20 Jun

The Marketing Behind the NBA Championships

Posted in NBA, News, Promotional Products on 20.06.16 by John Meloche

Congratulations to the Cleveland Cavaliers on their championship. It was a great series and had one of the best game seven’s in NBA history.

Last week I talked about the Stanley Cup and all the promotional marketing that takes place within that championship. Well the same applies to the NBA championship. I don’t think I’ve ever seen Lebron happier than after he donned his NBA champions hat and t-shirt. Just like the Stanley Cup championships, these promotional items become more than simple clothing items. They become engraved in the moment. They’re walking proof that you’re a champion. All the blood, sweat, tears, and hype that go into winning a championship all resonate within these items. Like the NHL, the NBA has been able to create immense value out of these promotional items.

Not only does that value translate into happiness for the victors, but it also translates into sales. After Golden States won the championship last year, Golden State jersey and merchandise sales skyrocketed. This was seen throughout all of this year as according to NBA.com Steph Curry’s jersey sales had passed Lebron’s. Not only that but Golden State merchandise sales had surpassed Cleveland’s amount and became the most popular team merchandise. These augmented Golden state sales, then contributed to producing the largest Black Friday and Cyber Monday figures for NBAstore.com as their combined sales had been up 20% from the previous year.

The NBA championships have served as a great host for promoting merchandise. The league has done a great job of preserving the championship effort, determination, and memories all through these promotional merchandise. So congratulations Cleveland, wear those hats proud and remember how it all happened.

tags: , , , , ,

Comments Off on The Marketing Behind the NBA Championships

18 Jul

3 Of The Best Ways To Attract Customers With Promo Gifts

Posted in Promotional Products on 18.07.14 by John Meloche

P-554-160x160Okay, so we admit it. We have a bit of a bias going on. Even though we enjoy blogging about the various ways in which Canadian business owners can grow their businesses, at Synergy Marketing, we believe that promotional gifts sit at the top of the heap of great advertising ideas. But can you blame us? For quite some time, we’ve been proving that when business owners hand out our high-quality promo gifts to their customers, they grow their reach and increase their sales.

But you don’t have to just take our word for it. On MyTopBusinessIdeas.com, Ajaero Tony Martins writes that “there’s no marketing strategy more effective than a ‘free give away’ to get people’s attention. It doesn’t even have to be great stuff. If it’s free, people will definitely want it. That’s why logo products and promotional items are a great idea for any marketing or advertising campaign.”

And here’s one of the best possible things about using promotional gifts to grow your business. It isn’t expensive! Most business owners are concerned about overreaching their budgets when thinking of ways to advertise. And we completely understand that. After all, most traditional advertising campaigns are quite pricey. TV commercials, radio spots, billboards and print ads can all cost you a pretty penny.

But as Martins points out, “when it comes to using promotional products or items, you don’t have to spend a ton of money to make it worthwhile; as there are some simple and effective ways to use inexpensive products to send a powerful message about who you are as a company.” So how can one use promotional gifts so that they provide maximum effectiveness? Martins makes three suggestions that he believes are smart ways to attract customers.

1. Be Memorable. Think about standing out from the crowd, insists Martins. How can you grab the attention of your potential customers when you first meet them? By attending trade shows and similar events where networking is a must, you’ll want to leave everyone you meet having made an amazing first impression. Consider giving out gifts that no one expects. The more eye-catching, the better. One of Martins’ suggestions is a Frisbee!

2. Be Useful. What makes promotional gifts such amazing advertising tools is that they can be put to use. Flyers and business cards can’t make half the impact as a promotional gift because they are literally good for nothing. Martins points out that pens and calendars, for example, are both popular and effective because they are prone to being used frequently by their recipients. Consider the impact of your client being reminded of your brand on a daily basis.

3. Be Outspoken. “Aside from all of the practical functions they can serve, promotional products can speak to a company’s corporate culture and philosophies,” writes Martins, “A laid back business that believes in a fun atmosphere can use logo items to convey that sense of personality.” He cites water bottles as excellent examples of promo gifts that communicate a company’s principles. In this case, your commitment to health and protecting the environment is conveyed.

As you can imagine, Synergy Marketing has the best Frisbees, pens, calendars and water bottles available in the industry. After all, we do pride ourselves on offering the best promo products! So why not give us a call at 1-877-748-9884 to order to promo gift of your choice today? Our reps are standing by to assist you in selecting the gift that will best represent your business, giving it the greatest possible chance to grow.

tags: , , , , , , ,

Comments Off on 3 Of The Best Ways To Attract Customers With Promo Gifts

04 Jul

Spice Up Your Marketing Strategies This Summer

Posted in Promotional Products, Synergy Suggestions on 04.07.13 by John Meloche

summerSummer is here! And, for most people, it’s quite an exciting time. If you’re a business owner, there’s no doubt that you should be excited. Many of you will be experiencing a spike in sales over the coming months as students are out of school and there’s a lot more time for them to be making purchases. Depending on the industry you are in, the summer may just be your best season.

But let’s suppose that the summer presents more of a cool down for your business than it does a warm up. That means that extra efforts will need to be made in order for your company to succeed between now and the fall. On Intuit.com, Rachel Hartman provides a list of summer marketing ideas to help business owners boost their sales throughout the warmest time of the year. Let’s check them out, shall we?

Lower prices as the temperature rises. It’s hard to argue that customers are attracted to sales and discounts. Hartman suggests that you use the weather to your advantage. One idea is to offer $10 off of every purchase if the temperature reaches above a certain level. It’s up to you to decide what temperature that would be. If you adequately promote this concept, you’ll be doing your business a great service.

Think about it. Each day of the summer, your customers will be taking a look at the weather and thinking about your business at the same time. You may want to consider a few different scenarios so that you don’t give your customers reasons to stay away. In other words, you may also want to offer a special or a discount on any day that it rains, as well.

Reach for the chalk. If you own a storefront, use chalk to advertise special deals on the sidewalk, suggests Hartman. There are a number of other things you can do with chalk including drawing colourful summer scenes or even your business logo. “Chalk art can do more than catch the eyes of passersby,” writes Hartman, noting that it will help increase your reach on social media.

With apps such as Instagram all the rage these days, it will be important to give people reasons to take pictures of your business that include its products and its exterior. The cooler and more interesting your chalk art is, the more likely it is you will be getting people to snap shots of it. With that being said, it’s important to establish and promote your own social media profiles so that you can be tagged, liked and followed!

Give away seasonal items. As always, the lists of tips we locate on the internet include advice on giving away promotional gifts. At Synergy Marketing, we provide the best promo products in the business. Considering that it is the summertime, you may want to consider giving away items that suit the season, just as Hartman suggests. Sunglasses, for example, make great gifts for your most important clients.

Water bottles are also very popular gifts in the summer. Flying saucers are also excellent as they are both a lot of fun and quite inexpensive to invest in as promo gifts. There are various ways to present your clients with these great gifts. Hartman recommends, as one example, that when your clients come in for their appointments that you consider giving them your summer-related items as a “thank you”.

We’ll continue to explore this list in tomorrow’s blog!

tags: , , , , , , , , , , , ,

Comments Off on Spice Up Your Marketing Strategies This Summer