13 Jun

The Stanley Cup: A Great Marketing Campaign

Posted in News, NHL, Promotional Products on 13.06.16 by John Meloche

What a crazy series. This Stanley Cup final could’ve been one of the more exciting series in the past decade. A big congratulations goes out to the Stanley Cup champions, the Pittsburgh Penguins. They proved that hockey is in fact a team sport and that you need a strong team all round to win a championship. That being said, the Penguins weren’t the only team that won last night.

Did anyone happen to notice what all the Penguins players got right after the game ended? The Stanley Cup? No. The Conn Smythe Trophy? No. They all received their stylish and commemorative Stanley Cup Champions hats. And this is where the other winning team comes into the play. Those classy hats served as a final victory for the effort that is the NHL marketing campaign. Those hats serve a purpose: they add to the brand that is the NHL. Every Stanley Cup champion team receives their hats first, and every player on that team wears that hat during the celebration. What does that do? It becomes a part of the Stanley Cup image, a part of the celebration, and now a lucrative part of Stanley Cup tradition. Not only do these promotional items serve as an integral branding tool, but they also serve as a hot sell for the league. The epitome of such a situation occurred last year after the Blackhawks had won the cup for the third time in six years. Not only did all this Stanley Cup gear help the NHL but it also strengthened the brand of the Chicago Blackhawks. Danny Ecker of Crain’s Chicago Business mentions how the strengthening of the Chicago brand after that championship translated into “eye-popping apparel sales numbers.” These numbers also keep on increasing from final to final. Mr. Ecker also mentioned how sales of Stanley Cup Final gear more than doubled through the first week of sales this year, compared to the championships series before in 2014. This just expands on the growing popularity of these items and their effectiveness as branding tools.

So another congratulations to the Pittsburgh Penguins and the NHL for their strategic and advanced use of promotional items.

tags: , , , , ,

Comments Off on The Stanley Cup: A Great Marketing Campaign

04 Jun

Stanley Cup Finals Start Tonight!

Posted in News on 04.06.14 by John Meloche

Depositphotos_19466577_xsSo the Stanley Cup Finals have all been set. Starting tonight, the New York Rangers will be taking on the Los Angeles Kings in a matchup that pits the NHL’s two largest markets against each other. And while many don’t see L.A. as a big-time hockey market, the Kings’ Stanley Cup victory in 2012 has arguably maintained a buzz in Hollywood about something other than the latest movie releases.

New York, on the other hand, is certainly considered a big hockey city. Considering that the Rangers are part of the “Original Six” and that they haven’t won a Cup in twenty years, there is a lot of energy and excitement in the Big Apple over the team’s return to the finals. One thing is for sure. The NHL will be crowning a new champion this year, as the Kings ousted last year’s champs, the Chicago Blackhawks, in an exhilarating seven game series.

“It was a fantastic series,” commented one of our Synergy sales reps-slash-big-time-hockey-fan, “It wasn’t just back and forth all series with the wins, but it seemed like each game went back and forth with the goals. It was only fitting that game seven was decided in overtime. You gotta really feel for Chicago though. It hurts to lose that way. At least, they made it that far. It’s not like they’re the Leafs!”

These days, a light-hearted dig at our very own Toronto Maple Leafs is all a Toronto hockey fan can do to lessen the pain that comes with another playoff-missed season. The alternative to cheering our hometown Buds is selecting another team to root for throughout the course of the playoffs. So who is the Synergy Marketing team standing behind in these Stanley Cup Finals? Los Angeles or New York?

“I’m going for New York, myself,” commented one member of our team, “The way I see it, I basically cheer for whichever team has had to wait longer to win it. It’s been two decades for the Rangers and only two years for the Kings. Plus, when you look at it, I just think New Yorkers would appreciate the Cup more. For most people in L.A., the Stanley Cup Finals is not even front page news.”

“I hope L.A. wins,” offered another team member, “You have to love the story about a team that is never expected to make it this far. I love underdog stories. They finished sixth in their conference and just like the last time (they won the Cup in 2012), people thought they wouldn’t make it this far. Besides, L.A. is a nicer place to visit than New York. New York is nice and all, but you can’t beat the beach!”

Well, no matter her reason for choosing the Kings to win, our last rep brings up a good point. The Kings finished with 100 points this season. Not bad, but only good enough for being the sixth seed in the Western Conference. It should be noted that the New York Rangers didn’t fare much better in the regular season. Their 96 points placed them in fifth in the Eastern Conference. So who really has the upper hand?

“I think that’s the best thing about this series,” offered our first rep, “Not only will the league’s two biggest cities be duking it out, but it’s really anyone’s series. No team seems to be overly more dominant than the other. It’ll be a pretty interesting series to watch. All hockey fans win out in this one. I’ll be tuning in for sure.” The Stanley Cup Finals begin tonight at 8 p.m. EST. May the best team win!

tags: , , , ,

Comments Off on Stanley Cup Finals Start Tonight!

25 Jun

Blackhawks Win The Stanley Cup

Posted in News on 25.06.13 by John Meloche

hawksWell, it seems like Toronto Maple Leafs fans were able to get their revenge after all. Last night’s Game 6 of the Stanley Cup Finals saw a finish reminiscent of the Leafs’ last game of their season. In the opening round of the NHL playoffs, the Leafs lost a Game 7 that many thought would be an automatic win. That is, of course, because they were up 4-1 with about ten minutes to go in the third period.

Then, as hockey fans know all too well, the roof caved in. The Leafs gave up three goals – two of them in the dying seconds of the period – forcing an overtime period where they inevitably lost to the Boston Bruins. The Bruins, as we all know, went on to meet the Chicago Blackhawks in the Stanley Cup Finals. There were mixed emotions about The Bruins’ success in Toronto.

“I actually wanted them to win the Cup,” shared one of our Synergy associates last night, “That would actually make it look a lot better on the Leafs. The way I see it, it’s much better to be beaten by a legitimate champion than a random weak team. If the Bruins had been beaten in the next round, it would have made our loss look worse. The Leafs played well against a great team even in defeat.”

“Not me!” another team member quickly retorted, “Bruins fans got exactly what they deserved – a heartbreaking loss.” As mentioned, the finish of last night’s game could be seen as a bit of revenge for heartbroken fans of the beloved Buds. With under 90 seconds to go in the third period, Boston was up 2-1. With their goalie pulled, Chicago scored an equalizer.

Then the unthinkable happened. Just 17 seconds later, another goal! The tide was quickly turned. Boston had gone from being a minute away from forcing a Game 7 to losing the Stanley Cup in heartbreaking fashion. Undoubtedly, fans of the Bruins are feeling a sting quite similar to that of Leafs fans after their Game 7 collapse. The pain, however, may actually be a bit worse.

“(The Leafs loss) was in the opening round,” reminded our associate, “This is the Stanley Cup Finals. There is no worse game to lose. (The Bruins) may not have won the Cup (last night), but when you force a Game 7, anything can happen. It’s got to hurt knowing that you were so close. They had a good run, but that’s a tough way to lose. Two goals in a matter of seconds changed everything.”

Nevertheless, last night’s game marked the end of a very unique NHL season. Cut to 48 regular season games from the regular 82 following a lockout, the season was close to not even happening at all. It brought about some pretty interesting happenings including the Maple Leafs making it to the playoffs for the first time in nine years. Next season is bound to be an interesting one.

It will show what Synergy’s hometown team is really made of. The hope, of course, is that the Buds will not only make it to the playoffs but go a lot further than the first round. The picking up of goalie Jonathan Bernier in a trade with the Los Angeles Kings this week is perhaps, one sign that that will be the case. Only time will tell. For now, NHL hockey is done, and the Chicago Blackhawks have won!

tags: , , , ,

Comments Off on Blackhawks Win The Stanley Cup

24 Jun

Going For 12 In A Row

Posted in News on 24.06.13 by John Meloche

jaysSince April, the Synergy Marketing Blog has been following the Toronto Blue Jays baseball season. Being headquartered in Toronto means that our staff is comprised of many a Blue Jays fan. But the news hasn’t been so good for the better part of the past three months. For the most part, any blog dedicated to the Blue Jays has centered on the team’s disappointing performance.

Well, things have certainly changed! At present, the Blue Jays are enjoying an 11-game winning streak. This is not only a monumental achievement for the team this season, it’s a huge accomplishment for the history of the franchise. If the Jays win their game tonight, they will have pulled off the first-ever 12-game winning streak in the history of the club.

“It’s unbelievable,” commented one of our sales staff this morning, “So many fans had already lost hope in the season. Now, the Jays are playing the best baseball in the entire league. Tonight’s series is super important too. Beating the Tampa Bay Rays means that we would finally leapfrog ourselves out of last place in the American League East. If you’re not excited about tonight, you simply don’t like sports.”

Our staff member is correct. The Jays are now sitting two games above .500 for the first time all season. That currently puts them in a tie with Tampa Bay. Less than two weeks ago, the Jays seemed completely out of the picture. Today, they are just five games behind the first place Boston Red Sox – a team they will play after the series with the Rays concludes.

“This is definitely the most exciting part of the season so far,” mentioned another member of our team, “These series couldn’t have come at a better time. We just swept (the) Baltimore (Orioles, another team in the same division) and now we have a chance to do the same against the Rays and the Sox. We could end up in first place by this time next week!”

Another correct statement. Clearly, things are heating up in Toronto thanks to the newly invigorated Blue Jays team. The city, which is widely known for its love for hockey, has seemingly gotten over the sting of the Toronto Maple Leafs being ousted from the playoffs. Well, perhaps not completely. A Chicago Blackhawks win tonight against the Boston Bruins in Game 6 of the Stanley Cup Finals may help.

The Bruins, of course, are the team that bested the Leafs in their opening round series. It took seven games and an overtime comeback for Boston to end the hopes of Toronto hockey fans. Perhaps, the Jays are setting the city up for a little revenge. “It would be amazing if the Jays knock Boston out of first,” said our first rep, “It would make all the pain we got because of the Leafs all worth it.”

Will the Jays be able to pull off a record-breaking 12th straight win tonight? Baseball fans all over Toronto – and arguably Canada – sure hope so. Here’s hoping our future Blue Jays blogs will be commenting on a first place team. At the very least, we’re hoping the Jays will be the competitive playoff-bound team they were expected to be at the beginning of the season.

tags: , , , , ,

Comments Off on Going For 12 In A Row