24 Feb

6 Ways To Reward Your Customers For Their Support

Posted in Synergy Suggestions on 24.02.15 by John Meloche

Depositphotos_53915107_xsIn yesterday’s blog, we discussed the importance of rewarding your employees for their contributions to your business. The members of your staff are, quite obviously, integral to the success of your business. Without their hard work, your company would not be able to function. Therefore, it’s always important to acknowledge the jobs well done of the individuals that make up your team.

Your customers, of course, are also individuals that deserve your gratitude. Without them, your company would not be able to thrive. It’s important to show your customers that you value their business. And while you many not necessarily wish to hand out awards in much the same way The Oscars are handed out, there are various ways to reward those who are loyal to your brand. Here are six ways to reward your customers for their support.

1. Offer discounts. The people who love shopping at your store still have options. They may find items in other stores that they prefer over yours. However, when you offer discounts on selected items, you will be encouraging them to stay loyal to your brand. On the UK-based Marketing Donut website, this is advised. “Limited time offers can encourage prompt purchases, but you must make sure you publicise the scheme,” reads the site.

2. Create exclusive clubs. It’s important to make your loyal customers feel special. Perhaps, you can start an emailing list – if you haven’t already – that offers special deals to those who subscribe. You may even want to begin a loyalty program that gives members points for every purchase they make. On CustomerExperienceInsight.com, Michele McGovern writes that certain companies also organize community events for loyal customers to take part in.

3. Show gratitude for referrals. Your happiest customers are the ones who are most likely to refer your company to their friends and family members. The Marketing Donut suggests that you show your gratitude towards those who promote your brand through word-of-mouth. “Give customers a reason to recommend you to friends by offering them discounts and free gifts in return for every new customer they introduce to your business,” says the site.

4. Go over and above. Are you in the repair business? Do you own a company that offers maintenance on the products it sells? If so, you always want to make a great impression on the customers you serve. And we don’t just mean by completing the job at hand. Making the repair is what the customer asked for. Returning the item looking completely brand new is going over and above the call of duty. McGovern suggests that this is a gesture customers will appreciate.

5. Offer freebies. This is a big one, here at Synergy Marketing. Naturally, we’re big on providing customers with free gifts. Marketing Donut advises that you should invite customers to special events where they may try out your products and services for free. “Asking trusted customers to give you feedback on a new offer before you launch it will give them a sense of ownership over the product which is likely to result in sales later on and good word-of-mouth recommendation,” suggests the site.

6. Offer bonuses. People love getting things for free. This is a point that we believe has been made pretty clear. So when a customer spends a lot of money at your store, it is worthwhile to give him or her a little extra. It will go a long way. “Offer additional products and services at cost,” says The Marketing Donut, “This works particularly well if the products or services are associated – for example, safety equipment to go with machinery.”

Synergy Marketing’s promotional products are, in our opinion, the best giveaways that money can buy. Contact us at 1-877-748-9884 to order the promo gifts of your choice today!

tags: , , , , ,

Comments Off on 6 Ways To Reward Your Customers For Their Support

24 Sep

5 Smart Ways To Market Your Brand To Students

Posted in Synergy Suggestions on 24.09.14 by John Meloche

Group of happy best friends with shopping bags taking a selfie iWith the new school year now in full swing, there are a lot more students out and about. That means that the potential for these young members of our communities to visit your store has increased significantly. Have you done anything to encourage them to walk through the doors of your place of business? If not, it’s definitely time to pay greater attention to students, as they can help to increase sales at your business.

There is, however, a technique to marketing your brand to students. At least, this is what Chris Arnold of the U.K.-based Marketing Magazine believes. Promoting your brand to students actually takes some thought and consideration, considering that they are part of a special group. They don’t just take to any type of marketing ploy, Arnold communicates. So he provides a list of tips on how to do it right.

1. Profile and target your audience properly. Arnold writes that you can’t simply come up with a marketing plan that is directed to all students. Of course, they all have unique interests and needs. So, it’s important to understand your audience, paying attention to the emotional states prevalent at their young ages. “The basics don’t change, advertising needs to be relevant, engaging and even entertaining,” he insists.

2. Be truthful. Students generally know the difference between realistic and disingenuous marketing campaigns. And they are certainly not fans of brands that are deemed to be unethical, Arnold says. They also know good deals when they see them. He goes on to discuss a recent study that found that while students consider social media “important”, the best way to communicate with them is through email.

3. No texting. “Just because you can target a student doesn’t mean you will engage them or sell to them, especially as many are adverse to marketing messages,” writes Arnold, “Students are very much against the use of unsolicited texting for marketing purposes – a mobile number is a personal thing only given to close friends.” So it’s important not to bombard their personal sources of communication with what they would consider junk mail.

4. Don’t try to be cool. As mentioned, students know the difference between what is fake and what is real. When certain advertising campaigns attempt to speak to what is “in style”, they often come off as corny. Outdated images and cliché concepts aren’t bound to impress the modern-day student body. Treating students more like the average consumer is actually a better way to go. But do keep in mind that they tend to make purchases online more often than not.

5. Focus on the finer things. The idea that students do not have enough money to buy quality items is based on a stereotype, says Arnold. “Many have got use to the quality things they have at home and expect to fill their cupboards and fridges with the same things,” he writes, “So there’s a massive opportunity for brands that thought students too poor, to reconsider them as both customers for now as well as when they graduate and get well paid jobs.”

And while Arnold communicates the necessity to stay away from clichés, we must end today’s blog with quite the cliché: children are our future. In all seriousness, when you focus on the needs of our younger generation, you place your hands on the pulse of what is popular today and in the years to come. Consider developing relationships with this generation and you could be helping your business to succeed well into the future.

tags: , , ,

Comments Off on 5 Smart Ways To Market Your Brand To Students

19 Aug

3 More Ways To Boost Your Brand To The Next Level

Posted in Synergy Suggestions on 19.08.14 by John Meloche

To hit the markIn yesterday’s blog, we revisited the topic of business growth by looking at some very unique ideas from a couple of industry professionals who posted their views online. Deborah Sweeney of Bplans.com believes that customer service is key. Simon Reynolds of Forbes.com insists that you remain focused on current business while devising plans for growth in the future. Of course, there is no wrong piece of advice.

And the many tips that continue to come your way should be used in cooperation with each other to make for the best business plan possible for your brand. In today’s blog, we’ll continue to look at some points made by each industry expert. Because, after all, there will never be a time when growing your business is not important. It is likely at the forefront of your mind on a daily basis. Here are three more ideas to help you out.

1. Spend three hours a day calling potential buyers. If you read yesterday’s blog (and why wouldn’t you?), you may have noticed that Reynolds insists upon putting specific deadlines or limits on the amount of time you devote to each promotional practice. This point of view demands diligence and results within certain time frames. Given its results-driven focus, his advice is certainly worth taking.

“In my experience, 80% of businesses suffer from the owner not spending enough time connecting with people who can write a cheque,” writes Reynolds, “If your business isn’t growing then get on the phone and reach out to potential clients. It’s not fancy, and for many it’s scary, but generally it will get the cash registers ringing faster than any other method.” Worth a try, don’t you think?

2. Keep up the employee morale all year long! Sweeney reminds us not to forget about our sales staff. Of course it’s important to reach out to customers in order to keep them close. But who is going to be doing all of that reaching out for you? Your employees! Keeping them happy is what is going to keep your customers happy. Finding ways to keep employee morale high all year long will work wonders in giving your brand a great impression.

“Get creative!” insists Sweeney, “You could reward office goals that are made with lottery tickets, or you could just send an email out at the end of each month highlighting something positive that every team member did. Whatever you do, make it known that you care about your staff and all of their hard work and contributions all year long. Everyone works better when they feel they are appreciated and the working environment is always a positive one.”

3. Constantly see yourself as a top level entrepreneur. Self-confidence is not something that we find as an important point listed in the many business growth idea lists we’ve researched online. But its importance should not be understated. It’s critical to impress your customers and to keep your staff members happy. But as Reynolds points out, “you will only be as successful as your self-identity allows.”

“Nobody can consistently perform at a higher level than they deep down believe they should be at,” he continues, “So be careful what you think about yourself…Work on your self-image, treat yourself as a top level business person and then behave in accordance with that vision. In the end, business success is a mental game – you need to take the time to work on your positive mindset daily.”

tags: , , , ,

Comments Off on 3 More Ways To Boost Your Brand To The Next Level

14 Aug

Outlining The Benefits Of Online Video Marketing

Posted in Social Media on 14.08.14 by John Meloche

Video concept. Retro camera and  laptop.There is a ton of ways to promote your business using social media. Facebook and Twitter are all the rage these days and, as we’ve often blogged about, they are great ways to spread the word about your business. Gone are the days when business owners could simply resort to handing out flyers and pamphlets. Today, it’s all about likes, comments, tweets and retweets. These are the things that get you noticed!

Arguably, the most awe-inspiring, eye-catching and attention-grabbing element of social media is the video. Yes, people love to post pictures. But when those pictures move, it just provides something special. It’s not that promotional videos are new or anything. After all, people have been watching television – and therefore, television commercials – for decades. So what is it about watching videos online that makes it so popular?

“Everything is on demand nowadays,” offered one of our sales reps when asked this question, “People love being able to decide what’s on TV, or now their computers. You can click on as many videos as you like, stop them whenever you want, rewind them, watch them again and then send the links to anyone you like who you think will want to watch it too.” Well, that makes sense now doesn’t it?

If online videos allow for viewers to make decisions as to what they watch, when they watch it and how often they watch it, why wouldn’t they take an interest in that? This is why it’s important for you to consider utilizing online videos to promote your business. And there’s a bunch of ways for you to do that. One of the best things about social media is that there are no specific rules.

That means that you can pretty much make a video about anything you like. It can be as long or as short as you want it to be. You can post the link to your Facebook and Twitter accounts and email it to your friends and clients. And all you really need is a video camera and a YouTube account. And by video camera, that doesn’t exclude the one that comes with your smartphone. Don’t forget that a YouTube channel is free and easy to set up. So what are you waiting for?

Register.com agrees that online video marketing is the way to go for entrepreneurs. And even though the site does admit that “with everything small business owners have on their plate, it’s probably difficult to imagine finding the time to produce and post videos on your Web site,” it goes on to offer a number of compelling reasons as to why they should. Here are two from their list.

It’s cheap. “You can do it yourself with a cheap digital video camera or even a cellphone that has a video camera built in,” reiterates Register.com, “You could also tap your local high school, community college or community radio station for talent to help you create low-cost but better-quality video.” At the end of the day, it’s definitely a low-cost advertising solution that is bound to get you noticed.

It attracts visual learners. Different people learn in different ways. You’re likely well aware of that, considering the number of people you’ve hired to work for you over the years. As the website points out, “adding video allows you to better reach visually-oriented customers”. Consider adding doses of your wit and charming personality to your videos. They just may be the perfect way to get members of your target audience to like you!

Be sure to check back for tomorrow’s blog as we provide a few more of Register.com’s reasons to use online video marketing to build your brand.

tags: , , , ,

Comments Off on Outlining The Benefits Of Online Video Marketing

17 Jul

5 Tips On How To Talk Your Way To The Top

Posted in Synergy Suggestions on 17.07.14 by John Meloche

Depositphotos_10286125_xsThere are literally countless ways to promote your business. And readers of the Synergy Marketing Blog have received hundreds upon hundreds of pieces of advice on how business owners can grow their brands over the past few years. We enjoy surfing the internet to gain a greater perspective on how different business professionals handle the tasks of advertising their companies. And no piece of advice is ever wrong.

The thing is we can’t take every single tip we receive and put them into practice. The key is to find the ideas that work best for our respective brands and adopt them into our own marketing campaigns. Have you found the promotional plan that works best for your business yet? If not, don’t worry. Trial and error is often a part of the process for us all to determine what ideas work and which ones don’t.

It’s the business owners who go through these ups and downs to figure out the best choices who end up making the biggest successes of their companies. In today’s blog, we’ll continue our tradition of providing promotional ideas in hopes that you may find the perfect one or ones to promote your business. But there is a special focus on “talking” in today’s blog. We’ll review five ways that you can talk your way to the top!

1. Call your customers. Many businesses utilize call centres as part of their approach to advertising. You may think that telemarketing is an outdated resource, but the truth is that there is nothing like the good old telephone to reach out and touch somebody! Often, small businesses go unheard of if they are not putting out cold calls. The key is to have a friendly and professional approach to advertising your brand to intrigue new prospects when you call them.

2. Talk to your customers in person. Okay, if there is anything better than giving someone a phone call, it’s speaking to him or her in person. Yes, even in today’s modern era when we all love to communicate via social media, you simply can’t beat the face-to-face encounter. Be sure to approach your customers when they walk through your doors in an upbeat and friendly matter and get to know them. Making new friends this way can be very lucrative in the long run.

3. Be a live guest speaker. There are bound to be seminars, trade shows, lectures and other opportunities to speak in your community. If you’re an expert in your field – and you should feel confident that you are – reach out to community centres, schools and other organizations that may be holding events in the coming months to see if you can participate. Again, being able to talk directly to people is a great way to represent your brand.

4. Be a guest speaker on the radio. Not all speaking engagements have to be in front of an audience that you can see. Look into local talk radio programs to discover if they are looking for guests. You never know when a topic of discussion that you are an expert at will be the subject of a show. The hosts may even wish to interview you specifically about your business and how you got it started. It’s all about being unique and interesting. Do you have it in you?

5. Join a community group. Arguably, there’s no one better to support your business than those who live closest to it. So perhaps the most talking you should do about your business should be with those in your surrounding area. Look into community groups to find out how you may be of service to them. It should go without saying that giving back to your community will help you gain great favour with your neighbours – an obvious plus for your business.

We’d love to talk more with you about how to grow your business. So we remain available to take your calls at 1-877-748-9884 in order to get you the perfect promotional gift to help with your advertising campaign. Call us today!

tags: , , , , ,

Comments Off on 5 Tips On How To Talk Your Way To The Top

23 May

7 More Tips For Finding The Perfect Marketing Solution

Posted in Synergy Suggestions on 23.05.14 by John Meloche

MarketingFor the past couple of blogs, we have been analyzing a list found on Printwand.com. This list – as you should know if you’ve been paying attention! – provides business owners with ideas about how to promote their brands. There are tons of ideas. Some may work for your business. Some others – not so much. In today’s blog, we’ll conclude our look at that list in hopes that we can find the perfect marketing solution for your brand!

1. Create coupons. Customers love to save money. Coupons can be given out in coupon books or mail packets, says the website. It’s also a good idea to add them to any of your marketing materials that you may distribute. Coupons also serve as great reminders about where to shop. And who doesn’t like getting discounts when they are shopping? Make your store the go-to destination for the products you sell.

2. Offer upgrades. Do you sell a higher-end version of an item that your customer is purchasing? Use your opportunities to inform your customers about the best products you have so that they feel they are receiving top-of-the-line items. Not everyone is looking for the best of its class, preferring to spend less. But it doesn’t hurt to put it out there that upgrades are available.

3. Sell replacement parts. “Determine your product’s lifecycle and find out when it tends to start getting worn out,” writes Printwand.com, “Stay in contact with your customers to make it easier for them to get the product fixed.” People love when the businesses that they buy from show that they care. Make your customers’ lives easier by ensuring that their products last longer.

4. Offer guarantees. Skepticism runs rampant among most consumers. And can you blame them? With the amount of products and services out there that aren’t up to snuff, customers often worry about the purchases that they make. Alleviate that worry. Offer a guarantee so that your customers will gain stronger senses of confidence about your brand. Just be sure to live up to it!

5. Easy return policy. Customers often get pretty annoyed when they are unable to return products that don’t turn out to be what they expected. As well, Printwand.com reminds us that “impulse buyers will be more likely to purchase items that they can easily return later if they choose.” Make it easy for customers to return their purchases and you may just be surprised how many more items get sold and how so few items get returned.

6. Free trial. Sometimes, customers need to get better acquainted with a product before they purchase it. A free trial offer will take care of that. When potential buyers know that they can test out a product before buying it, it helps to put to rest any fears that they may have about the product. If you stand behind your product, be confident that a free trial offer will help to sell it.

7. Business card coupon. “Print the back of your business card so that it doubles as a coupon. This will encourage people you meet to purchase from you as well,” says the site. Remember that people love discounts. They’re pretty hard to beat. Using your card as a coupon is a great way to not just advertise your business, but get people interested in visiting it.

Good luck! Remember to call Synergy Marketing at 1-877-748-9884 to order an awesome promotional product to help increase those sales!

tags: , , , ,

Comments Off on 7 More Tips For Finding The Perfect Marketing Solution

22 May

7 More Interesting Ideas For How To Boost Sales

Posted in Synergy Suggestions on 22.05.14 by John Meloche

Depositphotos_17437129_xsIn yesterday’s blog, we began to take a look at a list found on Printwand.com. It provided a number of options for business owners to use as promotional ideas for their companies. In many cases, the tips pointed out tried-and-true methods of business advertising. And, in other cases, some interesting ideas were presented that you may never have considered before. In today’s blog, we’ll continue our look at that list.

1. Point-of-sale displays. Sometimes, a little outside-of-the-box thinking is required to drum up extra sales. Printwand.com has an interesting idea on how to attract attention to products by the way they are displayed. “Present your in-store products in an unusual way. Stack them in a huge pyramid, or use oddly shaped signs. If you have a window out front, create a wacky display using mannequins or other fun objects,” reads the site.

2. Offer free shipping. Anytime the word “free” is used during a marketing campaign, it is bound to draw some attention. If your company ships its items to its customers, free shipping in an excellent way to encourage such sales. Make sure that your company website makes clear which specific items are eligible, and between which dates that free shipping is available.

3. Offer easy payments or installment plans. If your store sells big ticket items, it may be a good idea to give your customers a little bit of a break when it comes to paying the items off. Yes, many customers will be using their credit cards which give them the same luxury. But as Printwand.com points out, “these are simple ideas that attract customers by making your products more affordable.”

4. Offer a group or referral discount. There’s nothing like a referral to help boost your business. If you offer customers discounts when they refer your company to others, you’ll be getting them to do your promotional work for you. The site insists that “these are the sort of discounts that get people talking.” Group discounts are great too. After all, the more customers you get, the better, right?

5. Bundle products or services together. Package deals are actually quite popular. They help you to move more of your product, but they also help customers to feel that they are receiving greater value for their hard-earned money. “Package no-selling products with your more popular products,” says Printwand.com, “Giving a customer more for less both encourages them to buy and clears your idle inventory.”

6. Upsell. “Highlight your more expensive products,” suggests the website, “Give those products more attention in your store or on your website. Provide benefits and reasons why those products are better.” It only makes sense to give more attention to your biggest sellers. Informing the public about how beneficial they can be is an important step in selling a lot of those products.

7. Cross-sell. Printwand.com reminds us that a customer is more likely to make another purchase from you, directly after making a purchase. Cross-sell a product that may work in conjunction with the product that has already been purchased. Give your customers the opportunity to feel that you are doing your best to meet their needs and make their shopping experiences more fulfilling.

Be sure to check out tomorrow’s blog as we conclude our look at these great promotional ideas. And don’t forget to call Synergy Marketing at 1-877-748-9884 to order a great promotional product to help grow your business!

tags: , , , ,

Comments Off on 7 More Interesting Ideas For How To Boost Sales

21 May

6 Smart Promotional Ideas

Posted in Synergy Suggestions on 21.05.14 by John Meloche

diagram graph for finance businessWe’re all about smart promotional ideas, here at Synergy Marketing. To us, “smart” entails that you are effectively getting the name of your brand out there in a favourable way – without having to spend big bucks to do it. Small businesses aren’t given much of a choice when it comes to spending money on advertising. Big budget commercials are pretty much out of the question.

So playing it smart not only involves keeping within a budget, but coming up with inventive ideas that will attract attention to your brand. According to Printwand.com, “sometimes all you need is a good idea to give your business a promotional boost.” The site goes on to list a number of ideas that we’d like to tackle over the course of our next few blogs.

1. Have a sale. It’s always easy to start with the obvious, right? Having a sale is always a great way to encourage more of your customers to return to your store. But how you advertise the sale will go a long way in how popular it makes you. Use social media to plug it. And be sure to make the sale significant. Printwand.com suggests that you don’t have one too often or customers may only visit you when one of the sales is happening.

2. Hold a contest. This is also a popular tip. The site suggests that you automatically enter your customers into the contest whenever they make purchases. You could offer one of your products as a prize, or of course, a promotional product could make an excellent prize as well. The key, as always, is to generate more interest in your brand and to get customers to keep coming back.

3. Give something away for free. Says Printwand.com: “Hand out samples of your product, promotional products branded with your logo, or other gifts at a key location. This lets people experience what you have to offer first-hand at a key location.” Now who are we to argue with that? People love to get things for free. And they’ll certainly remember where to shop if their free items come with your company branding.

4. Frequent shopper cards. It’s always a good idea to reward those who shop with you most often. It’s widely known that it’s easier to promote towards customers you’d like to retain than it is to market to ones who have never visited your store before, “Offer customers a discount or free product after they’ve made a specific number of purchases,” suggests Printwand.com.

5. Give discounts to targeted groups. As a business owner, it’s important to know your target market. When you specifically acknowledge those who are most likely to support your brand, you will be putting your company in high favour with them. These targeted groups can change up as well. For example, you may want to offer specific discounts to all of those customers who entered your contest.

6. Offer a trade-in. Do you own a company that can benefit by having its customers trade in their old products in order to get a discount on something new? If so, this is a great way to encourage repeat business. And as you know, customer loyalty is practically integral to the growth of any business. Trade-ins make customers feel that they are receiving more value as they get to use their unwanted to help make their purchases.

Be sure to check out tomorrow’s blog as we take a look at some more great promotional ideas. And be sure to call Synergy Marketing at 1-877-748-9884 to order an amazing promotional product to help boost your brand!

tags: , , , ,

Comments Off on 6 Smart Promotional Ideas