27 Jul

4 Ways Social Media Can Help Promote Your Summer Event

Posted in Social Media on 27.07.15 by John Meloche

Pretty woman sitting by tree with laptop computerJuly might almost be over. But the summer sure isn’t over yet. There’s plenty of time to throw an event in celebration of the wonderfully warm and sunny weather! Why would you do that, you ask? Well, to grow your business, of course! The summertime provides the perfect opportunities to welcome new customers through your doors. Events take planning, however. And they also require some promotion.

Here are four ways social media can help to promote your summer event:

1. Release a highlight reel from previous events. Have you hosted an event before? If so, it’s your first step into making the next one that you throw even better. On SocialMediaExaminer.com, Kimberly Reynolds highlights the fact that videos make up some of the most popular content found on the internet. By utilizing sites such as YouTube and Vimeo, you can really help boost your brand awareness this summer.

“Video provides a unique opportunity to convey the energy and excitement of a live event,” writes Reynolds, “Great visuals and catchy audio are a potent combination that drives registration. It also creates engagement opportunities as the video is shared with friends.” She goes on to point out that it’s important to keep your target audience in mind when both creating your highlight reel and planning your party.

2. Post photos of past parties. In addition to videos, still photos are still incredibly popular in the social media world. Don’t be afraid to post a bunch of pictures from your last event to show the world what a great time everyone had. Reynolds encourages you to post pictures that include some of your favourite attendees. By utilizing sites such as Facebook, you can both credit and tag these individuals as well.

She goes on to advise that you plan on snapping shots at your next party. “Take a flattering, fun picture of some of your attendees and create a status update,” she suggests, “Identify the people in the picture and be sure to tag them if you can. This gives people an opportunity to comment and talk about how much they learned or what a great time they had and how much they’re looking forward to attending again.”

3. Request testimonials from your past party-goers. It is very often said that there is no better type of promotion than word-of-mouth promotion. So be sure to get on the horn to your previous party guests and make them the first invitees to your next event. While you’re at it, kindly ask if they’ll provide testimonials based on their last experiences with your company events. Reynolds champions this piece of advice as well. Use Facebook and Twitter to post the testimonials.

“Do you have great comments in the exit surveys from previous events?” she asks, “Maybe you’ve interviewed attendees or speakers and captured statements of excitement about specific sessions, speakers or your event in general. Don’t let those nuggets go to waste! Create a template with branded images and a consistent color palette to help unify your marketing efforts and make it easy to share testimonial quotes.”

4. Create a Facebook event page. Another amazing aspect of Facebook is its feature that specifically allows you to promote upcoming events. “Most people log into Facebook at least once a day,” informs Reynolds, “Make it easy for them to keep up with event news by creating an event page listing. Your event page is also a great place to encourage networking before the event. The convenience of an event page also encourages sharing by attendees.”

Be sure to check back for tomorrow’s blog as we continue to explore ways that social media can help you promote your company’s upcoming summer party!

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16 Jul

6 Ways To Promote Your Business At Summer Events

Posted in Synergy Suggestions on 16.07.14 by John Meloche

Depositphotos_29571017_xsFor most people, it’s pretty hard not to enjoy the warmth and sunshine that comes along with the summertime. Summer is the perfect season for spending time outdoors at the many events that take place throughout the season. In past blogs, we’ve discussed the importance of having your business well represented at summer events. We’ve even suggested that you throw a few of your own! They make for great opportunities for you to hand out your promo gifts.

On the Minority Business Development Agency website, guest blogger Rieva writes that community events such as outdoor fairs and festivals provide excellent venues for small business owners to market their products and services to local residents and other event-goers. But perhaps, that’s easier said than done, right? Not to worry. She goes on to offer six simple steps in order to get you started.

1. Research what events exist in your community and nearby communities. Well, that’s just got to be the first step, doesn’t it? How else will you know what’s taking place in your area unless you do your research? You just might be surprised to know how much is going on right around your block. It would be silly not to take part in nearby events as your community members are the first people who should know all about your business.

2. Find the right match. Not all events are going to bring out people who are perfectly suited to support your brand. Rieva advises that you “figure out which events are likely to bring the kinds of customers you want to target. Consider the city where the event is held, the target audience and the activity. It’s best to start with an event that has a track record in the community since the organizers will be better able to give you an estimate of attendance and audience breakdown.”

3. Get the details. It’s important to be informed. But it’s also important to know that event organizers need to see the benefit that you can bring to their events. In other words, if you’d like to set up a booth, you may have to fork out some dough to become an official sponsor of the event. Be sure to get as much information as you can about costs and requirements, recommends Rieva. Contributing money should help to get your business name on advertising materials for the event.

4. Talk to others. Do you know anyone who has been to these events before? “Events don’t always live up to their hype,” Rieva reminds us, “so find other business owners who have participated in the events you’re considering and ask them what they liked and didn’t like.” You should try to find out about fees and registration costs, previous attendance numbers and numbers of qualified leads that other business owners have attained.

5. Assess results. Once it’s all said and done, it’s important to track the results of the event to see if it was worthwhile, says Rieva. You should set goals for yourself before the event starts including how much product you intend on selling, how many leads you plan on capturing and how many prospects you want to meet. “Track them and assess your results afterward,” she writes, “Fine-tune your approach depending on what you learned.” It’s all about being prepared.

6. Be prepared. Speaking of which, don’t assume that you can simply show up to an event and make it a success without preparing. You’ll need to do some advance planning, says Rieva. “If your goal is collecting leads, make sure you have enough samples and literature to give out.” At Synergy Marketing, we ALWAYS recommend having the people you meet leave with something to remember you by. And there’s nothing more memorable than a useful promotional gift!

Call us up at 1-877-748-9884 today to order the perfect promotional gift to advertise your business at events this summer!

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