22 Aug

Reflecting On Rio

Posted in News, Promotional Products on 22.08.16 by John Meloche

Another Olympics has passed and wow was this one memorable. We got to see Usain Bolt be Usain Bolt once again in what might be his final games. Add some breakout performances from Andre De Grasse, Penny Oleksiak, and Katie Ledecky, and you have what might be the best summer Olympics to date. The question is how will you remember this Olympics? With the closing of these games, we’re reflecting on marketing lessons we can take from these games.

It was obvious that right from the very beginning these Olympics were going to be something special. With all the controversy beforehand, we knew that Rio was going to be home to some very interesting storylines. This interest has translated into sales. Merchandise sales have exceeded expectations, especially in the North American countries. The grand successes from Andre De Grasse and Penny Oleksiak have encouraged many  Canadians to further admire these games. This admiration has lead to an increased desire to remember these games and nothing enables people to remember events more than promotional items. The memorable performances from Michael Phelps, Katie Ledecky, and Simone Biles have created mass interest in the States as well.

The main point is, people try to savor these moments. The teenage star surprising everyone and taking gold, one of the greatest Olympians competing in his final games, and complete domination from your favorite team. People want to remember these moments and keep them in their hearts. You want to be able to say, “I saw one of the greatest Olympians ever,” or “I witnessed quite possibly the craziest Olympic moment ever.” Promotional products help you recall those moments. They essentially do that talking for you. They’re a key component of the Olympics, financially and mentally. So wear that merchandise proud and remember those moments that brought countries together.

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08 Aug

The SWAG Behind the Olympics

Posted in News on 08.08.16 by John Meloche

The Olympics have begun! This has easily become one of the most anticipated Olympic games in recent memory. These games are surely to be filled with drama, angst, and excitement. With all the controversy already, this will likely pan out as one of the most entertaining and interest Olympics to date.

With this being said, people will likely want to have something that serves as a lasting memory, or connection to the games. What could that be? Promotional products are great at promoting your brand but they do something no other form of marketing can offer: store memories. These products act as a placeholder for all of the emotions, memories, and success(hopefully) your country had at the games. People want to cherish these feelings, SWAG serves as a tangible link to those emotions and keeps them close all the time.

The Olympics are a time where everyone truly unites and comes together to show support for their country. So that means everyone is rooting for their country. This then translates into a larger market for Olympic SWAG. This has definitely been the case in recent years. People want to buy a lot of SWAG to preserve the Olympic memory, especially if their country did well. A prime example of this is the high demand for British merchandise after the 2012 games. Following their success at the London games, British Olympic merchandise sales went through the roof. Adidas, the maker of their Olympic goods, reported selling over £100 million of Great Britain Olympic merchandise. This just shows the demand for SWAG and the strong desire for tangible links to the games.

It’s clear, SWAG has become a part of the Olympic spirit. It allows you to retain the success of the event and let it live on forever. So sit back, relax, and enjoy the games, hopefully you want to buy some merchandise after.

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