26 Aug

Making YouTube Your Way To Promote

Posted in Synergy Suggestions on 26.08.13 by John Meloche

youtubeAt Synergy Marketing, we make regular use of our Facebook and Twitter profiles by posting links to our daily blogs. What we’ve found is that these links generate greater traffic to our website. Once visitors find our website, they are given easy access to our catalogue of amazing promotional gifts. This, of course, encourages them to peruse through our promo products before giving us a call.

Social media, as you may have guessed, can truly work wonders in the promotion of your business. But it doesn’t stop at Facebook and Twitter. YouTube is also a wildly-popular website. Nevertheless, according to Zeke Camusio on StartupNation.com, “most people are afraid to use YouTube to promote their business. But you shouldn’t be and here’s why: the most popular videos aren’t professional productions.”

Camusio is right. Take a look at YouTube and you’ll find that the most random, everyday, amateur videos are the most popular. They also happen to be the most unique, funny, informative and interesting videos on the site. This, ladies and gentlemen, should be the angle you take to promote your business using YouTube. And Camusio offers up some tips on how do it right.

Copy What Works. “Don’t reinvent the wheel,” insists Camusio. “Generally, the videos that do well are funny, weird, or useful. Spend an afternoon watching YouTube videos and learn what works.” It’s also important to discover what videos in your industry have the most views and the highest ratings. Figure out what your competition is doing right and find ways to do it better.

Put Keywords Everywhere. One of YouTube’s best features is the fact that it allows you to tag your video with as many keywords as you like. When people are searching Google for topics relevant to your brand, they’ll have a better chance of finding your video. That is, of course, if you’ve tagged it properly. Be sure to have keywords in your title, the description and the tags.

Steal Keywords from Popular Videos. Clearly, Camusio is not worried about originality. It’s all about doing what works. So if popular videos in your market are using certain tags, it can’t hurt to use the same tags for your video. As he points out, this will increase your chances of having your video listed under “suggestions” when someone views a similar video.

Customize Your Channel. Another great feature of YouTube is the fact that it allows you to create your own channel. You’re not just uploading videos that get lost in cyberspace. Your channel effectively becomes yet another useful social media profile for your company. Make sure your channel is customized to represent the look and feel of your brand.

In tomorrow’s blog, we’ll continue to take a look at a few more of Camusio’s tips. YouTube, as has been pointed out, can be just as useful as the Facebooks and Twitters of the world – if not more. It not only gives your company a voice, but it gives it a face as well. Putting your face out there may just be what your brand needs to help increase its fan base.

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27 Jun

Use The Internet To Make This Year Your Biggest Yet

Posted in Synergy Suggestions on 27.06.13 by John Meloche

globe, group of the people and notebook on white backgroundAt Synergy Marketing, we speak to business owners across Canada on a daily basis. This gives our staff a pretty good handle on the main needs and concerns of our nation’s entrepreneurs. If they have one thing in common, it’s they all are interested in ways to effectively market their businesses without overspending. This is a legitimate concern, of course.

All business owners need to be on top of their advertising campaigns. Especially in today’s world where so many people flock to the internet to learn of the latest trends and goings-on, a business must have a strong online presence. On Bell.ca, it is stated that “online marketing is a must for every business, no matter what industry you’re in.” But that doesn’t mean that you have to spend a bundle.

In fact, one of the biggest benefits of marketing your business online is that it is generally a lot cheaper to do than traditional modes of advertising. Take television commercials, for example. Most small business owners can’t afford to either create or broadcast them. It’s also hard to quantify exactly how effective they are. Thankfully, Bell provides some simple tips to help business owners effectively market their companies online.

Build your website so visitors can find the information they need. Bell admits that this tip sounds basic. But it’s a very important point to make. Some business websites simply don’t do the job they are supposed to. They are hard to navigate and unclear about how customers can make purchases. It’s important that your website makes it easy for customers to track you down.

Avoid cluttering the home page, says the Bell website. When you have too much content, things can get confusing. Provide just the essential information that online consumers can use to make wise buying decisions. Clearly, your site should be enticing to encourage them to spend their money on your brand. Showcase key products and services and make sure your contact information is easy to find.

Have a presence on other websites. If you think your website is the only place that customers should be able to find you online, you’re highly mistaken. There are a variety of things that you can do to ensure that your site gets noticed in other places on the internet. Bell suggests that you take measures to get your company noticed by sites that post customer reviews.

You may also want to post blogs on subjects related to your business. As you can tell, we do that, here at Synergy Marketing. We post blogs on a variety of topics that help our readers become more engaged with our brand. Just as importantly, it gives our website the opportunity to receive more hits in search engines. You should also register your site with such online directories as YellowPages.ca and Canpages.ca.

Optimize your website for search engines. This tip helps to highlight why blogs are so important. They help for you to continually add key words and links on your website that will help it to rank higher in search engine results. As Bell.ca points out, search engines analyze nearly every page on the internet to determine the content and relevancy to the terms that people type into their searches.

Be sure to check out tomorrow’s blog for more tips on how to use the internet to make your business boom!

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