31 Jul

Reviewing Great Ways To Market Your Brand

Posted in Promotional Products, Synergy Suggestions on 31.07.13 by John Meloche

two 3d humans look at human with megaphoneIt’s time for a refresher. Every so often, the Synergy Marketing Blog likes to put in some research online and locate different ideas on how businesses should be marketed. Sure, we find a lot of information that is similar. But it’s always important to draw from those patterns to determine what the best marketing practices are. On Yahoo.com, Jennifer Mullins lists several great ways to market your business.

In our next two blogs, we will be analyzing this list in an effort to get business owners to branch out from their norms and try new ideas. You may have heard of some of these ideas before. But have you tried them? Sometimes the most simple of ideas are the ones that are the most effective. Keeping in mind your need to work within a budget, this list may help you find that marketing your company doesn’t have to be so hard at all.

Free Merchandise. The first tip Mullins provides is to give away some of your merchandise. Of course you want it to sell. But sometimes free samples are the best commercials for those very products. This is the same concept as giving away promo items. It provides your clients with the ability to try something new without having to pay for it. This gives them a sense of value that they will appreciate.

She notes that post it notes make great promotional tools. At Synergy, we can do you one better by offering the 4-in-1 Tape Measure that comes with a note pad and a pen. Extremely handy and useful, such a promo gift is one that will stay with its recipient for a good amount of time. This will make sure that he or she keeps your company in mind for the long haul.

Pens are another great piece of merchandise that will end up being passed around,” writes Mullins. Naturally, we completely agree. Arguably the most useful and common of all promotional gifts, pens are used frequently. Each time your client goes to write something down, if they do so with a pen bearing your company name and logo, you’re bound to be visited again soon. It’s constant marketing.

Word of mouth. This type of promotion is often heralded as the best kind around. What could be better than having a customer recommend your business to another person? That’s as good a sales pitch as you can get. Achieving referrals is as simple as offering the greatest form of customer service imaginable, indicates Mullins. The word about your efforts is sure to be passed on.

Referral programs. Then again, perhaps the best way to get referrals is to start a referral program. Mullins suggests that you even make the request on your business cards. Simply have “REFERRED BY” followed by a space for a name printed on the back of the cards that you hand out. When someone comes into your store with one of those cards, offer an award to the person who referred you. Your client base is bound to grow.

Rewards programs. Referrals aren’t the only reasons to give out rewards. The more your customers shop with you, the more benefits they should receive. Consider using a special “punch or signature” system on a shopping card that can help your clients earn their way towards free merchandise or other prizes. After all, people love getting things for free. At Synergy Marketing, we should know!

Call us at 1-877-748-9884 to order your promo gifts today. And be sure to check out tomorrow’s blog for more great tips on how to market your business.

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10 Jul

Rewards Build Long Lasting Relationships

Posted in Synergy Suggestions on 10.07.13 by John Meloche

longlastThis week, the Synergy Marketing Blog has been taking a close look at an Aaron Lee blog that can be found on his website. The blogger lists several great suggestions on how business owners can reward their customers. Customer rewards, he contends, are great ways to grow your client base into a large and loyal following. We wholeheartedly agree. For decades, business owners who have rewarded their customers with promo gifts have reaped countless benefits.

“It gives customers a great feeling to know that the people they buy from actually notice,” a member of our team offered this week, “Business owners need to look at their customers as friends or family members. They need to consider their feelings in all of their actions. This is what helps for a brand to gain popularity and a lot of favour in the general public.” In today’s blog, we’ll conclude our look at Lee’s suggestions on how to reward your customers to help you gain that popularity.

Reward Programs. Who said that providing a reward should happen only once in a blue moon? Perhaps, your best bet is creating a program that encourages customers to keep coming back. Naturally, the more they shop with you, the more they should be able to get from your program. Reward programs are well known for building brand loyalty among customers. They increase the value of each purchase by ensuring more will be received down the line.

Make Brand Ambassadors. Lee suggests that you take it one step further and see if some of your most loyal customers would be willing to do some legwork for you. Perhaps you could begin a referral program where customers will receive perks such as discounts or free items whenever they refer new customers to you. It needs to be highlighted that the best type of promotion is word of mouth promotion. Find ways to encourage that.

Don’t Try To Sell 24/7. Your customers can actually be your friends – legitimately. Building honest relationships is good not just for your business, but for your personal life. We all make friends at work. There’s no reason why getting to know people who shop in your store should stop at the owner/customer relationship. This doesn’t mean that you should force a friendship on anyone. Just remember that being you and not trying to sell your brand can actually help you sell your brand.

Get Customers To Play A Role In Your Business. You never know who your customer base is made of. They could be amazing graphic designers, writers, singers and business people who may be able to push your brand for you. The more you get to know them, the more you may be able to find new ways to work with them. Utilizing the skills of people who already support your business is also a great way to save time and money.

As you can tell, the ways in which you can reward your clients are practically endless. Keep in mind that it’s all about relationship building. Focusing on creating strong bonds is actually more beneficial than trying to grab the attention of as many people as possible. You want your success to be long lasting. To do that, you need relationships that are long lasting. Find ways to reward your customers, and you will find long lasting success.

And as always, Synergy Marketing is here to help. We provide the best promo products in the business and have a wide array of gifts to select from. No matter the industry, no matter the size of your company, we have the right promo gift for you. If you’re looking to grow your client base and build new, long lasting relationships, it’s time to hand out promotional gifts as rewards. Call up one of our sales reps today at 1-877-748-9884.

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