23 Aug

Key Reasons Why Promo Gifts Can Do The Trick

Posted in Promotional Products on 23.08.13 by John Meloche

pensIn yesterday’s blog, we worked to answer the question “do promotional products work?” which was asked by Rob Boirun on ComLuv.com. Of course, the staff, here at Synergy Marketing knows that the answer is “yes”. But you don’t just have to take our word for it. Boirun actually lists a number of key reasons why promotional products can work for your company. Let’s pick up where we left off yesterday.

To generate sales leads. Promo gifts are excellent bridges to getting referrals. As mentioned, they inspire customer loyalty. So your best bet is to offer your promo gifts to customers who are likely to tell others about you. And there’s no harm in asking. Saying something as simple as “tell a friend” or asking something as simple as “do you know anyone else I can help?” can go a long way.

Your gift, of course, provides that reminder. They help for customers to not only remember you, but trust that you’ll be there for them in the future. They also encourage clients to recommend you to others. At Synergy, our experience has shown that the more gifts that are handed out, the more sales that are generated.

To promote trade show traffic. Promo gifts are the perfect accompaniments at any trade show. They go a lot further than the everyday business card. Cards are generally stashed along with other business cards and simply get lost in the shuffle, so to speak. Promo gifts, on the other hand, stand out from the pack. The more useful they are, the better. Pens, for example, are perfect for trade shows.

People are always looking for pens to write things down. Be sure to have people leave your booth with a pen bearing your company name and logo. They are lightweight, easy to carry around and obviously quite useful. When you bring your gifts to trade shows, you pretty much guarantee yourself that people will be thinking about your business in the days and weeks that follow.

To introduce new products, services and facilities. Use your promo gifts as methods to promote a new sale or feature at your business. Essentially, they should serve as reminders about the new and exciting happenings going on in your company. If you’re throwing an open house event, contest or outdoor barbeque to end off the summer, your promo gifts will be perfect go-home prizes.

This way, your visitors will better remember the products and services that you introduced them to when they came to your event. If there is anything newsworthy about your business that will draw people in, your promo gifts should be used as the proverbial “icing on the cake”. It’s all about giving people good impressions. You want to be sure everyone who visits you leave with one.

To stimulate employee sales performance and productivity. In yesterday’s blog, we mentioned that promo gifts work great as prizes for your employees. But that doesn’t mean they always have to be given out as prizes. Sometimes, just simply giving your staff members physical “thank yous” is a great way to improve the atmosphere in your workplace. As mentioned, promo gifts go a long way – in many ways.

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