03 Feb

5 More Fascinating Facts About Promo Gifts

Posted in Promotional Products, Small Business Advertising on 03.02.16 by John Meloche

Hand pointing at a Facts Word Cloud on white background.If you’re a Canadian business owner who has been hesitant to give promotional gifts a try, you’re not alone. However, you’re part of a group that is significantly declining in numbers. Entrepreneurs from all over this great country of ours have been using promo gifts for many years in order to grow their businesses. And they work! As we’ve long established on the Synergy Marketing Blog, promotional products work to garner referrals and increase sales.

In yesterday’s blog, we pointed out some amazing facts that confirm that promo gifts have the ability to provide your company with long-lasting advertising power. As Jansen White points out on SageWorld.com, “consumers hang on to promotional products for an average of 6.6 months.” This stat comes courtesy of Advertising Specialty Institute. Consider the staying power of the promo gifts you decide to hand out to your customers. The facts don’t lie.

Here are five more fascinating facts about promo gifts:

1. Promotional products are known for increasing customer bases. All business owners are looking for more customers. Promo gifts have proven to be viable options for accomplishing that task. “Before receiving a promotional product, 55 percent of people had done business with the advertiser,” writes White, “After receiving a promotional product, 85 percent of people did business with the advertiser.”

2. Promo gifts made for the kitchen are especially popular. At Synergy Marketing, we offer an array of Knives & Tools as well as Drinkware. Most of the products found in these categories are ideal for kitchen use. And people use their kitchens every day don’t they? “91% of consumers have at least one promotional product in their kitchen,” reveals ePromos.com, courtesy of Promotional Products Association International (PPAI).

3. Promo gifts enhance marketing campaigns. “Adding a promotional product to the media mix generated favorable attitudes toward a print ad in all cases,” says PromotionalProductsWork.org, “The use of a promotional product as the advertising medium alone achieved maximum impact, up to 69% increasing brand interest and 84% in creating a good impression of the brand.”

4. The usefulness of promotional gifts makes them powerful advertising sources. It cannot be stressed enough that promo gifts are handy items. This makes them more worthwhile than any other source of advertising. According to White, “seventy-seven percent of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.”

5. The advertising power of a promo gift lasts a very long time. Promotional products are gifts that keep on giving, says PromotionalProductsWork.org. The site reveals the findings of a PPAI study that found that “58% of respondents keep a promotional product anywhere from one year to more than four years. Even if the recipient uses the item only once per week, that’s a minimum of 52 impressions made over the course of a year with the possibility of more than 208 during a five-year window.”

To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com!

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02 Feb

3 Amazing Facts About Promotional Products

Posted in Promotional Products, Small Business Advertising on 02.02.16 by John Meloche

Magnifying Glass with the word Facts on white background.For many years, Synergy Marketing has been bragging that it provides the best promo products in the business. One of the main reasons we feel so confident that our promo gifts are superior is because of their high-quality manufacturing. However, we’re also proud of the fact that our sales team is both friendly and knowledgeable. This is a winning combination when it comes to knowing which marketing efforts best help various Canadian businesses to succeed.

Promo gifts are fantastic for a variety of reasons. But, we can imagine that taking our word for it may, at times, be a bit difficult. After all, we obviously sell the very products that we champion. The Synergy Marketing Blog, however, has gone to great lengths to inform readers about the many industry experts who agree that promo gifts are among the most effective and cost-conscious ways to grow a business. Today’s blog post is no different!

Here are three amazing facts about promotional products:

1. Most people own and use promotional products every day. Promo gifts, quite frankly are nothing new. They have been widely used for many generations. In fact, ePromos.com reveals that “the first known promotional products – commemorative buttons – trace back to 1789 when George Washington was elected President”. It should go without saying that promo gifts are very sensible parts of any marketing campaign.

Of course, this remains true today. On SageWorld.com, Jansen White writes that “eight in 10 consumers own between one and 10 promotional products” and that “fifty-three percent of these people use a promotional product at least once a week.” He goes on to reveal that 6 out of ten people will keep their promotional products for up to two years. Now, that’s some advertising staying power!

2. Promotional products significantly increase the amount of referrals a business gets. One of the top benefits of giving your customers gifts is that they’re bound to tell others about the business that provided the gifts. Leaving a good impression on a person is an ideal way to get him/her to spread the word about your brand. Promo gifts are well known for making great impressions. PromotionalProductsWork.org reveals that this is a fact.

“Promotional product incentives produce valuable referrals from satisfied customers,” states the website, “A survey conducted Louisiana State University indicated accompanying a request for referrals with an offer of a promotional product incentive drew as many as 500% more referrals as an appeal letter alone. The results speak for themselves!”

3. Promotional products make your brand memorable. Think about it. Is a person more likely to hang on to a business card or a product that actually performs a function? Pens and key chains are two of the greatest examples of promo gifts that are used every single day. Your promo gifts have the ability of leaving daily impressions on their recipients. But, as we continue to mention, you don’t have to take our word for it!

Courtesy of ePromos.com, Promotional Products Association International (PPAI) tells us that “76.2% of consumers can recall the product, advertiser, and message of a promo item they’d received in the last two years.” PPAI also reveals that “69% of consumers would pick up a promotional product if they deemed it useful.” The bottom line is that promo gifts work because customers actually want them!

To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com!

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20 Nov

Stats Show The True Power Of The Promo Gift

Posted in Promotional Products on 20.11.15 by John Meloche

img-nightvision-pen-logo-rev-1024x1269The Synergy Marketing Blog is an excellent source of business information for entrepreneurs from all walks of life. We’re quite proud of the amount of content that we’ve added to our website over the years. At this point, our blog includes countless lists of tips and advice that help business owners to grow their businesses. At Synergy Marketing, that is what we do. We help our clients to advance their companies in ways that no one else can.

Of course, it isn’t just our blog that helps out. We’re known for providing Canadian business owners with the best promo products in the business! We’re confident that we can stand by that claim because of our history of helping entrepreneurs garner referrals, increase sales and grow stronger relationships with their customers. Now, you don’t have to take our word for it. On ePromos.com, it is explained that there is statistical proof to support the power of promo gifts.

83% of consumers like receiving a promotional product with an advertising message. This statistic, which is provided by Promotional Products Association International (PPAI), speaks to a simple fact about human nature. People like getting things for free. It’s that simple. When you consider the marketing strategy that is the handing out of promo gifts, know that it speaks to this basic human desire better than any other type of advertising out there.

After receiving a promotional product, 85% of consumers do business with the advertiser. This PPAI stat proves that promo gifts work. They not only serve as reminders to recipients about where to shop, but they also come in handy on a daily basis. This is one of the key benefits to giving out promo gifts. Flyers and business cards get thrown away. Pens, key chains and flashlights get used regularly. It’s advertising that has staying power!

90.4% of people report currently owning or possessing a promotional product received in the last 24 months. Speaking of staying power, how’s that for determining the power of the promo gift? If you hand someone a promo gift, that person is bound to hang on to it for at least two years. At least, this is what PPAI reports. Can you think of another advertising strategy that will have the same kind of long-lasting impact?

89% of consumers can recall the name of the advertisers on a promotional product they received in the past 24 months. Do you want to be memorable? Are you looking to outshine your competition? According to PPAI, you could do a lot worse than hand out promo gifts to your customers. Evidently, they help for people to remember the businesses that gave them out. If you want your business to be remembered, you’ll hand out promo gifts to your customers.

53% of consumers use a promotional product at least once a week or more. Okay, so here’s the deal. Chances are that when you hand out promo gifts bearing your company’s name and logo, more than half of your recipients are going to use it on a weekly basis. The bottom line is that promo gifts work. And they’re a lot less expensive than traditional marketing strategies. So how can you go wrong?

Contact Synergy Marketing to order the promotional product that will work best to promote your business. Our friendly and experienced sales reps look forward to speaking with you and helping you select the perfect promo gift. Give us a call at 1-877-748-9884!

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08 Jul

5 Findings That Prove The Power Of Promo Gifts

Posted in Promotional Products on 08.07.15 by John Meloche

img-crystal-wine-stopper-front-logo-2-1024x1269At Synergy Marketing, we provide the best promo products in the business. Yes, this is a claim that we have been chanting for many years now. And we stick by it! Our experience has proven to us that when Canadian business owners make use of our promotional gifts to advertise their businesses, they enjoy a long list of benefits. Among them are customer loyalty, increased sales and regular referrals.

But you don’t have to take our word for it! Promotional Products Association International has conducted a number of surveys to discover the true power of the promotional product. Each of them have shown that business owners were able to practically double their opportunities of being contacted by their promo gift recipients than companies that didn’t offer promo gifts. Interested in learning about some of the statistics?

Here are five findings that prove the power of promo gifts:

1. Promo gifts are proven to garner referrals. According to PPAI, “a survey conducted Louisiana State University indicated accompanying a request for referrals with an offer of a promotional product incentive drew as many as 500% more referrals as an appeal letter alone. The results speak for themselves!” Evidently, promo gifts offer excellent incentives. After all, who doesn’t love getting something for free?

2. Promo gifts are proven to increase brand interest. PPAI also reports that “adding a promotional product to the media mix generated favourable attitudes toward a print ad in all cases. The use of a promotional product as the advertising medium alone achieved maximum impact, up to 69% increasing brand interest and 84% in creating a good impression of the brand.” And what business owner wouldn’t want to improve his or her company’s image?

3. Promo gifts are proven to have staying power. TV commercials usually last about 30 seconds. But how long to promotional gifts last? PPAI surveys have found that “58% of respondents keep a promotional product anywhere from one year to more than four years. Even if the recipient uses the item only once per week, that’s a minimum of 52 impressions made over the course of a year with the possibility of more than 208 during a five year window.”

4. Promo gifts are widely enjoyed and happily accepted. “People love receiving promotional products, there’s no denying it,” insists PPAI, “Whether it’s a little boy playing with a yo-yo from the local bakery to a woman carrying a tote from her nail salon, promotional products are appreciated and welcomed in all walks of life. 90.4% reported either currently owning or possessing a promotional product received within the last 24 months.”

5. Promo gifts help customers to remember your brand. Want proof that promo gifts help to keep your business on the minds of customers? PPAI reveals that a survey conducted by LJ Market Research found that their “respondents’ ability to recall the name of an advertiser on a promotional product they had received (76 percent) was much better than their ability to recall the name of an advertiser from a print publication they had read in the past week (53.5 percent).”

At Synergy Marketing, we have a wide variety of promo gifts to choose from. And they work! Countless business owners have boosted sales by handing out promo gifts, making their customers feel valued and appreciated. That’s what keeps them coming back! Choose from flying saucers, golf tees, water bottles, wine stoppers, pens, knives, key chains, flashlights and so much more! Call us today at 1-877-748-9884!

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23 Mar

Statistics Show Promo Gifts Are Loved Worldwide

Posted in Promotional Products on 23.03.15 by John Meloche

Global success conceptFor decades, business owners from all over Canada have been reaping the benefits of using promotional products to advertise their businesses. But this excellent advertising phenomenon is, in no way, just a Canadian thing. As Impression Europe explains, “promotional products are part of daily life. They are powerful because they are long lasting, cost effective and they work, both as forms of communication and as useable, necessary tools.”

The site notes that promo gifts have worked wonders for European businesses, as a poll conducted by the German Promotional Product Association (also known as GWW) indicates that promo gifts have greater effectiveness than traditional modes of advertising. In a study of 2000 respondents, 90% confirmed that they were the owners of promotional products. Half of them admitted to using these products at least once a day!

“By comparison this brand recall reduces to 38% for radio & 28% for TV, which indicates that recall of these advertising mediums is not as effective,” says GWW. Impression Europe goes on to reveal the findings of other important surveys that speak to the advertising strength of promotional products. Promotional Products Association International (also known as PPAI) discovered some very interesting information through studies of its own.

According to PPAI, “83% of respondents like receiving a product with an advertising message.” This speaks to the initial reason that a business owner should consider handing out promotional gifts to his or her customers. Quite simply, they make people happy. Who doesn’t like getting something for free? The mere gesture of handing someone a free and useful gift is bound to gain favour for your brand.

“48% would like to receive promotional products more often,” found the PPAI global survey. Evidently, people aren’t opposed to continually getting things for free. This is why, at Synergy Marketing, we make sure to offer a wide array of sensationally useful promo gifts. Naturally, you don’t have to just select one to give out. Your customers will appreciate the various gifts that you make available over time.

Another finding from the PPAI survey was that “on average 91% had promotional products in their kitchen.” At Synergy Marketing, we have found that kitchen-based promo gifts are wildly popular. Our newly-added Allegro™ Crystal Wine Stopper is an especially elegant way to impress your favourite customers. Our collection of knife sets has also been known to be among our most highly sought-after high-end promo gifts.

PPAI also found that 74% of their respondents keep their promo gifts in the work place while 55% keep them in the bedroom. The bottom line? “People keep promotional products everywhere,” insists Impression Europe. And why wouldn’t they? Because promo gifts are so useful, they can practically be used anywhere. This gives your company some very serious promotional power!

Not only do your gifts advertise to your recipients, but they spread awareness about your company to all those who come into contact with your recipients. As mentioned, Synergy Marketing offers a wide variety of promo gifts to choose from. If you’re a business owner looking to grow his or her client base, give us a call at 1-877-748-9884 to order the perfect promo gift to advertise your business today!

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23 Jan

5 Telling Statistics About Promotional Products

Posted in Promotional Products on 23.01.15 by John Meloche

P-554-160x160Synergy Marketing is a firm believer in the power of cost-effective promotion. Over the past two weeks, our blog has been dedicated to highlighting four different online sources that allow business owners of all types to promote their brands for free. Facebook, Twitter, Craigslist and Kijiji are all free resources that can greatly help get the word out about your company and all of the great products and services that it has to offer.

However, Synergy Marketing is the biggest proponent for the use of promotional products to advertise your brand. While not exactly free, promo gifts are well-known for being among the most cost-effective ways to grow businesses. They work! And there are statistics to prove it. In fact, Nebs.ca reveals that Promotional Products Association International discovered some very telling statistics about the power of promo gifts.

1. Promo gifts increase your likelihood of call backs. According to PPAI, “mailing a pen or other promotional product along with a sales letter can increase the number of prospects that call you back by as much as 50 percent.” You see, promo gifts matter a whole lot more than a simple piece of paper. They are useful items that have staying power. Promo gifts make it a lot more likely that you will remain on the minds of your recipients than if you simply sent letters.

2. Promo gifts garner referrals. PPAI also found that “customers who receive promotional products as gifts are more likely to refer friends, colleagues, and others to your company than those who don’t.” This is one of the greatest benefits of handing out promotional products to your customers. Recipients are encouraged to recommend you to others. And, as is often said, there is no better type of promotion than word-of-mouth promotion.

3. Promo gifts inspire repeat business. “Promotional products can help increase repeat orders from your customers by as much as 16 percent,” says Promotional Products Association International. It’s one thing to get a new customer. But it’s an entirely different thing to get a new loyal customer. Naturally, you want your customers to keep coming back. Promo gifts give your customers more reasons to endear themselves to your brand.

4. Promo gifts make people like you. After all, handing a gift to someone is a kind gesture, no matter what your objective is. At the end of the day, you want people to view your company in a favourable light, right? Promo gifts certainly help with that. PPAI finds that “sending a useful promotional product like a baseball cap or t-shirt instead of a general thank you note can enhance your customer’s positive feelings about you by as much as 25 percent.”

5. Promo gifts make you stand out. Our clients love bringing their promo gifts to trade shows and conferences. By handing them out at these events, they successfully separate themselves from the rest of the company owners who attend and only pass out business cards. Promo gifts always leave lasting impressions. “At trade shows, promotional products can increase awareness of and preference for an exhibitor’s products by as much as 70 percent,” says PPAI.

“Keeping your name in front of customers and prospects is critical to growing your business – especially if you rely heavily on word-of-mouth and referrals,” insists Nebs.ca, “you’ve got to find ways to make it easy for people to remember you and find you.” Handing out promo gifts, the site goes on to say, is a method “which is memorable and cost-effective”. Order from Synergy Marketing’s vast array of promotional products by calling us at 1-877-748-9884 today!

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28 Mar

4 Proven Facts About The Power Of Promo Gifts

Posted in Promotional Products on 28.03.14 by John Meloche

Depositphotos_14088356_xsCanadian business owners have been using promotional products to grow their businesses for decades. Yet, there are still entrepreneurs throughout this country who are skeptical about how effective promo gifts can be. On Biznik.com, Erik Anderson addresses this issue by discussing a study conducted by PPAI (Promotional Products Association International) – a promotional products industry trade association.

PPAI surveyed 1,005 consumers to discuss promotional products they may have received in the previous 24 months. What the study discovered was incredibly telling. In today’s blog, we’d like to reveal some of the survey’s findings in an effort to boost the confidence of Canadian business owners who are thinking of utilizing promo gifts as part of their upcoming marketing campaigns.

Promo gifts give you the opportunity to reach a lot of people. Although less than have of those who took the survey could recall getting a promo gift in the last 24 months, a whopping 90.4 per cent of respondents reported that they currently owned a promotional product. Evidently, promo gifts remain with their recipients for long durations of time. Talking about staying power!

Promo gifts make customers feel good. Anderson writes that 83 per cent of the PPAI survey respondents admitted that they liked receiving promotional products with advertising messages. 48 per cent said that they would like to get their hands on promo gifts more often. 38 per cent of those who took the survey admitted that promo gifts serve as constant reminders about the advertisers who give them out.

Promo gifts serve a double purpose. Clearly, the objective of giving out promo gifts is to promote your business. But doing so also helps you to develop better relationships with your customers. They are great ways of saying “thank you”. The PPAI survey revealed that 73 per cent of respondents believe that the intent of the gifts were to promote a service. 56 per cent also took the gifts as expressions of gratitude. Evidently, promo gifts work double duty!

Promo gifts are long lasting. We’re not talking about business cards and flyers here. They often get thrown out in no time. According to Anderson, PPAI found that 58 per cent of respondents keep their promo gifts for anywhere between one and four years. In fact, 21 per cent keep their promotional products for more than four years! Now, how’s that for a long-lasting advertising campaign?

At the end of the day, the person who will best be able to determine just how effective promo gifts are in boosting your business is you. There is ample evidence to support the fact that promotional products are long-lasting, effective marketing tools that do exactly what they were meant for. They both thank customers while reminding recipients of where to shop.

The truth is that they do a lot more than “double duty”. They are useful items that can be put to use each and every day. They give your company a good impression as they allow for personal connections to be made between you and your customers. Order the promo product of your choice today. Simply call Synergy Marketing at 1-877-748-9884 to speak to one of our sales reps today!

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