04 Aug

6 Great Summer-Themed Marketing Ideas

Posted in Promotional Products, Small Business Advertising, Synergy Suggestions on 04.08.15 by John Meloche

img-flying-saucer-logo-v1-1024x1269There goes another long weekend! Look on the bright side Canada. At least, you have a short work week! In yesterday’s blog, we pointed out that long weekends are often enjoyed because people are given an extra day off of work. However, most business owners look at long weekends as greater opportunities to welcome new customers into their stores. Many retailers keep their doors open during holidays in an effort to meet the needs of those in celebratory moods.

The entire summer, it can be argued, is viewed as one big holiday by many people. Those who are members of the younger generation especially see summer as vacation time. After all, school is out! And since they won’t be back to school for another month, it’s a wise choice for store owners to find ways to welcome them into their stores all summer long. Are you still looking for some summer-themed marketing ideas?

Here are six great ones:

1. Give out summer discounts. On Intuit.com, Rachel Hartman writes that you should reward those who help you to advertise your business on social media. For example, if someone posts a picture of your store or one of its products on Facebook, Twitter or Instagram using a hashtag that you’ve created, you should offer a special discount. Run this promotion all throughout the summer and see if it doesn’t generate some extra buzz.

2. Find ways to cool people down. Although most people love the heat that comes along with summer, many look for ways to “beat the heat” all summer long. On ThoughtReach.com, Brian Morris recommends that you find ways to help people out with that. “Venture into busy shopping districts armed with a backpack/spray nozzle water mister, and offer to cool off passersby,” he suggests, “Make sure your outfit is branded, and you have brochures or flyers to distribute.”

3. Throw a super summer event. A number of our recent blogs have championed the idea of throwing a party in your company’s name. Is there anything more fun than a day at the beach, a picnic or a barbeque during the summertime? Hartman recommends that you “drive up sales by having an event at the beach or the lake or even in your own parking lot…spread news of the upcoming event by word of mouth, social media (and) email invitations.”

4. Hang a banner at “hot spots”. One way to really take advantage of your event is to display a banner with your company’s name and logo on it. Morris writes that you should hang it up at as many “hot spots” as you can. “Identify summer hot spots in your town: beaches, pools, attractions, high-traffic areas, etc., then strategically place large-format vinyl banners well within view,” he advises, “You’ll be able to maximize your exposure with a minimal investment.”

5. Go where the people are. Hartman agrees that you need to take advantage of your city’s hot spots. She writes that local festivals, outdoor shopping areas, beaches and recreational areas are all locations where you should be, handing out materials that promote your business. One of her recommendations is to hand out water bottles that feature your company’s logo. We definitely agree with that!

6. Give away seasonal items. As mentioned, Hartman champions the idea of giving away items that will be greatly appreciated during the summer months. In yesterday’s blog, we introduced Synergy Marketing’s new Terrain Water Bottle, but we also have a number of other water bottles to choose from. As well, we have great promotional Flying Saucers which are excellent for outdoor play all summer long!

To order these or any other promotional product of your choice, please call Synergy Marketing at 1-877-748-9884!

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03 Aug

3 Ways To Make Long Weekends Work To Build Your Brand

Posted in Small Business Advertising, Synergy Suggestions on 03.08.15 by John Meloche

img-terrain-water-bottle-logo-1024x1269Here’s hoping you’re having an excellent long weekend! And while the Synergy Marketing offices will be closed today in order to observe Simcoe Day, we just want to remind you that we will be open for business bright and early tomorrow morning (August 4th). Long weekends are loved all throughout the country. For most people, they represent an additional day off of work to spend time with family and friends.

To business owners, however, long weekends still entail a great deal of work. In many cases, the work involves ways to bring new customers through the doors. After all, most retailers like to keep their doors open in the hopes that everyone else, who is off work, may be interested in doing some shopping. As a result, it’s important to implement a few ways to intrigue such customers to visit you.

Here are three ways to make long weekends work to build your brand:

1. Attend summer festivals. This past Saturday was the annual Toronto Caribbean Carnival Parade. Affectionately referred to as “Caribana” (its former official name) by most people, it’s an amazing display of costumes, music and food that often brings over a million people to the downtown Toronto area each year. Were you in attendance this year? A number of Synergy Marketing’s team attended, as they regularly do.

On ThoughtReach.com, Brian Morris advises that you attend such summer festivals in order to make an impression on the many visitors that you’ll end up meeting at these events. “Rent booth space at popular festivals your customers attend, then run a contest that collects contact information in return for a chance to win a prize,” he recommends, “Follow up with customers once the festival is over.”

2. Utilize the weather to create a new promotional campaign. One of the greatest aspects of the summertime is the wonderfully warm and sunny weather that usually comes with it. It not only encourages more people to come outside of their homes, but it offers business owners ample opportunities to spark new marketing campaigns. Morris writes that you should be using the hot weather to your advantage.

“Launch a fun campaign that gets customers to your location during the dog days of summer by offering a discount based on how high the temperature climbs,” he advises, “You’ll be able to land sales on days when customers would otherwise stay indoors. Of course, make sure your location is air-conditioned to keep them inside longer.” Morris also encourages business owners to give out promotional items that address hot weather needs.

3. Give out “hot weather” promotional gifts. Hot days give you the perfect opportunities to find new ways to please your customers. Obviously, people will be looking for ways to cool down. “Coolie cups, fans, water bottles and other promotional items are perfect for summer marketing,” Morris reminds us, “Give them away to anyone who enters your location on hot days.” Lucky for you, Synergy Marketing provides the best hot weather promotional gifts in the business!

Water bottles just so happen to be among our specialities. And we just so happened to add a new water bottle to our already-amazing line of products! The Terrain Water Bottle is a 750ml stainless steel water bottle with a handy drink spout. It’s is also BPA free. As our clients have long experienced, handing out water bottles to customers during the summer is an excellent way to grow and sustain a happy customer base. You can’t go wrong with this one!

To order the Terrain Water Bottle or any other promotional product of your choice, please call Synergy Marketing at 1-877-748-9884!

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29 May

3 Ways To Avoid The Dreaded Summertime Slump

Posted in Synergy Suggestions on 29.05.15 by John Meloche

sad broker with falling down graphIn yesterday’s blog, we unveiled some rather unique summertime marketing strategies. Now that we are just a few short weeks away from the official beginning of summer, it only makes sense for Canadian business owners to start thinking of ways to welcome the new season. And, by “welcome the new season”, we mean utilize summer themes to promote their businesses. This is especially important for business owners who generally experience a summertime slump.

“Summer can be a slow season for some industries and a peak season for others, but you don’t have to experience the dreaded ‘summertime slump’,” writes Michelle Nickolaisen on Grasshopper.com. If you own a company that often sees a slowing of business during the summer, perhaps this is the year when you kick your summertime advertising into full gear. In other words, it’s time to work a little harder to keep sales going.

Here are three ways to avoid the dreaded summertime slump:

1. Call your clients. Don’t assume that they’re just going to keep coming to you. If you’re used to slower sales during the summer, now would be a good time to check in with your loyal customers to see if they have any needs that you can meet in the months to come. Letting them know that their business means a lot to you is an excellent way to advertise your brand. In most cases, they’ll appreciate your getting in touch.

Teneo Results insists that you create a sense of urgency. “Businesses tend to take longer to make decisions in the summer. Don’t wait to follow up on your proposals – call them now,” advises their website, “And, don’t forget to use your consultative sales skills to create a sense of urgency. Enjoy your summer, but also be sure to stay on-track to meet your year end sales goals. Be tenacious during the next 4 weeks.”

2. Create a “staycation” campaign. Just because summer is on the way, it doesn’t mean that everyone is planning to jump on a plane. Many people tend to enjoy their summer vacations at home. The “staycation” theme is something that you can use to your advantage. As Nickolaisen points out, many people have to stay home with their kids or they have a lot of work on their plates. Sound familiar?

“If these people are your target customers, then doing vacation themed marketing to them isn’t going to have the results you want,” she states, “Instead, market to where your customers are at right now. If you’re talking to overworked business owners, a series of entertaining posts or photos based around the idea of the “office staycation” could increase engagement and customer loyalty (which can, in turn, lead to increased sales).”

3. Start a summer giveaway. Earlier this week, we posted a number of blogs championing the idea of using free giveaways to promote your business. It seems only right that we conclude this week’s series of blogs by reiterating that all-too-valuable piece of advice. As our blogs pointed out, there are many benefits to giving your customers free items. Among them is the fact that they allow for customers to try your products before buying them.

Of course, if your products are of the high quality that you purport them to be, chances are that your customers will come calling to purchase them in the future. “Giveaways are a tried and true marketing technique,” affirms Nickolaisen, “When done correctly, they can boost sales significantly. If you sell something that goes with a summery theme, then feel free to do a giveaway of one of your products.”

At Synergy Marketing, we offer promotional products that make for the perfect free giveaways. To place an order for the promo gift you wish to hand out to your customers this summer, call us at 1-877-748-9884!

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