16 Mar

3 Smart Ways Small Business Owners Can Save Money

Posted in Small Business Advertising, Synergy Suggestions on 16.03.16 by John Meloche

Geeky piggybank with glasses - isolated over a white backgroundAs all small business owners across Canada know, one of the most important ways to ensure that profits are made is to find ways to save money. This is why most advertising budgets for small business owners are in keeping with the sizes of their companies…small. Synergy Marketing’s amazing promotional products work wonderfully in this regard because of how inexpensive they are compared to other traditional modes of advertising.

However, entrepreneurs are required to be frugal in other ways. Here are three smart ways that small business owners can save money:

1. Joining forces with fellow business owners for your advertising campaigns. You know the old saying that “two heads are better than one”? Well, when you consider the fact that there are opportunities out there for you to split your advertising costs in two, the saying is certainly true. Partner up with another business owner who isn’t a member of your competition and come up with marketing strategies that will only cost you half of what you’d pay if you launched them alone.

On Bplans.com, Angelique O’Rourke suggests that you launch an event with your newfound partner in advertising. “There’s a wide range of reasons why a business may need to throw an event, but you likely will need to at some point, and they can certainly be costly,” she informs, “Joining together with another business as a sponsor to throw an event can mean a higher quality event and more press for all involved.”

Entrepreneur.com advocates the idea of split advertising as well. “Split advertising and promotion costs with neighbouring businesses,” recommends the website, “Jointly promote a sidewalk sale, or take your marketing alliance further by sharing mailing lists, distribution channels and suppliers with businesses that sell complementary goods or services.”

2. Showcasing your expertise at a seminar. There’s likely no better way to sell your business than to highlight just how knowledgeable its owner is. By offering a seminar at a local community centre, you’ll be launching what is arguably your most effective marketing campaign yet. And it won’t cost you a thing! “Teaching a class, speaking at a community meeting, or writing an article for a local paper not only makes you look like an expert but garners low-cost attention for your business,” says Entrepreneur.com.

3. Going green. Thinking about the environment is a great way to save money. How so? Consider the fact that if you’re mindful about not wasting your resources, you’ll be spending a lot less money on them. We’re talking about paper, water and even electricity. Re-use sheets of paper by writing on both sides before recycling them. Conserve your water by not leaving your taps running unnecessarily. And turn off the lights when no one is in the room. It’s easy!

“Whether it’s a home business, office, storefront—whatever kind of space your business is using, the more energy efficient your space is, the lower utility costs you’re going to have,” writes O’Rourke, “So go out and buy those compact fluorescent bulbs already—they can save you three quarters of your lighting bill per year!”

Be sure to check back for tomorrow’s blog as we celebrate St. Patrick’s Day by listing some great ways that you can go green! And remember, to place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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01 Mar

3 More Cost-Effective Ways To Promote Your Brand

Posted in Small Business Advertising on 01.03.16 by John Meloche

Thoughtful businesswoman talking on the phone while working on her computer at the officeIn yesterday’s blog, we revisited the topic of inexpensive advertising. At the end of the day, it should be on the to-do lists of all small business owners. But what advertising methods will work best for your company? At Synergy Marketing, our experience has told us that our great promo gifts work for all business types. But, of course, there are a number of other great ways to promote your brand without spending a lot of money.

Here are three more:

1. Create referral networks. There are very few ways to promote a brand with greater impact than word-of-mouth promotion. When people spread the word of their genuine satisfaction with your business, it works wonders. Their friends and family members know that they are not being paid to promote your business. They’re simply relaying how satisfied with it they are. Creating referral networks is an excellent way to build your buzz without spending a lot of money.

“Referral networks are invaluable to a business,” states Andrew Beattie on Investopedia.com, “This does not only mean customer referrals, which are encouraged though discounts or other rewards per referral. This includes business-to-business referrals. If you have ever found yourself saying, ‘we don’t do/sell that here, but X down the street does,’ you should make certain that you are getting a referral in return.”

2. Advertise locally. It makes pretty good sense to heavily market your brand to the members of your surrounding communities. After all, the people who live and work nearest to your place of business are likely to be the ones who will support it the most often. But, as Julia Forneris explains on Chron.com, local advertising shouldn’t be restricted to using word-of-mouth promotions and putting up flyers in community centres.

You should also attempt to use a few other inexpensive advertising methods. “Placing ads in neighbourhood newspapers and local online sites are usually more affordable than the larger outlets,” she points out, “Using local media, such as magazines and online newspapers, build a sense of trust and community that is a powerful influencer and effective advertising technique for small businesses.”

3. Try cold calling. Beattie admits that most business owners consider this part of the job to be unpleasant. At Synergy Marketing, we understand. After all, we use cold calling as a way to advertise our own business. This is why we employ enthusiastic individuals who stand behind the products they sell and are only too excited to tell Canadian business owners about them. If you’re as enthusiastic about your own products, you may want to give cold calling a try.

“Cold calling, whether it is over the phone or door to door, is a baptism of fire for many small businesses,” explains Beattie, “Cold calling forces you to sell yourself as well as your business. If people can’t buy you, the person talking to them, then they won’t buy anything from you. Over the phone you don’t have the benefit of a smile or face-to-face conversation…However, cold calling does makes you think on your feet and encourages creativity and adaptability when facing potential customers.”

And, of course, don’t forget about the power of the promo gift! To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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29 Feb

4 Inexpensive Ways To Advertise Your Small Business

Posted in Small Business Advertising, Social Media on 29.02.16 by John Meloche

Depositphotos_27701395_s-2015Running a small business can be a very rewarding experience. But it certainly comes with its challenges. Quite frankly, it’s a challenge for all small business owners. Generally working without large advertising budgets, entrepreneurs are forced to come up with clever marketing campaigns that won’t cost them a lot of money. At Synergy Marketing, we’re in the business of helping such business owners find inexpensive ways to advertise their brands.

Here are four ideas:

1. Hand out coupons. You’d be hard pressed to find a consumer who is disinterested in saving money. When you offer ways for people to save money, they’ll be a lot more likely to give your business a try. Discount-offering coupons are great incentives for shoppers to choose a brand. Even small discounts work as great incentives. As Julia Forneris discusses on Chron.com, coupons have the ability to both attract and retain new customers.

“Give new customers an incentive to visit your business by offering coupons for a percentage off of your merchandise or service,” she advises, “You can ensure repeat business by promptly honouring the coupon and giving occasional discounts to repeat customers. Try offering customers a discount for bringing in new clients for you. For example, give a 10 percent coupon to anyone who brings a friend to shop at your business.”

2. Make use of value additions. What are “value additions”, exactly? Well, as the term suggests, the offer greater value to the buying experiences’ of your customers. Think of the different things that you can do to make your customers that much happier with each purchase. What can you add to the purchase so that greater value is received? On Investopedia.com, Andrew Beattie writes that value additions are among the most powerful selling points for any product or service.

“Common value additions include guarantees, discounts for repeat customers, point cards and referrals rewards,” he explains, “Often the deciding factor for a person picking between one of two similar shops is whether he or she has a point card or preferred customer card. You don’t have to promise the moon to add value; often you just have to state something that the customer may not realize about your product or service.”

3. Create a viral campaign. These days, it should probably go without saying that if you are neglecting to use the internet as an advertising source, you’re simply out of touch with the modern world. Not to mention, doing online to advertise your business is, most often, free! Forneris recommends that you set up a free blog and write about updates in your business or industry. At Synergy Marketing, we have certainly taken that route!

“Online advertising is composed of many outlets: email marketing, business websites and social networking sites, among others,” she explains, “Take advantage of all the websites that allow you to promote your business for free…Create a page on Facebook or place an ad on Craigslist… An additional benefit to online advertising is that you can track its effectiveness more easily than other marketing techniques.”

4. Hand out promo gifts. At Synergy Marketing, promo gifts will always be part of our inexpensive marketing strategy lists. Our experience, by the way, tells us that handing them out is arguably the best method out there! Known to encourage customer loyalty and garner referrals, promo gifts are marketing methods that have the ability to advertise a business for very long periods of time. Consider the fact that every time a recipient uses your promo gift, your business is being advertised.

To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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11 Feb

4 Other Ways To Promote Your Brand On The Cheap

Posted in Promotional Products, Small Business Advertising on 11.02.16 by John Meloche

Marketing and advertising cloud word 3d renderThis week, on the Synergy Marketing Blog, it’s been all about advertising. To be specific, low-cost advertising is the name of the game. Coming off a weekend when the most elaborate and expensive advertisements were getting a lot of attention – thank you Super Bowl 50! – we found it important to highlight the fact that not all business owners require big budgets in order to promote their brands.

Here are four other ways to promote your brand on the cheap:

1. Write an editorial-style ad for a local newspaper. Content marketing is huge these days. Maintaining a regularly-updated blog on your site helps to encourage online users to keep visiting your site. A blog helps you to showcase your expertise in your field, giving people stronger impressions of your reliable and trustworthy nature. On SmallTownMarketing.com, Tom Egelhoff suggests that you take things a step further by offering your expert advice to columns you submit to local newspapers.

“Try an editorial style ad,” he encourages, “These are ads that look like actual stories in the newspaper. They will have ‘advertisement’ at the top of the article. Develop a good headline, and 50% more people will read the article than would read an ad of the same size.” This will enable you to cleverly advertise your brand in a media source that generally charges a lot for standard ad space.

2. Give YouTube a go. In yesterday’s blog, we championed the cause for social media advertising. It wasn’t the first time, and it certainly won’t be the last. It’s free to use such platforms and Facebook and Twitter to advertise your business. But they don’t stand alone as social networking sites that allow business owners to market their brands. Online users just love to watch videos. So you may want to start up your own YouTube channel to upload your own.

“Given that YouTube is the world’s second largest search engine, create a YouTube Channel and leverage proven video marketing tactics, like ‘how-to’ style video content and response videos to improve search visibility and potentially drive leads,” advises Ken Lyons on SearchEngineWatch.com. He highlights this tip as one of the many free ways a business owner can market his or her business.

3. Plan for rainy days. It’s always a good idea to have a bit of a financial cushion when it comes to your advertising budget. Different opportunities to advertise your brand may pop up without a moment’s notice and you’ll want to be in a position to take advantage of them. As well, unexpected emergencies may arise and you’ll need that extra dough to handle them. Egelhoff sheds some light on this reality.

“During the year put a small amount aside each month for emergencies,” he writes, “You never know when you’ll need to react quickly to whatever the competition is doing. You must be able to capitalize on breaking national events or news regarding your industry. If negative things happen in your industry you may need to respond quickly to make sure the right message is presented.”

4. Hand out promotional gifts. Of course, you can never forget about the almighty promo gift. Among the most effective and cost-conscious methods of growing your brand, promotional products are must-haves! To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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10 Feb

3 More Cost-Effective Ways To Market Your Company

Posted in Promotional Products, Small Business Advertising, Social Media on 10.02.16 by John Meloche

Marketing and advertising cloud word 3d renderFinding cost-effective ways to grow a business is a daily task of any small to medium sized business owner. In yesterday’s blog, we delivered a number of clever ways to pull off business marketing on the cheap. If you can’t afford the cost of a television commercial – not many entrepreneurs can – then the methods outlined in our blog are definitely worthwhile. And we have more for you today!

Here are three more cost-effective ways to market your company:

1. Donate to charity. Becoming an active member of your community is one of the best ways to advertise your company without spending a lot of money. In fact, it’s always a win-win to give back to those in need while highlighting the name of your business. Obviously, it leaves a very favourable impression on others when you position yourself as someone who cares about worthy causes.

“Spearhead an event, party, or conference for a cause you care about,” advises Microsoft, “That puts you in the position of getting to know lots of people and shows off your small-business leadership skills.” Naturally, these events can also be used to pass out your promotional gifts to those in attendance. Make your gifts part of your charitable donations to spread the good word about your brand.

Tom Egelhoff agrees that sponsoring a community event is a great idea. “A fun-run, golf tournament, or other event that will be well publicized in the community,” he writes on SmallTownMarketing.com, “Your name may not be prominently displayed but sometimes the positive exposure in the community will bring in new customers.”

2. Become more active online. If we’ve advised it once, we’ve advised it a million times – give or take – utilize the internet to grow your business! Not only does it cost you nothing to set up social media accounts on Facebook and Twitter, among others, but it does you a lot of good to interact with other social media users. Microsoft points out that there are many different ways that you can go online to promote your business.

The company refers to internet advertising as the “free sample” approach to bringing in business. “Research active email discussion lists and online bulletin boards that are relevant to your business and audience,” recommends their website, “Join several and start posting expert advice to solve problems or answer questions. You may need to keep this up for a bit. But the rewards come back in paying clients and referrals.”

3. Attend trade shows and conferences. These often fun, profile-boosting business events are excellent ways for you to meet new people – both like-minded business owners and potential new customers alike. Trade shows and conferences make for the ideal places for you to hand out promotional gifts bearing your company’s name and logo. Always great ways to make great impressions, your promo gifts will help to separate your brand from the rest of those in attendance.

To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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09 Feb

4 Cost-Conscious Ways To Advertise Your Small Business

Posted in Promotional Products, Small Business Advertising on 09.02.16 by John Meloche

A bullhorn megaphone covered with words describing advertising such as advertise, promotion, public relations, marketing, attention, audience, plug, buzz and many moreIn yesterday’s blog, we highlighted our favourite commercials from Sunday’s Super Bowl 50. We pointed out, however, that although we enjoy blogging about Super Bowl commercials every year, we recognize that TV ads are not viable marketing sources for our clients. After all, such commercials notoriously cost millions of dollars! At Synergy Marketing, our experience has proven that you don’t need such overblown budgets to effectively advertise a small business.

Here are four cost-conscious ways to advertise your small business:

1. Stop marketing to unprofitable customers. This tip may seem a bit harsh, but it’s an important step to take if you wish to boost your profits. It is well known that it costs business owners a lot less to market their brands to their happy customers than it is to advertise in efforts to attract new ones. However, if you have customers who simply don’t generate a lot of money for your business, you may want to focus your energies elsewhere.

Microsoft insists upon this example of tough love. “If this idea makes you gasp, think harder,” they insist on their website, “You’re falling for the fallacy of increasing sales instead of boosting profits. If you stop marketing to unprofitable customers, you have more time and resources for customers who actually grow your business…Take a detailed look at your customer profitability data and then direct premium services and marketing to customers who count.”

2. Split advertising costs with the people who sell to you. If there’s a way to partner up with colleagues in order to bring down advertising costs, then go for it! On SmallTownMarketing.com, Tom Egelhoff recommends it. “Vendors and manufactures are always looking for exposure,” he advises, “Let people know you carry their products and have the vendor pick up part of the ad cost.”

3. Send e-newsletters as well as traditional letters. Synergy Marketing recently introduced its Insider E-Flyer Program. Our objective is to provide our clients with up-to-date information about all of the latest additions to our promotional product catalogue among other news about our business. Sending out e-newsletters typically costs you nothing but your time. Microsoft champions this marketing strategy along with sending traditional mail.

“Most businesses have harnessed the power of e-newsletters—and you definitely should be sending out one, too,” encourages their website, “It’s very cost-effective. But because email marketing is now nearly ubiquitous, you can quickly stand out by occasionally sending personal, surface-mail letters to customers and prospects. Just make sure the letter delivers something customers want to read.”

4. Trade in your business cards for promotional gifts. We suppose that there will always be a need for business cards. But, at the end of the day, they are not likely to be kept for very long by those you hand them to. In contrast, promo gifts are well-known for sticking around. Because they are most often lightweight, handy, useful and compact, promo gifts have the ability to advertise your brand for years to come. Recipients very rarely toss them away they way they do business cards.

“Most business cards are tossed within hours of a meeting,” says Microsoft, “Instead of having your card tossed, create one that recipients actually will use—say, a good-looking notepad with your contact info and tagline on every page.” At Synergy Marketing, we not only provide great promotional notepads and notebooks, but a wide array of promotional products that aren’t at all that likely to be discarded after they’re received.

To place your order for the cost-conscious promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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20 Jan

3 Ways To Ensure Your Company’s Bright Future

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 20.01.16 by John Meloche

holding a business, building on handDo you remember last month when you were busy planning for the New Year? You likely had a lot of great ideas that you wanted to see unfold in the “future”. Well, the future is here. Are you still working on making your New Year’s Resolutions become realities? Growing your business requires a lot of effort. Tell you something you don’t know, right? Well, it’s important to be a good planner if you want to make your aspirations come to light.

As a business owner, it’s always important to plan ahead. Securing a bright future for your business requires you to create sound plans that involve precise steps that will help you to meet your goals. Considering that time seems to fly, and as it passes by technology continues to change, you’ll need to be up on all of the latest innovations that you can use to help your business flourish well into the years to come.

Here are three ways to ensure your company’s bright future:

1. Create an app. If you have a smartphone, it is likely filled with apps. What may seem like “the new thing” is actually quite commonplace in 2016. People use apps every day. Whether they’re looking for a game to play or for a place to shop, customers use apps because they come in incredibly handy to the savvy smartphone-user. Creating an app for your business will not only prove that you are on the cutting edge, but it’s bound to bring more attention to your brand.

On InnovationManagement.se, Jenna Batten, writes that it is vital to be able to facilitate business over mobile devices. “Consumers are depending more and more on phones and tablets for Internet activity (including the purchase of services and products),” she informs, “Also, we’re only just getting into a wearable technology era that’s going to intensify the average consumer’s reliance on mobile connectivity. These are trends that every business should seek to take advantage of.”

2. Focus on keeping your current customers. Most business owners assume that “growth” is defined predominantly by the addition of new customers. However, if you don’t work to hold on to the current customers you have, growth won’t be all that likely. Be sure to never forget your existing customers as they can help you to develop the growth you’re looking for.

This point of view is conveyed on the Business Development Bank of Canada website. “Looking for growth opportunities? Don’t forget your existing clients,” reads the site, “They could be your best path to expansion success. It’s usually much easier to find new business from current clients than to start afresh with untested ones.”

3. Take advantage of social networking. An item that belongs on the “should already be doing it” list is one that is going to remain popular for quite some time. If you’re not on Facebook and Twitter, at the very least, you’re certainly not garnering your company as much attention as it could be getting. Reaching out and connecting to literally millions of people through a variety of social media posts on a daily basis is imperative in today’s world of business advertising.

If you’re not one for social media yourself, it would be wise to hire someone who can do the networking for you. “It is increasingly necessary for modern businesses to consider the hiring of social networking experts or, in larger companies, entire marketing divisions focused on social marketing,” insists Batten, “We’re only beginning to touch on the next chapter of mobile connectivity in society, and increased use of social networking channels will walk hand-in-hand with further use of modern mobile devices.”

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08 Jan

6 Cost-Effective Ways To Advertise Your Business

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 08.01.16 by John Meloche

Cost effective check approval sign concept illustration design graphicAt Synergy Marketing, we regularly herald the advertising power of the promotional gift because of how effective it is in growing businesses. We also champion the use of promo gifts because of how inexpensive they are as advertising investments. When you compare them to television commercials, radio spots and print ads, there really is no comparison. Promo gifts are among the cheapest ways to advertise a business! But what other cost-effective tactics can you employ?

Here are six:

1. Run online contests. Handing out promo gifts on a regular basis is a wise choice. But holding off on that one special gift that can be won via a contest is a fantastic way to drum up interest in your business on the cheap. “Hold a sweepstakes, contest, or a giveaway on your site, promote it on your site, and on your social media accounts for some free buzz,” recommends Ken Lyons on SearchEngineWatch.com.

2. Establish a referral program. There are few better ways to attract new customers than to have other customers recommend your business. Introduce some worthwhile incentives for people who refer your company to their family members and friends. “Create a referral program for your existing customers,” insists Annie Mueller on AmericanExpress.com, “they get a free product or coupon or reward of some kind for every new customer they send your way.”

3. Become a trusted information source on social media. Using your social media accounts on a daily basis is a great way in interact with would-be customers. However, when you show that you’re able to answer questions, you can establish yourself as a problem-solver. This will encourage more people to come to your company in order to have their issues resolved. Lyons suggests that you answer questions on Google+, Facebook and Twitter among other platforms.

4. Get to know people personally. This doesn’t just mean that you should become acquainted with the people who frequent your store. Consider your industry and the type of individuals who make up your client base. Go where you know they are and introduce yourself. “Hang out where ‘your people’ hang out,” says Mueller, “Know your target market? Know where they hang out? You should be there. Meet people. Talk. Be a cool person.”

5. Prove your expertise on YouTube. Arguably, there’s no better way to show off how great your business is than to actually show it in a video. “Given that YouTube is the world’s second largest search engine, create a YouTube Channel and leverage proven video marketing tactics, like ‘how-to’ style video content and response videos to improve search visibility and potentially drive leads,” advises Lyons.

6. Write positive reviews for other companies. “Local businesses love positive reviews, and the more they have on the Internet, the better,” reports Mueller, “So help out your local businesses by being a good customer, then getting online and writing about your experiences. You’ll gain favor from your fellow business owners and potential customers who are researching local businesses will keep seeing your name pop up.”

And don’t forget to get your hands on some inexpensive promo gifts to advertise your business. Call Synergy Marketing at 1-877-748-9884 today!

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18 Dec

3 More Ways To Keep Customers Coming Back

Posted in Small Business Advertising, Synergy Suggestions on 18.12.15 by John Meloche

Handsome man holding shopping bags and credit card. Christmas and holidays conceptAdvertising your business doesn’t have to be strenuous work. And it certainly doesn’t have to be expensive either. For many years, Synergy Marketing has proven that by offering Canadian business owners the opportunity to hand out high-quality promotional gifts to advertise their businesses. And they work! In yesterday’s blog, we not only reiterated that, but we also pointed out a few other ways that business owners could boost sales this month.

Needless to say, we’re right in the middle of the busiest shopping season of the year. So, it’s certainly important to implement ways to take advantage of all of the extra people that you’ll be meeting. When new customers walk into your store looking for gifts, it’s important to offer them incentives to keep coming back. Yesterday, we noted that advertising your business via social media and creating holiday packages would be helpful. Today, we’ll offer a few more tips.

Here are three:

1. Go viral. In yesterday’s blog, we reasserted our position that social media play a huge role in the way that small businesses can effectively advertise their products. Arguably, there is no better way to use social media than to post videos. People just seem to love them! They very often get shared via Facebook and Twitter and elicit numerous “likes” and comments. Is there a video that you can create to help bring such attention to your business?

On Shopify.ca, Shilpi Tomar recommends that you make a clever holiday video. “An eye-catching video can make your brand stand out from the crowd,” she writes, “A small budget and a creative mind can go a long way when promoting your store, so if your video is distinctly humorous or clever enough and aligns with your brand you can have a recipe for a heavily-shared video.”

2. Start a rewards program. There are few ways to encourage repeat business better than to offer rewards to those who keeping coming back. When customers know that freebies are in their futures, it makes them want to keep buying from you in order to get those freebies. Is there a better time than now to start a rewards program? Let your customers know that the more they shop with you, the more they save!

“Rewards programs like ‘Buy 10 sandwiches and get the 11th free’ can really boost your sales because it requires your customers to buy more of your product than they might normally for the opportunity to get a free one,” says Madie Hodges on Kabbage.com, “This can also give you a step up above your competition that might not offer programs like this for their loyal customers. Rewards programs are just another inexpensive way to market your business and gain new customers by offering a valuable freebie.”

3. Start a referral program. Customers shouldn’t only be rewarded for spending money in your store. They should also be acknowledged for the other business that they bring you. It’s not uncommon for people to spread the good word about the great experiences they have with companies. Offer your customers a referral program that will provide them with benefits for recommending others to you.

“Referral programs are a great way for you to gain new customers and reward your loyal customers who recommended your business,” asserts Hodges, “There are many options when creating a referral program. You can reward your customers directly with cash or you could offer them discounts or free products as reward for their referrals. You should also reward the referee as well, which is another huge incentive for them to actually shop at your store.”

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17 Dec

3 Creative Ways To Boost Sales This Month

Posted in Small Business Advertising, Synergy Suggestions on 17.12.15 by John Meloche

Christmas shopping woman holding many Christmas gifts in her arms wearing santa hat and winter clothing. Beautiful young female model isolated on white background.Promo gifts work wonders all year long. But, especially during the current busy holiday shopping season, they can prove to be the most effective advertising tools you can use. The more customers you have visiting you, the more opportunities you have to entice them to keep coming back. Promotional products have been known to do that for a very long time. They often serve as daily reminders of where to shop.

There are, of course, numerous other ways that small businesses can compete with the big boys. It’s important to keep in mind that not every shopper is interested in pouring more money into large corporations. As a small business owner, it’s important to implement smart marketing strategies that appeal to your customer base. If you own a retail store, there are some creative ways you can boost sales over the next week and a half!

Here are three:

1. Create holiday packages. Maybe the products you sell aren’t generally the types that are considered for holiday presents. That doesn’t mean that they can’t become holiday presents. It’s as simple as creating a package, gift box or gift set out of the products you have. Advertise the fact that they are being sold as a bundle for a special discount during the holiday season. This will entice more people to look to your store for gift ideas.

On Shopify.ca, Shilpi Tomar champions this idea. “You’ll be relying on your loyal customer base to come to you for a one-of-a-kind gift set which will take some work off your already-busy customer’s hands,” she writes, “You can pre-package best-selling items ready to gift in beautifully designed cases, gift wrap, and boxes. The key here is to make sure the packaging is exciting enough for the shopper to want to gift as is.”

2. Utilize social media. If you’ve been keeping up with the Synergy Marketing Blog, then this tip should come as no surprise to you. Truthfully, it doesn’t matter what time of year it is. Social media is always all abuzz with the latest news and trends. Being active on your social media accounts throughout the holiday season will be an effective (and free!) way of advertising your business in an effort to boost sales.

Tomar particularly advocates the use of Pinterest. “When used right, social media tool Pinterest is one of the most powerful tools to sell online and in-store,” she believes, “Major brands are using Pinterest by hosting contests, using rich pins, and even going cross-channel by including tags of most-pinned items in-store.”

3. Offer freebies. We don’t have to remind you about how effective promotional gifts are during the holiday season. Or do we? Keep in mind that people always love getting things for free. Remember that you can also add a sample of one of your products to the whole “freebie” campaign that you employ during the holidays. Giving your customers chances to sample your products is a great way to entice them to buy.

“People love free stuff no matter what it is, and chances are if they are shopping or using your business, they already like your products,” writes Madie Hodges on Kabbage.com, “Offering samples of products with purchase is a great way to incentivize people to keep buying. Giving your customers freebies also makes them feel valued and important. It is a great way to give back to them and show how much you appreciate them.”

Be sure to check back for tomorrow’s blog as we continue to offer creative ways to boost your sales this month. And don’t forget to Synergy Marketing a call at 1-877-748-9884 to order the promo gifts of your choice to advertise your business!

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