11 Jul

Marketing Lessons From Euro 2016

Posted in News, Promotional Products on 11.07.16 by John Meloche

What an amazing tournament! This year’s Euro was unbelievable, with all the upsets that took place, the injuries sustained, the goals scored, it was truly a remarkable event. However, with Euro 2016 finishing yesterday, we’re reflecting on our Euro experience and evaluating effective marketing ideas implemented during the tournament.

We’ll start this segment off by noting the effectiveness of promotional items. Promotional items are one of the most useful promotional tools, and when you combine them with such a significant event such as Euro,then you’re exponentially increasing their popularity. It’s important to note that these products can become more than just promotional tools. For most Euro supporters, when they receive these items, they typically tend to preserve the items and keep them in mint condition. This in turn promotes the idea that these promotional items become collector items. This is a very realistic idea as many people tend to keep these items as a landmark for their memory; a visual cue of their Euro 2016 experience (I can guarantee you every Portugal fan is doing this right now.)

The idea behind these items are that they become easily cherished. They develop sentimental value and serve as a lasting memory of an amazing experience. So to all the Portugal fans out there, congratulations, and make sure you keep that mini Portugal soccer ball in tiptop shape.

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