06 Jun

What Are The Best Promo Gifts To Fill Swag Bags With?

Posted in Small Business Advertising, Synergy Suggestions on 06.06.16 by John Meloche

G474GR-1024x1269Last week, the Synergy Marketing Blog touched upon the topic of swag bags and highlighted how important they’ll be this summer. Whether you plan on hosting an industry event yourself or plan on being the sponsor at a conference, you’ll certainly want to make your presence felt through the many swag bags that will be given away. As we pointed out last week, some promo gifts seem to have bigger impacts than others.

So what are some of the best gifts to give out in your swag bags? We’d have to list USB chargers among the top choices. At Synergy Marketing, we offer both USB car chargers and USB power banks. In today’s digitally-obsessed world, you’ll be hard pressed to find an individual who couldn’t make use of a charger for their mobile devices. As Rachel Sprung points out on HubSpot.com, people are always on their phones!

“Give out mobile chargers, and every attendee will love you for it,” she insists, “Oh, and they’ll probably learn your name, too. Not only will they be pleasantly surprised when they see such practical and thoughtful swag, but having their phones charged will mean they’ll be able to engage even more throughout the conference, which is great for the conference coordinator. Finally, they’ll likely use that mobile charger beyond the last day of the conference.”

Are seasonal items good items for swag bags? They sure are! Sometimes, it can be easy to get caught up in giving out gifts that will be used all-year-round. However, this summer, you’ll truly stand out if you offer gifts in your swag bags that can help to bring more enjoyment to the current season. At Synergy Marketing, we offer Flying Saucers (better known as “Frisbees”) which are perfect summer gifts.

“One way to make your swag bag stand out is by filling it with fun, seasonal items,” says Sprung, “Most companies don’t give out seasonal items because they’re looking for gifts that can be used year-round, but that fact alone makes these items even more special. If you’re hosting a summer conference or an event in a beach location, for example, then think about giving out items like beach towels, flip flops, and frisbees.”

img-foldable-water-bottle-logo-1024x1269How effective are water bottles as swag bag gifts? They’re among the best! In fact, reusable water bottles fall into both the seasonal and all-year-round categories. Not to mention, these gifts say a lot about your commitment to fostering a healthier environment. At Synergy Marketing, we have a great variety of water bottles to choose from in the Drinkware section of our catalogue.

“It may sound like a simple idea, but reusable water bottles are some of the most valued swag items given out at conferences,” reports Sprung, “First of all, they’re convenient — and a lot easier to handle than open cups of water that can easily be spilled everywhere. They also encourage attendees to stay hydrated, which can be hard for people to remember when they’re rushing from event to event. Finally, reusable water bottles pair well with the recent emphasis on conferences going green.”

To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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04 Jul

Spice Up Your Marketing Strategies This Summer

Posted in Promotional Products, Synergy Suggestions on 04.07.13 by John Meloche

summerSummer is here! And, for most people, it’s quite an exciting time. If you’re a business owner, there’s no doubt that you should be excited. Many of you will be experiencing a spike in sales over the coming months as students are out of school and there’s a lot more time for them to be making purchases. Depending on the industry you are in, the summer may just be your best season.

But let’s suppose that the summer presents more of a cool down for your business than it does a warm up. That means that extra efforts will need to be made in order for your company to succeed between now and the fall. On Intuit.com, Rachel Hartman provides a list of summer marketing ideas to help business owners boost their sales throughout the warmest time of the year. Let’s check them out, shall we?

Lower prices as the temperature rises. It’s hard to argue that customers are attracted to sales and discounts. Hartman suggests that you use the weather to your advantage. One idea is to offer $10 off of every purchase if the temperature reaches above a certain level. It’s up to you to decide what temperature that would be. If you adequately promote this concept, you’ll be doing your business a great service.

Think about it. Each day of the summer, your customers will be taking a look at the weather and thinking about your business at the same time. You may want to consider a few different scenarios so that you don’t give your customers reasons to stay away. In other words, you may also want to offer a special or a discount on any day that it rains, as well.

Reach for the chalk. If you own a storefront, use chalk to advertise special deals on the sidewalk, suggests Hartman. There are a number of other things you can do with chalk including drawing colourful summer scenes or even your business logo. “Chalk art can do more than catch the eyes of passersby,” writes Hartman, noting that it will help increase your reach on social media.

With apps such as Instagram all the rage these days, it will be important to give people reasons to take pictures of your business that include its products and its exterior. The cooler and more interesting your chalk art is, the more likely it is you will be getting people to snap shots of it. With that being said, it’s important to establish and promote your own social media profiles so that you can be tagged, liked and followed!

Give away seasonal items. As always, the lists of tips we locate on the internet include advice on giving away promotional gifts. At Synergy Marketing, we provide the best promo products in the business. Considering that it is the summertime, you may want to consider giving away items that suit the season, just as Hartman suggests. Sunglasses, for example, make great gifts for your most important clients.

Water bottles are also very popular gifts in the summer. Flying saucers are also excellent as they are both a lot of fun and quite inexpensive to invest in as promo gifts. There are various ways to present your clients with these great gifts. Hartman recommends, as one example, that when your clients come in for their appointments that you consider giving them your summer-related items as a “thank you”.

We’ll continue to explore this list in tomorrow’s blog!

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