26 Sep

6 Marketing Tips For A Strong Fourth Quarter

Posted in Synergy Suggestions on 26.09.13 by John Meloche

promote1There is never a bad time to promote your business. And that goes double for the holiday season. October is right around the corner and that technically means that the holiday season is about to start. Sure, Halloween and Thanksgiving come first. But the fourth quarter will soon be underway, and before you know it, the malls will be filled with Christmas music and decorations.

It only makes sense that you get your business in on the action before the holiday shopping rush begins. And “there are thousands of ways you can promote your small business,” says Alyssa Gregory on About.com, “With the right mix of activities, you can identify and focus on the most effective marketing tactics for your small business.” Thankfully, she provides a list of ideas.

Update or create a marketing plan for your business. It all starts with a plan. And there are some key things to focus on. What is your overall objective? Don’t promote simply for the sake of getting more customers or increasing your sales. Consider how many more customers you expect to attain and exactly how much more you plan on increasing your sales. It’s about setting realistic goals.

Revisit or start your market research. Doing research will help you create those goals and bring you a lot closer to meeting and surpassing them. What strategies have worked for you in the past? Which ones have not? Consider what your competition is doing as well. What has and hasn’t worked for them? Bettering your competition will be achieved when you do your research about them.

Conduct a focus group. There’s nothing like getting the opinions of the people you are marketing your business to. Effective listening is integral here. Find out what makes people tick. What do they really like? More importantly, what do they really need? Discover how you can solve their problems with your products and services and make moves to include those solutions in your plans.

Refine your target audience and niche. Your focus groups may end up helping you to change your mind about who your target audience really is. Is there a group of people that you have overlooked in the past? Can you expand your reach to new communities? Perhaps, your online marketing needs to be improved. Determine who needs your business the most and focus on their needs.

Expand your product and service offerings. As a result, you may find that you will need to add some products and services to your arsenal. Then again, you may have to remove some products and services well. Which ones are the most popular and which ones are making you the least amount of money? Grow your business by increasing what you’re able to do for your customers.

Use promotional products. While Gregory suggests that you get new business cards, we would like to take it one step further. Promotional products leave impacts that business cards do not. They create personal connections with customers and also allow for your company to be promoted on a daily basis. There are many useful gifts to choose from. Simply give us a call at 1-877-748-9884 to order the promotional product of your choice today!

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27 Jun

Use The Internet To Make This Year Your Biggest Yet

Posted in Synergy Suggestions on 27.06.13 by John Meloche

globe, group of the people and notebook on white backgroundAt Synergy Marketing, we speak to business owners across Canada on a daily basis. This gives our staff a pretty good handle on the main needs and concerns of our nation’s entrepreneurs. If they have one thing in common, it’s they all are interested in ways to effectively market their businesses without overspending. This is a legitimate concern, of course.

All business owners need to be on top of their advertising campaigns. Especially in today’s world where so many people flock to the internet to learn of the latest trends and goings-on, a business must have a strong online presence. On Bell.ca, it is stated that “online marketing is a must for every business, no matter what industry you’re in.” But that doesn’t mean that you have to spend a bundle.

In fact, one of the biggest benefits of marketing your business online is that it is generally a lot cheaper to do than traditional modes of advertising. Take television commercials, for example. Most small business owners can’t afford to either create or broadcast them. It’s also hard to quantify exactly how effective they are. Thankfully, Bell provides some simple tips to help business owners effectively market their companies online.

Build your website so visitors can find the information they need. Bell admits that this tip sounds basic. But it’s a very important point to make. Some business websites simply don’t do the job they are supposed to. They are hard to navigate and unclear about how customers can make purchases. It’s important that your website makes it easy for customers to track you down.

Avoid cluttering the home page, says the Bell website. When you have too much content, things can get confusing. Provide just the essential information that online consumers can use to make wise buying decisions. Clearly, your site should be enticing to encourage them to spend their money on your brand. Showcase key products and services and make sure your contact information is easy to find.

Have a presence on other websites. If you think your website is the only place that customers should be able to find you online, you’re highly mistaken. There are a variety of things that you can do to ensure that your site gets noticed in other places on the internet. Bell suggests that you take measures to get your company noticed by sites that post customer reviews.

You may also want to post blogs on subjects related to your business. As you can tell, we do that, here at Synergy Marketing. We post blogs on a variety of topics that help our readers become more engaged with our brand. Just as importantly, it gives our website the opportunity to receive more hits in search engines. You should also register your site with such online directories as YellowPages.ca and Canpages.ca.

Optimize your website for search engines. This tip helps to highlight why blogs are so important. They help for you to continually add key words and links on your website that will help it to rank higher in search engine results. As Bell.ca points out, search engines analyze nearly every page on the internet to determine the content and relevancy to the terms that people type into their searches.

Be sure to check out tomorrow’s blog for more tips on how to use the internet to make your business boom!

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