in your ads. “Like most online marketplaces, Kijiji buyers also like to feel confident about a seller before making a purchase,” she writes, “By adding a simple guarantee you will encourage more inquiries and more sales.”

5. Use a dedicated email address for your Kijiji business. It’s important to keep things consistent. You’ll be able to tell a lot about the strength of your Kijiji posts if you have one specific email address that is used to handle all of your inquiries. “Set up a dedicated e-mail address just for Kijiji to help you to better monitor incoming emails so you can get replies out to interested buyers before they move on to another listing,” advises Beal.

6. Monitor Kijiji sales. As with every other source of advertising that you employ, it’s important to monitor how successful your efforts are. Notice the patterns of which ads work and which ones don’t. Paying attention to such patterns will help you to increase your success on Kijiji. “Over time you will see a pattern emerge that will help you determine what days are best for having your item on page one in any given category,” says Beal.

And to end this blog the way we end our Kijiji ads, call Synergy Marketing to order your promotional products by dialing 1-877-748-9884 today!

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19 Jan

4 Tips For Making Effective Craigslist Ads

Posted in Synergy Suggestions on 19.01.15 by John Meloche

female hand with computer mouseIn a world where everyone seems to be flocking to the internet in order to get their news, entertainment and do their shopping, it certainly pays to advertise your business online. Last week, the Synergy Marketing Blog was dedicated to this concept as we looked extensively into some creative ways to use the social media giants Facebook and Twitter to adequately spread the word about your brand.

This week, we take a look at the whole online marketing phenomenon in a bit of a different way. Not considered a social media platform, Craigslist has become one of today’s most popular ways to buy and sell items over the internet. And naturally, it has become an excellent, free source of advertising for business owners all over the world. Synergy Marketing, by the way, is no exception. We post a new Craigslist ad about our promo gifts on a daily basis.

Servicing business owners all over Canada means that it’s important for us to be communicating with entrepreneurs throughout our great country. Craigslist offers us the opportunity to post ads in cities where we are not located physically, but can still provide our products to. Do you post ads on Craigslist? On Entrepreneur.com, Shanon Lewis informs us that “founded in 1996 by Craig Newmark, Craigslist.org gets an estimated 10 million unique visitors per day.”

So does it pay to advertise using this medium? Lewis sure thinks so. “With an online classified ads format organized by either region or city, Craigslist connects buyers and sellers in more than 300 communities; for the most part, posting on the site is free,” she writes. She goes on to list a number of techniques that people can use to adequately market their businesses on Craigslist. Here are four of her best tips.

1. Identify your market. Who are you selling to? Who is most likely to make use of what you have to offer? Answering questions such as these is the first step to using Craigslist the right way. “To start, you need to determine which city or cities you’re going to post an ad,” Lewis advises, “If you’re a service provider, you can identify available cities on Craigslist that encompass your service region.”

2. Create unique ads. Lewis goes on to inform that there are particular rules to follow when posting on Craigslist. We learned this early since we advertise our business all across Canada. Craigslist does not support posting the exact same ad over and over again. So it’s important to continually create new and original postings in order to be able to reach customers in various regions throughout the country. “Never post the exact same ad within 48 hours,” she warns.

3. Add photos to your ads. Craigslist allows users the opportunity to include photos of whatever it is they are advertising. In Synergy Marketing’s ads, we include a number of pictures of our promotional products to enhance each posting. This helps for the ads to get better noticed. “Ads with images only increase ad effectiveness,” Lewis informs us, “And adding images to your ad isn’t difficult. If you’re not web savvy, use the ‘upload image’ function available during the posting process.”

4. Track your results. You’ll only know how effective your Craigslist marketing campaign is if you pay attention to their results. “If you plan to post in multiple cities and offer specific promotions, tracking which ads produce the best results is important,” writes Lewis, “You can track a Craigslist ad by e-mail, phone number or website referral…How you choose to track should depend on your industry and the typical methods customer use to communicate with you.”

Each of our ads include our contact information, of course. And our blogs generally do the same. So give us a call at 1-877-748-9884 to learn more about the fantastic promo gifts we have available for you!

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16 Jan

3 Steps To Increasing Your Brand Awareness On Twitter

Posted in Social Media on 16.01.15 by John Meloche

Social media button conceptAdmittedly, we’re pretty fascinated by this new world of advertising that we’re living in. Things have vastly changed from just a decade ago. These days, we rarely discuss things such as radio spots, newspaper ads and flyers. Instead, businesses are lot more likely to go online to promote their businesses. And, at Synergy Marketing, we understand this fully. Not only do we showcase all of our great promotional products on our website, but we advertise on social media as well.

Our “advertising”, however, doesn’t come in the traditional form. When we use Facebook and Twitter, it’s predominantly to share content that we’ve posted on our website via our blog. It’s this type of marketing that experts assert encourages people to not just follow our social media profiles, but gain greater interest in our brand in general. In today’s blog, we’ll conclude our look at ways to increase your brand awareness on Twitter. Here are three great steps.

1. Avoid too much promotion. Reiterating our point about advertising in the non-traditional sense, author Michael Hyatt points out that it’s important to promote your blog posts and products via social media. On his website, he writes that “there’s an invisible line you must not cross.” You don’t want to “look like a spammer”. Keep in mind the golden rule about social media. It’s all about being social!

So, to encourage a growing rate of followers, you’ll want to interact with others as if you were getting involved in conversations in person. It begins with making sure that you are following other accounts that are relevant to your industry. It also involves responding to other tweets of those that you follow. It includes asking questions, but also providing the answers to questions that are asked of you. Again, it’s all about being interactive.

2. Share positively. Be happy, insists Kevan Lee of Bufferapp.com. “Happy updates correlate to more followers,” he writes, “The tone and voice you have on social media really does make a difference.” Keep in mind that Twitter provides you with the opportunity to socially interact with people. As a result, it gives your brand a personality. Is it a personality that people tend to like? Or are they turned off by it?

Clearly, it pays to be polite. “Take care to avoid coming across as sad, aggressive, angry, cynical, or morbid with your social media updates,” warns Lee, “Users notice. They’re more likely to follow a positive account than a Debbie Downer.” So don’t be afraid to share whimsical jokes and anecdotes as well as offering regular pleasantries to those who follow you. The better you make people feel, the more likely they are to follow you and support your business.

3. Don’t use an auto-responder. If we’ve communicated anything about how to gain followers on Twitter over the past three days, it’s that it pays to be genuine. Your Twitter account is a reflection of your personality. So don’t give your followers the impression that you’re not genuine. Tweet on your own or have a representative of your business do some real tweeting for you. Hyatt learned this the hard way.

“I used to use SocialOomph to thank everyone who followed me and provide a link to my ‘Beginner’s Guide to Twitter.’,” he writes, “I thought I was being courteous and helpful. As it turns out, I was being annoying. This is just more clutter in people’s Twitter inbox. Avoid it.” Synergy Marketing would like to take this opportunity to thank everyone who follows us on Twitter. We hope that there will be many more of you in the near future!

But don’t forget to call Synergy Marketing directly at 1-877-748-9884 to order the perfect promo gift to grow your customer base!

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15 Jan

3 More Ways To Gain Followers On Twitter

Posted in Social Media on 15.01.15 by John Meloche

Twitter bird chattingThis week, the Synergy Marketing Blog has been taking a strong look at the ways in which Canadian business owners can grow their friends and followers online. And we’re taking a lot of the advice that we’ve doled out ourselves. With more than 100 likes on our Facebook page, we’re now intent on bettering 100 friends on Twitter. Yes, these may seem like small numbers. But, for a brand that is still getting used to the digital era, our progress has been very steady.

Perhaps, it’s because we’re utilizing so much of the advice that we blog about. We post links to our blogs on our social media profiles daily. We include hashtags in our posts. And we also pose questions in an effort to engage our audience in conversations. These and other tips have helped to grow our online fan base. And they can help you do the same. Yesterday, we began to look at ways to grow Twitter followings. Today, we’ll take a look at three more great suggestions.

1. Give the people what they want. Perhaps, one way to ensure that you’re gaining a larger Twitter following is to take the same approach as you would to welcoming customers into your store. What do your customers want? Which advertising strategies do they best respond to? On Bufferapp.com, Kevan Lee writes that “52% of followers want special offers.” He notes that Nielsen research conducted a study that revealed this and other interesting findings.

Why do people tend to follow certain brands? According to the study, “55% follow because they like the brand; 52% follow for special offers or promotions (and) 51% follow to stay up to date with news from the brand.” Discounts, Lee informs, is one of the biggest reasons for people to follow a particular brand on Twitter. In addition, followers enjoy getting freebies and reading exclusive content.

2. Share valuable content. To reiterate the last point made by Lee, Michael Hyatt highlights the strong importance of content marketing on his website. “This is probably my most important piece of advice,” he believes, “Point people to helpful resources. Be generous. Be inspiring. Use lots of links. Create content that other people look forward to getting and want to pass on to their own followers. This is the key to getting retweeted.”

As we’ve mentioned, the Synergy Marketing Blog has a link to each and every one of its posts on both our company’s Facebook and Twitter pages. We have been utilizing the concept of content marketing for years now. The fact that our website not only offers visitors the ability to peruse through our vast array of available promotional products, but also provides an ample amount of very useful content, has helped us to grow our reach on both social media platforms.

3. Post often. While Lee insists that it’s important to avoid “bursts” (too many posts all at once – see yesterday’s blog), you never want your profiles to go without regular updating. “The more you post, the more followers you’ll have,” he says bluntly, pointing to the fact that “social media analytics company, Beevolve analyzed 36 million Twitter profiles and 28 billion tweets to find the correlation between tweet frequency and twitter followers.”

The results were quite telling. “A Twitter user who has sent 1 to 1,000 tweets has an average of 51 to 100 followers,” reports Lee, “Users who have tweeted more than 10,000 times are followed on average by 1,000 to 5000 users (and) it’s estimated that a person with more than 15,000 tweets has between 100,001 to 1 million followers.” How often are you tweeting? Don’t forget that the same rules apply for how often you’re interacting with others based on their tweets.

Now that you know how to build your Twitter following, build your customer base by calling Synergy Marketing directly at 1-877-748-9884 to order the perfect promo gift!

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19 Dec

5 Ways To Address Facebook’s Proposed Changes

Posted in Social Media on 19.12.14 by John Meloche

Social Media KeyPerhaps, it’s because the new year is quickly approaching that we’ve been so focused on the popularity and power of social media on our blog lately. Not that using social media to promote small businesses is a new thing or anything – it’s just that social media’s widespread appeal is only bound to get even more popular in the near future. Do you know anyone who doesn’t have a Facebook or Twitter profile?

Very few, if any, we’re sure. Facebook, by the way, is one of those social networking sites – arguably the most popular of them all – that has found a way to encourage business owners of all types to bring more attention to their brands. But as Ryan Pinkham reveals on ConstantContact.com, Facebook is planning to implement some changes in 2015 that will limit the reach of promotional posts.

Is this bad news for business owners? Well, according to Pinkham, it all depends on how you look at it. He explains that Facebook is looking to impact “posts that solely push people to buy a product or install an app; posts that push people to enter promotions and sweepstakes, without providing context (and) posts that reuse the exact same content from ads.” So, it’s important that you engage your audience – not just advertise. With that, he offers some ways to avoid a negative impact from Facebook’s proposed changes. Here are five.

1. Identify your top performing posts from 2014. What posts were your most popular over the past year? “You can use your Facebook Insights to see which posts received the best reach,” Pinkham informs us, “You should also look to see which type of content is generating the highest response in the form of comments, likes, and shares.” Going forward, be sure to focus on your most well-liked post types and refrain from those that don’t get much action.

2. Experiment with timing and frequency. They say that timing is everything. What times of the day do you believe your posts are most likely to be seen? Pinkham suggests that you test your posts at different times of the day to see which ones get the most traction. Look at the past year’s results as well. Consider frequency too. Is it best to post several times a day? Or will a few times per week suffice?

3. Check for context. Try to attach a sense of meaning to your posts. Simply advertising your brand won’t generally cut it. Instead, ask a question that will spark interest in the answer. Make the answer lie in something that you have to offer. “Are you letting customers know about a new line of products?” asks Pinkham, “Provide some information about why you decided to add this line of products – maybe it was something customers had been requesting.”

4. Develop an advertising budget. Money talks, right? Facebook’s limiting of promotional posts for free was bound to happen. So you may want to look into your advertising budget to see if some of it can go towards your social media marketing. “If you’re going to use Facebook to promote your products or services, or to let people know about upcoming sales or events, you need to have an advertising budget for Facebook in 2015,” Pinkham puts it plainly.

5. Experiment with different networks. Don’t forget that Facebook isn’t the only social networking site out there. Instagram, as Pinkham points out, has become incredibly popular over the past couple of years. “On Instagram, you can create engaging content to showcase your products and engage your fans right from your mobile device,” says Pinkham, “It’s easy to get started and you can share new content in a matter of minutes.”

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18 Dec

5 More Bright Ideas For Social Media Marketing

Posted in Social Media on 18.12.14 by John Meloche

Bright Ideas ConceptIn yesterday’s blog, we revisited the topic of marketing your business on social media. And, as we pointed out, doing so means interacting with your friends and followers, not just promoting your company to them. At Synergy Marketing, we know a thing or two about marketing. This is why we champion the use of promo gifts in your advertising campaigns. For years, they have helped small business owners develop stronger relationships with their customers.

However, social media have the ability to perform a similar function. And that is to build relationships with those that have an interest in your brand. The key word here is “social”. Are you engaging your customers through your profiles or are you just posting ads? It’s important to remember what makes people tick when they jump on Facebook, Twitter and all of the other platforms on a daily basis.

Yesterday, we took a look at a Rebecca Borison article on Inc.com. In it, she outlines a number of social media marketing best practices, with the help of Moment.me CEO, Dovev Goldstein. In today’s blog, we’ll conclude our look at that article. In 2015, it will be important for small business owners all across Canada to better utilize their social media profiles to grow their businesses. So here are five more bright ideas.

1. Be interactive. As we mentioned yesterday, using social media the right way means interacting with your friends and followers. So instead of simply talking at them through blatant advertisements, Borison recommends that you “post things like quizzes or polls to engage followers. Or maybe run a live Q&A or a competition.” It’s important that you get creative so that you encourage others to interact with you online.

2. Turn the relationships into sales. As we pointed out yesterday, a smart social media user knows that it’s all about building relationships. You see, once you have established those relationships, you can then provide offers that can convert into sales. There are many ways to do this. One of them, according to Borison, is to “personalize offers to specific social media in a hyper-targeted manner.”

3. React quickly. “Hopefully you’ll be receiving positive feedback on social media, but chances are you’ll also get a lot of complaints,” she warns, “It is crucial that you act quickly and respond to these complaints.” Here’s the thing. We live in a quick-to-react world. Social media have given us all the ability to voice our concerns to the general public the second we feel them. Be sure to use your profiles to quickly respond to questions, concerns and complaints.

4. Personalize. Again, remembering that social media is all about being social, don’t be afraid to speak to friends and followers directly. “It’s important to not only personalize offers and tweets to individual customers but also to also personalize your business and give it character,” says Borison, “Being authentic is key in successful social media.” Goldstein agrees that personalizing your brand is a great way to develop more customer relationships.

5. Like and comment. This particular point was left off of Borison’s list. But we point it out because we know that it’s something that we need to do more of in 2015 ourselves. Remember that every time you like someone’s post or leave a comment on it, you’re essentially creating a link to your own profile. This is all part of being interactive. Don’t wait for people to come to you. Socialize on their pages as well.

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