11 Aug

3 Ways To Use Snapchat for Your Business

Posted in Small Business Advertising, Social Media on 11.08.16 by John Meloche

We’ve discussed how Snapchat can be valuable to a business. Most apps with a user base of over 100 million people typically tend to be of use for businesses. How do you unlock that value though? Here are 3 ways you can use Snapchat to help your business.

  1. Live Events. If your business is having a big event, Snapchat is a great way to broadcast it. Stories of live events are a great way to share your message and increase your publicity. Not only that but these stories are completely available to all of your followers and they won’t go away for a certain period of time. Either way this is a great way to get people excited for events as it brings forth a more authentic and exclusive view of everything going on.
  2. Behind the Scenes. People want to know more about your business. They want to know what your office looks like, what your employees are like, and what the office atmosphere is like. Showing everyone the fun stuff you do at the office can help you create a strong and loyal following. This is just a great way to show off the internal operations of your company to the public. The best part about this is that you can be creative with it. Creating certain events for office employees, filming birthdays, employee of the month announcements, you really can publicize your office in so many great ways!
  3. Contests/Promotions. Snapchat is a great place for promotion. It’s extremely easy to start fun new initiatives over the platform. So many fun campaigns have been started over Snapchat. So it’s easy to jump aboard and get your business’ name known across the forum. Not only that, but it’s a great place for contests. Posting stories about exclusive offers on products is a great way to get your name out there and generate more business.

 

Snapchat can be great for businesses. It’s very easy to create a loyal and engaged following for your company. The main characteristic pertaining to Snapchat is sharing. Well sharing is the main characteristic of any social media platform, but even more so for Snapchat. Snapchat helps you do something other mediums can’t do: share your internal efficiency. Snapchat, unlike other social media outlets, is an excellent means of revealing your office life and showing all the behind the scenes action of your business. That is something cherished by a lot of people and thus enables you to expand your fan base. So start snapping, make some fans and see your business grow!

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10 Aug

How Do Instagram Stories Affect Your Business

Posted in Small Business Advertising, Social Media on 10.08.16 by John Meloche

Recently Instagram released a new feature called “stories”, where people can post photos that only last 10 seconds on their profile. These photos are available for all of one’s followers to see. This feature has become extremely controversial due to it’s striking resemblance to another social media app: Snapchat. Yesterday we talked about Snapchat and how it could help your business, today we’re going to look at the Instagram story feature and determine where it should stand in your business.

There are currently a lot of mixed views surrounding the feature. A lot of dedicated Snapchat users aren’t happy with the duplication of the Story feature. Due to this mixed reaction, it would be safe to avoid the stories option on Instagram for a bit. Just maybe another week to let the tension die down. Another note, if your business doesn’t have Snapchat then you might want to use the Instagram Story feature as a trial for Snapchat. If you’re getting good engagement numbers on Instagram, then getting Snapchat might further help your business.

Now if your business is on Snapchat, and you’re deciding whether or not you should post more frequently on Snapchat or Instagram, or even if you should use the Instagram feature, then do a test run. Post on Instagram stories and evaluate your engagement, keep track of how many people saw your story and replied to it. After you’ve done this, do the same on Snapchat. Finally compare the two numbers, whichever platform is receiving the most engagement is the platform you should be using more frequently.

Now the Instagram Story feud is still at large. So waiting a couple of days before making your Instagram story debut would be ideal. That being said, Instagram stories do have the ability to bring a Snapchat-like vibe to Instagram, and thus gives the app an increased potential for success.

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09 Aug

Should Your Business Be On Snapchat?

Posted in Small Business Advertising, Social Media on 09.08.16 by John Meloche

We’ve discussed the benefits of social media and how social commerce is becoming more and more prominent within our business world. We’ve talked about the major social media outlets; however, we’ve neglected one: Snapchat. Snapchat is a medium through which people can send photos to each other. These photos can contain small messages and disappear in 10 seconds. In addition to this, people can post “stories,” 10 second photos that appear to all of one’s Snapchat friends. Now Snapchat is a very tricky option as it has a certain youthfulness to it that many businesses find hard to duplicate. The debate for businesses to have Snapchat is a contentious one but when managed properly, Snapchat can be a great asset for your business.

As I mentioned before Snapchat has a youthful aspect to it in the fact that messages literally disappear in 10 seconds or less. In addition to this, Snapchat has a very young audience. According to Statista, 60% of Snapchat’s audience are between the ages of 13-24. So what does that mean? It means that you can reach a younger audience over Snapchat. If your company targets people within that age group, then your marketing efforts can be intensified by promoting over snapchat. Snapchat is a great marketing tool that enables you to improve the selectivity of your promotional efforts as it essentially brings you right to a younger audience.

Another key Snapchat benefit is ease of communicati0n. Snapchat provides optimal means of one-on-one engagement. With Snapchat, it’s very easy to talk to individual followers. Not only that, but the pictures bring forth a more customized and reliable means of conversation. You can see when someone’s received a message and seen it too. You can develop more personalized messages as it’s easier to communicate with individual followers. What Snapchat really does is make you become more creative with your communication. It makes you become more people-friendly and better enables you to cater to someone’s individual likes/needs.

Snapchat is a very tricky medium, but when you take advantage of its key features, then you can claim a larger and more devoted user-base. Personalization is a characteristic cherished across any medium, Snapchat provides optimal customization and thus provides ample opportunity for success.

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