16 Aug

The Rise of Email Marketing

Posted in Small Business Advertising on 16.08.16 by John Meloche

Yesterday we talked about newsletters and why businesses need them. Newsletters feed directly into an otherwise new and unique marketing medium. Online newsletter have incited the commencement of email marketing. This form of marketing entails businesses sending promotional emails to thousands of recipients.

Businesses generate leads and discover people who would most likely be interested in purchasing their products. This in turn has fueled another industry in lead generation, but we’ll get to that another time. Email marketing has skyrocketed in popularity over the past couple of years. According to a recent survey from Ascend2, 82% of B2B and B2C companies that took part in the study used email marketing technology. Every type of business is now finding use for email marketing and is fully utilizing it to reach new clientele.

There are a lot of reasons why email marketing is becoming so popular in today’s business world. For one thing, it’s inexpensive and it reaches thousands, or even millions, of people. The mass reach is crucial for the success of email marketing. A small percentage of people actually open the email; a 2% response rate is usually good. But since you’re emailing thousands of people, that 2% turns into a decently large number. Email marketing gives you the potential to achieve such a large return from little response numbers; getting more with less. Email marketing provides an inexpensive means to reach an immense number of potential clientele and thus has surged into the modern day business world.

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02 Aug

Are Online Markets The New Norm?

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 02.08.16 by John Meloche

Over the past couple of years, we have seen an emergence of online transactions and E-commerce. It appears as though those fears people once had about online shopping have vanished. This sudden spike in E-commerce demand has sparked the debate over whether or not online markets are the new norm. So today we really look at the question: are online markets the new marketplace?

Let’s start this debate by looking at the facts. The U.S. Department of Commerce estimates that there will be $92,801 million in sales strictly from online shopping in the first quarter of 2016. Compared to $80,569 million from the first quarter of 2015. This is definitely a sign of prosperity for online shopping however these numbers are small when comparing it to the total market. Those numbers only represent 8 and 7 percent of total sales respectively. It’s clear online shopping is on the rise but when you look at the market as a whole it only represents a tiny sliver of all sales.

Now let’s look at some other compelling facts. But instead of looking at North America, let’s analyze different markets across the globe. Specifically let’s look at the major markets that impact the global economy the most. China is a huge country that’s a compelling figure in the global economic scene. Online shopping is practically the norm in China now. According to Statista, China had 46 million online shoppers in 2007, now they have over 400 million. Almost ten times as many people shop online compared to the number from 9 years ago. This trend is expected to continue at an even more exponential rate. It’s fair to say online shopping has skyrocketed in popularity in China. So with this information being present, it begs the question: If such a giant like China focuses on online shopping, then is it just a matter of time before online shopping really hits the North American market?

The debate of E-commerce becoming the primary marketplace is a good one. It’s very easy to argue on behalf of both sides. But do you actually see the North American markets adopting E-commerce? If so, when do you think that would happen? Let us know what you think. You can tweet us at @synergymkt or you can check us out on Facebook (just Synergy Marketing), and we’re on Instagram @synergymkt.

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17 Jun

What You Can Do To Make Father’s Day Memorable For Your Business

Posted in Promotional Products, Small Business Advertising, Social Media, Synergy Suggestions on 17.06.16 by John Meloche

It’s that time of the year again. Dad’s anticipating a great day with the family meanwhile everyone else is shopping for a gift to buy. Father’s Day is a great holiday and like all great holidays that means shopping. A 2012 H&R study found that spending on Father’s Day was $9.4 billion. Father’s Day serves as a great opportunity for businesses to take advantage of the increased material demand and optimize their profits. Here are a few marketing ideas businesses can use to make their Father’s Day more memorable.

The most obvious promotional strategy would be discounts. Holidays are a great excuse for sales and discounts. This simple strategy can be extremely effective as nothing lures customers to a product like good prices. Not only that but these discounts can be easily applied to your whole store and thus can allow you to promote the inventory you want out of your store that much more.

Another great promotional strategy would be gift guides. Sometimes finding the perfect gift for your dad can be extremely hard. Why not make your customers’ shopping experiences that much easier by giving them a list of products that fathers are surely to love; making a list of products that are directly related to a father’s interests. Not only does this help your customer’s shopping experience but it also generates positive perceptions of your company and strengthens your brand. The fact that your company would go out of their way to make it easier for customers to shop, especially on a day such as Father’s Day, is appreciated.

This next strategy pertains more to a company’s online presence. Since Father’s Day is such a popular holiday it gets looked up a lot on search engines. Putting more Father’s Day material on your website will allow you to improve your SEO(Search Engine Optimization) and thus give you more opportunities to be seen via organic search. Not only is Father’s Day prominent on search engines, but it’s also a very notable holiday on social media. Using relevant Father’s Day hashtags in social media will allow you to effectively promote your posts and businesses.

Another strategy related to online presence is improving your company’s presence in the online marketplace. E-commerce is becoming more and more present in today’s shopping world. This is especially true on Father’s Day. Fundivo reported that almost 30% of all Father’s Day shopping last year was conducted online, an increase of almost 10% from 2010’s total (20.5%). This trend is only expected to continue so anticipate an expanded amount of E-commerce to take place this Father’s Day. Companies need to improve their E-commerce platforms and ensure that they allow for an easy ordering process for customers to follow online. This is a growing marketplace that you don’t want to miss out on.

It’s obvious that discounts are now not only the suitable promotional strategy. Today’s marketplace is changing and now more than ever there is an emphasis on digital transactions. If you truly want to make sure your Father’s Day is memorable then start by making sure the family can order those golf clubs that dad really wanted on your website.

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05 May

4 More Ways To Boost Your Blog’s Popularity

Posted in Synergy Suggestions on 05.05.15 by John Meloche

Depositphotos_7162436_xsIn yesterday’s blog, we introduced the topic of building buzz for your company blog. This is something that we’ve been practicing for years. But we have to admit that we started promoting our blog a lot later than we started blogging. As a result, our blog wasn’t as popular, when it started, as it is now. Of course, there’s always a natural progression to how things pick up steam. But it’s important to remember that, in today’s digital world, a company’s online presence is everything.

As a result, it’s important to not just regularly add content to your website, but to promote the fact that the new content has been added. Yesterday, we pointed out that Synergy Marketing updates its Twitter and Facebook accounts each and every time a new blog is posted on our website. This has helped us to not only increase our awareness on social media, but it has helped for our blog to secure more readers as well.

Most importantly, the more people visit who our website because of our blog, the more often we are able to convert our website visitors into customers. Naturally, we do a lot of blogging about the benefits of using promotional products to advertise your brand. But our blog also incorporates a wide range of topics in order to keep things fresh and interesting. Variety is key. But, back to the point, promotion is imperative!

Being a promotional product company, you might expect us to say that. But you don’t have to take our word for it. On her website, social media strategist, Rebekah Radice offers up some sound solutions for how you can increase the popularity of your blog. Admittedly, she provides tips that we ourselves should take a look into as well. So join us in discovering new ways to build a buzz for your blog!

Here are four more ways to boost your blog’s popularity:

1. Go with Google+. Considering that Google is most commonly used as a search engine on the internet, it pays to use its services to make your company more easily accessible. “Not only is Google+ an excellent place to post your original content for increased SEO, it is also an important network to build relationships with those eager to +1 and share your content,” says Radice, “The possibility of ‘going viral’ is very real when Google+ is used properly.”

2. Pick up on Pinterest. “Take advantage of this unique magazine-style visual powerhouse to share your content with an image optimized for maximum pinning,” insists Radice, noting that there are a number of ways to create a “perfect” Pinterest image. To get more pins in your image, she advises that you do not include a human face, use a plain white background, include the colour red in it somewhere and try to go with a portrait style photo.

3. Link it to LinkedIn. This social media profile is extremely popular amongst entrepreneurs. According to Radice, “you can share your latest article to your LinkedIn profile, plus any group you manage or belong to that allows you to share your own content. Many groups on LinkedIn, Facebook and Google_ frown on ‘link dropping’ so make sure to read the group rules before making that mistake.”

4. Utilize YouTube. If it’s one thing that people seem to love using the internet for, it’s watching videos. Can you somehow turn your blog post into a video? Radice notes that blogs that contain lists of tips – and, as you can tell, we have many ourselves! – are perfect for video blogs. “Take one tip and share it in a quick 15-30 second video,” she suggests, “Then direct viewers to your site for further information on the subject.”

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19 Feb

Check Out The Brand New Synergy Marketing Website!

Posted in News on 19.02.15 by John Meloche

Depositphotos_9800054_xsSurprise! You may have noticed a little bit of a change in Synergy Marketing’s online world. If not, please accept our invitation to have a look around the brand new Synergy Marketing website. We’ve been working on revamping our site for quite some time now. And we decided to keep it a surprise from most people until it was ready to launch. In case you can’t tell, we’re pretty excited to announce that our totally revamped website is now here!

For regular readers of the Synergy Marketing Blog, our new and improved website is an exercise in practicing what we preach. We often blog about the various ways in which a company’s online presence can bring about more business. Updating your site and being active on social media are common themes in many of our blogs. Thankfully, our measures have paid off. Our Facebook likes and Twitter followers grow by the day!

Our social media-championing blogs have also made much mention of the fact that every time we post a blog, a link is placed on each of our social media profiles. These links, quite obviously, bring online users back to our website. And we thought it was about time that we stepped up our game and improved our website to a level that we felt matched the high-quality standards of the products that we sell.

So what’s new? Well, firstly our homepage has been revamped to display a much more clean and bright first impression. Using white as our template, we feel that our website has a much sleeker and professional look to it. We just love the images we see when you log on to the all new TheBestPromoProducts.ca. And speaking of images, that brings us to one of the primary reasons we felt the need to spruce up the Synergy Marketing website.

There are many new image on our main page that represent the many new promotional products that we have to offer. Among them is our Illuminator™ line of flashlights and key chains. With no less than eight incredible designs to choose from, these incredibly useful and sturdy gifts are among our most sought-after products. No matter your industry, it’s practically impossible to go wrong by giving out Illuminator™ brand promo products to your customers.

Xcaliber™ Escape Knife. Another one of our newly-featured items is this awesome auto rescue knife that is made by Xcaliber™. This black carbon fibre metal jack knife functions as a seatbelt cutter, window smasher and thumb stud so it opens easily with one hand in emergencies. It also comes in a nylon pouch and gift box and the price includes a one location engraving on the handle. This is one impressive promotional product!

Protour™ Executive Golf Clip. Our Protour™ line of promo gifts is another of our newly-featured items on our brand new website. And this particular gift is bound to be a huge hit for the golf lovers who are part of your customer base. The Executive Golf Clip is a multi-purposed tool that includes a golf spike wrench, divot tool, ball marker and cigar cutter. It also comes in a waterproof case with a clear lid and interior form-fit mold for protection and easy identification.

These are only a few of the many new promotional products that we have to offer. Please take a few minutes to peruse our awesome new home page which contains several new photos of our brand new products. As always, there’s no one better to discuss the promo gifts of your choice with than the Synergy Marketing sales team. Don’t hesitate to call us at 1-877-748-9884. We hope you enjoy our new website!

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21 Jan

6 Tips For Using Kijiji Correctly

Posted in Synergy Suggestions on 21.01.15 by John Meloche

Notebook and hand with phoneAt Synergy Marketing, we specialize in helping Canadian business owners produce quality leads, grow their client bases and increase customer satisfaction. For many years, our promotional products have helped our clients build their relationships with their customers in ways that traditional modes of advertising have not. Our expertise in business marketing has also helped us to develop a strong handle on some other ways that businesses can be promoted.

Over the past week, we have focused in on the ways that Facebook, Twitter and Craigslist can be utilized to plug your brand. All of these entities provide free avenues to connecting with potential new buyers all over the country. And Synergy Marketing practice what it preaches! We use each medium to spread the word about our company. But Kijiji certainly shouldn’t be left out of the mix. Like Craigslist, it can be used to post free ads regularly. Here are six tips on how to use it correctly.

1. Register an account. On Ecommerce-Guide.com, Vangie Beal explains that the first step to using Kijiji is registering an account. It’s pretty easy – really no different than opening an email account. Once done, Kijiji provides you with a dashboard that will allow you to see all of the ads you’ve posted. “If you plan to frequently list on Kijiji, make registering on the site your first step,” says Beal.

2. Provide necessary contact information. Keep in mind that, like Craigslist, many users are not business owners. Many people sell items from their homes. For such individuals, it may not be wise to include private information in their posts. As a business owner, however, you’ll want to include the pertinent details that allow your potential customers to contact your company. In each Synergy Marketing post, we include our website, email address and phone number.

3. Do your research. Who else in your industry is posting on Kijiji? You may want to locate posts that are related to your industry to get an idea of how others are advertising similar products to what you have to offer. As Beal points out, this will give you a better handle on how to position your ads, including the keywords that you use in your title. One example of a title we’ve used is “Get Inexpensive Promo Products To Boost Your Business”.

4. Use a template. Beal writes that you should “manage multiple Kijiji ads by creating a basic template, in Word or even Notepad, that you can copy-and-paste into each ad you post.” Although we agree that you should list your contact information in a consisten way with each post, it’s important to change up your ads. You don’t want to post the exact same thing on a daily basis. Consider several variations of your posts to keep things fresh.

5. Send ads to top category page. Kijiji is great at providing updates. The site will commonly email you to notify you if your ad has fallen off of the first page of its category. As Beal points out, the site offers you the opportunity to “bump” your ad back up the list. This will, however, cost you a small fee. Depending on how successful your ad is, you may want to consider this option. It can be a small, but worthwhile investment in advertising your business.

6. Delete and repost Kijiji Ads. There is, however, a way that you can bring your ad back to the top of the list without paying a penny. “You can bump the ad yourself by deleting it and reposting it as a new ad,” reveals Beal. “If you have saved the ads in a template, you can put your item back on the main category page in seconds. If you ad didn’t solicit any responses, try changing your title and summary when you repost to encourage buyers.”

Be sure to check back for tomorrow’s blog as we continue to examine ways that you can use Kijiji to advertise your business. And don’t forget to call us to order your promotional products to “bump” your company up in popularity. Dial 1-877-748-9884 today!

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20 Jan

5 Ways To Best Use Craigslist To Your Advantage

Posted in Synergy Suggestions on 20.01.15 by John Meloche

online shopping conceptMarketing your business online has pretty much become a necessity in 2015. Without doing so, it makes your business appear non-existent. After all, it seems as if nearly everyone uses a smart phone, tablet, laptop or desktop computer to either buy merchandise or seek information about brands that they’re interested in. So how are you utilizing the internet to market your business? Over the past week, our blogs have been focusing on this concept.

Social media platforms like Facebook and Twitter are all the rage. Who isn’t aware of that? And last week, we dedicated our blogs to finding ways to use each of these platforms to your advantage. However, in yesterday’s blog, we began exploring another online entity that has helped many a business owner to advertise his or her business. Craigslist, while not a social networking platform, is incredibly popular in the world of buying and selling online.

One of the key benefits to using Craigslist is that it is free to use. But, as Shanon Lewis of Entrepreneur.com points out, it’s not just for business owners alone. “Keep in mind that as a business owner, you’re just as likely to compete with everyday people selling the contents of their attic as you are a national brand retailer with sights on breaking into your market,” she writes. So how can you best use Craigslist to your advantage? Here are five more tips.

1. Use a catchy title. Try to grab your reader’s attention by creating a title that worth looking further into. Remember that you are competing with thousands of other postings. You don’t want to come off as run-of-the-mill. According to MannixMarketing.com, “the title of your post is undoubtedly the most important component of your ad. Be clear and descriptive when including price and key details of your product or service, and avoid using too many characters.”

2. Keep it simple. Keep in mind that many online users don’t have very long attention spans. Keeping your ads concise and to-the-point will make them most effective. Use everyday language and don’t try to get too fancy with the extras. “Craigslist sees heavy HTML code as a sign of spam or fraudulent post,” Mannix Marketing warns us, “Keep your ad mostly text based, with simple code only and working in creative bolding.”

3. Include a link. In each and every one of the ads that we post on Craigslist, we make sure to include a link to our website. Our website, of course, includes more photos of our promo gifts as well as product descriptions to better inform our clients of what we have to offer. MannixMarketing.com recommends that you include a link, not just to your website, but to a specific item that you may be posting about.

4. Post often. Remember that people are posting on Craigslist every day. If you go several days without posting, your last post will end up getting lost in the shuffle. MannixMarketing.com recommends that you post regularly. In our case, we post an ad for each business day of the week. And each day, we post in a different city. “Be warned,” says Mannix Marketing, “Craigslist’s policy states that the same ad may not be re-posted within a 48-hour window.”

5. Use varied ads. This is an important tip that bears repeating. In yesterday’s blog, we commented upon the fact that Craigslist does not like to see the same ad being continually posted. “To avoid being marked as spam and flagged for removal it is helpful to use varied ads,” MannixMarketing.com tells us, “Do not use duplicate content, switch up the title, etc. It’s helpful to have multiple variations of your ad ready in advance, which will make posting throughout the week a very simple and efficient process.”

And, as we mentioned yesterday, each of our ads include our contact information. And so do the majority of our blogs. Give us a call at 1-877-748-9884 to learn more about our awesome promotional products!

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14 Jan

3 Ways To Build A Bigger Twitter Following

Posted in Social Media on 14.01.15 by John Meloche

Depositphotos_35067017_xs For a company that was slow to take to social media, Synergy Marketing hasn’t been fairing too badly as of late. As you may know from having read our earlier blogs from this week, we’ve cracked the 100 like-mark on our Facebook page. Now, it seems like we’ll have to tackle the same objective on Twitter. On Facebook, we’ve been doing our best to interact with our friends and industry contemporaries by posting a link to a new blog each day.

We pose questions that our blogs seek to answer in order to engage our audience in a discussion. Naturally, each post also provides a link to our website. To be honest, we do the exact same thing on Twitter each day as well. So why has Facebook proven to be more successful in drawing attention than Twitter has so far? In today’s blog, we seek to answer that question by researching ways to build a greater Twitter following. Here are three great suggestions.

1. Don’t be a “meformer”. On Bufferapp.com, Kevan Lee describes “meformers” as Twitter users who post social media updates that mostly relate to themselves. “Informers”, on the other hand, are those who post updates that are generally about information-sharing. He reveals that “researchers at Rutgers University found that only 20 percent of us are informers on social media, while the other 80 percent are meformers”

The Rutgers team ended up creating the term “meformer” after analyzing data from a sampling of Twitter accounts. “Informers had more than two times the followers of meformers,” he reveals, “It would seem that sharing information on social media is better for your follower count than sharing about yourself.” Therefore, it’s important to keep in mind that being social on social media is an important step in earning yourself a bigger following on platforms such as Twitter.

2. Make your Twitter presence visible. In order for people to follow you on Twitter, they need to know that you are actually on Twitter. Visitors to the Synergy Marketing website can find the Twitter icon at the bottom right side of our homepage. It’s important to include your Twitter handle on all forms of communication. Put it in your email signature and make sure it’s written on your business cards.

On his website, author Michael Hyatt provides some insight into this tip. “I can’t tell you how often I have read an interesting post and wanted to tweet the link, but couldn’t find the author’s Twitter username,” he writes, “So I gave up and moved on. Make it easy for people to follow you. Display links to your Twitter account in your email signature, your blog or website, business cards—everywhere.”

3. Avoid bursts to keep the followers you have. What is a “burst” exactly? According to Lee, it’s when someone posts too many updates all at the same time. In other words, it’s important to properly space out your updates so as to not inundate your audience with too much information all at once. Lee goes on to note that a study by a group of Korean researchers revealed the top reasons why people tend to unfollow certain Twitter accounts.

They report that more than half of unfollows comes as result of “bursts”. There are a few other factors that lead to losing followers as well. Posting about uninteresting topics and sharing mundane details about one’s life are also considered turn-offs. Interestingly, “useless information” is often cited as a reason that many business owners are slow to take to Twitter. Clearly, there is a right way and a wrong way to use it.

Be sure to check back for tomorrow’s blog as we take a look at a few more great ways to ensure that you build your Twitter following. And don’t forget to call Synergy Marketing directly at 1-877-748-9884 to order the perfect promo gift to build your customer base!

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13 Jan

6 More Ways To Increase Likes On Your Facebook Page

Posted in Social Media on 13.01.15 by John Meloche

logo FacebookIn yesterday’s blog, we began to do a little bit of bragging about how we finally reached over 100 likes on our Facebook profile. Now, don’t get us wrong. We know that 100 likes isn’t a whole lot when compared to many other profiles. But reaching this milestone has helped us to realize just how powerful marketing our brand online can be. As you’re likely aware, we often blog about online marketing. And we’re happy that practicing what we preach is paying off!

It can pay off for you too. If you’re yet to establish yourself on Facebook, keep in mind that it is free to set up a profile. These days, people enjoy using social media practically more than any other communication method to both gain information and spread the word about their own interests. There’s no reason why social networking on platforms such as Facebook won’t work wonders for your business as well. Here are six more ways to increase likes for your page.

1. Add social plugins to your website. Your company website should clearly provide a pathway to your Facebook profile – much the same way that profile should provide a link to your website. On Meltwater.com, Robert Rydefalk writes that “Visitors on your website should be able to find your Facebook Page easily. My recommendation is to use Facebook’s Social Plugins, like the Like box plugin, to get more Facebook likes.”

2. Comment (thoughtfully) on other pages as your page. It’s always important to remember that using social media wisely means that you are being social. It’s not all about what’s happening on your page. It’s about interacting with others by commenting on their pages as well. Every comment you post creates a link back to your page. “Use Facebook as your business the same way you use it personally: by interacting and having conversations as your Page,” recommends Andrea Vahl on SocialMediaExaminer.com.

3. Run a contest. Is it ever a bad idea to run a contest? We’ve found this tip on more business marketing advice articles than nearly any other suggestion. And it works perfectly for Facebook too! Rydefalk warns, however, that there is a technique to doing it right. “Your contest must use a Facebook app, which allows you to create a fan-gate, so that only those who first like your page can participate in the contest,” he advises, “Apps also have a unique URL, so you can promote your contest with a Facebook ad and increase Facebook likes even more.”

4. Add a QR code to your business card. You know that strange little square thingies that you’re seeing on nearly everything these days? Yes, those. Scanning them on your smartphone gives you direct access to a website. “How many business cards do you give out?” asks Vahl, “Make it easy for the people you have connected with in person to connect with your Page. Creating a QR code is easy and free at sites like Kaywa and QRStuff.”

5. Be active. Having a Facebook profile is one thing. Keeping it regularly updated is another. Rydefalk writes that there is no “magic number” when it comes to how many posts you can place on your page. However, it’s important to post at least one status per day. You don’t want your audience to forget about you or assume that there’s nothing special happening with your brand. “People are unlikely to like your Facebook page if you don’t post regularly,” he warns.

6. Advertise your page on Facebook. Yes, using Facebook is free. But there are options that you can pay for that will increase awareness about your brand. “Today there are many options for advertising on Facebook,” informs Vahl, “To get the best value for generating new likes for your Page, I would suggest you use a Sponsored Like Story. This will advertise your Page to friends of your current fans and give social proof in the ad by showcasing that the user’s friend likes your Page.”

At Synergy Marketing, we’re very happy to have cracked our 100 likes mark. But we still love nothing more than speaking directly to our customers about our awesome catalogue of promotional gifts. To learn more or to place your order, call us at 1-877-748-9884 today!

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12 Jan

6 Ways To Gain More Facebook Profile Likes

Posted in Social Media on 12.01.15 by John Meloche

Vector social media conceptHappy Monday everyone! We hope that your week has gotten off to a great start. Here, at Synergy Marketing, we’re actually pretty excited to begin our week as we’ve been able to celebrate a new milestone. Now, we know it may not be all that big a deal to some. But, for a company still learning to utilize its social media channels with greater effectiveness, reaching over 100 likes on our Facebook page is a pretty cool achievement!

We’d like to take this time to thank all 100 (102 as of this writing!) of you for liking our page. And we encourage you to encourage others to go ahead and click like on our profile as well. As we’ve blogged about numerous times before, promoting your company online is practically a mandatory way to drive more traffic to your website and accumulate new customers. So here are six ways to gain more likes for your Facebook page.

1. Share original content. This is the route that we took to begin accumulating more likes on our Facebook page. Each and every business day of the week, we post a link to our latest blog in order to generate more interest in what our company has to offer. As Andrea Vahl writes on SocialMediaExaminer.com, “content is still king and when people share your content, your Page name travels with it. Think of new ways you can add original photos as part of your content.”

2. Ask friends, business partners and other contacts to like you on Facebook. We’ve actually already taken this piece of advice in this very blog! There’s nothing wrong with the good old asking of a favour. It’s probably the first and most obvious step that you can take. On Meltwater.com, Robert Rydefalk writes that “friends are like underpants. Some snap under pressure, some are a little twisted, but some will give you support.”

3. Link your personal profile to your page. Your personal Facebook page should have a direct link to your business page. Vahl unveils an easy route to getting this done. “When people list where they work and it’s not properly linked to their Facebook Page, a strange “Community Page” is created with that same name and it has a suitcase icon,” she writes, “All you need to do is to delete the Community Page from your Work and Education section in your About area (click Edit in the About section), then add in the correct Facebook Page.”

4. Find out what interests your community. It’s important to not simply increase likes on your Facebook page, but to gain interest from those who may truly be interested in your business. It’s important to know what members of your target audience are excited about and post content that speaks to it. “With Facebook’s new Graph Search it’s really easy to find out what interests your target community, and post relevant content to increase Facebook likes,” Rydefalk informs us.

5. Add Facebook in your email signature. Because you’re on Facebook, it doesn’t mean that you’re no longer using other online methods of communication, right? So don’t forget to offer the link to your profile as often as you can. Vahl offers this simple tip by asking the following question: “How many emails do you send each day?” Consider how many times people will learn of your Facebook page simply because you included its link in your email signature.

6. Use Facebook Ads. This has often been heralded as one of the top ways to gain business profiles new followers on Facebook. “To get the most out of your ads, you can target by your community’s interests to find people similar to your current fans,” writes Rydefalk, “Experiment with different types of ads to see what works best for your organization, and make sure you choose the option that allows Facebook users to like your page directly from the ad.”

Be sure to check back for tomorrow’s blog for some more great tips on how to increase the number of likes on your company’s Facebook profile. But, never forget that the telephone is still the best way to reach us. Learn more about Synergy Marketing’s fantastic line of promotional products by giving us a call at 1-877-748-9884 today!

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