22 Aug

Reflecting On Rio

Posted in News, Promotional Products on 22.08.16 by John Meloche

Another Olympics has passed and wow was this one memorable. We got to see Usain Bolt be Usain Bolt once again in what might be his final games. Add some breakout performances from Andre De Grasse, Penny Oleksiak, and Katie Ledecky, and you have what might be the best summer Olympics to date. The question is how will you remember this Olympics? With the closing of these games, we’re reflecting on marketing lessons we can take from these games.

It was obvious that right from the very beginning these Olympics were going to be something special. With all the controversy beforehand, we knew that Rio was going to be home to some very interesting storylines. This interest has translated into sales. Merchandise sales have exceeded expectations, especially in the North American countries. The grand successes from Andre De Grasse and Penny Oleksiak have encouraged many  Canadians to further admire these games. This admiration has lead to an increased desire to remember these games and nothing enables people to remember events more than promotional items. The memorable performances from Michael Phelps, Katie Ledecky, and Simone Biles have created mass interest in the States as well.

The main point is, people try to savor these moments. The teenage star surprising everyone and taking gold, one of the greatest Olympians competing in his final games, and complete domination from your favorite team. People want to remember these moments and keep them in their hearts. You want to be able to say, “I saw one of the greatest Olympians ever,” or “I witnessed quite possibly the craziest Olympic moment ever.” Promotional products help you recall those moments. They essentially do that talking for you. They’re a key component of the Olympics, financially and mentally. So wear that merchandise proud and remember those moments that brought countries together.

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08 Aug

The SWAG Behind the Olympics

Posted in News on 08.08.16 by John Meloche

The Olympics have begun! This has easily become one of the most anticipated Olympic games in recent memory. These games are surely to be filled with drama, angst, and excitement. With all the controversy already, this will likely pan out as one of the most entertaining and interest Olympics to date.

With this being said, people will likely want to have something that serves as a lasting memory, or connection to the games. What could that be? Promotional products are great at promoting your brand but they do something no other form of marketing can offer: store memories. These products act as a placeholder for all of the emotions, memories, and success(hopefully) your country had at the games. People want to cherish these feelings, SWAG serves as a tangible link to those emotions and keeps them close all the time.

The Olympics are a time where everyone truly unites and comes together to show support for their country. So that means everyone is rooting for their country. This then translates into a larger market for Olympic SWAG. This has definitely been the case in recent years. People want to buy a lot of SWAG to preserve the Olympic memory, especially if their country did well. A prime example of this is the high demand for British merchandise after the 2012 games. Following their success at the London games, British Olympic merchandise sales went through the roof. Adidas, the maker of their Olympic goods, reported selling over £100 million of Great Britain Olympic merchandise. This just shows the demand for SWAG and the strong desire for tangible links to the games.

It’s clear, SWAG has become a part of the Olympic spirit. It allows you to retain the success of the event and let it live on forever. So sit back, relax, and enjoy the games, hopefully you want to buy some merchandise after.

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13 Jun

The Stanley Cup: A Great Marketing Campaign

Posted in News, NHL, Promotional Products on 13.06.16 by John Meloche

What a crazy series. This Stanley Cup final could’ve been one of the more exciting series in the past decade. A big congratulations goes out to the Stanley Cup champions, the Pittsburgh Penguins. They proved that hockey is in fact a team sport and that you need a strong team all round to win a championship. That being said, the Penguins weren’t the only team that won last night.

Did anyone happen to notice what all the Penguins players got right after the game ended? The Stanley Cup? No. The Conn Smythe Trophy? No. They all received their stylish and commemorative Stanley Cup Champions hats. And this is where the other winning team comes into the play. Those classy hats served as a final victory for the effort that is the NHL marketing campaign. Those hats serve a purpose: they add to the brand that is the NHL. Every Stanley Cup champion team receives their hats first, and every player on that team wears that hat during the celebration. What does that do? It becomes a part of the Stanley Cup image, a part of the celebration, and now a lucrative part of Stanley Cup tradition. Not only do these promotional items serve as an integral branding tool, but they also serve as a hot sell for the league. The epitome of such a situation occurred last year after the Blackhawks had won the cup for the third time in six years. Not only did all this Stanley Cup gear help the NHL but it also strengthened the brand of the Chicago Blackhawks. Danny Ecker of Crain’s Chicago Business mentions how the strengthening of the Chicago brand after that championship translated into “eye-popping apparel sales numbers.” These numbers also keep on increasing from final to final. Mr. Ecker also mentioned how sales of Stanley Cup Final gear more than doubled through the first week of sales this year, compared to the championships series before in 2014. This just expands on the growing popularity of these items and their effectiveness as branding tools.

So another congratulations to the Pittsburgh Penguins and the NHL for their strategic and advanced use of promotional items.

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06 Jun

What Are The Best Promo Gifts To Fill Swag Bags With?

Posted in Small Business Advertising, Synergy Suggestions on 06.06.16 by John Meloche

G474GR-1024x1269Last week, the Synergy Marketing Blog touched upon the topic of swag bags and highlighted how important they’ll be this summer. Whether you plan on hosting an industry event yourself or plan on being the sponsor at a conference, you’ll certainly want to make your presence felt through the many swag bags that will be given away. As we pointed out last week, some promo gifts seem to have bigger impacts than others.

So what are some of the best gifts to give out in your swag bags? We’d have to list USB chargers among the top choices. At Synergy Marketing, we offer both USB car chargers and USB power banks. In today’s digitally-obsessed world, you’ll be hard pressed to find an individual who couldn’t make use of a charger for their mobile devices. As Rachel Sprung points out on HubSpot.com, people are always on their phones!

“Give out mobile chargers, and every attendee will love you for it,” she insists, “Oh, and they’ll probably learn your name, too. Not only will they be pleasantly surprised when they see such practical and thoughtful swag, but having their phones charged will mean they’ll be able to engage even more throughout the conference, which is great for the conference coordinator. Finally, they’ll likely use that mobile charger beyond the last day of the conference.”

Are seasonal items good items for swag bags? They sure are! Sometimes, it can be easy to get caught up in giving out gifts that will be used all-year-round. However, this summer, you’ll truly stand out if you offer gifts in your swag bags that can help to bring more enjoyment to the current season. At Synergy Marketing, we offer Flying Saucers (better known as “Frisbees”) which are perfect summer gifts.

“One way to make your swag bag stand out is by filling it with fun, seasonal items,” says Sprung, “Most companies don’t give out seasonal items because they’re looking for gifts that can be used year-round, but that fact alone makes these items even more special. If you’re hosting a summer conference or an event in a beach location, for example, then think about giving out items like beach towels, flip flops, and frisbees.”

img-foldable-water-bottle-logo-1024x1269How effective are water bottles as swag bag gifts? They’re among the best! In fact, reusable water bottles fall into both the seasonal and all-year-round categories. Not to mention, these gifts say a lot about your commitment to fostering a healthier environment. At Synergy Marketing, we have a great variety of water bottles to choose from in the Drinkware section of our catalogue.

“It may sound like a simple idea, but reusable water bottles are some of the most valued swag items given out at conferences,” reports Sprung, “First of all, they’re convenient — and a lot easier to handle than open cups of water that can easily be spilled everywhere. They also encourage attendees to stay hydrated, which can be hard for people to remember when they’re rushing from event to event. Finally, reusable water bottles pair well with the recent emphasis on conferences going green.”

To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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03 Jun

What Makes Desktop Items Such Great Promotional Gifts?

Posted in Promotional Products on 03.06.16 by John Meloche

img-gold-letter-opener-logo-1024x1269In the world of promotional products, there are many that can satisfy the needs of specific industries. Those who work in the construction business, for example, will tend to offer flashlights, rulers, knives and other tools that may come in handy on their jobsites. Of course, there are many working professionals who spend their days in offices. Complete with desks, computers, telephones and countless sheets of paper, an office worker’s work space requires many tools as well.

This is why Desktop items make such great promotional gifts. They are incredibly useful around the office and practically necessary for everyone to do their jobs. And while pens make the obvious go-to desktop item, Synergy Marketing is proud to offer an array of other unique gifts that are bound to leave a good impression on all of their recipients. They include letter openers, retractable mouse pads, cleaning cloths, rulers and first aid kits.

Gold Plated Letter Opener. Don’t you find it annoying when you end up ripping the pages of a letter or important document when it is inside of an envelope that you’re trying to open? Rescuing a letter from its captor should be a much easier feat. With our classy Gold Plated Letter Opener, it is! This elegantly-crafted letter opener allows its user to open envelopes with ease. They each come in two-piece gift boxes. Just $20.00 each.

Retractable Mouse Pad. Nearly everyone you know uses a computer on a regular basis. Chances are the members of your customer base could all make use of mouse pads. The thing is, our Retractable Mouse Pad isn’t your average mouse pad. This lightweight and compact gift is ideal for any desktop computer as they can roll out to be used and then be rolled right back up when no longer needed. They also come in great gift boxes. Only $7.99 each.

Black Cleaning Cloth. Computer users are well aware that their monitors can become fingerprint-smudged messes. As well, computer screens easily become dusty. Our handy black cleaning cloths are designed to remove dust and residue from monitors, but they are also ideal for cleaning sunglasses and reading glasses. These useful, yet very inexpensive promotional gifts go for just $4.95 each.

FA104-1024x12695-in-1 Ruler. Thanks to its high-quality design, dependability and regular usefulness, this nifty ruler is one of our longest-standing promotional gifts. As its name implies, it’s no ordinary ruler. This awesome promo gifts is actually a kit that includes a 12″ ruler, two pencils, an eraser and pencil sharpener. Office workers from a variety of industries have heralded this particular promo gift as “super handy”.

First Aid Kits. No matter what type of office you work in, there will always be a reason to keep a first aid kit within it. Our Redi-Medic first aid kits come complete with a variety of items including adhesive bandages, gauze, insect bite relief, tweezers, safety pins, cotton swabs and even a flashlight key chain. Each safety kit is imprinted with the message “Just reminding you that (your company name) is always thinking of your health and safety!”

To place your order for the promo Desktop gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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31 May

3 Top-Choice Gifts To Add To Your Swag Bags

Posted in Promotional Products on 31.05.16 by John Meloche

G466-1024x1269In yesterday’s blog, we introduced the concept of the “swag bag” and insisted that business owners strongly consider giving them out at their corporate events this summer. Swag bags often contain an array of corporate gifts that event attendees can find useful. It’s wise to not only offer swag bags at your events, but to offer your company’s promotional gifts to swag bags given out by other companies.

But what are the best types of gifts to add to swag bags? Here are three top-choice ideas:

1. USB Car Chargers. Some may argue that this gift is one that has become so popular in today’s digital-crazed world, that it isn’t bound to set you apart from other companies who give them out. Here’s the bottom line though: people use USB chargers. With all of the wireless devices used these days, there will always be times when they will need to have their batteries charged. Using a car charger with your company logo on it certainly can’t be a bad thing.

CorporateSpecialities.com admits that such gifts help to create highly sought-after digital swag bags. “Digital swag bags are hot for both tech companies and those who want to have a presence in the digital space,” says the site, “The only drawback: Digital swag doesn’t have the same staying power as traditional branded merchandise. So instead of going completely electronic, support your digital swag with tangible gifts that direct recipients back online.”

2. Alcohol Breathalyzers. If you ask us, alcohol breathalyzers go under the “unique” and “different” categories. Especially when there alcohol is being served at your event, it’s a good idea to send the message that people should drink responsibly. CorporateSpecialties.com agrees that it is certainly worthwhile to offer your event attendees gifts that can be considered “newsworthy”.

“While most swag bags aren’t likely to make headlines like those given at Oscars, the key for your gift bags is to design them with unique items,” reads the website, “Products that will create buzz with recipients. Something they haven’t seen before. Perhaps even something they may not splurge on for themselves but would really love to have. Or maybe it’s something fun that gets the entire group of attendees involved.”

3. Lanyard Calculators. These are just awesome because they are lightweight, easy to carry around in your pockets and extremely handy. Calculators come in handy for all types of businesspeople. After all, adding up money is what all businesses have in common – or so you would hope! Lanyard calculators will especially impress those who work in office environments. Honestly, it’s hard to go wrong with desktop gifts!

CorporateSpecialities.com agrees that desktop gifts are worthwhile additions to swag bags for all business types. “Desktop real estate isn’t easy to acquire, so if you want your brand to stand out in this coveted space, you better make the products both useful and unique,” reports the site, “Colour is one way to stand out. Also look for collections so you can add pieces over time in a continuity program.”

To place your order for the promo gifts for your next party’s swag bags, please call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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30 May

The Importance Of Giving Away Swag Bags At Corporate Events

Posted in Promotional Products on 30.05.16 by John Meloche

Giving A Gift At A Birthday Party“That’s a really cool water bottle. Where did you get it?” This is a question that you want people asking attendees of your corporate events all summer long. When companies host events – whether they are barbeques, company picnics or even award ceremonies – it is commonplace for them to hand out “swag bags” to attendees when the event is over. That way, people have something tangible to remember the event by.

What is predominantly found in “swag bags”? You guessed it! Promotional products of all sorts are generally part of what makes up the bags of giveaways that people get at corporate events. The gifts, as you are likely aware, are meant to thank those who took the time to be in attendance. Of course, they are also meant to keep the event sponsors on the minds of the swag bag recipients.

If you are throwing any events this summer – and you should! – an important step of planning your party, dinner or award ceremony will be to create swag bags that you can give away at the end of the night. Now remember, the promotional gifts that represent your business should reflect the high quality and strong reputation of your brand. The gifts themselves must be useful and of high quality in order to convey positive messages about your business.

What types of gifts should be placed in swag bags? Well, we began today’s blog by alluding to the water bottle as an ideal swag bag gift for the summer. Who couldn’t use a classy new water bottle during the warmest months of the year? Of course, it’s wise to select gifts that are in keeping with your business and the type of people who are likely to support it. But as Erin Bury points out on Mashable.com, you always want to give gifts that people can actually use.

“Put yourself in the position of the conference attendee,” she advises those who plan on hosting such events, “Would you pick up that item if you walked by that booth? If the item was in a big swag bag, would it catch your attention, or would you throw it away without thinking twice? Chances are if you wouldn’t use it, neither would anyone else. Also, make sure it’s something people don’t have 10 of already.”

So what types of gifts to people really want? Again, this is why it’s important to consider your audience. Do the people attending your parties predominantly work in office settings? If so, gifts such as letter openers, retractable mouse pads and note pads would be good ideas. We offer these and many other great Desktop items that would make excellent additions to your swag bags. The bottom line is making sure you provide worthwhile gifts that keep their recipients in mind.

Understanding the interests of your event guests will help to make your swag bags all the more worthwhile. “Swag can be a great way to get your brand’s message out there and start some conversations about your company,” says Bury, “But you don’t want your company’s marketing treasure to be someone else’s trash. Take the time to think about what you’d actually want from a conference, and try to create items that reflect that.”

To place your order for the promo gifts for your next party’s swag bags, please call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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18 May

3 More Ways To Celebrate Your Team’s Recent Success

Posted in Synergy Suggestions on 18.05.16 by John Meloche

Happy business team are giving high five in office. Teamwork, success concept.It’s been an exciting week in the world of Toronto sports this week. As we’ve been blogging about in recent days, the Toronto Raptors are now in the third round of the NBA Playoffs. As per usual, the Synergy Marketing Blog has taken a look at the parallels between pro sports and Canadian small businesses. Both industry types require excellent performances from teams in order to achieve success. And both industry types deserve to celebrate those successes!

Here are three more ways to celebrate your team’s recent success:

1. Create a “wall of fame” in the office. When you’ve acknowledged the excellent jobs performed by the members of your staff, it’s important for the acknowledgment to not be a one-off. Setting up a “wall of fame” complete with employee pictures and blurbs about their accomplishments is a great way to keep the good vibes going in the office, after you’ve achieved a particular business goal.

On DigitalistMag.com, Marisa Negri recommends that you set up a “brag board”. “If you think your team has done something worthy enough, ‘brag’ about their success on a designated board in the break room or somewhere for the entire company to see,” she suggests, “Documenting a success story helps your team realize their value and motivates them to work just as hard (if not harder) for the next project.”

2. Throw an office party. When professional sports teams win series, they often have a big party in their locker rooms. (To be honest, we find this to be the case in most sports except basketball). This isn’t to say that you should be dousing any of your employees in champagne. Instead, take an approach more in keeping with your line of work and take your team out for a dinner, picnic or other fun-filled celebration.

“Whether it’s a family-friendly picnic or an elegant night out on the town, taking the celebration out of the office supports how special you want your employees to feel,” says Amy Guettler on Chron.com, “It’s also a great way for co-workers to interact, chit-chat, revel in their success or just relax together as a team in a new environment — a great way to build teamwork and motivation to achieve more.”

3. Throw some extra perks the way of your employees. Money is great, of course. Food is nearly as good. Perhaps, third in line are the perks that come along with working for you. That could include a better parking space (for, at least, a limited time) or even some high-end gifts that clearly demonstrate your appreciation for your team’s hard work. Negri agrees that it’s a good idea to “perk it up from time to time”.

She suggests that you “offer meaningful rewards that can be catered to an individual’s preference. This can range from Starbucks gift cards to longer lunches or the ability to leave early on a given day.” We would also suggest offering some of your high-end promotional products as gifts to your top performers. At Synergy Marketing, we have a long list of great promo gifts to choose from.

To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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17 May

3 Ways To Acknowledge Your Team’s Latest Victory

Posted in Synergy Suggestions on 17.05.16 by John Meloche

success and winning concept - happy business team giving high five in officeIt all goes down tonight! The Toronto Raptors will be playing their first-ever Eastern Conference Finals game when they take on the number one-seeded Cleveland Cavaliers. Favoured to beat our beloved Raptors, the Cavs are lead by perennial all-star, LeBron James. Regardless of the assumed outcome of this series, there is a lot for Toronto basketball fans to celebrate. As mentioned, this is the first time the Raptors have gone this far in the NBA Playoffs.

In 2001, then-Raptor, Vince Carter put up a potential buzzer-beating jump shot at the end of an exciting Game 7 in round two of the playoffs against the Philadelphia 76ers. As all Raptors fans know, Carter would not get the bucket. It has taken an entire 15 years for the Raptors to secure another opportunity to better that playoff performance.

And while the City of Toronto prepares for Game 1 of Round 3 tonight, we’d like to continue our look at ways to acknowledge your team’s latest victory. Here are three more:

1. Set up a “winning” team photo. Sports teams take team photos every year. Why shouldn’t you take a photo of your winning team? Set up a professional photo shoot to include each member of your team and have it set up in the office in a beautiful frame. Team members don’t just enjoy being acknowledged for their jobs well done, they also like the idea that they are part of a team to begin with.

On Chron.com, Amy Guettler suggests you take several team photos to help everyone remember your celebration. “Don’t forget to take candid shots as the celebration progresses, as they’re always good for a chuckle,” she suggests, “After the celebration is over, arrange a photo board, complete with humorous captions, in a prominent area of the office so employees can remember their experience fondly.”

2. Say “thank you”. Sometimes, keeping it simple is your best option. Not to mention, it’s your least expensive option too. It goes without saying that people like to be acknowledged for the good jobs they do. Public acknowledgment is great. But take the time to personally sit down with your top performers in private for a few moments and tell them how much their contributions mean to you. A personal “thank you” will go a long way.

“Employees look to senior management for guidance and ways to behave, and if their efforts continually go unnoticed they become less invested in their work, as well as the company,” says Marisa Negri on DigitalistMag.com, “You can throw as many perks and special gifts to your employees as you want, but a genuine thank can go a long way to leave a more lasting impression – as well as a deeper entrenched respect.”

3. Food, food and more food! If money is the number one incentive for people to work hard, food has to be number two on the list. At least, this is what we’ve found, here at Synergy Marketing. Considering that food is both a necessity and an integral part of any good party, feeding your staff is an excellent way to celebrate them after they’ve performed exceptionally well.

According to Guettler, saving your team members money by not making them bring their own lunches to work is a great way to celebrate their achievements. “Who wouldn’t like a break from brown-bag lunches or the chance to indulge in some sumptuous barbecue?” she asks, “Whether you’d like to treat your staff to an elaborate dinner or if you’d prefer to organize a company pot-luck, this type of treat is always remembered.”

Don’t forget to check back for tomorrow’s blog as we conclude our look at how to celebrate your team’s recent success!

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16 May

3 Ideas For Celebrating The Successes Of Your Team

Posted in Synergy Suggestions on 16.05.16 by John Meloche

Business Team Giving One Another High FiveWell, they’ve done it! The Toronto Raptors are headed to the Eastern Conference finals for the first time in team history. The road to get there was certainly made interesting, as the Raps took their second round series with the Miami Heat to the seventh game. Following their 116-89 victory in Game 7, they’re now moving on to face LeBron James and the favoured Cleveland Cavaliers in a series that begins tomorrow night.

Now, there are a lot of people already writing the Raptors off. James and his Cavs, after all, have been sweeping their way through the NBA Playoffs thus far and as the number one seed in the Eastern Conference, are generally expected to breeze right into the NBA Finals. And although fans of the Toronto Raptors have other ideas, there is an acknowledgment that this is the best Raptors team in history, regardless of the outcome of the next series.

And that’s something to be celebrated! How do you celebrate the successes of your team? Here are three ideas:

1. Speech! Speech! Speech! Any time there is an occasion worth celebrating, it usually involves a speech of some kind. If your business has recently enjoyed a success, you may as well take the opportunity to give that big speech. Acknowledge everyone on your team for their jobs well done. Take the time to reflect on how hard you all worked and why it is worth commemorating the occasion with a celebration.

On Chron.com, Amy Guettler writes that it’s appropriate to give a speech about your team’s recent accomplishments. “Before beginning whatever celebration you have in mind, make a brief speech about why everyone is celebrating,” she advises, “Detail the success of the company, and take the time to point out and thank key players. Recognition of success goes a long way toward making an employee happy.”

2. Throw out praise at a team meeting. Sometimes, it’s the simplest of acknowledgements that can mean the most to people. At the team meeting following a particularly successful day at work, be sure to offer your sincere congratulations to those members of your team who have exceeded expectations. It’s important that your staff members know that their contributions matter to the overall success of your brand.

“From offering congratulations to a sales member for their impressive lead generation technique to acknowledgement for extra hours put in by the team as a whole, informal and formal recognition is key,” says Marisa Negri on DigitalistMag.com, “ Whether you dish out specifics or hand out general kudos, your team will know that their efforts were appreciated. This is also a good practice to applaud the success of members who work virtually so they feel like a part of the team as well.”

3. Hand out awards to top performers. It’s important for us to reiterate the need to publicly acknowledge jobs well done. Take the opportunity to hand out awards to some of the top performers on your team. Not only are they deserving of the praise that helped your company achieve its latest victory, but the awards will incentivize other members of your team to step up to win such awards in future.

“Give out awards to top-performing workers, and do it in front of the entire staff,” insists Guettler, “This can include anything such as employee of the month, best innovator, customer service excellence, top salesperson and strongest team player. Have the winner’s names – as well as the recognition they’ve won – engraved into an attractive award or trophy. You can be guaranteed those awards will figure prominently in the winners’ self-esteem as well as in their offices.”

The promotional gifts offered by Synergy Marketing have often been used as office rewards. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE! And be sure to check back for tomorrow’s blog as we continue to look at ways to acknowledge your team’s latest victory

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