03 Feb

5 More Fascinating Facts About Promo Gifts

Posted in Promotional Products, Small Business Advertising on 03.02.16 by John Meloche

Hand pointing at a Facts Word Cloud on white background.If you’re a Canadian business owner who has been hesitant to give promotional gifts a try, you’re not alone. However, you’re part of a group that is significantly declining in numbers. Entrepreneurs from all over this great country of ours have been using promo gifts for many years in order to grow their businesses. And they work! As we’ve long established on the Synergy Marketing Blog, promotional products work to garner referrals and increase sales.

In yesterday’s blog, we pointed out some amazing facts that confirm that promo gifts have the ability to provide your company with long-lasting advertising power. As Jansen White points out on SageWorld.com, “consumers hang on to promotional products for an average of 6.6 months.” This stat comes courtesy of Advertising Specialty Institute. Consider the staying power of the promo gifts you decide to hand out to your customers. The facts don’t lie.

Here are five more fascinating facts about promo gifts:

1. Promotional products are known for increasing customer bases. All business owners are looking for more customers. Promo gifts have proven to be viable options for accomplishing that task. “Before receiving a promotional product, 55 percent of people had done business with the advertiser,” writes White, “After receiving a promotional product, 85 percent of people did business with the advertiser.”

2. Promo gifts made for the kitchen are especially popular. At Synergy Marketing, we offer an array of Knives & Tools as well as Drinkware. Most of the products found in these categories are ideal for kitchen use. And people use their kitchens every day don’t they? “91% of consumers have at least one promotional product in their kitchen,” reveals ePromos.com, courtesy of Promotional Products Association International (PPAI).

3. Promo gifts enhance marketing campaigns. “Adding a promotional product to the media mix generated favorable attitudes toward a print ad in all cases,” says PromotionalProductsWork.org, “The use of a promotional product as the advertising medium alone achieved maximum impact, up to 69% increasing brand interest and 84% in creating a good impression of the brand.”

4. The usefulness of promotional gifts makes them powerful advertising sources. It cannot be stressed enough that promo gifts are handy items. This makes them more worthwhile than any other source of advertising. According to White, “seventy-seven percent of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.”

5. The advertising power of a promo gift lasts a very long time. Promotional products are gifts that keep on giving, says PromotionalProductsWork.org. The site reveals the findings of a PPAI study that found that “58% of respondents keep a promotional product anywhere from one year to more than four years. Even if the recipient uses the item only once per week, that’s a minimum of 52 impressions made over the course of a year with the possibility of more than 208 during a five-year window.”

To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com!

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02 Feb

3 Amazing Facts About Promotional Products

Posted in Promotional Products, Small Business Advertising on 02.02.16 by John Meloche

Magnifying Glass with the word Facts on white background.For many years, Synergy Marketing has been bragging that it provides the best promo products in the business. One of the main reasons we feel so confident that our promo gifts are superior is because of their high-quality manufacturing. However, we’re also proud of the fact that our sales team is both friendly and knowledgeable. This is a winning combination when it comes to knowing which marketing efforts best help various Canadian businesses to succeed.

Promo gifts are fantastic for a variety of reasons. But, we can imagine that taking our word for it may, at times, be a bit difficult. After all, we obviously sell the very products that we champion. The Synergy Marketing Blog, however, has gone to great lengths to inform readers about the many industry experts who agree that promo gifts are among the most effective and cost-conscious ways to grow a business. Today’s blog post is no different!

Here are three amazing facts about promotional products:

1. Most people own and use promotional products every day. Promo gifts, quite frankly are nothing new. They have been widely used for many generations. In fact, ePromos.com reveals that “the first known promotional products – commemorative buttons – trace back to 1789 when George Washington was elected President”. It should go without saying that promo gifts are very sensible parts of any marketing campaign.

Of course, this remains true today. On SageWorld.com, Jansen White writes that “eight in 10 consumers own between one and 10 promotional products” and that “fifty-three percent of these people use a promotional product at least once a week.” He goes on to reveal that 6 out of ten people will keep their promotional products for up to two years. Now, that’s some advertising staying power!

2. Promotional products significantly increase the amount of referrals a business gets. One of the top benefits of giving your customers gifts is that they’re bound to tell others about the business that provided the gifts. Leaving a good impression on a person is an ideal way to get him/her to spread the word about your brand. Promo gifts are well known for making great impressions. PromotionalProductsWork.org reveals that this is a fact.

“Promotional product incentives produce valuable referrals from satisfied customers,” states the website, “A survey conducted Louisiana State University indicated accompanying a request for referrals with an offer of a promotional product incentive drew as many as 500% more referrals as an appeal letter alone. The results speak for themselves!”

3. Promotional products make your brand memorable. Think about it. Is a person more likely to hang on to a business card or a product that actually performs a function? Pens and key chains are two of the greatest examples of promo gifts that are used every single day. Your promo gifts have the ability of leaving daily impressions on their recipients. But, as we continue to mention, you don’t have to take our word for it!

Courtesy of ePromos.com, Promotional Products Association International (PPAI) tells us that “76.2% of consumers can recall the product, advertiser, and message of a promo item they’d received in the last two years.” PPAI also reveals that “69% of consumers would pick up a promotional product if they deemed it useful.” The bottom line is that promo gifts work because customers actually want them!

To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com!

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