02 Aug

Are Online Markets The New Norm?

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 02.08.16 by John Meloche

Over the past couple of years, we have seen an emergence of online transactions and E-commerce. It appears as though those fears people once had about online shopping have vanished. This sudden spike in E-commerce demand has sparked the debate over whether or not online markets are the new norm. So today we really look at the question: are online markets the new marketplace?

Let’s start this debate by looking at the facts. The U.S. Department of Commerce estimates that there will be $92,801 million in sales strictly from online shopping in the first quarter of 2016. Compared to $80,569 million from the first quarter of 2015. This is definitely a sign of prosperity for online shopping however these numbers are small when comparing it to the total market. Those numbers only represent 8 and 7 percent of total sales respectively. It’s clear online shopping is on the rise but when you look at the market as a whole it only represents a tiny sliver of all sales.

Now let’s look at some other compelling facts. But instead of looking at North America, let’s analyze different markets across the globe. Specifically let’s look at the major markets that impact the global economy the most. China is a huge country that’s a compelling figure in the global economic scene. Online shopping is practically the norm in China now. According to Statista, China had 46 million online shoppers in 2007, now they have over 400 million. Almost ten times as many people shop online compared to the number from 9 years ago. This trend is expected to continue at an even more exponential rate. It’s fair to say online shopping has skyrocketed in popularity in China. So with this information being present, it begs the question: If such a giant like China focuses on online shopping, then is it just a matter of time before online shopping really hits the North American market?

The debate of E-commerce becoming the primary marketplace is a good one. It’s very easy to argue on behalf of both sides. But do you actually see the North American markets adopting E-commerce? If so, when do you think that would happen? Let us know what you think. You can tweet us at @synergymkt or you can check us out on Facebook (just Synergy Marketing), and we’re on Instagram @synergymkt.

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13 Sep

Promoting Your Sales Promotion Through The Media

Posted in Promotional Products, Synergy Suggestions on 13.09.13 by John Meloche

mediaSome people get all wrapped up in what they learn from the media. Some people question everything the media tell them. One thing is for sure, people pay attention to the media. If something is getting publicity, it must be worth checking out, right? Whether you subscribe to that way of thinking or not really doesn’t matter. What matters is that you get your company the publicity it needs.

On TightwadMarketing.com, John Kuraoka lists a number of ways that your business can increase its sales potential by using the media to publicize its latest sales promotion. All week long, we have been examining Kuraoka’s tips. In today’s blog, we’ll conclude our look at those tips by providing our take on the various methods by which your business can get better noticed in the media.

Send out press releases to get publicity. Make your business newsworthy. Getting media attention won’t be based on your sales alone. It will be based on how interesting your company is. What makes it different? How does it stand out? What interesting story do you have to tell about how you started the business? Do you have an unusual talent you’d like to expose? Find ways to get the media interested in the answers to these questions.

Postcards to existing customers. Who said the media were only made up of television coverage, radio broadcasts and newspaper articles? Kuraoka reminds us that postcards are cheap to create and cheap to mail. Let your current customers know that you haven’t forgotten them. And don’t allow them to forget you! Send out postcards with well wishes and invites back to your store for great deals.

Postcards to targeted potential customers. These postcards need to be worded a bit differently. They should impart to your potential customers that you are willing to earn their support. Perhaps the postcard itself can represent a discount coupon for a limited time. Find ways to spark interest in these would-be clients so that they’re not quick to throw your postcard away.

Joint promotion with related businesses. “Let’s all chip in on a promotional marketing piece that we’ll each distribute” suggests Kuraoka as an approach to other business owners. It all goes back to the “scratch my back and I’ll scratch yours” theory that we spoke about yesterday. The bartering system has been around for years. It costs you nothing but a bit of extra effort. And it pays off!

Post a Video. This is one of our own suggestions. We discussed the importance of using social media to your advantage a few days ago. But as we blogged about a couple of weeks ago, YouTube can be a great promotional tool. Your video can be funny and entertaining or educational and informative. Either way, go ahead and expose your expertise and knowledge in videos that advertise your latest sales.

Your video will add personality to your brand. People are drawn to interesting personalities. If you have one, they will be drawn to your store. As we’ve outlined all week long, there are various ways in which you can promote your promotions. Utilizing a mix of all of the tips doled out this week is sure to go a long way. Make sure to use the methods that you think are best suited for your type of business. Good luck!

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26 Aug

Making YouTube Your Way To Promote

Posted in Synergy Suggestions on 26.08.13 by John Meloche

youtubeAt Synergy Marketing, we make regular use of our Facebook and Twitter profiles by posting links to our daily blogs. What we’ve found is that these links generate greater traffic to our website. Once visitors find our website, they are given easy access to our catalogue of amazing promotional gifts. This, of course, encourages them to peruse through our promo products before giving us a call.

Social media, as you may have guessed, can truly work wonders in the promotion of your business. But it doesn’t stop at Facebook and Twitter. YouTube is also a wildly-popular website. Nevertheless, according to Zeke Camusio on StartupNation.com, “most people are afraid to use YouTube to promote their business. But you shouldn’t be and here’s why: the most popular videos aren’t professional productions.”

Camusio is right. Take a look at YouTube and you’ll find that the most random, everyday, amateur videos are the most popular. They also happen to be the most unique, funny, informative and interesting videos on the site. This, ladies and gentlemen, should be the angle you take to promote your business using YouTube. And Camusio offers up some tips on how do it right.

Copy What Works. “Don’t reinvent the wheel,” insists Camusio. “Generally, the videos that do well are funny, weird, or useful. Spend an afternoon watching YouTube videos and learn what works.” It’s also important to discover what videos in your industry have the most views and the highest ratings. Figure out what your competition is doing right and find ways to do it better.

Put Keywords Everywhere. One of YouTube’s best features is the fact that it allows you to tag your video with as many keywords as you like. When people are searching Google for topics relevant to your brand, they’ll have a better chance of finding your video. That is, of course, if you’ve tagged it properly. Be sure to have keywords in your title, the description and the tags.

Steal Keywords from Popular Videos. Clearly, Camusio is not worried about originality. It’s all about doing what works. So if popular videos in your market are using certain tags, it can’t hurt to use the same tags for your video. As he points out, this will increase your chances of having your video listed under “suggestions” when someone views a similar video.

Customize Your Channel. Another great feature of YouTube is the fact that it allows you to create your own channel. You’re not just uploading videos that get lost in cyberspace. Your channel effectively becomes yet another useful social media profile for your company. Make sure your channel is customized to represent the look and feel of your brand.

In tomorrow’s blog, we’ll continue to take a look at a few more of Camusio’s tips. YouTube, as has been pointed out, can be just as useful as the Facebooks and Twitters of the world – if not more. It not only gives your company a voice, but it gives it a face as well. Putting your face out there may just be what your brand needs to help increase its fan base.

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28 Jun

Making Your Business Boom Online

Posted in Synergy Suggestions on 28.06.13 by John Meloche

market2In yesterday’s blog, we revisited the topic of marketing your business online. This is an important facet of any business in any industry. We all know that you need to have an easy-to-navigate website. We’ve also blogged ad nauseum about the importance of using social media sites such as Facebook and Twitter. But what else can be done to make the most of the internet?

Bell.ca offers up a number tips. We began looking at this list yesterday and would like to conclude our study of it today. One thing is for sure. Having a strong online presence is an essential part to the growth of your business. Utilizing the internet in all the right ways can help to foster substantial growth. And you want to be a leader in your industry, right? Well, here’s how you can make that happen.

Keep communicating with customers. One of the most important tips that must be reiterated time and time again is to make things all about your customers. They are obviously the most important aspects of your business. Without them, you’d have no reason to open your doors. That means keeping them in the loop and making them part of your decisions.

Send out email newsletters and request feedback. Highlight your products and services as well as your events and promotions, but also ask questions. Find out what makes them tick. Hold contests and offer prizes. Make things interesting at your place of business and get people talking about you. The bottom line is ensuring that customer satisfaction is always your main priority.

Use social media. Now, where have we seen this tip before? It is likely to pop up in just about every blog you read about using the internet to your company’s advantage. And why wouldn’t it? Social media networks such as the ever-popular Facebook and Twitter are free to use! If you’re looking for a cost-effective way to market your business online, social media is where it’s at.

As you may know, social media is truly about being social. The best way to advertise on these sites is to not bombard your friends and followers with advertisements. Instead, connect with your customers through engaging conversations. Post pictures, ask questions, tell jokes – these are all quick and easy methods of drumming up interest in your brand.

Measure, measure, measure! What sense does it make to put all of this effort into these online marketing strategies if you don’t measure the results? Bell.ca suggests that you use such measuring tools as Google Analytics to determine just how effective your marketing strategies have been. Once you have solid numbers, you’ll be able to make even better decisions for your company.

You should know how often people come to your website, what they are doing while on the site, how long they spend there and how many times people click on links to specific pages or promotions. Using the internet can be as fun as it is beneficial to your business. So review our last three blogs as many times as you need to. By using these online marketing strategies, your business is bound to boom!

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