21 Apr

3 More Ways To Boost Sales During Your Normally Slow Summer

Posted in Small Business Advertising, Synergy Suggestions on 21.04.16 by John Meloche

Piggy bank on beach backgroundIn yesterday’s blog, we reached out to business owners who normally experience slow summer seasons. It’s important to know that all hope should not be lost if you have such a seasonal business. There are a number of steps that can be taken to turn your summer around and make it a successful time of year for your business! In today’s blog, we’ll continue to look at ways that you can boost sales during your otherwise least successful time of year.

Here are three more:

1. Try upselling to your loyal customers. Too often, business owners get focused on attracting new customers, so they neglect those who have already supported their brands. It’s important to never lose touch with those who have been helping your business to be successful since its inception. Call up your loyal customers and inform them of the various products and services you have available that may add value to the purchases they’ve already made.

On Hubspot.com, Emma Brudner writes that upselling to current customers is a top way to crawl out of a summer sales slump. “Since you’re calling happy customers anyway, you might as well inquire about their usage of your product or service, and ask if they’re bumping up against any of the limits,” she suggests, “If so, time for an upselling conversation. Remember — sales isn’t all hunting, all the time. Farming can be just as profitable (and is often far easier).”

2. Target “staycationers”. The summertime is a popular time of year for people to plan vacations. Not everyone is doing it, however. There are those who would much prefer the comforts of their own homes when it comes down to spending time away from work. Create a marketing campaign that offers some special savings for those who are on “staycations”. On Entrepreneur.com, Grant Cardone offers up some tips for how to focus these efforts.

“Focus some of your marketing efforts on prospective customers who plan to be around in July and August,” he suggests, “Remember that these are clearly busy people who are pressed for time and can’t afford a vacation or leisurely summer work pace. Take the initiative by distributing flyers, getting on social media and updating your website to let people know you will be around, too, and can offer something valuable to help them deal with their time constraints.”

3. Network while on vacation. Perhaps, you already have your summer all planned out. You’re going on vacation! After all, it is your slow season and this is what you’re used to doing each time July and August come around. Take steps to improving your business this summer by networking while you’re on vacation. You just may find that the summer can be a very lucrative time of year for you.

Brudner insists that you still work to grow your business even when you turn off your phone and laptop while on vacation. “Just because you’ve cast your go-to tools aside doesn’t mean you have to stop networking,” she says, “And isn’t networking the basis of every strong sales process? Chat with the people at your hotel, or strike up conversations with the folks one umbrella over on the beach. You might just find a referral source — or better yet, a new prospect.”

Of course, it’s always good to take your company’s promotional gifts with you wherever you go! To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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20 Apr

3 Steps To No Longer Have Summer Be Your Slow Season

Posted in Small Business Advertising, Synergy Suggestions on 20.04.16 by John Meloche

Summer piggy bank with sunglasses on the beachSummer is an exciting time for most Canadians. The majority of us can’t wait for the snow to melt, the temperatures to rise and the sun to shine. Most business owners are part of this group of people. They revel in the fact that warmer weather encourages more people to come out of their homes. As a result, they have more customers to welcome into their stores so that they can enjoy even greater successes than they’re used to.

Summer success isn’t the same for all business types. There are those that actually experience a downturn during the warmer months of the year. Let’s suppose you specialize in winter sports equipment, for example. You’re likely to be the type of business owner who sees the advent of summer as a bad thing. There is, however, a way to turn your slow season into a successful one.

It just requires the taking of a few important steps. Here are three of them:

1. Change the mindset of your entire team. If you’re one of those business owners who dreads the beginning of summer, it’s likely that your staff feels the same way. It’s important to change the mindsets of everyone involved in your company before you implement any steps towards improving your business. Avoiding another slow season will require a positive attitude. According to Grant Cardone on Entrepreneur.com, this is the first step to turning your summer around.

“Make a firm decision not to participate in a slowdown,” he insists, “Don’t allow your employees to buy into this thinking because I assure you that they will make a summer slowdown one of the first excuses if there are any issues with their job performance. Hold a daily meeting to discuss what you are going to do to prosper–not contract—this summer. Set clearly defined goals and list the activities that need to be undertaken to achieve them.”

2. Get in touch with your most supportive customers. Sometimes, the most sensible step to take is to reach out to those who you can trust the most to support you. Your most loyal customers deserve to know that their patronage is greatly appreciated. Make shopping at your place of business worth their whiles this summer. Offer them some exclusive discounts to show how grateful you are for their support. It should go a long way in boosting your summer sales.

“Get out in front of the summer slowdown and let your best customers know you’ll be available all summer,” recommends Cardone, “Target anyone who has bought from you in the last 90 days through direct mail, phone calls, emails or social media. Get into regular communication with these customers and figure out how to expand your business with them. For example, find out what you can do to assist as they prepare for vacation or to help fill a gap in their absence.”

3. Start up a summer referral campaign. Once you’ve secured the support of your loyal customers, you’ll want to take things one step further. Remember that your happiest customers are the best possible promoters of your brand. Kindly ask them to refer your business to others and offer them incentives and other advantages for doing so. A new summer referral program will help introduce you to many new members of your customer base.

On Hubspot.com, Emma Brudner offers up some advice on how to get this done. “Call up your customers and ask if they know anyone who could benefit from your product or service,” she recommends, “Because you’ll be kickstarting your relationship with the referred prospect with a personal recommendation instead of having to earn trust from scratch, the deal can close that much faster.”

Be sure to check back for tomorrow’s blog as we continue to list ways that you can boost sales during your normally slow summer!

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19 Apr

3 More Ways To Heat Up Your Summer Sales

Posted in Promotional Products, Small Business Advertising, Synergy Suggestions on 19.04.16 by John Meloche

Portrait of attractive young women in sunglasses with shopping bags looking at camera and smiling.In yesterday’s blog, we celebrated what we considered the official start of spring by acknowledging the wonderfully warm and sunny weather we were enjoying in Toronto – the home of Synergy Marketing’s headquarters. The blog also listed a number of ways that business owners all across Canada can heat up sales to coincide with the warmer upcoming months. In today’s blog, we’ll continue that list.

Here are three more ways to heat up your summer sales:

1. Remember that it’s not vacation time for you. This isn’t to say that you can’t enjoy the summer yourself. It’s only fair that you get to take time for yourself and your family. However, the summer is also a time when you should be putting extra efforts into gaining more notoriety for your business. This is especially true if summer is a slower season for your company. LogikalCode.com insists that you take advantage of any extra time you have.

“For some businesses summer means more downtime, but that doesn’t mean you can’t be productive,” reads the site, “If fall or the holidays are your busy season, take advantage of the extra time you have now by thinking ahead and planning your upcoming marketing campaigns. You could also use the time to evaluate your current business practices, offer staff extra training, and improve your customer service.”

2. Launch a special summer sale. It’s not exactly mind-blowing advice, is it? But, sometimes those go-to obvious choices are the best ones you can make. Why wouldn’t you launch a summer sale? Have you ever met a customer who didn’t love getting a discount? Remember that the summertime automatically means that more people will be coming out of their homes. That means that there will be more opportunities to sell to more customers.

“If you’re finding the summer months particularly slow, you might want to consider offering an incentive to your customers with a sale or special promotion,” says LogikalCode.com, “Even a small discount to past customers might be enough to increase your sales.” Consider packaging some of your slower-selling items with some of your popular ones to create special “bundle” deals.

3. Get into the giving spirit. At Synergy Marketing, we’re never ones to shy away from the concept of giving away freebies. People simply love them! And, in case it wasn’t already obvious, the gesture does wonders to improve the image of your business. As mentioned yesterday, the summertime marks the perfect time of year to be out and about meeting people that you can give your company’s promotional products to.

“Giveaways are the bread and butter of marketing techniques,” believes Megan Totka on SellBetter.ca, “When done in the right way, they can give a significant boost to your sales. If you sell a product that goes with a summery themed giveaway, then one of your products is the perfect item…Consider items such as coolers, water bottles, or fans that your customers will use on hot summer days – and make sure they have your name website and contact information on them.”

You do know where you can get the best promotional products in the business, right? To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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18 Apr

3 Ways To Heat Up Sales In Your Store

Posted in Promotional Products, Small Business Advertising, Synergy Suggestions on 18.04.16 by John Meloche

Two gorgeous girls with shopping bags having fun outdoorsWhat a wonderful day it is in the City of Toronto today. The sun is shining brightly and the weather is warmer than it’s been all year. It finally feels like spring! To be honest, it’s actually a lot closer to feeling like summer as a high of 24 degrees Celcius has been predicted for today. It reminds us that the beginning of summer really isn’t that far off. And when the weather heats up, it’s certainly time to introduce ways to heat up sales in your store.

Here are three:

1. Make yourself present at live events. Summer lovers are those who get thrills out of being outdoors at various events. Whether they are sporting events, picnics, barbeques, concerts or festivals, these joyous occasions make for the perfect places to get the name of your business better known. Be sure to look into all of the different events that are being scheduled in the coming months and make plans to attend.

On SellBetter.ca, Megan Totka insists that you “do anything and everything you can to have a presence and humanize your business. By getting representatives of your business to places where your customers are, you can do less marketing and make more money. Check the newspaper in advance to see where and when events will be held in your area and make sure it is cleared for you to come and spread the word about your business.”

LogikalCode.com is in full agreement. “Participating in local festivals and events can help get your name out there in the community,” says the website, “Whether you set up a booth, host a contest, or just get your name on an event poster, it’s great exposure for your business. You could even host your own event, like a customer appreciation BBQ to show your customers some love.”

2. Reach out to visitors of your city. The summertime is synonymous with vacations. And if your neck of the woods is one where vacationers frequent during the warmer months of the year, be sure to come up with a campaign that targets them. Totka advises business owners to get the word out about their companies through local magazines and newspapers to attract tourists.

“If your business is in an area where tourists will visit during summer months, use it to your advantage,” she writes, “Promotional outreach can get you far, so hopefully you allocated some dollars to market to those visiting your town. Consider incentives such as a free appetizer or free dessert with the purchase of an entrée to get vacationers in the door. Local summer events such as festivals and fairs can generate revenue, help you build your brand and introduce your business to prospective customers.”

img-flying-saucer-logo-v1-1024x12693. Change up your promotional items. At Synergy Marketing, we have a wide variety of promotional products to choose from. Of course, our summer-themed products are ideal for giveaways in the coming months. Consider the different items you can see your company name and logo on and order them so that you have them in time for the summer. Our Flying Saucer just so happens to be one of the most popular!

LogikalCode.com agrees that you should offer up new promo gifts. “If you’re in the habit of giving away promotional items, start gearing them towards the summer season,” says the website, “Frisbees, fans and water bottles will win over customers during the warm weather.” To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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