20 Feb

Using Promo Gifts To Boost Your Social Media Status

Posted in Promotional Products, Synergy Suggestions on 20.02.14 by John Meloche

Social MediaReaders of the Synergy Marketing Blog are well aware that we enjoy discussing the many ways in which promotional products can help boost businesses. This blog is also known for championing the use of social media to spread the word about your brand. It all adds up. The use of both promo gifts and social networking sites are inexpensive ways to significantly increase awareness about your company.

But can they work hand in hand? The obvious answer is “of course they can!” But how can one take advantage of promotional gifts and social media at the same time? Can they truly work in conjunction with each other? Carla Frogatt certainly thinks so. On SearchEngineJournal.com, she writes that “a promotional gift lasts longer than a tweet or a status.”

This is because “they are concrete, have utility and are a less disposable marketing tool than many assume,” she continues, “You can use the longevity they offer your brand campaign to increase traffic to, and awareness of, your social media efforts.” So, in other words, using your promotional gifts to enhance the popularity of your social media profiles can greatly elevate your company’s prestige. But how?

QR Codes. Also known as “Quick Response Codes”, these obscure-looking square designs can be found on nearly everything these days. They enable consumers to use their smart phones to scan codes that generally lead them directly to company websites, social media pages or blogs. Once you have one designed, you can have it attached to one of your unique promo gifts.

The benefit to placing QR Codes on your promo gifts is that they are bound to last longer than if they were printed on flyers. As you know, promotional products are useful items that can be used daily and last for many years. The more often they are used, the more often people will think about your business. In today’s internet-crazed world, a promo gift that directs people to your website is bound to grow your popularity.

Frogatt suggests you take the idea another step further. “Incentive your recipients by using the QR code to direct them to a competition,” she suggests. This is a great idea considering that promo gifts are often used as prizes for contests. And contests are always great ways to generate excitement about your business. Consider starting a contest and using your promo gifts as ways to promote it!

Hashtag Campaign. Hashtags are all the rage these days. What was once known as “the number sign”, the hashtag is now a popular way of underscoring a topic of conversation on Twitter, Facebook, Instagram and Google+. A few examples that would make sense to use in this very blog entry are #promogifts, #socialmedia and #SynergyMarketing. As Frogatt points out, hashtags are ways of tracking topics or trends on social media.

She suggests that you “devise inventive hashtags to create a buzz around your company or campaign. Puns and humorous phrases work particularly well; keep it light, fresh and ‘social’.” And what better way to promote your new hashtag campaign than to stick one on your new promotional gift? In tomorrow’s blog, we’ll delve deeper into how this concept can help grow your business.

To order your promotional products, call Synergy Marketing at 1-877-748-9884.

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