22 Aug

Reflecting On Rio

Posted in News, Promotional Products on 22.08.16 by John Meloche

Another Olympics has passed and wow was this one memorable. We got to see Usain Bolt be Usain Bolt once again in what might be his final games. Add some breakout performances from Andre De Grasse, Penny Oleksiak, and Katie Ledecky, and you have what might be the best summer Olympics to date. The question is how will you remember this Olympics? With the closing of these games, we’re reflecting on marketing lessons we can take from these games.

It was obvious that right from the very beginning these Olympics were going to be something special. With all the controversy beforehand, we knew that Rio was going to be home to some very interesting storylines. This interest has translated into sales. Merchandise sales have exceeded expectations, especially in the North American countries. The grand successes from Andre De Grasse and Penny Oleksiak have encouraged many  Canadians to further admire these games. This admiration has lead to an increased desire to remember these games and nothing enables people to remember events more than promotional items. The memorable performances from Michael Phelps, Katie Ledecky, and Simone Biles have created mass interest in the States as well.

The main point is, people try to savor these moments. The teenage star surprising everyone and taking gold, one of the greatest Olympians competing in his final games, and complete domination from your favorite team. People want to remember these moments and keep them in their hearts. You want to be able to say, “I saw one of the greatest Olympians ever,” or “I witnessed quite possibly the craziest Olympic moment ever.” Promotional products help you recall those moments. They essentially do that talking for you. They’re a key component of the Olympics, financially and mentally. So wear that merchandise proud and remember those moments that brought countries together.

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08 Aug

The SWAG Behind the Olympics

Posted in News on 08.08.16 by John Meloche

The Olympics have begun! This has easily become one of the most anticipated Olympic games in recent memory. These games are surely to be filled with drama, angst, and excitement. With all the controversy already, this will likely pan out as one of the most entertaining and interest Olympics to date.

With this being said, people will likely want to have something that serves as a lasting memory, or connection to the games. What could that be? Promotional products are great at promoting your brand but they do something no other form of marketing can offer: store memories. These products act as a placeholder for all of the emotions, memories, and success(hopefully) your country had at the games. People want to cherish these feelings, SWAG serves as a tangible link to those emotions and keeps them close all the time.

The Olympics are a time where everyone truly unites and comes together to show support for their country. So that means everyone is rooting for their country. This then translates into a larger market for Olympic SWAG. This has definitely been the case in recent years. People want to buy a lot of SWAG to preserve the Olympic memory, especially if their country did well. A prime example of this is the high demand for British merchandise after the 2012 games. Following their success at the London games, British Olympic merchandise sales went through the roof. Adidas, the maker of their Olympic goods, reported selling over £100 million of Great Britain Olympic merchandise. This just shows the demand for SWAG and the strong desire for tangible links to the games.

It’s clear, SWAG has become a part of the Olympic spirit. It allows you to retain the success of the event and let it live on forever. So sit back, relax, and enjoy the games, hopefully you want to buy some merchandise after.

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21 Jul

The SWAG Behind Music Festivals

Posted in News, Promotional Products on 21.07.16 by John Meloche

We’ve always discussed promotional items and their ability to capture moments that we cherish. We’ve mentioned how they serve as a tangible memory, or link back to a certain event. While we have only used this definition for large sporting occasions, it certainly applies to other big events as well. Another great example of an event that promotional items, or SWAG, thrives in, are music festivals.

Coachella, Lollapalooza, Osheaga, the list goes on. Music festivals are now becoming big ticket shows in North America. Their popularity has increased dramatically over the past couple of years, as these shows are now bigger than ever. How do promotional items factor into this?

People attending these festivals want to get something that serves as a symbol of all the fun they had. Mitchell Peters, from Billboard, wrote that merchandise sales are going through the roof mainly because festivalgoers want a souvenir and a remembrance of that weekend. Promotional items are the only marketing tools that can enable you to achieve that. People are now starting to spend absurd amounts of money on merchandise. Even now music festivals are starting to implement cashless transactions within the festival grounds. Instead of paying with cash, you load up money on your ticket, wristband, etc., then you buy things with that. This was done to make it even easier to buy merchandise, food, drinks, etc.

There is a huge market for music festival SWAG and it’s only growing. The increased popularity of music festivals is feeding right into merchandise sales and enhancing them greatly. It’s clear that if you want to remember your awesome time from an event like this, SWAG is what you need.

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12 Jul

Promotional Marketing in the MLB All-Star Game

Posted in Promotional Products on 12.07.16 by John Meloche

Well that was an entertaining Home Run Derby last night. We definitely learned a couple of things last night, it’s hard to be a repeat champion, Giancarlo Stanton is an absolute beast, and that the All-Stars were sporting some great SWAG. The retro font complimented the yellow and black base colors very well. This year’s All-Star game has produced some quality SWAG and people are most definitely noticing it.

We’ve discussed the effectiveness of promotional marketing items and their ability to capture extremely meaningful moments. But again we have to look at the money making side of these items, because when it comes down to it, it’s all about the return on your investment. The MLB is definitely generating a considerable return on their All-Star SWAG right now. According to MLB Senior VP/Consumer Products Steve Armus, licensees of All-Star Game SWAG have sold out their initial shipments and have been “chasing incremental business for more than 10 days.”(Lefton, 2016) Not only that but New Era, the designer and main distributor of the All-Star hats, is anticipating its best All-Star Game sales total ever. The demand is most definitely there and is debatably stronger than ever.

This is why promotional marketing is so effective. It’s one of the most effective marketing tools for the sole reason that people want to don the same gear as their idols. They want a tangible symbol that reminds them of when their idol hit 20 home runs in the final round of the Home Run Derby. Nothing else can serve that purpose, and that’s why SWAG is irreplaceable.

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20 Jun

The Marketing Behind the NBA Championships

Posted in NBA, News, Promotional Products on 20.06.16 by John Meloche

Congratulations to the Cleveland Cavaliers on their championship. It was a great series and had one of the best game seven’s in NBA history.

Last week I talked about the Stanley Cup and all the promotional marketing that takes place within that championship. Well the same applies to the NBA championship. I don’t think I’ve ever seen Lebron happier than after he donned his NBA champions hat and t-shirt. Just like the Stanley Cup championships, these promotional items become more than simple clothing items. They become engraved in the moment. They’re walking proof that you’re a champion. All the blood, sweat, tears, and hype that go into winning a championship all resonate within these items. Like the NHL, the NBA has been able to create immense value out of these promotional items.

Not only does that value translate into happiness for the victors, but it also translates into sales. After Golden States won the championship last year, Golden State jersey and merchandise sales skyrocketed. This was seen throughout all of this year as according to NBA.com Steph Curry’s jersey sales had passed Lebron’s. Not only that but Golden State merchandise sales had surpassed Cleveland’s amount and became the most popular team merchandise. These augmented Golden state sales, then contributed to producing the largest Black Friday and Cyber Monday figures for NBAstore.com as their combined sales had been up 20% from the previous year.

The NBA championships have served as a great host for promoting merchandise. The league has done a great job of preserving the championship effort, determination, and memories all through these promotional merchandise. So congratulations Cleveland, wear those hats proud and remember how it all happened.

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