04 Aug

5 Poké-Marketing Techniques You Should Be Using

Posted in News, Small Business Advertising on 04.08.16 by John Meloche

Yesterday we talked about the rise of Poké-marketing and how Pokemon Go has made its way into the business scene. As mentioned before, strategies are now being developed around the game. With that being said, what can you do to capitalize on this poké-demand? Here are 5 ways to use Pokémon Go to attract customers:

  1. Offer Free WiFi. Probably the easiest thing you can offer to lure those Pokémon trainers. Data, or a lack thereof, is becoming a huge issue for Pokémon Go players. So why not help those people out with some free WiFi. You’re making it easier to enjoy the game they’re addicted to, and that’s all happening in your store. That should boast good results for your company.
  2. Provide Discounts to Trainers. Pokémon Go trainers have different levels. As players catch ’em all, they level up, with the max level being level 40. What you should do is offer discounts to the different levels of trainers. For example, anyone from levels 1-10 gets 5% off, 11-20 gets 10% off, etc. This shows your support for the game and the players. Hardcore Pokémon Go players will notice this and will surely take advantage of these discounts.
  3. Provide Discounts/Gifts to Teams. Yes, there are teams. Once a player reaches level 5 they can choose to join one of three teams: Team Instinct, Team Mystic, or Team Valor. Providing discounts or gifts to different teams is a great way to attract more customers to your store. Again these promotions are a symbol of support for the players in addition to being a great incentivizing tool for Pokémon Go trainers.
  4. Pokémon Go Themed Advertising. We also talked about this yesterday. Pokémon Go is such a trendy topic right now. If you put it on anything, people will notice it and become interested in it. This is a great way to promote brand recognition and brand remembrance. People will take notice to witty Pokémon Go campaigns and will keep your brand in mind whenever anything related to Pokémon Go pops up.
  5. Lure Modules. This could be the most effective tactic. In the game there are places called PokéStops, where players can collect eggs and other items. They’re likely to be located around your store. What you can do is place an item called a lure module on these PokéStops. These lure modules will then attract wild Pokémon and as a result will bring real people as well. So what you can do is get a Pokémon Go account and buy some of these lure modules. Just to clarify, you have to buy the lure modules with real money. Then place them at the Pokéstop near you and see the Pokémon and people roll in.

 

When something as big as Pokémon Go pops up, you have to find ways to adapt to it. This is just another trend that will eventually pass, but while it’s at its peak right now, might as well take advantage of it. Poké-marketing is an extremely effective and efficient means of bringing in business and capitalizing on current trends. So if you use Poké-marketing, people will surely Pokéstop and shop in your store.

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03 Aug

The Rise of Poké-Marketing

Posted in News, Small Business Advertising on 03.08.16 by John Meloche

Pokémon Go has become immensely popular over the past couple of weeks. It seems like everywhere you look, you see people walking with their faces glued to their phone screen as they try to catch Pokémon. This has become yet another trend that businesses are starting to take advantage of. When something becomes as big as Pokémon Go, strategies become developed whereby the game entices players to shop at certain stores.

This Pokémon sensation has offered marketers the enhanced ability of brand recognition. Marketers are now using the Pokémon Go regime as another tool to catch someone’s attention. If people saw pretty much anything relating to Pokémon Go, they’ll probably be interested in it. If anything some of these Pokémon Go advertising campaigns would give you a little chuckle. But what makes marketers so happy is the fact that they make your ads and brand memorable. If you saw a Pokémon Go themed ad, you’d probably think it’s funny and you’d remember it. Not only that but when you start playing the game or see others playing it, then you’ll be reminded of that ad. Marketers want their ads to stick, Pokémon Go just improves the stickiness of your message and brand.

This Pokémon Go mania will go away eventually but while it’s still trendy, why not take advantage of it? This is just another huge trend that businesses need and should adapt to. So why not utilize some Poké-marketing, you just might catch ’em all.

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