11 Mar

4 Great Ways To Impress Your Customers All Spring Long

Posted in Small Business Advertising, Synergy Suggestions on 11.03.16 by John Meloche

Gorgeous girlfriends with paperbags walking down trade centerGetting your business ready for spring doesn’t have to be a hard task. But it will certainly take some effort. And, with the help of Synergy Marketing’s great tips, it actually won’t feel like much effort at all. In yesterday’s blog, we provided some simple ways that we can all grow our customer bases this spring. In today’s blog, we’ll look at some great ways to impress your customers all spring long!

Here are four:

1. Get in touch with your customers. There’s nothing like reaching out and touching somebody – metaphorically speaking, of course. Before the seasons change over, do your best to contact your customers to let them know you’re thinking about them. Consider that the upcoming spring is a new beginning. Take the opportunity to re-establish relationships that may otherwise have fizzled out.

On LinkedIn.com, Susan Friesen agrees with this approach. She advises business owners to take some time to pick up the phone and make some important calls to both new and old customers. “Just as spring is a time of new beginnings for you, the same principle applies for your potential clients,” she writes, “People are in a hopeful, happy mood and are more amiable to making decisions, developing plans and moving forward.”

2. Do some online spring cleaning. This wouldn’t be the first time that we’ve recommended sprucing up your website. Keep in mind that, to a large number of consumers, your website is the first place that is visited to learn of your business. If it isn’t being updated regularly, it will appear as if your business isn’t doing well. The advent of spring is a great reason to add some new touches to your website’s design.

Friesen agrees that the springtime is an ideal time to spruce up your website. “If you haven’t updated your website for a while, this is a great time to give it a freshen-up,” she believes, “Just like you wouldn’t be reading the Thursday newspaper to find out what happened on Monday, your potential clients also don’t want to see old news on your website.”

3. Go to networking events. With the end of winter approaching, there will be many more opportunities to get out into the sunshine. Warm weather inevitably brings people reasons to enjoy the great outdoors. Furthermore, there are bound to be many more industry events – both indoors and outdoors – that you can take advantage of by showing up to network with other industry professionals.

Friesen certainly advocates this practice as well. “No amount of online efforts will ever replace the benefits of in-person networking,” she insists, “The key is to find the right networking groups and events to participate in. Ask around in your local community or research to see what live events are happening that you can attend and there, you will gain a huge boost in building relationships and credibility.”

4. Give out spring-themed promo gifts. Arguably, there is no better place to market your company this spring than those networking events we just mentioned. And, when at these events, there’s no better way to make great impressions than to leave everyone you meet with a useful promotional product. At Synergy Marketing, we provide a wide array of spring-themed promo gifts such as our awesome Flying Saucers!

To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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10 Mar

3 Simple Ways To Grow Your Customer Base This Spring

Posted in Small Business Advertising, Synergy Suggestions on 10.03.16 by John Meloche

pretty woman showing her credit cards after a good shopping in a sun dayIn yesterday’s blog, we provided the wonderful restaurant owners of Canada with a few marketing strategies that are sure to help them to increase foot traffic into their places of business this spring. However, we didn’t mean to leave out all of the rest of the great entrepreneurs in this great country of ours. We’re all pretty excited that spring is on the way. So, in today’s blog, let’s look at some simple ways we can all grow our customer bases this spring!

Here are three:

1. Offer spring discounts to your new email marketing subscribers. Many entrepreneurs spend a great deal of time online, looking to grow their reaches through online marketing. This is an excellent idea! As you may know, Synergy Marketing introduced its own Insider E-Flyer Program not that long ago. Use the upcoming spring season to promote a special spring sale to those who have subscribed to your emailing list.

This is a strategy that comes highly recommended by Erik Sherman on Inc.com, “Did you spend the winter growing your subscriber base?” he asks, “Then consider trying some work to extend customer loyalty. Concentrate on deals and specials? Maybe it’s time to draw them into your social networks. This might keep customers from falling into automatic responses to campaigns that may be lulling them to sleep.”

2. Conduct a customer satisfaction survey. Just how much do your customers like your business? Do you truly know the answer to that question? Perhaps, the best way to start your spring is to reinvigorate your commitment to customer service. And you can do that my conducting a customer satisfaction survey. This “spring cleaning” strategy of sorts will help to diminish any flaws in your approach to pleasing your customers.

Sherman writes that “if people aren’t happy, they’re more likely to disappear than to let you know something is wrong. So find out how you’re doing and see where you might strengthen operations.” You can conduct your survey either online or offline. Set up a quick and easy webpage that allows people to fill out answers to questions pertaining to how they feel about your business. And don’t be afraid to offer incentive-laden hard copy surveys to those who visit you in person.

3. Don’t leave your employees out of the loop. If you’re going to take measures to improve relations between your business and its customers, it’s wise to consider the feelings of your employees as well. It’s so very often said (at least on this blog, it is) that a happy staff is a productive staff. So how happy are the people who work for you? Be sure to address any concerns the members of your team may have as you go into the spring season.

Sherman practically insists that you ask your employees what’s wrong. “You may know your business from one view, but those on the daily firing line are more likely to see things that might becoming tripping points,” he says, “Make sure that they understand you want to hear bad news and that no messengers will be injured in the process.”

Be sure to check back for tomorrow’s blog as we continue to list ways to impress your customers all spring long! And don’t forget to place your order for the promo gift of your choice by calling Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com!

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09 Mar

3 Smart Spring Marketing Strategies For Restaurant Owners

Posted in Small Business Advertising, Synergy Suggestions on 09.03.16 by John Meloche

Young Vietnamese woman showing gift card to her friends in a cafeIn less than two weeks, we’ll be able to officially celebrate the start of spring. Here’s hoping that the weather in your neck of the woods will actually feel like it! It’s inevitable that temperatures will warm up. And, as business owners across Canada know, that’s when customers’ buying habits begin to change. This is true for just about any industry. But, it’s certainly a reality for those who own restaurants.

Restaurant owners often benefit from the warming up of the weather, especially if their places of business have patios. They open a lot more space to entertain guests, and therefore welcome more opportunities to grow revenue. However, it’s important for restaurateurs to not rest on their laurels and assume that the advent of spring will automatically bring more people through their doors. It’s important employ some smart spring marketing strategies.

Here are three:

1. Introduce warm weather specials. In Canada, the warming up of the weather in the springtime is certainly something worth celebrating. You don’t need to wait for a specific holiday in order to promote a festive occasion taking place at your restaurant. Simply advertise that you’re offering special discounts on select items on days when the weather is above a certain temperature. This is bound to generate excitement for your establishment.

On Upserve.com, the Swipely Team highly recommends this marketing strategy. “For great, in-the-moment, effective restaurant marketing on social networks, put up warm weather specials just while everyone is newly excited about the rising temperatures and wanting to get out of the house,” they recommend.

2. Make a big deal out of spring’s holidays. Sure, there’s no Christmas or Halloween. But the special occasions that take place during the springtime are still worth enjoying. There’s no reason why your restaurant can’t make a big deal out of them. St. Patrick’s Day, Passover, Easter and Mother’s Day are all coming up. And, there are a variety of ways you can make each of these days a special one at your place of business.

“Many restaurants (can offer) traditional Irish food for St. Patrick’s Day, drink specials and other retailers played up the green and ‘lucky’ associations,” says the Swipely Team, “Don’t forget Passover approaching if you offer kosher foods! And Easter and Mother’s Day can be popular days for brunch, as well as flowers, jewelry and small gifts.”

3. Celebrate the return of baseball. If there was ever a spring to take advantage of the impending Major League Baseball season, it’s this one. With the amazing success of the Toronto Blue Jays last year, the entire nation is still in a frenzy over the prospects of Canada’s sole MLB team making it back into the postseason this year. Spring training has officially started. Why not begin broadcasting games at your restaurant to build the excitement for the regular season?

“Baseball season hasn’t officially started, but it is heavily anticipated with several televised Spring Training games happening every day that would bring fans into your bar or restaurant who are already looking to predict the season’s big match-ups and standings,” informs the Swipely Team, “If you have a lot of hockey fans amongst your loyal customers, you may want to start planning now for the Stanley Cup Playoffs that begin in April!”

And don’t forget that Synergy Marketing has a wide array of amazing promo gifts that you can give out to your customers. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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07 Apr

Getting Your Business Into The Spring Of Things

Posted in Synergy Suggestions on 07.04.14 by John Meloche

Mother and daughter sunbathing smiling teen friendSpring is here! And although the weather may not have warmed up the way you like just yet, it’s still time to get into the spring spirit. Promoting your business is a year-round job. But the job changes when the weather does. Or, at least, when the seasons change, it’s time to adopt a new approach to the ways you reach out to your customers. People love warm weather. Can your company help them to enjoy it that much more?

Consider the fact that the springtime generally brings more people outside. That means that you have more opportunities to welcome new customers into your place of business. In Toronto – home of Synergy Marketing headquarters – this is especially true. We just came off of one of the worst winters in recent memory. People are just dying for a reprieve from all of the cold and snow.

A posting yesterday on the Buffalo Grove blog commented upon this fact. “As the weather warms up, many industries see an increase in business,” it reads, “If you want to capitalize on stir-crazy consumers, you’ll need to be prepared to grab their attention and offer them a reason to check out what you have to offer. Luckily, there are plenty of great options for spring-themed specials for any business.”

It goes on to list a few ways that business owners can capitalize on the changing of the seasons from winter to spring. These ideas, we think, can be quite profitable if done right. To be honest, they’re quite simple to implement. But often, it’s the smallest things that can bring you the biggest rewards. We’d like to take a look at some of the Buffalo Grove blog’s ideas in our own blog today.

Add Spring Signage. Spring is the perfect time to add a sidewalk sign or banner in front of your store, advises the blog. Keeping in mind that warmer weather promotes greater foot traffic, you’ll want to make sure that you have an eye-catching display that will encourage customers to check you out. Be sure to use bright colours and really give off that fresh, spring feel in your banner.

Create Shelf Space With A Spring Cleaning Sale. You’re likely to have a bunch – or at least a little – of your winter inventory left over. No doubt, you’ll want to sell it pretty quickly to make room for your new spring product lines. Sell them off with significantly lowered prices that you promote in a festive way in the coming weeks. You’re bound to attract many new customers who may just stick around to peruse through other items.

Support The Team. The Buffalo Grove blog reminds us that there are plenty of sporting events taking place all throughout April. In Toronto, we’re quite excited about our Raptors entering the NBA playoffs for the first time since 2008! As well, the Blue Jays have just gotten off to a brand new season. Supporting your home team at your business is surefire way to gain yourself some new fans.

Celebrate Earth Month. “April is Earth Month and you don’t have to specialize in environmental products for it to be a great opportunity to connect with your customers,” says the blog. It recommends that you use your social media profiles to promote your “best environmental practices and solicit ideas for new ones.” Social media is a great way to connect with your client base, and this great cause is a good topic to discuss.

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