22 Aug

Reflecting On Rio

Posted in News, Promotional Products on 22.08.16 by John Meloche

Another Olympics has passed and wow was this one memorable. We got to see Usain Bolt be Usain Bolt once again in what might be his final games. Add some breakout performances from Andre De Grasse, Penny Oleksiak, and Katie Ledecky, and you have what might be the best summer Olympics to date. The question is how will you remember this Olympics? With the closing of these games, we’re reflecting on marketing lessons we can take from these games.

It was obvious that right from the very beginning these Olympics were going to be something special. With all the controversy beforehand, we knew that Rio was going to be home to some very interesting storylines. This interest has translated into sales. Merchandise sales have exceeded expectations, especially in the North American countries. The grand successes from Andre De Grasse and Penny Oleksiak have encouraged many  Canadians to further admire these games. This admiration has lead to an increased desire to remember these games and nothing enables people to remember events more than promotional items. The memorable performances from Michael Phelps, Katie Ledecky, and Simone Biles have created mass interest in the States as well.

The main point is, people try to savor these moments. The teenage star surprising everyone and taking gold, one of the greatest Olympians competing in his final games, and complete domination from your favorite team. People want to remember these moments and keep them in their hearts. You want to be able to say, “I saw one of the greatest Olympians ever,” or “I witnessed quite possibly the craziest Olympic moment ever.” Promotional products help you recall those moments. They essentially do that talking for you. They’re a key component of the Olympics, financially and mentally. So wear that merchandise proud and remember those moments that brought countries together.

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