18 Jun

4 Ways The Written Word Can Help Your Bottom Line

Posted in Social Media, Synergy Suggestions on 18.06.14 by John Meloche

Tips penThe Synergy Marketing Blog has existed now for nearly five years. It’s hard to believe that, back in October of 2009, when we introduced our blog with an entry entitled “Welcome To The Best Blog On The Internet”, we would come this far. You may be wondering just how far we have come. And you may also be wondering just how writing daily blogs have helped us to come anywhere at all.

Well, blogging, you see, works wonders for delivering more traffic to your website. With a plethora of new content updated on our site on a daily basis, we give online users the opportunity to find us a lot more often in their web searches. We know this, in fact, because we keep finding Synergy Marketing pop up when we search for such key words as “smart promotional ideas”. When you type these words into Google, our recent “6 Smart Promotional Ideas” blog pops up as 5th on the list of finds!

The point is that blogging has certainly helped Synergy Marketing to grow. We are a lot more active on social media because of it, and we find that we are engaging a lot more with the clients who call us. Blogging opens up the lines of communication. And any good relationship has good communication at its base. After all, that’s what you’re looking for, isn’t it? Good relationships with your customers are key ingredients to a successful brand.

On Writtent.com, Christina Walker lists a number of creative marketing ideas for small business owners and other entrepreneurs. Interestingly, she begins her list with a number of tips insisting that the entire process of writing and providing your online visitors with relevant and interesting content is of paramount importance. Let’s take a look at just four of her ideas so that you get a better picture of how the written word can help your bottom line.

1. Create relevant content on your website. As we mentioned earlier, having the Synergy Marketing website updated daily has helped us grow our reach on our Facebook and Twitter pages. Our blogs have introduced us to a much wider client base – many of whom have taken advantage of the benefits of handing out promotional products to their customers. Make your blogs interesting and informative. It will help for your website to pick up steam.

2. Reuse content. A member of our Synergy Marketing sales staff recently mentioned that we have so many blogs that we could publish a book. Walker actually recommends that you do just that with your content. “Blog posts can be collated into an ebook,” she suggests, “a webinar recording could become a subscriber-only video, a magazine article could be reprinted and distributed as a booklet…the possibilities are endless.”

3. Write a book or ebook. You don’t necessarily have to simply turn your blog into a book. With all the expertise you have about your industry, perhaps penning a helpful book will be the best way to grow your reach as a professional. “Books have more value than most other types of content and establish your expertise,” says Walker, “You can sell them or offer them for free in exchange for email addresses.”

4. Try article marketing. We all know that marketing your business can cost you big bucks. But it doesn’t have to. The written word is one of the least expensive ways to get your word out about your business. According to Walker, “publishing articles online creates good backlinks to your website, shows expertise, builds credibility, and more. It’s also relatively affordable and easy to outsource.”

Speaking of inexpensive ways to market your business, our promotional products are the best in the business. Order yours today by calling 1-877-748-9884.

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21 Jan

Easy Steps For Effective Content Marketing

Posted in Synergy Suggestions on 21.01.14 by John Meloche

Steps to success metaphorIn yesterday’s blog, we began to take a look at an article by Mark Lerner on SocialMediaToday.com. In it, he explains that content marketing is a big part of what will bring your business success in 2014 and beyond. The key to such marketing is to ensure that you are utilizing the internet to spread the good word about your business – by not advertising.

As strange as that may sound, Lerner brings to light a fact about modern day advertising. Cramming sales pitches down people’s throats is not the way to go. Instead, it’s all about providing useful and interesting information that can engage would-be customers into conversation. Getting people to respond to your posts, pictures and comments online is the best way to attract new business nowadays.

In today’s blog, we’ll take a look at a few more of Lerner’s ideas on how you can become a top content marketer. If you’re not yet familiar with some of today’s online trends, it would certainly be advisable that you get yourself acquainted with them. Using the internet to your advantage is practically mandatory if you want your business to be successful these days. Here are some more ways how.

Blog Blog Blog. As if doing our very own daily blogging wasn’t proof enough that we practice what we preach, our blogs have often commented upon the importance of keeping your website regularly updated with interesting content. As Lerner points out, “hosting a blog on your website is the easiest and most effective method of boosting SEO, sharing your content, and ensuring that your site is live.”

He reminds us that with every new blog posted on your site, you give your business the opportunity to boost its rankings in web searches. He recommends blogging no less than two to three times a week and to make sure that you’re consistent. We’ve found that our blogs have worked wonders in gaining us more followers on Facebook and greater interest in our brand overall.

Repurpose Content. According to Wikipedia, a “white paper is an authoritative report or guide helping readers to understand an issue, solve a problem, or make a decision.” And according to Lerner, “writing a whitepaper can be a daunting thought.” He goes on to note, however, that the content you create through your blogs can be used for other purposes.

Creating a whitepaper with your blogs will enable you to better market your brand. “Combine a bunch of those wonderful blogs; add an intro, conclusion, and cover page and you’ve got a great and marketable whitepaper,” insists Lerner, “Stick that whitepaper behind a registration form and you’re armed with a great tool for lead generation…With an open mind and a little creative re-working, your content can easily be put to multiple uses.”

In tomorrow’s blog, we’ll conclude our look at Lerner’s tips for effective content marketing. As always, we’ll be providing our two cents for each pointer he doles out. And, as usual, we’ll be keeping our lines open to speak to you directly about how Synergy Marketing can help to boost your business with our fantastic promotional products. Simply call us at 1-877-748-9884.

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