09 Jul

3 Sweet Summertime Marketing Ideas

Posted in Small Business Advertising, Synergy Suggestions on 09.07.15 by John Meloche

PrintWhen the summertime comes – and it’s here! – there are plenty of opportunities to promote your business in new and interesting ways. As we’ve blogged about a number of times in the past, the summer encourages more people to come out of their homes. But that doesn’t necessarily mean that they plan on paying your place of business any visits. That is, of course, unless you find great ways to entice them.

Here are three sweet summertime marketing ideas:

1. Partner up with other businesses. Surely, this is an advertising strategy that can work all year round. But, remember that more people are likely to be out and about when the weather is nice. Therefore, if you have partnered up with another business that you’re not competing with, you will double your chances of having customers learn about you. Offer to promote other businesses in return for their referrals of your brand.

On PsPrint.com, this marketing strategy comes highly recommended. “You can partner with non-competing businesses to put together attractive packages that offer customers discounts but ensure you and your partners profit,” writes Brian Morris, “Dinner, movie, spa hotel package, anyone?” He also recommends that you extend your partnerships to sponsoring popular events that take place throughout the summer. It can’t hurt get noticed at all the festivals and concerts.

2. Host a summertime event. In addition to sponsoring other events, why not host one of your own? Throw a summer party on the grounds of your business to give people opportunities to check out what you have to offer. At the very least, they will become aware of where you are located and may just develop an interest in returning long after the party is done. However, as Victoria Vessella points out on Business2Community.com, you have to plan your party intelligently.

“In order for your event to be successful, make sure the event includes elements that will make customers want to attend,” she writes, “Be especially conscious of those customers who cannot travel during the summer for one reason or another and therefore are craving downtime. Attendees will leave your event satisfied if they have been provided with ample food and drink and the opportunity to relax with other members of the community.”

3. Offer giveaways. Clearly, this tip is right up Synergy Marketing’s alley. As we highlighted in yesterday’s blog, promo gifts have been proven to benefit the businesses that give them out. When you offer customers something for free, they are lot more likely to want to come back to visit you again. Not only do promo gifts make excellent “thank yous”, but they provide incentives to people to keep doing business with you.

“Consumers become more attracted to your business and less attracted to your competition when they have the possibility of receiving something for free,” believes Vessella. “Giveaway items can include your company’s staple products, seasonal items (such as beach towels, flip flops, or sunscreen), technology devices (such as a tablet), gift cards to non-competing businesses, or other items branded with your company’s logo.”

You do know, of course, where the best place to buy your promotional products from is, right? At Synergy Marketing, we offer high-quality products that are known for helping Canadian business owners grow their reach and improve their brand images. We have a wide selection of promo gifts to choose from. Be sure to check them out on our website and then give us a call at 1-877-748-9884 to place your order!

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29 Apr

5 Popular Promotional Product Strategies

Posted in Promotional Products on 29.04.15 by John Meloche

img-highlighter-pen-1024x1269There are so many different ways that you could choose to advertise your small business. But, as the Synergy Marketing Blog has pointed out before, most traditional methods of advertising are too expensive and ineffective for small business owners to afford. As well, it bears repeating that small business owners actually have a particular advantage over bigger corporations when it comes to marketing their brands.

They have the unique opportunity to get to know their customers personally. This is the first reason that small business owners should utilize promotional products as part of their marketing strategies. Promo gifts have been proven to spark and develop new relationships that can last a long time. The customer relationship to a small business owner is important because many small businesses rely on repeat business from loyal clients.

Founded in 1956, the Promotional Product Professionals of Canada is a non-profit association that unifies suppliers and distributors of promotional gifts at tradeshows across the country. On their website, they reveal the most common ways for companies to use promo gifts to their advantage. In our experience, promo gifts are effective no matter what approach is used to distribute them. Nevertheless, this is worth looking into.

Here are five popular promotional product strategies:

1. Advertising specialties. By virtue of the very name “promotional product”, your gift is something that is meant to advertise. According to PPPC, ad specialties have three key elements. Your promo gifts can incorporate promotional messages. They can be placed on or with a useful item. Or they can be given with no strings attached. Either way, they serve to shed a favourable light on your brand.

2. Premiums. This is a strategy that involves a little bit of give and take – so to speak. In other words, it can be placed in the “strings attached” category. PPPC provides the example of book stores giving out free bookmarks to those who buy books. You could also say that this strategy goes in the “giving a little extra” category as it adds value to the purchase. Largely, customers enjoy getting more for their money.

3. Incentives. Sometimes, promo gifts can be used as prizes. PPPC points out that promotional products can be offered as incentives “to produce a specific action”. This works wonders with your employees. Keep in mind that you don’t only have to use your gift to entice your customers to buy. They can also be used to reward the members of your staff who have reached certain targets and surpassed certain goals.

4. Rewards. Speaking of giving out rewards, PPPC notes that this is another business-boosting strategy that makes great use of promotional products. “Plaques, service pins, trophies, award jewellery and other gifts that signify,” reads the website. Again, feel free to reward both customers and employees alike. Using high-end promo gifts to show gratitude to your most loyal customers is a great way to keep them coming back and spreading the word about your business.

5. Business gifts. According to PPPC, this strategy signifies when promo gifts are “typically given by businesses to customers and employees, and occasionally, suppliers. In the context used here, business gifts are not extravagant gifts and trips. Gift giving reasons cited by companies are: To thank customers, to develop business, to recognize employee performance and longevity, because customers expect them, and others.”

To get your hands on the best promo products in the business, call Synergy Marketing at 1-877-748-9884!

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