07 Jul

What Corporate Social Responsibility Means to your Business

Posted in Customer Service, Synergy Suggestions on 07.07.16 by John Meloche

Yesterday we talked about the Synergy Team: the local soccer team we sponsored that’s representing their country in Turks and Caicos right now. We discussed the benefits of such charitable actions. Today we’re going to elaborate more on the ethical side of a business and how good morals can improve your business in all sectors. Now this all has to do with Corporate Social Responsibility(CSR). What does CSR mean? Well, Corporate Social Responsibility is essentially what your business does for your stakeholders, meaning what your business does for anyone who’s impacted by your operations.

Now that we know what CSR is, why should businesses practice it? Why should businesses be motivated to being proactive partners in their community? Well for one, when you are kind to your community, then your community will give back. We mentioned this yesterday, if your community knows that you’re trying to help them, then they will support you. Now by community we’re not just talking about potential customers. Employees are also included in this conversation and when they see that you’re trying to help them out, they will dedicate more effort and work to your company. This in turn strengthens your operations and makes your business more efficient.

CSR also serves as a superb promotional tool. It’s a great way to get your name out there and make your brand known. The publicity you receive from these CSR activities are extremely beneficial to your company as they only help you reach new clientele. The best part about this, is that your name is out there and it’s in a good way: it’s all good publicity!! The result is you gain more respect throughout the community because of your kind actions.

CSR is a dynamic tool that can trigger growth and additional success for businesses. It has a significant impact across all functional areas of a business. Putting money into the community could be the best way to garner further customer support. So the best investment, is the one in your community.

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05 Mar

4 Ways To Show Social Responsibility

Posted in Synergy Suggestions on 05.03.15 by John Meloche

Going GreenAt Synergy Marketing, we provide Canadian business owners with the finest promotional products money can buy. There’s a reason that our website URL is very aptly known as TheBestPromoProducts.ca. And while we enjoy living up to the very bold statement that we offer the best promo products in the business, we also enjoy offering Canadian business owners a number of other fantastic perks as well.

If we may say so ourselves, the Synergy Marketing Blog is an excellent source of daily business information. Each business day of the week, we post a new blog. And, as we pointed out in yesterday’s entry, we include links to each blog on our Facebook and Twitter pages. To us, being interactive with our clients is a big part of what has helped our brand grow in popularity. With that said, we consider it one of our mission statements to research helpful tips and provide them to our readers.

Call it part of our “social responsibility”. This week has been no different. Readers of our blog will notice from time to time that we like to pay attention to particular articles – dissecting them and offering our insight in our own blog posts. Chad Halvorson of Forbes.com has written the type of article that has intrigued us to offer up our two cents each day so far this week. In “Three Simple Changes You Can Make To Grow Your Business”, he offers up just that.

Except the changes that Halvorson listed aren’t as simple as he lets on. With each suggested change, he offers up some critical steps to achieving success. As a result, we made it part of our “social responsibility” to analyze each of these steps in the Synergy Marketing Blog this week. And today is no different. “Consumers love do-gooders and they are itching to purchase goods and services from enterprises that are socially responsible,” he writes. So here are four ways your business can show social responsibility.

1. Go green. We are definitely living in the era of conserving energy and recycling. The more you show that you are on board with this lifestyle, the more your customers will appreciate you. “Make your business as green as possible and encourage others to do the same,” Halvorson insists, “You can change the light bulbs, set up recycling bins and use email receipts…Let all of your customers know that your business is environmentally friendly by blasting it on their emailed or printed receipts.”

2. Partner with a cause. As we’ve often noted, giving back to your community is a win-win situation. Not only does it help those in need, but it shines a very favourable light on your business. “If there is a cause near and dear to your heart, partner with the organization to collect money for some of their events,” suggests Halvorson, “When the organization puts out their monthly newsletter, make sure they mention your business.”

3. Serve meals at shelters. Naturally, this will take some of your time. But it’s time that will be well-spent when you bear witness to the impact you have on the lives of others. Halvorson mentions that, in fact, it doesn’t even have to take up that much of your time at all. “Twice a year, gather up your employees and head down to the local homeless shelter to serve meals,” he recommends, “This is something you can mention on your social media platforms.”

4. Have a coat drive. “Use all of your advertising mediums to let the community know you are collecting gently used coats for the needy,” Halvorson continues, “People will race to gather coats and bring them to your business to donate.” Naturally, this will create a greater buzz at your place of business. Not only will it serve to bring in more customers, but it will give a great impression of your brand as a socially responsible company.

To get your hands on those amazing promotional products that we offer, give us a call at 1-877-748-9884 today!

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