15 Aug

5 More Reasons To Use Videos To Boost Your Brand

Posted in Social Media on 15.08.14 by John Meloche

Video Marketing. Wordcloud Concept.In yesterday’s blog, we began to discuss the importance of online video marketing. In today’s internet-crazy world, online videos are incredibly popular. If you’re not a regular visitor to YouTube, you don’t know what you’re missing. Because you are literally missing everything! You name it, YouTube has got it. So, of course, that means that not every video out there is worth watching.

Everyday people with video cameras on their smartphones can shoot silly videos and post them online with ease. But that doesn’t mean that YouTube can’t function as an excellent advertising source for you. The more professional your videos are, the better impression they will give of your company. However, you don’t need to make a big production out of it. Yesterday, we noted just how quick, easy and cheap it is to create videos that highlight your brand.

On Register.com, this concept is addressed through a number of compelling reasons for business owners to become videographers. More specifically, the site champions the use of promotional online videos to help entrepreneurs find cost-effective ways to efficiently market their companies. In today’s blog, we’ll review five more of those reasons to see if we can get you going in the right direction. Get it? Direction! Never mind, here goes…

1. It builds your search results. This is often the number one reason that business owners take to social media in the first place. If you want people to find your business online – and which business owner wouldn’t? – videos are the way to go. “Google has added content such as blogs, video and images to what their engine indexes and returns in search,” Register.com informs us, “Recently, the company said such content is returned in one of every four searches.”

2. It promotes your products or services. Naturally, this would be the main point of making your videos, wouldn’t it? Film yourself demonstrating how useful your products are. Give a “seminar” on how your services can benefit your clients. Your videos will encourage prospective clients to give your company a try. As we mentioned at the close of yesterday’s blog, highlight your glowing personality in your videos and it will go a long way in gaining you new clients.

3. It gives good customer service. Speaking of that personality, you’ll want your videos to show people your friendly and endearing side. How you present yourself will have a major impact on people’s buying decisions. As well, your videos may be a lot easier to digest that an average owner’s manual that shows your customers how to use their recently purchased products. Encourage your customers to go to your website or YouTube page to learn more about what they bought!

4. It’s personal. You may notice a bit of a theme here. You see, making promotional videos is a lot more about selling your image than it is about increasing sales. In other words, if you’re looking for long-standing customer loyalty over one-off clients, videos are great ways to make personal connections with people you haven’t met yet. Your video, says Register.com should be friendly enough that it makes customers want to get in contact with you.

5. It taps into the power of YouTube. “Besides posting your videos on your own site, you can also post them on YouTube,” reminds the website, “Roughly one-quarter of all Internet users visits YouTube each day, viewing hundreds of thousands of videos. It’s an increasingly popular place to find how-to information, and using YouTube gives your business a chance to find entirely new customers from outside your existing network of contacts.”

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14 Aug

Outlining The Benefits Of Online Video Marketing

Posted in Social Media on 14.08.14 by John Meloche

Video concept. Retro camera and  laptop.There is a ton of ways to promote your business using social media. Facebook and Twitter are all the rage these days and, as we’ve often blogged about, they are great ways to spread the word about your business. Gone are the days when business owners could simply resort to handing out flyers and pamphlets. Today, it’s all about likes, comments, tweets and retweets. These are the things that get you noticed!

Arguably, the most awe-inspiring, eye-catching and attention-grabbing element of social media is the video. Yes, people love to post pictures. But when those pictures move, it just provides something special. It’s not that promotional videos are new or anything. After all, people have been watching television – and therefore, television commercials – for decades. So what is it about watching videos online that makes it so popular?

“Everything is on demand nowadays,” offered one of our sales reps when asked this question, “People love being able to decide what’s on TV, or now their computers. You can click on as many videos as you like, stop them whenever you want, rewind them, watch them again and then send the links to anyone you like who you think will want to watch it too.” Well, that makes sense now doesn’t it?

If online videos allow for viewers to make decisions as to what they watch, when they watch it and how often they watch it, why wouldn’t they take an interest in that? This is why it’s important for you to consider utilizing online videos to promote your business. And there’s a bunch of ways for you to do that. One of the best things about social media is that there are no specific rules.

That means that you can pretty much make a video about anything you like. It can be as long or as short as you want it to be. You can post the link to your Facebook and Twitter accounts and email it to your friends and clients. And all you really need is a video camera and a YouTube account. And by video camera, that doesn’t exclude the one that comes with your smartphone. Don’t forget that a YouTube channel is free and easy to set up. So what are you waiting for?

Register.com agrees that online video marketing is the way to go for entrepreneurs. And even though the site does admit that “with everything small business owners have on their plate, it’s probably difficult to imagine finding the time to produce and post videos on your Web site,” it goes on to offer a number of compelling reasons as to why they should. Here are two from their list.

It’s cheap. “You can do it yourself with a cheap digital video camera or even a cellphone that has a video camera built in,” reiterates Register.com, “You could also tap your local high school, community college or community radio station for talent to help you create low-cost but better-quality video.” At the end of the day, it’s definitely a low-cost advertising solution that is bound to get you noticed.

It attracts visual learners. Different people learn in different ways. You’re likely well aware of that, considering the number of people you’ve hired to work for you over the years. As the website points out, “adding video allows you to better reach visually-oriented customers”. Consider adding doses of your wit and charming personality to your videos. They just may be the perfect way to get members of your target audience to like you!

Be sure to check back for tomorrow’s blog as we provide a few more of Register.com’s reasons to use online video marketing to build your brand.

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27 Aug

YouTube Is Your Tool For Boosting Business

Posted in Synergy Suggestions on 27.08.13 by John Meloche

youtube2In yesterday’s blog, we took a look at a Zeke Camusio article from StartupNation.com that started by admitting that “most people are afraid to use YouTube to promote their business.” We began taking looks at his tips for business owners on how the video uploading website can be used to promote their companies. In today’s blog, we’ll pick up where we left off with those tips.

Add Your URL to the Description. Never forget to add links to your company website and other social media profiles in the description of your video. Consider each video you upload as another link to the sites that will bring more customers into your business. Each video, of course, should also encourage viewers to contact your business. Make sure they have the right contact information!

Use Multiple Calls to Action. There are several ways to engage your YouTube audience. The best ways, according to Camusio are to provide such calls to action as “Please rate this video, Follow me on Twitter, Find me on Facebook, Subscribe to my videos, Visit my blog for more great videos, Embed this on your site, Please post your comments, Send this video to your friends (and) Check out my channel.”

Soft-Sell. It’s best not to ask people to purchase your good and services outright, says Camusio. Instead, the above mentioned calls to action should be left to do the work. If your videos are interesting enough, viewers will want to learn more about you. YouTube works best when videos are posted that get people talking. They will want to share them with others.

Video Responses. Don’t forget to post comments on other videos that are related to your own. Each comment you post will become a link to your own page. Don’t spam, warns Camusio. Be unique with what you say each time. The comments you make should be interesting enough to make others want to check you out. The more you comment, the more traffic you will end up generating.

Create Playlists. Adding your videos to playlists will allow you to create categories on your channel that will better service the visitors to your page. Depending on what videos you upload, you may want to focus on various areas of expertise. Perhaps, you’ll have a “Demo” playlist that includes videos that demonstrate your products and services. However, you may also have a “Jokes” section that may get even more hits. The possibilities are truly endless.

It’s a Social Network! Remember that YouTube is another social networking website. Reminds Camusio, “you can add friends, message them, join groups, create your own group and use the bulletin board to interact with the YouTube community.” It requires your willingness to interact with others. Remember to engage others in conversations and not just advertise to them.

Promote Your Videos. It’s not enough to simply upload your videos, Camusio insists, you have to promote them as well. Write blogs and embed your videos in them. Be sure to post links to your videos on Facebook and include them in your tweets on Twitter. Ask others to copy the links to share them with their friends. YouTube videos work best when other social networks help to spread them around.

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26 Aug

Making YouTube Your Way To Promote

Posted in Synergy Suggestions on 26.08.13 by John Meloche

youtubeAt Synergy Marketing, we make regular use of our Facebook and Twitter profiles by posting links to our daily blogs. What we’ve found is that these links generate greater traffic to our website. Once visitors find our website, they are given easy access to our catalogue of amazing promotional gifts. This, of course, encourages them to peruse through our promo products before giving us a call.

Social media, as you may have guessed, can truly work wonders in the promotion of your business. But it doesn’t stop at Facebook and Twitter. YouTube is also a wildly-popular website. Nevertheless, according to Zeke Camusio on StartupNation.com, “most people are afraid to use YouTube to promote their business. But you shouldn’t be and here’s why: the most popular videos aren’t professional productions.”

Camusio is right. Take a look at YouTube and you’ll find that the most random, everyday, amateur videos are the most popular. They also happen to be the most unique, funny, informative and interesting videos on the site. This, ladies and gentlemen, should be the angle you take to promote your business using YouTube. And Camusio offers up some tips on how do it right.

Copy What Works. “Don’t reinvent the wheel,” insists Camusio. “Generally, the videos that do well are funny, weird, or useful. Spend an afternoon watching YouTube videos and learn what works.” It’s also important to discover what videos in your industry have the most views and the highest ratings. Figure out what your competition is doing right and find ways to do it better.

Put Keywords Everywhere. One of YouTube’s best features is the fact that it allows you to tag your video with as many keywords as you like. When people are searching Google for topics relevant to your brand, they’ll have a better chance of finding your video. That is, of course, if you’ve tagged it properly. Be sure to have keywords in your title, the description and the tags.

Steal Keywords from Popular Videos. Clearly, Camusio is not worried about originality. It’s all about doing what works. So if popular videos in your market are using certain tags, it can’t hurt to use the same tags for your video. As he points out, this will increase your chances of having your video listed under “suggestions” when someone views a similar video.

Customize Your Channel. Another great feature of YouTube is the fact that it allows you to create your own channel. You’re not just uploading videos that get lost in cyberspace. Your channel effectively becomes yet another useful social media profile for your company. Make sure your channel is customized to represent the look and feel of your brand.

In tomorrow’s blog, we’ll continue to take a look at a few more of Camusio’s tips. YouTube, as has been pointed out, can be just as useful as the Facebooks and Twitters of the world – if not more. It not only gives your company a voice, but it gives it a face as well. Putting your face out there may just be what your brand needs to help increase its fan base.

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