26 Apr

3 No-Brainers That Boost Your Brand’s Image

Posted in Small Business Advertising, Synergy Suggestions on 26.04.16 by John Meloche

Depositphotos_54688729_s-2015In yesterday’s blog, we revisited the topic of brand image and listed a number of ways that business owners can improve theirs. It should come as no surprise that being active on social media is a well-heralded tip. Using the internet to improve the image of your brand is practically a no-brainer type of strategy in today’s digitally-crazed world. In today’s blog, we’ll add to our list of no-brainers that boost your brand’s image.

Here are three:

1. Update your website. The importance of having your website updated on a regular basis cannot be understated. When people visit your site on any given week and then decide to revisit it the next, it shouldn’t look exactly the same. There should be some sort of new content that communicates that your business is keeping busy and doing well. Stale, stagnant websites give impressions that nothing is happening with the companies they represent.

“Like it or not, your website may be the first impression a potential customer has with your organization,” says Elliot Markowitz on TheVarGuy.com, “Your website should be dynamic, contain updated industry news or company information, and include any relevant content feeds or blogs…Having a poorly designed or out-of-date, stagnant website will turn away potential customers fast.”

2. Make your customers laugh. We’re not just talking about providing excellent customer service. That’s expected. To make your brand stand out, you’ll need to employ interesting and every quirky ways to gain public interest. Why not post humorous videos to YouTube? It’s no secret that people watch videos online each and every day. The marketing company, Forgelight Creative suggests that the creation of funny videos becomes a new practice of yours.

“How many times a week, or even a day, do you find yourself distracted by an entertaining video you saw on Facebook?” they ask on their website, “If this doesn’t sound like you, trust me, it sounds like a lot of your potential customers. Consumers like companies that have a sense of humor, so if you really want your image to improve, try to make them laugh!”

3. Make your employees happy. If the people who represent your company in the public eye don’t appear to love their jobs, you give little to no reason for the buying public to think very highly of your brand. If you truly want your company to have a strong brand image, ensure that each and every member of your staff is a staunch supporter of your mission statement. Markowitz highlights the importance of addressing corporate culture.

“Employees who have a positive work experience share it through their own social media channels and word gets around,” he reveals, “Conversely, employees who are treated miserably or feel taken advantaged of also share. How you run your company is on display for the world to see. Companies will want to do business with like-minded companies that share the same values.”

Of course, it’s also always a good idea to put your brand’s logo on a great promotional gift to hand out to your customers. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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25 Apr

3 Tips For Improving Your Brand Image

Posted in Small Business Advertising, Synergy Suggestions on 25.04.16 by John Meloche

Construction site crane building a blue 3D text. Part of a series.Brand imaging is everything. The opinion that the general public has about your company holds a lot of weight. People talk. And they don’t even have to know each other to do it! Each and every day, people jump on their social media accounts to connect with friends, acquaintances and even complete strangers. The likes and dislikes of a person are very easily made known these days. Where does your company fit in such conversations?

Could your brand image use some improving? Here are three tips for how to do so:

1. Expand your social media activity. We just mentioned that social media make very popular ways for people to share news and opinions these days. Your company should certainly be doing its part to stay active on social media through such accounts as Facebook and Twitter. However, these two are obviously not the only types of accounts out there.

Perhaps, it’s time for you to expand your social media reach. “Maybe it’s time you try expanding to the fastest growing social media platform, Instagram,” suggests the marketing agency, Forgelight Creative, “What better way to enhance your brand image than through connecting with customers and potential customers with visuals?”

Elliot Markowitz on TheVarGuy.com agrees that business owners need to have strong social media presences in order to improve their brands’ images. “Someone inside your company should be populating any social media presence regularly,” he advises, “They should be responding and interacting with the community. And they should be pushing out content that is both educational and relevant and aligns with your business.”

2. Host a contest this summer. Needless to say, the upcoming summertime will present ample opportunities for you to welcome new customers through the doors of your store. But, we’ve been saying it anyway! Last week, we posted a number of blogs detailing ways that you can turn the summer into your most lucrative time of year. One way to do that is to host a contest to inject excitement into those who hear the mention of your brand.

“As long as you’re giving away something realistic (not a brand new car or $100,000) and you’re using the right avenues to market the contest, you will see your followers grow and people will remember your brand easier,” says Forgelight Creative, “A great example of this would be a restaurant offering a free dinner for the first person to correctly answer a trivia question that relates to that restaurant.”

3. Start writing a blog if you haven’t done so already. Earlier this month, Synergy Marketing celebrated its 200th follower on Twitter. As of this writing, we’re sitting at 219. Now, you don’t have to tell us that that isn’t a huge number. However, it’s proof of our growth on social media. Thanks to our daily blogs (which have their links posted on Facebook and Twitter each day), we’ve been able to gain new followers and greater website traffic.

“Create weekly or biweekly posts that talk about what’s going on in your business, gives advice, or is general commentary on your industry,” recommends Forgelight Creative, “You may not directly see how this will improve your brand image, but it will. People like to know what’s going on with companies they’re working with and a blog shows that you care about what you’re doing.”

Be sure to check back for tomorrow’s blog as we continue to list ways to boost your brand’s image!

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14 Apr

3 Common Sense Advertising Ideas For Small Business Owners

Posted in Small Business Advertising, Synergy Suggestions on 14.04.16 by John Meloche

common sense magnify search illustration design over a white backgroundIn yesterday’s blog, we revisited the concept of small business marketing and offered up a number of ways that small business owners can effectively advertise their brands. The way we see it, some of the most sensible and easy-to-do advertising strategies are the ones that cost the least amount of money to pull off. And they just so happen to be among the most effective as well! In today’s blog, we’ll focus on a few more common sense advertising ideas.

Here are three:

1. Focus on being original. One of the biggest mistakes that small business owners can make in their marketing efforts is to try to copy what other companies are doing. This is especially true if the company being mimicked is much larger than your own. Don’t pretend to be something you’re not and don’t pretend that your business is bigger than it is. As Dan Einzig of The Marketing Donut suggests, you should try to carve out your own distinctive identity.

“There is a big consumer trend towards independent establishments, and several chains are in fact trying to mimic an independent feel to capture some of that market,” he informs, “Truly independent operators can leverage their status to attract customers who are looking for something more original and authentic, that aligns with how feel about themselves.”

2. Create a referral program. It should come as no surprise that most entrepreneurs consider word-of-mouth promotion the most effective type of advertising that a business can have. And that’s because most customers feel that word-of-mouth promotion is the most trustworthy type of advertising they can receive. On Wordstream.com, Megan Marrs advises that you encourage your loyal customers to recommend your store to others.

The best way to do that, of course, is to incentivize them with perks for doing so. “Offer existing customers a free product, free month of service, or some other reward for referring new customers,” she suggests, “Remember, word-of-mouth is powerful stuff, so friends telling friends about your business is incredibly valuable.”

3. Be careful about going too heavy on the discounts. Many small business owners fall into the trap of thinking “as long as I can offer low prices, customers will come running.” It’s true, of course, that people like to save money. But there’s no good reason to implement a marketing strategy that ends up hurting your bottom line. As well, many consumers associate low prices with low quality.

Don’t give your company a bad impression by continually pricing your items too low. Einzig certainly believes in this philosophy. “Don’t lose your pride or dilute your brand positioning with indiscriminate discounting,” he insists, “Try offering more, rather than slashing prices. Promotions are an opportunity to reinforce your brand mission.”

As you know, Synergy Marketing highly recommends the giving out of branded promotional gifts. For many years, they have proven to boost sales and grow customer relationships. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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13 Apr

3 Sensible Ways To Focus Your Marketing Efforts

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 13.04.16 by John Meloche

Magnified illustration with the word Marketing on white background.No matter the size of your business, it’s important to have a strong focus on your marketing efforts. It doesn’t necessarily have to cost you a lot of money to advertise your business. You just need to come up with creative strategies for getting your company noticed in positive ways. At Synergy Marketing, we champion the use of the promotional gift giveaway as a cost-efficient, yet effective way to market a brand.

But what are some other ways to focus your marketing efforts? Here are three:

1. Make sure your website is regularly updated with content. Content marketing is all the rage these days. And, at Synergy Marketing, this is one tip that we’re very happy to report that we follow pretty closely. The more interesting and informative content you have on your company website, the more often it will get picked up in search engines. If you’re looking for internet surfers with an interest in your industry, you’ll want to start up a blog like we have.

On Wordstream.com, Megan Marrs advocates for the publishing of great content on business sites. She offers up some ideas about the ways in which you can present your content. “Try top 10 lists, tip collections, best practices for your industry, etc,” she suggests. As you may have noticed, many of the entries in the Synergy Marketing Blog are lists that offer helpful pieces of advice to industry professionals. We strive to continually offer relevant content on our blog.

2. Treat your brand like a person. What does this mean, exactly? Well, consider the fact that all people have personalities. Some you like and some you don’t. What is the personality of your brand? What is the feeling you’re wishing to instil within others who come into contact with your business? When it comes to marketing your business, think of ways that will make people happy to even know about it.

“Every one of us is an individual whose character is made up of beliefs, values and purposes that define who we are and who we connect with,” explains Dan Einzig of The Marketing Donut, “Our personality determines how we behave in different situations, how we dress and what we say. Of course for people it’s intuitive and it’s rare that you even consider what your own character is, but when you’re building a brand it’s vital to have that understanding.”

3. Utilize your social media accounts. We’d be willing to bet that on the many lists of advice that we’ve posted to the Synergy Marketing Blog, this particular tidbit has been the most cited. This is mainly because using such social networking platforms as Facebook and Twitter is free. Furthermore, social media continue to be today’s generation’s top choice for communicating with people all over the world.

Why wouldn’t you use it to promote your brand? Marrs advises that you become a savvy social networker. “Create business accounts and participate in the big social media sites – Facebook, Twitter, LinkedIn, Google+, and Pinterest,” she recommends, “Add Instagram in there too if your business is image-oriented.”

As we mentioned earlier, Synergy Marketing advocates for the giving out of branded promotional gifts. They have long proven to increase sales and improve customer relationships. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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30 Mar

5 Ways To Grow A Small Business On A Small Budget

Posted in Synergy Suggestions on 30.03.15 by John Meloche

3d small people - good profitAs a small business owner, you may sometimes feel as if promoting your company is a non-stop uphill battle. After all, you’re not working with budgets as big as major corporations, so you’re not going to be prone to filming television commercials or creating giant billboards. However, it’s important to remember that, as a small business owner, you’re actually given some advantages over the “big boys”.

As we’ve often noted on the Synergy Marketing Blog, entrepreneurs such as yourself are given opportunities to directly communicate with their client bases. It’s the “personal touch” that matters most to your customers when they are dealing with your business. So it’s important not to get too wrapped up in thinking that you need a big advertising budget in order to spread awareness about your brand.

According to Hiscox.com, “the amount the average large company spends on advertising each year is probably more than your small business will bring in over the next 100 years. But you can still put together a marketing strategy that will help you to stand out from the crowd. A relatively small amount of work on your part can yield great results. It’s largely a question of doing your homework.” And with that, the site presents five ways to grow your small business on a small budget.

1. Clearly set your objectives. Before you can begin to advertise your business, you’ll need to know exactly what it is you’re trying to accomplish. Hiscox.com insists that to attain the most success, you should focus in on a primary goal. Determine whether you would like to create new leads or retain your current clients, advises the site. Deciding upon your exact goals will help you to create the ideal marketing strategy for your brand.

2. Define your target market. What type of people make up your customer base? It’s important to know what group or groups would most be interested in what you have to offer. Hiscox.com advises that you strongly consider who your product would most appeal to. You may also want to think about shooting for a different audience than your competitors. Is there a need you can satisfy that your competition cannot?

3. Know who your competitors are. Of course, in order to outdo the competition, you’ll need to have a good handle on exactly who they are. Keep your ear to the ground and watch what your competitors are doing. “It’s not a sign of weakness to keep looking over your shoulder to see what your rivals are up to,” reads Hiscox.com, “It’s important to know what they do, so you can sharpen up your own act and differentiate your offerings.”

4. Determine your message. It’s important to engage your audience in an interesting way, the site continues. You’ll also want to give your company a “voice”. In other words, your brand should be able to communicate in ways that give recipients of your message good feelings about it. Are your campaigns humorous and fun? Or are you going for a more serious and professional approach? The best campaigns give a sense of a company’s personality and values, says Hiscox.com.

5. Locate your medium. “There’s no point in developing a great marketing campaign if the people you want to reach don’t see it,” reads the site, “That’s why how you deliver your message is just as important as what you say.” It goes on to note that the use of social media is very important in growing a small business. That is, of course, if your target audience is prone to using Facebook and Twitter. Be sure to stay active and engage your audience often if they do!

And, as always, you don’t want to leave the use of promotional products off the table. Order yours today by calling Synergy Marekting at 1-877-748-9884!

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10 Feb

5 More Ways To Secure A Booming Home-Based Business

Posted in Synergy Suggestions on 10.02.15 by John Meloche

Real Estate Concept. House with calculator and Piggy BankAs any business owner will tell you, running a business is no small feat. But that’s especially true for the entrepreneur running a business from home. In yesterday’s blog, we delivered a number of great tips to help home-based business owners find some new ways to grow their independently-run entities. There’s really no limit to what a home-based business owner can accomplish. Many have gone on to achieve massive success!

“Apple computers, Hershey’s, Mary Kay cosmetics, and Ford Motor Company all started out as home-based businesses,” Howcast.com reminds us. So just think of the possibilities! Arguably, running a business from home can be the most lucrative way to run a company. To begin with, you would have very little in terms of overhead and start up costs. Not having to rent a space will save you a lot of money, for starters.

Dummies.com also offers up some great encouragement. “Although no one can guarantee that your home-based business will bring you the fame and fortune you hope it will, if you work hard, price your products and services right, and keep your customers satisfied, you stand a good chance of doing just that,” reads the website. It goes on to provide some excellent suggestions for how to make your home-based business succeed. Here are five.

1. Do what you love. No job is easy to do if you don’t enjoy it. And when you’re the owner of a company, chances are that you made the decision to go into business yourself because you love what you do. This is an important step in being able to make sure you go somewhere with your brand. What could motivate you more to succeed than the enjoyment of working every day? “Doing what you love also sometimes requires that you ignore what other people want you to do for a living,” Dummies.com reminds us.

2. Set aside a real home office. It’s really important to treat your business like a business, the website insists. Even though you are working from home, your working environment should be conducive to working. Make a space that is exclusively for your business. Naturally, this will require such necessities as a desk, a chair, a computer, writing materials – you get the picture. Try not to visit this space outside of designated time to work. It will help to keep you focused.

3. Become an expert. Working from home should say something about the prowess you possess within your chosen field. It should not connote that you have a lazy nature that prevents you from wanting to go to work. It’s the opposite! You specialize in what you do. Dummies.com strongly suggests that you promote that about yourself. “People respect those who know more than they do,” says the site, “It makes good business sense for your clients to hire an expert instead of someone less experienced.”

4. Charge what you’re worth. One of the best (but also potentially hardest) aspects of running your business from home is that what you charge goes predominantly into your own pocket. So short-changing yourself isn’t exactly the best of ideas. It may be difficult to set prices that you think may be frowned upon, but it’s important to prove that you’re worth it. Dummies.com insists that “an instant going-out-of-business plan” includes charging your clients less than what you’re worth.

5. Ask for referrals. We’ve often blogged about the fact that there’s no better way to promote your brand than through word-of-mouth. And, in your case, it’s practically mandatory. If you’ve done your due diligence to make your current customers happy, ask them to pass along the word about your great work. “Word-of-mouth referrals are probably the least expensive and the most effective way of getting new business,” reads Dummies.com.

The promotional products offered by Synergy Marketing have long been known to encourage referrals. Learn more about how they can help to boost your home-based business by calling us at 1-877-748-9884 today!

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