30 Jan

5 Ways To Amaze Customers Using Social Media

Posted in Synergy Suggestions on 30.01.14 by John Meloche

Social media conceptWe all want to boost our brands. It’s the trait that binds us all as business owners. Who doesn’t go into business wanting to defeat their competition? Who doesn’t want to succeed in greater ways with the passing of each year? If you’re not up for building upon the success that your business has already enjoyed, then there’s no point in continuing to run a business. Is there?

We don’t mean to be harsh. But the harsh reality is that your competition is working on ways on beating you out. Your complacency should be non-existent. There is always something new that you can do to elevate your company’s level of success. On Forbes.com, Karsten Strauss addresses the topic of brand boosting through his interview with Taylor King.

King is the associate account manager of Inward Strategic Consulting. This Boston-based consulting firm has advised such brands as Walmart, HP and Campbell’s. So what does he suggest are the keys to boosting one’s business? Not surprisingly, he points to one’s use of social media and how it can gain a greater deal of respect for your brand. He offers some tips on how to make this so.

Authenticity. It’s great to offer special deals, run contests and throw engaging events. “This may draw a bump in interest but ultimately does nothing to set them apart from the pack,” says King. But what will truly set your company apart from its competitors? Come up with a way to generate publicity for your brand in ways that no other company has before. Do something that is uniquely you. Generating buzz has a lot to do with being original.

Reputation. Getting customer feedback and making it public is a great way to build a strong reputation. Perhaps, this is one way you can promote the authenticity of your brand. Ask your customers to review your business in their own blogs or in their statuses on Facebook. As King points out, “with so many social media outlets and a myriad of voices being projected and heard in real time, being aware of what people are saying has never been more important.”

Response. Social media doesn’t just give you the ability to share information about your business, it allows you to respond to the information being shared with you. Twitter and Facebook can be the perfect avenues for you to address customer complaints. Not only do they give you quick and direct access to your customers, but they showcase to other friends and followers examples of your professionalism and courtesy.

Romance. Don’t think you have to take your customers out to dinner. But King does note that building closer relationships with your customers is important. And social media certainly helps you to do that. “Taking in feedback from the masses and collecting metadata on customers is fine but for a closer relationship with individuals, companies and brands have to go the extra mile and offer tailored experiences,” he says.

Availability. Social media allows you to be so much more accessible to your customers. Nothing is worse than not getting back to a client who may be in need of something you offer. Poor examples of customer service will lose you customers no matter how great your products and services are. Utilize social media to be in constant touch with those who mean the most to your company.

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10 Sep

Promoting Your Sales Promotion Online

Posted in Promotional Products, Synergy Suggestions on 10.09.13 by John Meloche

onlineIn yesterday’s blog, we took a look at some ideas on how to promote your business in-store. The ideas, listed by John Kuraoka on TightwadMarketing.com, shed light on some great ways to wow customers once they come into your store. But how do you get them to visit you to begin with? It’s widely known that most Canadian shoppers prefer to browse online before taking trips to the mall.

That’s why your online promotion game has to be a strong one. Naturally, it’s important to have a company website. Not having one, these days, practically insinuates that you don’t exist. Naturally, the last thing you want is to give shoppers the impression that you’re non-existent. But, as Kuraoka implies, just having a website isn’t going to cut it. It’s what you do with that website that counts.

Highlight your promotion on your website’s main page. Once your would-be customer visits your website, he or she should immediately be drawn to the promotion that you currently have going on. In fact, your entire home page should essentially be a flyer for your newest sale. Call it the “welcome window” if you like. Either way, its purpose is to make clear the great promotion currently taking place.

Create a webpage about your promotion. Taking it one step further, Kuraoka suggests that you have an entirely new webpage developed that is dedicated to your new promotion. You should create a link to it from your main website page. As well, if you have a “What’s New” section, it would be a great place to connect your online browsers to information about your new sale.

Collect email addresses. Kuraoka points out that online promotions often start in-store. When you have customers coming into your store, it’s a good idea to ask for their email addresses once they’ve made their purchases. Be sure to let them know that you won’t be spamming them. Instead, inform them that if they’d like to receive promotional offers from your business, providing their email addresses is one way to do it.

Utilize Social Media. This tip isn’t actually listed by Kuraoka, but we figured it was important to include nonetheless. It should go without saying, by now, that social media play a huge role in the way that people communicate with each other all over the world. People love to express their views. And social networking sites such as Facebook and Twitter are quite likely to become forums where people will discuss your business.

Keep in mind, as we have often said before, that social media is more about being social than it is about advertising. Being social, however, is your way of advertising. In other words, ask questions to encourage conversations on your profile page. Respond to other comments creating more links to your own page. Don’t forget to click “like” on relevant and fun topics.

It’s all about creating a larger online network – hence, the term “social networking”. And, just a reminder, signing up on Facebook and Twitter is free. So be sure to use these popular online tools to your advantage. As well, be sure to check out tomorrow’s blog as we take a look at some ways that you can promote your promotions on the phone. Yes, that still works!

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