09 Mar

3 Smart Spring Marketing Strategies For Restaurant Owners

Posted in Small Business Advertising, Synergy Suggestions on 09.03.16 by John Meloche

Young Vietnamese woman showing gift card to her friends in a cafeIn less than two weeks, we’ll be able to officially celebrate the start of spring. Here’s hoping that the weather in your neck of the woods will actually feel like it! It’s inevitable that temperatures will warm up. And, as business owners across Canada know, that’s when customers’ buying habits begin to change. This is true for just about any industry. But, it’s certainly a reality for those who own restaurants.

Restaurant owners often benefit from the warming up of the weather, especially if their places of business have patios. They open a lot more space to entertain guests, and therefore welcome more opportunities to grow revenue. However, it’s important for restaurateurs to not rest on their laurels and assume that the advent of spring will automatically bring more people through their doors. It’s important employ some smart spring marketing strategies.

Here are three:

1. Introduce warm weather specials. In Canada, the warming up of the weather in the springtime is certainly something worth celebrating. You don’t need to wait for a specific holiday in order to promote a festive occasion taking place at your restaurant. Simply advertise that you’re offering special discounts on select items on days when the weather is above a certain temperature. This is bound to generate excitement for your establishment.

On Upserve.com, the Swipely Team highly recommends this marketing strategy. “For great, in-the-moment, effective restaurant marketing on social networks, put up warm weather specials just while everyone is newly excited about the rising temperatures and wanting to get out of the house,” they recommend.

2. Make a big deal out of spring’s holidays. Sure, there’s no Christmas or Halloween. But the special occasions that take place during the springtime are still worth enjoying. There’s no reason why your restaurant can’t make a big deal out of them. St. Patrick’s Day, Passover, Easter and Mother’s Day are all coming up. And, there are a variety of ways you can make each of these days a special one at your place of business.

“Many restaurants (can offer) traditional Irish food for St. Patrick’s Day, drink specials and other retailers played up the green and ‘lucky’ associations,” says the Swipely Team, “Don’t forget Passover approaching if you offer kosher foods! And Easter and Mother’s Day can be popular days for brunch, as well as flowers, jewelry and small gifts.”

3. Celebrate the return of baseball. If there was ever a spring to take advantage of the impending Major League Baseball season, it’s this one. With the amazing success of the Toronto Blue Jays last year, the entire nation is still in a frenzy over the prospects of Canada’s sole MLB team making it back into the postseason this year. Spring training has officially started. Why not begin broadcasting games at your restaurant to build the excitement for the regular season?

“Baseball season hasn’t officially started, but it is heavily anticipated with several televised Spring Training games happening every day that would bring fans into your bar or restaurant who are already looking to predict the season’s big match-ups and standings,” informs the Swipely Team, “If you have a lot of hockey fans amongst your loyal customers, you may want to start planning now for the Stanley Cup Playoffs that begin in April!”

And don’t forget that Synergy Marketing has a wide array of amazing promo gifts that you can give out to your customers. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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11 Dec

4 Ways To Entice More Visitors To Your Restaurant

Posted in Small Business Advertising, Synergy Suggestions on 11.12.15 by John Meloche

Celebration. Hands holding the glasses of champagne and wine making a toast.In yesterday’s blog, we visited the subject of promoting your restaurant business during the holiday season. Obviously, this is the time of year when there are more people out and about than usual. Holiday shopping breeds hungry customers. But, as we mentioned, it isn’t wise to automatically assume that those hungry customers will be lining up to eat at your establishment. What can you do to entice more visitors?

Here are four more ideas:

1. Create a festive atmosphere. As a restaurant owner, you’re well aware that people don’t just visit restaurants for the food. Most enjoy eating in environments that are warm, cozy and exciting. The atmosphere aspect of a restaurant can make all the difference in the world. No matter how good your food is, no one likes eating in places that don’t invoke feelings of fun and relaxation.

During the holiday season, this is especially important. Decorate! Make your restaurant look like the most fun place to be this month! Buzztime.com advises that you create a sense of warmth and coziness through you décor. “Give your guests a respite from the cold with added touches, such as cranking up the fireplace, serving hot cocoa and eggnog and sprucing up your interior with holiday lights and decorations,” suggests the website.

2. Get your staff in a festive mood. Customer service is everything. This is true whether it’s the holiday season or not. But if you really want your customers to enjoy their time spent in your restaurant this month, your staff members will need to be in a “holly jolly” spirit. Be sure to go over what you expect from them in terms of customer interaction. But, also make sure that they’re well-versed on all of the dishes you offer.

“Your back-of-house team obviously needs to be aware of menu changes so they can execute the new dishes properly, but don’t forget to train your front-of-house staff — especially servers — on the updates, as well,” says Linda Hays on RewardsNetwork.com, “The best way to get everyone on board, and sprinkle in some team building, is by hosting an all-employee tasting. As the front-line marketers for your menu, your servers need to know every detail about the new dishes they’ll be recommending to your customers”

3. Offer special discounts on meals. Obviously, people are spending more money these days than they are at any other point in the year. If they’re able to save money at your restaurant, they will be a lot more inclined to eat there. Consider offering discounts on special dishes or adding appetizers to meals at minimum costs. There’s no customer out there who isn’t interested in getting a deal right now!

“The holiday season is an expensive time for most consumers, so they will likely be paying extra attention to how much they spend on dining out, especially after all of the holiday fanfare has passed,” says Buzztime.com, “Think about ways to help your customers save a few bucks without it negatively impacting your restaurant’s profits.”

4. Hand out promo gifts. As you know, this is something that Synergy Marketing champions all year long. However, there is no better time than the holiday season to give out gifts to your customers. They serve as excellent reminders of where to shop – and, in your case, eat! Promo gifts have long been known to encourage repeat business, garner referrals and increase sales. Call Synergy Marketing at 1-877-748-9884 to order yours today!

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10 Dec

3 Ways To Promote Your Restaurant This Holiday Season

Posted in Small Business Advertising, Synergy Suggestions on 10.12.15 by John Meloche

Group of friends having fun in a sport bar and raising hands, very cheerful.Every holiday season brings about numerous reasons to celebrate. Of course, this holiday season is no different. And, as a result, many businesses are enjoying the benefits that come with their customers wanting to celebrate the holidays. Restaurant owners are especially aware of this. Between the various Christmas parties and other get-togethers that are commonplace during this time of year, people need venues to partake in the festivities.

Restaurants are the obvious go-to choices for such events as they are able to cater to many people at a time, provide food and drink and festive atmospheres. If you’re a restaurant owner, you’re certainly in the money right now. Or are you? Not all restaurant owners can take for granted that business automatically picks up in December. It’s up to them to come up with ways to promote their restaurants during the busy holiday season.

Here are three:

1. Cater to takeout customers. Not every customer is looking to use your restaurant as a location for a holiday party. Many of them simply want to satisfy the hungry bellies of their loved ones at home. As a result, your restaurant should make clear to its customers that takeout is available. It’s a great way to drive up sales and ensure that your customers keep coming back when the holidays are over.

Buzztime.com certainly recommends this. “With shorter days, long work weeks and the challenges that cold weather brings, many hungry consumers opt for the comfort and convenience of takeout,” says the website, “Cater to them by offering curbside takeout service or home delivery. You may also consider offering customers the ability to place their orders and pay for the bill right from your website or Facebook page.”

2. Offer seasonal dishes. People seem to love meals that are associated with the holidays. Even if you add a little something different to the dishes you already serve, giving them that “holiday flair” will give your customers more reasons to order them. On RewardsNetwork.com, Linda Hays reveals that “59 percent of consumers say they’re more likely to purchase an item on a restaurant menu if it’s described as ‘seasonal’.”

“When your business model includes seasonal menu updates, marketing your restaurant and boosting your brand awareness becomes much more straightforward,” she informs us, “Build up anticipation for your new menu launch with a series of teasers posted across all your social media platforms. Then, when you make the big release announcement, include links to and pictures of dishes from the new menu with every post.”

3. Cater to busy holiday shoppers. Remember that people are shopping like crazy right now. And that means they’re working up quite the appetites. This is especially true during lunch hours when people are taking breaks from work to quickly shop and eat. Give such customers incentives to visit your establishment over the others. This will require a marketing campaign that advertises your special holiday deals.

“Give your customers every reason to dine at your restaurant during the holiday season,” insists Buzztime.com, “For instance, offer holiday lunch specials that appeal to busy holiday shoppers on the go, and remember to make the most out of your banquet space for large groups or company parties.” Be sure to check back for tomorrow’s blog as we continue to explore ideas for how you can boost business at your restaurant this holiday season!

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