20 Nov

Stats Show The True Power Of The Promo Gift

Posted in Promotional Products on 20.11.15 by John Meloche

img-nightvision-pen-logo-rev-1024x1269The Synergy Marketing Blog is an excellent source of business information for entrepreneurs from all walks of life. We’re quite proud of the amount of content that we’ve added to our website over the years. At this point, our blog includes countless lists of tips and advice that help business owners to grow their businesses. At Synergy Marketing, that is what we do. We help our clients to advance their companies in ways that no one else can.

Of course, it isn’t just our blog that helps out. We’re known for providing Canadian business owners with the best promo products in the business! We’re confident that we can stand by that claim because of our history of helping entrepreneurs garner referrals, increase sales and grow stronger relationships with their customers. Now, you don’t have to take our word for it. On ePromos.com, it is explained that there is statistical proof to support the power of promo gifts.

83% of consumers like receiving a promotional product with an advertising message. This statistic, which is provided by Promotional Products Association International (PPAI), speaks to a simple fact about human nature. People like getting things for free. It’s that simple. When you consider the marketing strategy that is the handing out of promo gifts, know that it speaks to this basic human desire better than any other type of advertising out there.

After receiving a promotional product, 85% of consumers do business with the advertiser. This PPAI stat proves that promo gifts work. They not only serve as reminders to recipients about where to shop, but they also come in handy on a daily basis. This is one of the key benefits to giving out promo gifts. Flyers and business cards get thrown away. Pens, key chains and flashlights get used regularly. It’s advertising that has staying power!

90.4% of people report currently owning or possessing a promotional product received in the last 24 months. Speaking of staying power, how’s that for determining the power of the promo gift? If you hand someone a promo gift, that person is bound to hang on to it for at least two years. At least, this is what PPAI reports. Can you think of another advertising strategy that will have the same kind of long-lasting impact?

89% of consumers can recall the name of the advertisers on a promotional product they received in the past 24 months. Do you want to be memorable? Are you looking to outshine your competition? According to PPAI, you could do a lot worse than hand out promo gifts to your customers. Evidently, they help for people to remember the businesses that gave them out. If you want your business to be remembered, you’ll hand out promo gifts to your customers.

53% of consumers use a promotional product at least once a week or more. Okay, so here’s the deal. Chances are that when you hand out promo gifts bearing your company’s name and logo, more than half of your recipients are going to use it on a weekly basis. The bottom line is that promo gifts work. And they’re a lot less expensive than traditional marketing strategies. So how can you go wrong?

Contact Synergy Marketing to order the promotional product that will work best to promote your business. Our friendly and experienced sales reps look forward to speaking with you and helping you select the perfect promo gift. Give us a call at 1-877-748-9884!

tags: , , , , , ,

Comments Off on Stats Show The True Power Of The Promo Gift

25 Jun

3 Stats That May Sway Your Mindset About Promo Gifts

Posted in Promotional Products on 25.06.15 by John Meloche

img-multi-clr-led-logo-1024x1269Promotional products – what’s the big deal right? After all, they’re just regular, everyday items that aren’t all that much to make a fuss over. If this just happens to be your point of view, allow us to kindly inform you that you couldn’t be more wrong! Promotional products are among the world’s most inexpensive, yet effective ways to promote a business in the world. For decades, promo gifts have been proven to be excellent investments.

Perhaps, Ivan Widjaya of Noobpreneur.com puts it best when he says that “if you still think that giving promotional items is just a waste of money, think again.” There are countless reasons as to why promo gifts should be revered as top-choice marketing tools. Of course, your friends at Synergy Marketing are known for singing the praises of the promo product. So, in case you don’t want to take our word for it, perhaps some statistics will sway your mindset.

Here are three:

1. Promo products have been proven to stay on the minds of their recipients. What is more memorable: receiving a flashlight or a business card? Widjaya writes that a 2009 survey conducted by the Promotional Products Association International (PPAI) found that 94 percent of its respondents “could recall a promotional product they had received in the past two years and 89 percent still remember who the advertiser is in the promotional product.”

This speaks to the fact that promo gifts have staying power. Not only are they remembered, but they are kept. What use is a business card after a person’s number has been stored in a phone? They are often forgotten, lost or thrown out. Pens, flashlights and key chains are items that are incredibly useful on a day-to-day basis. Promo gifts are known for providing daily reminders of where to shop.

2. Promo products have been proven to stay with their recipients. As you may have guessed, PPAI revealed that people hang on to their promo gifts. In addition, recipients commented that they quite liked getting their gifts in the first place. After all, who doesn’t enjoy getting something for free? Getting free gifts is a big part of what makes customers enjoy their shopping experiences.

“83 percent of the survey respondents said that they enjoy receiving promo items, 48 percent would like to receive more giveaways and 69 percent keep the promo items,” Widjaya reveals, “This is grand news, as kept promo items mean your brand name or ad will be exposed well. What if your promotional item lands on a big company CEO’s desk who talks with many people in his/her office every day? Chances are, your brand name will get a nice attention, especially if your promotional item is out of the ordinary.”

3. Promo items are known to convert recipients into loyal customers. Nothing beats customer loyalty. A customer who continually supports your company is one that serves as advertising him or herself. Happy customers often tell others about their experiences. So the happier you make them, the better your chances are of other people hearing about how great you are. Not to mention, happy customers keep coming back!

Widjaya points out that promo gifts, in fact, have the ability to encourage shopping better than any other advertising source – including those that are known for being a lot more expensive! “Also from the same survey, 20.9 percent consumers made a purchase (converted) after receiving a giveaway – compare this to print ad’s 13.4 percent, TV commercial’s 7.1 percent and online ad’s 4.6 percent,” he reveals.

To order the best pens, flashlights, key chains or any other promo products for your business, call Synergy Marketing at 1-877-748-9884 today!

tags: , ,

Comments Off on 3 Stats That May Sway Your Mindset About Promo Gifts

23 Apr

Statistics Show That Canadians Love Promo Gifts

Posted in Promotional Products on 23.04.15 by John Meloche

ear-muffs-logo-1024x1269For many years, Synergy Marketing has prided itself on offering Canadian business owners the chance to get their hands on the best promo products in the business. Our blog has extensively detailed the many benefits that our clients receive when they utilize promo gifts as major parts of their advertising strategies. Among the benefits are increased sales, larger customer bases, referrals and enhanced customer loyalty.

But you don’t just have to take our word for it. According to Heidi Thorne, who writes for the Corporate Meetings Network, promotional products are “hot” in Canada. She notes that a 2012 Global Advertising Specialties Impressions Study found some very interesting facts about Canadian business owners and their use of promo gifts to grow their brands. The survey was conducted in Toronto, Vancouver and Montreal.

48 per cent of Canadians own promotional pens. We’ve often said that pens are considered our “go-to” promo gifts. Even in our current world of smartphones, laptops and tablets, there is still much use for these age-old writing utensils. And evidently, Canadian business owners are well aware that it’s a good idea to stick their business names and logos on pens, since they are so handy and regularly used.

Check out our awesome line of pens HERE!

Thorne writes that with nearly half of our nation owning promo pens, we are just about even with other countries “such as the United States at 50 per cent and France at 46 per cent. Only Great Britain had more (56 per cent).” As far as Thorne is concerned, “with worldwide promo pen use still being quite high, I think it will take at least another generation or two to see this figure drop more dramatically. But with pens and writing instruments requiring no power or batteries, they still will be a functional choice going forward for conferences and meetings.”

Canadians have the second highest use of promotional products worldwide. According to Thorne, we are “bested only by the United States by a less than one per cent difference.” In fact, Vancouver and Toronto place second and third place respectively, behind Los Angeles as the top cities in the world to use promotional products. Yes, this is a worldwide statistic! Canadian business owners have clearly found that promo products are well worth it.

21 per cent of all Canadians own a promotional hat. Throne estimates that, maybe due to the cold, promo hats are more popular in Canada than they are in the United States where 16 per cent of the population own them. She admits that “while hats are an iffy choice these days, especially for corporate meetings, they are more likely to be appreciated at Canadian events.” At Synergy Marketing, we feel we can actually do better than traditional hats.

Our brand new Wrap Around Earmuffs are made of soft fleece fabric and are water resistant, and seam sealed to keep out moisture and wind. The muffs come with adjustable clicks for proper fitting and can be collapsed for easy storage. The price includes printing on both the left and right sides of earmuffs. And while winter is now over, these muffs would make for excellent investments for the winter to come at the end of the year.

“Canadians are very receptive to receiving promotional products and have a high likelihood of retaining them, giving your organization and your events greater exposure over the long haul,” writes Thorne, “So definitely add them to your meetings and events marketing mix.” With that, you should definitely call Synergy Marketing to order the promotional product of your choice. Dial 1-877-748-9884 today!

tags: , , ,

Comments Off on Statistics Show That Canadians Love Promo Gifts

25 Mar

British Study Unveils Success Of Promo Gift Advertising

Posted in Promotional Products on 25.03.15 by John Meloche

Giftbox with a british flag.In Canada, promotional products have been helping business owners to grow their brands for decades. But, as we’ve revealed in some of our recent blogs, the handing out of promo gifts is an advertising strategy that is enjoyed by entrepreneurs from all over the globe. On Brandwatch.com, Richard Larson comments upon the fact that surveys conducted by The British Promotional Merchandise Association (BPMA) prove the strength of promo gift advertising.

“There is a direct correlation between promotional product advertising and an improvement in brand recognition and increase in sales,” writes Larson, “In addition to brand awareness and better sales, this form of advertising yields a better return on investment.” Referring to a 2012 BMPA study of nearly 15,000 people who received free promotional products within the previous year, Larson unveils just how successful promo gift advertising can be.

66% of participants claimed they could recall the brand on the promotional product received withing the past 12 months. It’s interesting to note just how long-lasting the impressions of promo gifts can be. Generally, television commercials come and go within 30 seconds. It’s debatable just how impactful they are. Clearly, some are more memorable than others. But this statistic showcases the ability of promo products to have lasting impressions.

Because promo gifts are useful items, they do a whole lot more than simply advertise a brand. They provide extra value to their recipients. Naturally, they can be used over and over again. So when giving out a promotional gift, a business owner essentially ensures that the recipient will be reminded of his or her business on a regular basis. Considering the low-cost of promo gifts, the return on investment is excellent. Larson confirms this as well.

79% of participants would be likely to do business with the company who provided the promotional product again. This, of course, is what business owners want. It’s one thing to impress a customer, but it’s an entirely different thing to encourage that customer to return. Customer loyalty is a huge part of any company’s success. And promo products have successfully encouraged customers to be loyal.

87% of participants kept a promotional item for longer than a year. Again, this speaks to the longevity of the promo gift’s advertising power. Are there any commercials that play on television for longer than a year? And, if so, what functions do they perform for their viewers? Promo gifts not only stay with their recipients, but serve them well. And, as you can imagine, they help customers to favour the companies who give them out.

56% of participants said their impression of the company improved after receiving a branded item. As we’ve asked many times before, who doesn’t like getting something for free? The mere gesture of a free gift is often enough to give a good impression of your business. Giving a little bit extra often has a big impact. And customers enjoy when businesses show them that their patronage is valued.

“The impact of these products on recipients is great,” reports Larson, “They can recall the specific type of product received and also remember the brand name or name of the company for a long period of time after receiving it. In fact, over 94% of those who participated in the research study said that they do not forget the advertiser or the product advertised.” Isn’t it time you order some promotional products to advertise your business?

Contact Synergy Marketing by calling 1-877-748-9884 today!

tags: , , ,

Comments Off on British Study Unveils Success Of Promo Gift Advertising

23 Jan

5 Telling Statistics About Promotional Products

Posted in Promotional Products on 23.01.15 by John Meloche

P-554-160x160Synergy Marketing is a firm believer in the power of cost-effective promotion. Over the past two weeks, our blog has been dedicated to highlighting four different online sources that allow business owners of all types to promote their brands for free. Facebook, Twitter, Craigslist and Kijiji are all free resources that can greatly help get the word out about your company and all of the great products and services that it has to offer.

However, Synergy Marketing is the biggest proponent for the use of promotional products to advertise your brand. While not exactly free, promo gifts are well-known for being among the most cost-effective ways to grow businesses. They work! And there are statistics to prove it. In fact, Nebs.ca reveals that Promotional Products Association International discovered some very telling statistics about the power of promo gifts.

1. Promo gifts increase your likelihood of call backs. According to PPAI, “mailing a pen or other promotional product along with a sales letter can increase the number of prospects that call you back by as much as 50 percent.” You see, promo gifts matter a whole lot more than a simple piece of paper. They are useful items that have staying power. Promo gifts make it a lot more likely that you will remain on the minds of your recipients than if you simply sent letters.

2. Promo gifts garner referrals. PPAI also found that “customers who receive promotional products as gifts are more likely to refer friends, colleagues, and others to your company than those who don’t.” This is one of the greatest benefits of handing out promotional products to your customers. Recipients are encouraged to recommend you to others. And, as is often said, there is no better type of promotion than word-of-mouth promotion.

3. Promo gifts inspire repeat business. “Promotional products can help increase repeat orders from your customers by as much as 16 percent,” says Promotional Products Association International. It’s one thing to get a new customer. But it’s an entirely different thing to get a new loyal customer. Naturally, you want your customers to keep coming back. Promo gifts give your customers more reasons to endear themselves to your brand.

4. Promo gifts make people like you. After all, handing a gift to someone is a kind gesture, no matter what your objective is. At the end of the day, you want people to view your company in a favourable light, right? Promo gifts certainly help with that. PPAI finds that “sending a useful promotional product like a baseball cap or t-shirt instead of a general thank you note can enhance your customer’s positive feelings about you by as much as 25 percent.”

5. Promo gifts make you stand out. Our clients love bringing their promo gifts to trade shows and conferences. By handing them out at these events, they successfully separate themselves from the rest of the company owners who attend and only pass out business cards. Promo gifts always leave lasting impressions. “At trade shows, promotional products can increase awareness of and preference for an exhibitor’s products by as much as 70 percent,” says PPAI.

“Keeping your name in front of customers and prospects is critical to growing your business – especially if you rely heavily on word-of-mouth and referrals,” insists Nebs.ca, “you’ve got to find ways to make it easy for people to remember you and find you.” Handing out promo gifts, the site goes on to say, is a method “which is memorable and cost-effective”. Order from Synergy Marketing’s vast array of promotional products by calling us at 1-877-748-9884 today!

tags: , , , ,

Comments Off on 5 Telling Statistics About Promotional Products

26 Nov

5 Stats That Speak To The Effectiveness Of Promo Products

Posted in Promotional Products on 26.11.14 by John Meloche

Teamwork statisticsJust how effective is giving out promotional products? This is generally the top question asked by business owners who speak to our Synergy Marketing sales staff on a daily basis. For those who have never tried giving out promo gifts to their customers, they wonder if such a marketing strategy is worthwhile. Sure, it doesn’t cost much to do when compared to other modes of advertising. But does it work?

On Biznik.com, Erik Anderson answers that question with detailed information found from studies conducted by PPAI (Promotional Productions Association International). They studied a panel of 1,005 consumers who had all recalled receiving promotional gifts over the course of the previous two years. The answers provided by the respondents were very telling. Here are some findings, as outlined by Anderson, that speak to the effectiveness of promo products.

1. 83% of respondents like receiving a promotional product with an advertising message. Evidently, customers enjoy getting things for free. Who doesn’t? But this finding indicates that people also enjoy receiving products from companies that they like supporting. Retaining the support of your customers is one of the main reasons to hand your gifts out. The fact that they appreciate the gesture will go a long way in retaining their loyalty.

2. 48% would like to receive promotional products more often. This revelation supports the idea that business owners should continue their promotional gift-giving ways well into the future. You don’t just need the holidays to roll around in order to be in the giving mood. This is why Synergy Marketing offers such a wide array of promo gifts to choose from. We have something for everybody that can suit the needs of customers at any time of the year.

3. 73% of respondents think they were given a promotional product to promote a service, a product or a message. Promo gifts are not “trick” modes of advertising. Of course, they are handy and practical products that can be used on a daily basis. The gifts themselves have great value. However, customers realize that branded gifts are sources of advertising. This finding should help quell the fears of business owners who think customers may not appreciate the gifts.

4. 56% think it is an expression of gratitude for business/action taken. And this is the reason why customers tend to appreciate promo gifts so much. They realize that, as much as promo gifts are advertising tools, they are also symbols of gratitude. Promotional products are arguably the best way to say “thank you” to your customers. Our experience has shown that your customers will reward you with return business and by offering referrals to your company.

5. 21% keep the promotional product more than 4 years. As we’ve often said on the Synergy Marketing Blog, promo gifts are not like business cards or flyers. They don’t get thrown away nearly immediately after receipt. Instead, promotional products are used for many years, keeping your brand name on the minds of their recipients for a much longer period of time than traditional modes of advertising.

“In our rush to market via the latest and greatest channel, we sometimes forget that offline advertising still works,” writes Anderson. And we couldn’t agree more. Contact Synergy Marketing today by calling us at 1-877-748-9884. We’ll be sure to get you set up with the ideal promotional product to market your business throughout the holiday season and beyond. The results are in: promo gifts work!

tags: , , , ,

Comments Off on 5 Stats That Speak To The Effectiveness Of Promo Products