16 Aug

The Rise of Email Marketing

Posted in Small Business Advertising on 16.08.16 by John Meloche

Yesterday we talked about newsletters and why businesses need them. Newsletters feed directly into an otherwise new and unique marketing medium. Online newsletter have incited the commencement of email marketing. This form of marketing entails businesses sending promotional emails to thousands of recipients.

Businesses generate leads and discover people who would most likely be interested in purchasing their products. This in turn has fueled another industry in lead generation, but we’ll get to that another time. Email marketing has skyrocketed in popularity over the past couple of years. According to a recent survey from Ascend2, 82% of B2B and B2C companies that took part in the study used email marketing technology. Every type of business is now finding use for email marketing and is fully utilizing it to reach new clientele.

There are a lot of reasons why email marketing is becoming so popular in today’s business world. For one thing, it’s inexpensive and it reaches thousands, or even millions, of people. The mass reach is crucial for the success of email marketing. A small percentage of people actually open the email; a 2% response rate is usually good. But since you’re emailing thousands of people, that 2% turns into a decently large number. Email marketing gives you the potential to achieve such a large return from little response numbers; getting more with less. Email marketing provides an inexpensive means to reach an immense number of potential clientele and thus has surged into the modern day business world.

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17 Jun

What You Can Do To Make Father’s Day Memorable For Your Business

Posted in Promotional Products, Small Business Advertising, Social Media, Synergy Suggestions on 17.06.16 by John Meloche

It’s that time of the year again. Dad’s anticipating a great day with the family meanwhile everyone else is shopping for a gift to buy. Father’s Day is a great holiday and like all great holidays that means shopping. A 2012 H&R study found that spending on Father’s Day was $9.4 billion. Father’s Day serves as a great opportunity for businesses to take advantage of the increased material demand and optimize their profits. Here are a few marketing ideas businesses can use to make their Father’s Day more memorable.

The most obvious promotional strategy would be discounts. Holidays are a great excuse for sales and discounts. This simple strategy can be extremely effective as nothing lures customers to a product like good prices. Not only that but these discounts can be easily applied to your whole store and thus can allow you to promote the inventory you want out of your store that much more.

Another great promotional strategy would be gift guides. Sometimes finding the perfect gift for your dad can be extremely hard. Why not make your customers’ shopping experiences that much easier by giving them a list of products that fathers are surely to love; making a list of products that are directly related to a father’s interests. Not only does this help your customer’s shopping experience but it also generates positive perceptions of your company and strengthens your brand. The fact that your company would go out of their way to make it easier for customers to shop, especially on a day such as Father’s Day, is appreciated.

This next strategy pertains more to a company’s online presence. Since Father’s Day is such a popular holiday it gets looked up a lot on search engines. Putting more Father’s Day material on your website will allow you to improve your SEO(Search Engine Optimization) and thus give you more opportunities to be seen via organic search. Not only is Father’s Day prominent on search engines, but it’s also a very notable holiday on social media. Using relevant Father’s Day hashtags in social media will allow you to effectively promote your posts and businesses.

Another strategy related to online presence is improving your company’s presence in the online marketplace. E-commerce is becoming more and more present in today’s shopping world. This is especially true on Father’s Day. Fundivo reported that almost 30% of all Father’s Day shopping last year was conducted online, an increase of almost 10% from 2010’s total (20.5%). This trend is only expected to continue so anticipate an expanded amount of E-commerce to take place this Father’s Day. Companies need to improve their E-commerce platforms and ensure that they allow for an easy ordering process for customers to follow online. This is a growing marketplace that you don’t want to miss out on.

It’s obvious that discounts are now not only the suitable promotional strategy. Today’s marketplace is changing and now more than ever there is an emphasis on digital transactions. If you truly want to make sure your Father’s Day is memorable then start by making sure the family can order those golf clubs that dad really wanted on your website.

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15 Aug

5 More Reasons To Use Videos To Boost Your Brand

Posted in Social Media on 15.08.14 by John Meloche

Video Marketing. Wordcloud Concept.In yesterday’s blog, we began to discuss the importance of online video marketing. In today’s internet-crazy world, online videos are incredibly popular. If you’re not a regular visitor to YouTube, you don’t know what you’re missing. Because you are literally missing everything! You name it, YouTube has got it. So, of course, that means that not every video out there is worth watching.

Everyday people with video cameras on their smartphones can shoot silly videos and post them online with ease. But that doesn’t mean that YouTube can’t function as an excellent advertising source for you. The more professional your videos are, the better impression they will give of your company. However, you don’t need to make a big production out of it. Yesterday, we noted just how quick, easy and cheap it is to create videos that highlight your brand.

On Register.com, this concept is addressed through a number of compelling reasons for business owners to become videographers. More specifically, the site champions the use of promotional online videos to help entrepreneurs find cost-effective ways to efficiently market their companies. In today’s blog, we’ll review five more of those reasons to see if we can get you going in the right direction. Get it? Direction! Never mind, here goes…

1. It builds your search results. This is often the number one reason that business owners take to social media in the first place. If you want people to find your business online – and which business owner wouldn’t? – videos are the way to go. “Google has added content such as blogs, video and images to what their engine indexes and returns in search,” Register.com informs us, “Recently, the company said such content is returned in one of every four searches.”

2. It promotes your products or services. Naturally, this would be the main point of making your videos, wouldn’t it? Film yourself demonstrating how useful your products are. Give a “seminar” on how your services can benefit your clients. Your videos will encourage prospective clients to give your company a try. As we mentioned at the close of yesterday’s blog, highlight your glowing personality in your videos and it will go a long way in gaining you new clients.

3. It gives good customer service. Speaking of that personality, you’ll want your videos to show people your friendly and endearing side. How you present yourself will have a major impact on people’s buying decisions. As well, your videos may be a lot easier to digest that an average owner’s manual that shows your customers how to use their recently purchased products. Encourage your customers to go to your website or YouTube page to learn more about what they bought!

4. It’s personal. You may notice a bit of a theme here. You see, making promotional videos is a lot more about selling your image than it is about increasing sales. In other words, if you’re looking for long-standing customer loyalty over one-off clients, videos are great ways to make personal connections with people you haven’t met yet. Your video, says Register.com should be friendly enough that it makes customers want to get in contact with you.

5. It taps into the power of YouTube. “Besides posting your videos on your own site, you can also post them on YouTube,” reminds the website, “Roughly one-quarter of all Internet users visits YouTube each day, viewing hundreds of thousands of videos. It’s an increasingly popular place to find how-to information, and using YouTube gives your business a chance to find entirely new customers from outside your existing network of contacts.”

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