04 May

3 More Ways To Build A Bigger Buzz For Your Brand

Posted in customer satisfaction, Small Business Advertising, Synergy Suggestions, Uncategorized on 04.05.16 by John Meloche

Word on yellow wallThere are numerous ways to generate excitement for your business. Perhaps, you don’t have the type of boisterous fan base that the Toronto Raptors have. But still, you have several opportunities to entice your target audience to become interested in what you have to offer. We’re not just talking about run-of-the-mill advertising here. We’re talking about inventive ideas that get people talking.

In yesterday’s blog, we discussed following the leads of both the music and film industry. Firstly, you need a “hook” to get people thinking about your brand on a regular basis – much like popular songs. It’s also advisable that you launch teasers to generate greater interest in your soon-to-be-released products – much like Hollywood films.

But what else can you do to build a bigger buzz for your brand? Here are three more ideas:

1. Start a countdown. Some of the most exciting events in our lifetimes are anticipated through countdowns. New Year’s Day is the most obvious one that comes to mind. But consider those events that are advertised by how long you have to wait until they are launched. New television shows or professional sports seasons are often counted down in these ways. Why not place a countdown on your website to tease the launch of a new product?

“Countdowns serve two purposes: they act as a reminder for your audience and they build anticipation,” explains Lauren Hooker on ElleAndCompanyDesign.com, “I can think of several brands and businesses whose countdown for their new website, product, or business venture kept me on the edge of my seat and encouraged me to tune in on the day and hour of the launch. You can start a countdown within your blog posts, in your blog sidebar, on your homepage, and/or across your social media accounts.”

2. Establish wait lists for your products. Okay, wait a minute here. (See what we did there?) Isn’t the concept of making people wait one to completely avoid? People hate waiting, don’t they? Well, when you consider that when you make a product appear highly sought-after and very well-liked, making customers “wait” for it may not be all that bad an idea. On Forbes.com, Jayson DeMers explains further.

“Offering a wait list for your product or service can be risky, but it can also help contribute to a sense of anticipation and scarcity; both of which can generate huge buzz for your business,” he describes, “Test out wait lists for new products, services and events. Offer ‘limited’ seating at webinars and live events. During busy times, put clients on a wait list for your services rather than telling them you’ll get in touch when you have an opening.”

3. Offer free giveaways. Now where have we heard this piece of advice before? Surely, the Synergy Marketing Blog hasn’t missed any appropriate opportunities to remind its readers that offering customers something for free has long been a marketing strategy that works. “Giveaways are a great way to get your audience involved with your launch through shares and feedback,” says Hooker.

At Synergy Marketing, we offer the best promo products in the business to serve as your company’s free giveaways. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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03 May

3 Ways To Build Excitement Around Your Business

Posted in Small Business Advertising, Synergy Suggestions on 03.05.16 by John Meloche

A thermometer with the word Excitement, measuring the growing amount of anticipation for a special day or eventIn yesterday’s blog, we expressed our excitement over our hometown Toronto Raptors making it into the second round of the NBA Playoffs for the first time since 2001. Their second round series against the Miami Heat kicks off tonight at the Air Canada Centre! As we mentioned yesterday, the Synergy Marketing Blog has a tendency to liken pro sports to everyday businesses. The comparisons can be made easily.

As a business owner, you’re no different than a coach. It’s your job to train and encourage your team to work together in order to produce optimum results. However, it’s also your job to get the general public excited about your brand. Giving customers reasons to support you is an integral part of any company’s success. And while you may not necessarily be welcoming fans the way the Raptors have, there are a number of ways you can build excitement around your business.

Here are three:

1. Create a marketing “hook” for your brand. It’s done in music all the time. A song’s chorus is often referred to as its “hook” for its ability to capture the attention of listeners through its repetitive nature. How can you hook people into your business the same way a catchy chorus of a song can intrigue a music lover? On Forbes.com, Jayson DeMers suggests that you come up with an attention-grabbing message.

“A marketing hook is simply a short message intended to capture attention and get people talking,” he explains, “Ideally, it will leave people wanting more. A creative hook can/should be any of the following: A short phrase that conveys your unique value proposition, a ‘slant’ or angle for your business: something that gets people talking to their friends, a catchy jingle, message or unique offer (or) an important benefit.”

2. Launch teasers. Hooks work for songs. Trailers work for movies. When a new film is about to be released, a trailer is generally the first and most popular way that fans will discover what it’s all about. Teasers are meant to intrigue audiences. By creating one for your business, you will be helping to build a buzz unlike that of your competitors. Consider ways to “tease” your audience into wanting to know more about your brand.

“Teasers, hints, sneak peaks…they can be called by many names,” says DeMers, “The point is that by sharing enticing details of an upcoming product or promotion, you pique interest and leave people wanting more. Build up anticipation by hinting at what’s to come. For instance, instead of simply posting a contest on social media, start hinting at it in the week or two prior. Leak out bits of information to give your followers a chance to anticipate what you have in store.”

3. Blog about your business. From the “practice what we preach” column comes the concept of blogging. As you’re likely aware, we post a new blog to our website each and every business day of the week – even holidays! We also include links to these blogs on our social media accounts. Why? They help to encourage online users to visit our website. Blogs let the general public know that much is happening with your business.

“Take advantage of your blog to generate excitement before, during, and after a launch,” advises Lauren Hooker on ElleAndCompanyDesign.com, “Share about the process, explain the benefits of your new brand/service/product/offering, and plant seeds about the launch long before you release more details. You could even create a blog series centered around it all by inviting your readers behind the scenes of what you’ve been working on to prepare for the launch.”

Be sure to check back for tomorrow’s blog as we continue to list ways that you can build a bigger buzz for your brand.

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19 Apr

3 More Ways To Heat Up Your Summer Sales

Posted in Promotional Products, Small Business Advertising, Synergy Suggestions on 19.04.16 by John Meloche

Portrait of attractive young women in sunglasses with shopping bags looking at camera and smiling.In yesterday’s blog, we celebrated what we considered the official start of spring by acknowledging the wonderfully warm and sunny weather we were enjoying in Toronto – the home of Synergy Marketing’s headquarters. The blog also listed a number of ways that business owners all across Canada can heat up sales to coincide with the warmer upcoming months. In today’s blog, we’ll continue that list.

Here are three more ways to heat up your summer sales:

1. Remember that it’s not vacation time for you. This isn’t to say that you can’t enjoy the summer yourself. It’s only fair that you get to take time for yourself and your family. However, the summer is also a time when you should be putting extra efforts into gaining more notoriety for your business. This is especially true if summer is a slower season for your company. LogikalCode.com insists that you take advantage of any extra time you have.

“For some businesses summer means more downtime, but that doesn’t mean you can’t be productive,” reads the site, “If fall or the holidays are your busy season, take advantage of the extra time you have now by thinking ahead and planning your upcoming marketing campaigns. You could also use the time to evaluate your current business practices, offer staff extra training, and improve your customer service.”

2. Launch a special summer sale. It’s not exactly mind-blowing advice, is it? But, sometimes those go-to obvious choices are the best ones you can make. Why wouldn’t you launch a summer sale? Have you ever met a customer who didn’t love getting a discount? Remember that the summertime automatically means that more people will be coming out of their homes. That means that there will be more opportunities to sell to more customers.

“If you’re finding the summer months particularly slow, you might want to consider offering an incentive to your customers with a sale or special promotion,” says LogikalCode.com, “Even a small discount to past customers might be enough to increase your sales.” Consider packaging some of your slower-selling items with some of your popular ones to create special “bundle” deals.

3. Get into the giving spirit. At Synergy Marketing, we’re never ones to shy away from the concept of giving away freebies. People simply love them! And, in case it wasn’t already obvious, the gesture does wonders to improve the image of your business. As mentioned yesterday, the summertime marks the perfect time of year to be out and about meeting people that you can give your company’s promotional products to.

“Giveaways are the bread and butter of marketing techniques,” believes Megan Totka on SellBetter.ca, “When done in the right way, they can give a significant boost to your sales. If you sell a product that goes with a summery themed giveaway, then one of your products is the perfect item…Consider items such as coolers, water bottles, or fans that your customers will use on hot summer days – and make sure they have your name website and contact information on them.”

You do know where you can get the best promotional products in the business, right? To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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18 Apr

3 Ways To Heat Up Sales In Your Store

Posted in Promotional Products, Small Business Advertising, Synergy Suggestions on 18.04.16 by John Meloche

Two gorgeous girls with shopping bags having fun outdoorsWhat a wonderful day it is in the City of Toronto today. The sun is shining brightly and the weather is warmer than it’s been all year. It finally feels like spring! To be honest, it’s actually a lot closer to feeling like summer as a high of 24 degrees Celcius has been predicted for today. It reminds us that the beginning of summer really isn’t that far off. And when the weather heats up, it’s certainly time to introduce ways to heat up sales in your store.

Here are three:

1. Make yourself present at live events. Summer lovers are those who get thrills out of being outdoors at various events. Whether they are sporting events, picnics, barbeques, concerts or festivals, these joyous occasions make for the perfect places to get the name of your business better known. Be sure to look into all of the different events that are being scheduled in the coming months and make plans to attend.

On SellBetter.ca, Megan Totka insists that you “do anything and everything you can to have a presence and humanize your business. By getting representatives of your business to places where your customers are, you can do less marketing and make more money. Check the newspaper in advance to see where and when events will be held in your area and make sure it is cleared for you to come and spread the word about your business.”

LogikalCode.com is in full agreement. “Participating in local festivals and events can help get your name out there in the community,” says the website, “Whether you set up a booth, host a contest, or just get your name on an event poster, it’s great exposure for your business. You could even host your own event, like a customer appreciation BBQ to show your customers some love.”

2. Reach out to visitors of your city. The summertime is synonymous with vacations. And if your neck of the woods is one where vacationers frequent during the warmer months of the year, be sure to come up with a campaign that targets them. Totka advises business owners to get the word out about their companies through local magazines and newspapers to attract tourists.

“If your business is in an area where tourists will visit during summer months, use it to your advantage,” she writes, “Promotional outreach can get you far, so hopefully you allocated some dollars to market to those visiting your town. Consider incentives such as a free appetizer or free dessert with the purchase of an entrée to get vacationers in the door. Local summer events such as festivals and fairs can generate revenue, help you build your brand and introduce your business to prospective customers.”

img-flying-saucer-logo-v1-1024x12693. Change up your promotional items. At Synergy Marketing, we have a wide variety of promotional products to choose from. Of course, our summer-themed products are ideal for giveaways in the coming months. Consider the different items you can see your company name and logo on and order them so that you have them in time for the summer. Our Flying Saucer just so happens to be one of the most popular!

LogikalCode.com agrees that you should offer up new promo gifts. “If you’re in the habit of giving away promotional items, start gearing them towards the summer season,” says the website, “Frisbees, fans and water bottles will win over customers during the warm weather.” To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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14 Apr

3 Common Sense Advertising Ideas For Small Business Owners

Posted in Small Business Advertising, Synergy Suggestions on 14.04.16 by John Meloche

common sense magnify search illustration design over a white backgroundIn yesterday’s blog, we revisited the concept of small business marketing and offered up a number of ways that small business owners can effectively advertise their brands. The way we see it, some of the most sensible and easy-to-do advertising strategies are the ones that cost the least amount of money to pull off. And they just so happen to be among the most effective as well! In today’s blog, we’ll focus on a few more common sense advertising ideas.

Here are three:

1. Focus on being original. One of the biggest mistakes that small business owners can make in their marketing efforts is to try to copy what other companies are doing. This is especially true if the company being mimicked is much larger than your own. Don’t pretend to be something you’re not and don’t pretend that your business is bigger than it is. As Dan Einzig of The Marketing Donut suggests, you should try to carve out your own distinctive identity.

“There is a big consumer trend towards independent establishments, and several chains are in fact trying to mimic an independent feel to capture some of that market,” he informs, “Truly independent operators can leverage their status to attract customers who are looking for something more original and authentic, that aligns with how feel about themselves.”

2. Create a referral program. It should come as no surprise that most entrepreneurs consider word-of-mouth promotion the most effective type of advertising that a business can have. And that’s because most customers feel that word-of-mouth promotion is the most trustworthy type of advertising they can receive. On Wordstream.com, Megan Marrs advises that you encourage your loyal customers to recommend your store to others.

The best way to do that, of course, is to incentivize them with perks for doing so. “Offer existing customers a free product, free month of service, or some other reward for referring new customers,” she suggests, “Remember, word-of-mouth is powerful stuff, so friends telling friends about your business is incredibly valuable.”

3. Be careful about going too heavy on the discounts. Many small business owners fall into the trap of thinking “as long as I can offer low prices, customers will come running.” It’s true, of course, that people like to save money. But there’s no good reason to implement a marketing strategy that ends up hurting your bottom line. As well, many consumers associate low prices with low quality.

Don’t give your company a bad impression by continually pricing your items too low. Einzig certainly believes in this philosophy. “Don’t lose your pride or dilute your brand positioning with indiscriminate discounting,” he insists, “Try offering more, rather than slashing prices. Promotions are an opportunity to reinforce your brand mission.”

As you know, Synergy Marketing highly recommends the giving out of branded promotional gifts. For many years, they have proven to boost sales and grow customer relationships. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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13 Apr

3 Sensible Ways To Focus Your Marketing Efforts

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 13.04.16 by John Meloche

Magnified illustration with the word Marketing on white background.No matter the size of your business, it’s important to have a strong focus on your marketing efforts. It doesn’t necessarily have to cost you a lot of money to advertise your business. You just need to come up with creative strategies for getting your company noticed in positive ways. At Synergy Marketing, we champion the use of the promotional gift giveaway as a cost-efficient, yet effective way to market a brand.

But what are some other ways to focus your marketing efforts? Here are three:

1. Make sure your website is regularly updated with content. Content marketing is all the rage these days. And, at Synergy Marketing, this is one tip that we’re very happy to report that we follow pretty closely. The more interesting and informative content you have on your company website, the more often it will get picked up in search engines. If you’re looking for internet surfers with an interest in your industry, you’ll want to start up a blog like we have.

On Wordstream.com, Megan Marrs advocates for the publishing of great content on business sites. She offers up some ideas about the ways in which you can present your content. “Try top 10 lists, tip collections, best practices for your industry, etc,” she suggests. As you may have noticed, many of the entries in the Synergy Marketing Blog are lists that offer helpful pieces of advice to industry professionals. We strive to continually offer relevant content on our blog.

2. Treat your brand like a person. What does this mean, exactly? Well, consider the fact that all people have personalities. Some you like and some you don’t. What is the personality of your brand? What is the feeling you’re wishing to instil within others who come into contact with your business? When it comes to marketing your business, think of ways that will make people happy to even know about it.

“Every one of us is an individual whose character is made up of beliefs, values and purposes that define who we are and who we connect with,” explains Dan Einzig of The Marketing Donut, “Our personality determines how we behave in different situations, how we dress and what we say. Of course for people it’s intuitive and it’s rare that you even consider what your own character is, but when you’re building a brand it’s vital to have that understanding.”

3. Utilize your social media accounts. We’d be willing to bet that on the many lists of advice that we’ve posted to the Synergy Marketing Blog, this particular tidbit has been the most cited. This is mainly because using such social networking platforms as Facebook and Twitter is free. Furthermore, social media continue to be today’s generation’s top choice for communicating with people all over the world.

Why wouldn’t you use it to promote your brand? Marrs advises that you become a savvy social networker. “Create business accounts and participate in the big social media sites – Facebook, Twitter, LinkedIn, Google+, and Pinterest,” she recommends, “Add Instagram in there too if your business is image-oriented.”

As we mentioned earlier, Synergy Marketing advocates for the giving out of branded promotional gifts. They have long proven to increase sales and improve customer relationships. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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31 Mar

3 Interesting Ways To Help Your Business Raise Eyebrows

Posted in Small Business Advertising, Synergy Suggestions on 31.03.16 by John Meloche

Portrait of surprised girl with raised eyebrowsIn yesterday’s blog, we took a look at some unique ways that you can generate excitement for your products. It doesn’t matter if they are new products or old products that some may consider “boring”, coming up with inventive ways to create a new buzz is an all-important task for business owners from all industries. In today’s blog, we’ll continue to examine some interesting ways to help your business raise eyebrows.

Here are three more:

1. Try to get some media attention. There’s nothing like being in the news or trending on social media to get the attention you’re looking for. When considering new ways to advertise your products, think about how you may be able to get the media involved. Do you have an interesting story to tell that can be connected to the launch of your new product? Can you solve a problem that many members of society have through what you’re selling?

Answering these questions in the positive may help you to get some news coverage. On YourStory.com, Aditya Kulkarni highlights the importance of having your products become stories deserving of media attention. As far as he’s concerned, timing plays a big factor. “You need to pick a time where your product area will be in the media’s attention, but it should not be drowned out by something else,” he insists.

2. K.I.S.S. = Keep It Simple Stupid. You’ve likely heard of this idiom before. You’ve probably also heard about the “less is more” perspective. Both sayings apply here. Believe it or not, sometimes it’s best to be as direct and to-the-point as you can get in order to quickly grab the attention of members of the buying public. What makes your product so great? Answer that question concisely in your advertising and you’ll begin to raise eyebrows.

“Too many companies get caught up in the complexity of their products,” believes Shad Connelly on ThinkMonsters.com, “Just because you produce a complex product doesn’t mean you need to produce complex marketing. Anyone should be able to visit your website and understand why your product is valuable. If they can’t, you’re in trouble. The key is to whittle your marketing down to the essential message.”

3. Help the public to see the bigger picture. If you’re looking to garner greater excitement about your products, then there must be something more exciting about them than other products. What is the bigger picture? How can your product solve problems and be useful long-term? Will your products bring greater happiness to the lives of those who purchase them? Consider avenues where you can market your items in this way.

“People love big ideas,” insists Kulkarni, “Especially the media, bloggers and the tech press. When you’re discussing your product with them, it is important to give them the big idea – talk about your overarching vision and how you will solve the world’s biggest problems – even if what you are launching is modest. People will understand that your current launch is the first step to the big vision.”

At Synergy Marketing, our experience has shown us that promotional gifts have long been able to raise eyebrows, generating greater interest in the businesses that give them out. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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30 Mar

3 Ways To Generate Excitement About Your Products

Posted in Small Business Advertising, Synergy Suggestions on 30.03.16 by John Meloche

Happy jubilant you woman cheering. Fun high angle perspective of a vivacious jubilant you woman cheering and raising her clenched fists arms to the camera in her excitement isolated on whiteFor the most part, business owners are well aware of the importance of advertising. However, they can sometimes get stuck in ruts when they’ve been using the same marketing techniques for years. When looking to generate new senses of excitement about your products, it’s important to introduce exciting new ways of promoting them. It just may be time for you to step outside of your comfort zone and try something a little different!

Here are three ways to generate excitement about your products:

1. Relay the advantages of purchasing your products. When the customers make their buying decisions, they’re often based on making choices about supporting one brand name over another. Factors such as price, quality and overall usefulness are often used to determine which of the brands people decide to go with. Instead of focusing on your product, focus your advertising efforts on the buyer. How will he/she benefit from supporting your brand?

Answering this question will end up making consumers more excited about what you have to offer. At least, this is what Shad Connelly writes on ThinkMonsters.com. “One thing boring brands do all the time is focus on specs and features of their products,” he says, “People don’t care about specs. They care about how a product will impact them. Bring your benefits to the forefront of your marketing and move the features to the background.”

2. Run a focus group. There are few people in the world who are more capable of letting you know how worthwhile your products are than the people who have had opportunities to use them. Consider running a focus group that allows specially selected individuals from your target market to try out the products you’re selling. Be sure to ask pertinent questions about their experiences to gauge how happy they are with what you’re offering.

On YourStory.com, Aditya Kulkarni brings up the topic of movie screenings for members of the media prior to films being released to the public. This gives noteworthy individuals chances to promote the movie to others who will pay attention to their opinions. A focus group works in much the same way. “A movie producer needs to keep the opinion leaders in good humour, so they can say can comment about their work, urging their followers to see the movie,” he writes.

3. Remember that laughter is the best medicine. This popular saying works wonders in the world of marketing and promotion. When you can make people laugh, you’re bound to get their attention in a memorable way. Just take a look at your average commercial break. How many of the ads are made in a comedic way? Funny advertising tends to get people talking. And with social media being so popular, your funny ad stands the chance of going viral.

Connelly firmly agrees. “The Web has opened the door to more marketing humour,” he confidently reports, “It’s a risky approach because you actually have to be funny for it to work. But for a ‘boring’ product, a little humour can go a long way. You can even make a joke of how boring people perceive your product to be. Nothing can push your marketing viral faster than a good laugh.”

At Synergy Marketing, our experience has shown us that promotional gifts always make for exciting ways to promote a business. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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24 Mar

Combining Blogging With Social Media To Engage Audiences

Posted in Small Business Advertising, Social Media on 24.03.16 by John Meloche

Technology internet modern lifestyle. Female finger touching screen of computer laptop showing blank copy space. Business at home.In yesterday’s blog, we revisited the topic of social media and highlighted the fact that it’s important for business owners to be social if they expect to use their platforms as effective advertising methods. Remember, social media advertising is less about advertising than it is about engaging audiences. But what are the best ways to go about engaging audiences using social media?

At Synergy Marketing, we believe that it’s all about blogging. It only makes sense to practice what we preach, right? For years now, we’ve been taking to daily blogging to engage our audience. And we feel that it’s probably the best way to grow our company’s reputation using social media. Naturally, blogging does a lot more than simply make a comment in 140 characters or less. We use our tweets to bring people to our blogs.

Blogging helps you to showcase your “expert ideas”. It provides entertaining and informative pieces of advice and develops a “voice” for your company that people can relate to. Content marketing is all the rage these days because of the personal touch it adds to the interactions between companies and their potential customers. In fact, today, companies have “fans”, not just customers.

And having fans can go a long way because, inevitably, a fair number of those fans are bound to become customers. On AllBusiness.com, Alex Morris points out that blogging is a great way to boost traffic to your website. “Putting out a fun, informative, news based blog once a week can add great new content to your site,” he agrees, “This, in turn, makes your site livelier in Google’s algorithms, which allows the opportunity for new traffic to visit your site.”

Blogging isn’t meant to be a one-sided conversation. Your blogs should encourage comments from their readers. If you don’t necessarily wish to have people leave comments on your website (especially if you wish to control its content), your social media accounts offer the opportunity for others to leave their opinions. The more people comment, the more interest you’re bound to gain for your blog topic.

The most interest your blogs garner, the more people who will become familiar with your brand! You get the concept. On Bplans.com, Shay Wright discusses the importance of responding to reader comments. “When people do leave good insightful comments, be sure to respond to them and thank them for participating in the conversation,” he advises, “If someone leaves a question for you in a comment, be sure to respond to their question.”

What’s the best way to garner comments? Be creative! Clearly, it pays to make your blogs interesting. “Creativity is encouraged, so you should take advantage of this,” insists Morris, “This doesn’t mean you have to invent amazing new topics, it just promotes content using your writing style. A good example for topic ideas are seasonal events (such as Halloween, Christmas and New Year’s).”

We hope that this blog has encouraged you to learn more about Synergy Marketing. To hear more about our promotional products, please call us at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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23 Mar

Being Social On Social Media Is A Good Business Practice

Posted in Small Business Advertising, Social Media on 23.03.16 by John Meloche

Social media and networking concept: group of color signs with social media services in metal office bucket isolated on white backgroundWe’ve never claimed to be social media experts, here at Synergy Marketing. But we do know one thing for sure. Ever since we took to posting links to our blogs on both our Facebook and Twitter accounts, our followership has significantly grown. We wouldn’t say that our profiles are the most popular on the internet. Nevertheless, the fact that we remain active has certainly gained us a growing number of fans.

Social media are practically musts in today’s business world. If nothing else, they represent free forms of advertising. The truth is, however, that they represent so much more than that. It can’t be forgotten that the “social” part of using the Facebooks and Twitters of the world plays a big role in the ways in which you can engage an audience. You see, social media advertising is a lot less about advertising than it is about interacting with others.

Essentially, this is what social media are used for. Getting reactions out of people is the objective of every post, whether it’s personal or business-related. The trick is for business-related posts to still have a personal touch. This is why every one of our social media posts is a question. The point is to get readers curious enough to wish to know the answer to the question and click on the link that brings them to our website.

However, as mentioned earlier, we don’t claim to be social media experts. In truth, there is still a lot that we’re learning as it relates to engaging our audience. This is why we so often take to the internet to research expert opinions about how to utilize social media to our advantage. As a result, we’ve learned that Facebook posts and tweets shouldn’t be written as straight advertisements.

This is a point that is strongly communicated by Shay Wright on Bplans.com. “The days when large companies could just blanket the airwaves with their sales pitches and actually expect a return from such advertising are gone,” he asserts, “People are tired of being sold to. They want companies to listen to them and slowly gain their trust over time before they’ll open their wallet to them.”

The point, once again, is to be social on social media. Remember that your profiles give you opportunities to showcase your personality. These days, people often form their opinions of businesses based on the way they interact with the public. Clearly, it’s not just about selling quality products anymore. Companies are expected to show genuine forms of interest in the people who support them.

“There are plenty of deadly serious business articles out there which approach this topic in greater detail than I will,” says Alex Morris on AllBusiness.com, “This mechanical, meticulous process often ignores what customers would actually like from you. If they’ve taken the time to Like your Facebook page they don’t need to be bombarded with spam. Adopting a sense of humour, and being fun, can have a much greater impact for your marketing campaign.”

Be sure to check back for tomorrow’s blog as we’ll list a number of effective ways to engage your audience through social media. And don’t forget, of course, that you can call Synergy Marketing directly at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com to order promotional products to advertise your business. You can also sign up for our Insider E-Flyer Program HERE!

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