26 Aug

How Can Content Marketing Impact Your Business?

Posted in Uncategorized on 26.08.16 by John Meloche

We’ve discussed lead generation and its most prominent forms: content and email marketing. We’ve already gone into detail on the merits of email marketing. But we’ve yet to discuss content marketing. Content marketing is just as important as email marketing. Businesses are definitely starting to acknowledge this and as a result content marketing is skyrocketing in popularity.

According to the Content Marketing Institute, content marketing is used for lead generation by 83% of B2B marketers. While lead generation typically entails a lack of interpersonal relationships, content marketing operates differently. By providing valuable information to your audience, you further enable yourself to connect with your fans. This content thus acts as a means of building deeper relationships with fans. It helps generates legitimate leads by permitting the development of relationships with people. It’s that interpersonal twist that really differentiates content marketing from other digital marketing mediums. Nothing is better than loyalty, content helps you achieve that.

Not only does content permit you to develop relationships with fans online, but it also helps draw more attention to your website. We mentioned the role of SEO in content marketing campaigns. Essentially, by providing trendy content on your website, you create more indexed pages on your website and capitalize on external interest. This all leads to increasing your chances of being noticed via organic search. This is especially important today as search engines serve as a critical starting point for online transactions. According to Pinpoint Market Research and Anderson Jones PR, 93% of B2B buying processes begin with an online search. This just stresses the extreme influence search engines have on e-commerce transactions.

Content marketing revolves around providing useful information to your fans. It requires constant updates and attention to detail. But when done properly, content marketing campaigns can have a profound impact on your client base and online success. So start writing!

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24 Aug

How Does Lead Generation Affect Your Business?

Posted in Uncategorized on 24.08.16 by John Meloche

Lead generation is the effective transformation of people into legitimate leads for your business. We’ve discussed its stance in the business world, but how does this digitalization actually affect your business? While the use of lead generation is a highly contentious debate, it can work seamlessly with your other means of marketing.

The acutal developing and gathering of serious leads is an extremely difficult task. But the various forms of lead generation can work in harmony with your e-commerce platform in specific. Lead generation can appear through email marketing and content marketing. Both can have a profound impact on your e-commerce platform, however they do so in different ways. Email marketing can provide a direct path to your website and promotes e-commerce sales. Promotional emails can contain links that can send customers right to a product’s purchasing page. What does this do? It provides customers with additional ease in performing e-commerce transactions. Not only that but it quickens the sales process in general. Email marketing looks at the purchasing process and aims to increase conversions on your website.

If email marketing focuses on conversions, what does content marketing do? Content marketing promotes e-commerce but doesn’t necessarily focus on the sales process. Instead it focuses on generating website traffic. Content marketing feeds off of SEO, and thus creates interest for your website via organic searches. By adding indexed pages to your website and writing about trendy topics, you increase your chances of being noticed through search engines. The goal with content marketing is to really bring people to the site and rely on the sales process to take over from there. It really acts as a spark that incites the sales process.

Lead generation is a great compliment to your digital marketing efforts. While the task of generating serious leads may be difficult to achieve, it can still serve as a benefit to your digital marketing campaign. Tomorrow we’ll revisit the conundrum that is gathering serious leads and go into depth about whether or not lead generation is worth it for your business.

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22 Jan

Becoming A Top Content Marketer

Posted in Synergy Suggestions on 22.01.14 by John Meloche

SEO SwitchPromoting your business will always be at the top of your to-do list, won’t it? As a business owner, you’re likely always thinking of ways to gain more customers. But, as we’ve been pointing out over the past couple of days, content marketing is one of the smartest and most cost-effective ways to get your business more attention. And it’s more about providing information than it is straight advertising.

Content marketing involves you getting active online by blogging and sharing information that others will find useful. By proving that you’re an expert in your field, you will attract attention from people who will likely be interested in what it is you have to sell. Content marketing is effective because it sells your brand without having to blatantly advertise it.

In today’s blog, we’ll wrap up our look at an article about content marketing by Mark Lerner. On SocialMediaToday.com, he lists a number of tips for entrepreneurs looking to gain greater attention in their respective marketplaces. Have you started your blog yet? If not, don’t worry. There are a few more tips that we’ll be providing today that will help you get well on your way to being a top content marketer.

Embrace Videos. Right up there with Google is YouTube when it comes to the most popular places on the internet that people search for content. Lerner points out that creating videos is easier than you think. You can even film them with your smart phone! That said, it’s a good idea to create a video that will gain some interest and attention and post in your website.

Of course, you should include the link to your video on your Facebook and Twitter pages too. Your videos can include just about anything. Consider them your visual blogs. You can provide some useful insight on industry-related issues. Share your expertise that may help to solve some problems and answer some questions. Or just be funny! You never know what will go viral.

Optimize for SEO. It’s all about boosting traffic to your site, Lerner reminds us. So he suggests that for all of your content, you create catchy titles and use important keywords so that it can be easily found online. You want to be found in search engines, right? So consider the words that best describe your content and be sure to include them in your descriptions and write ups.

Promote via Social Media. As if this point wasn’t already made obvious, do your best to keep all of your profiles updated on a regular basis. You’d be surprised just how powerful tweeting can be. As Lerner writes, “Social media is one of the best ways to distribute your content. Networks such as Facebook, Twitter, LinkedIn, Google+…this is where your target audience is and the most effective way to reach them.”

Now that you’re an expert in the field of content marketing, it’s time for you to take your business to the next level! At Synergy Marketing, we’re confident that our promotional products can do just that. For decades, promo gifts have helped business owners to grow their businesses, garner referrals and secure loyal customers. To place an order, call Synergy Marketing at 1-877-748-9884.

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