01 Apr

What Makes Flashlights Such Great Promotional Gifts?

Posted in Promotional Products on 01.04.16 by John Meloche

FL635-1024x1269At Synergy Marketing, we offer a wide array of sensational promotional products. For many years, they have been helping Canadian business owners to gain greater acclaim amongst the members of their customer bases. Inevitably, those greater impressions generate more sales, new customers and numerous referrals that keep the companies growing. It has been proven time and time again that promo gifts are part of marketing strategies that work. And that’s no April Fools’ joke!

What makes promotional gifts so effective? Well, it’s important to consider the return on investment. Promo products just so happen to be among the most cost-efficient methods of marketing that you can find. Especially when compared to television commercials, billboards, radio spots and print ads, promo gifts are incredibly inexpensive. You can’t really get much more bang for your buck than when you invest in promotional products.

What are the most popular promo gifts to give out? At Synergy Marketing, we provide you with the best promo products in the business! We find that our most popular items include pens, water bottles, wine stoppers, USB chargers, markers, tools, sunglasses, key chains and knives. However, this is nowhere near an exhaustive list. We could go into great detail about our many other popular gifts. Flashlights, it should be mentioned, has long been a top seller.

What makes flashlights so great? Consider the fact that they come in handy in a variety of different ways. They can be used to see around your home when it’s late at night or when there is a power outage. They can be kept in your car for use in the event of car trouble under dark skies. They can be used outdoors when searching for lost articles. Obviously, this list of uses could go on and on.

img-extendo-flashlight-logo-1024x1269On ManMakesFire.com, lover of the outdoors, Chris Maxcer lists a number of reasons that flashlights make such great gifts for men just like him. For starters, the flashlights that come along with your smartphones, he insists, simply don’t cut it. “Every man likes a quality flashlight, and while the app on your phone is handy, it’s weak, fragile, and drains the life from your phone’s battery,” he writes.

Maxcer also points out that receiving a flashlight as a gift is a lot more enjoyable than having to buy one yourself. “Buying a flashlight for yourself is a tough purchase unless you have an immediate need,” he points out, “but half the point of a flashlight is being ready when you least expect it.” The most significant highlight about flashlights that makes them such great gifts is that they provide protection.

“Flashlights can be used for home security,” Maxcer notes, “and manly men like to have home protection options, even when they know the odds of a situation are slim. That’s just being a man, though — being prepared.” At Synergy Marketing, we’re prepared to offer you a wide array of promotional flashlights to choose from. Check out the Flashlights section of our catalogue and let us know which one interests you most.

To place your order for the flashlight of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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05 Jan

5 More Great New Promo Gifts To Choose From

Posted in Promotional Products on 05.01.16 by John Meloche

G468safe-1024x1269Are you looking to promote your business, get more customers and not pay a bundle to do so? Attach your company name and logo to a great gift that you can hand out to your customers! Show them you care and they will remain loyal. At Synergy Marketing, our experience has proven that this is a tried-and-true advertising strategy. And we provide the best promo products in the business!

Our list of great promo gifts continues to grow in 2016! In yesterday’s blog, we introduced some new products that are part of our Automotive line of gifts. In today’s blog, we’ll share some more great gifts that can come in handy as business-advertisers no matter what industry you’re a part of. Be sure to give us a call at 1-877-748-9884 to place your order for the promo gift of your choice today!

1. Beach Safe. Although this great gift comes in especially handy during the summer, when people are going to the beach, the cottage, the golf course or on a hike, it can be used year-round to keep your cards and other important valuables such as keys safe and secure. Equipped with a pull-string to keep secure around your neck or wrist, this Beach Safe promotional gift is definitely a winner! Only $3.95 each.

2. Back Scratcher/Shoe Horn. Promotional gifts are meant to give their recipients great feelings. But this particular gift does so literally! We’ve all had needs to scratch our backs on many an occasion. A back scratcher, such as this one, makes the perfect solution to the itchy back problem. This 2-in-1 gift, however, doubles as a shoe horn! So when you’re done scratching your back, you can easily slip on your shoes without having to do any major bending. Just $3.95 each.

3. Polarized Aviator Sunglasses. Sunglasses were once among the most popular gifts offered by Synergy Marketing. And there’s good reason for that. They’re needed all year round! During the winter, when all that snow can make it difficult to see while driving, a good pair of shades really comes in handy. And, it goes without saying how important sunglasses are during the sunny summer time. These great Polarized Aviator Sunglasses are only $30.00 each.

4. Carpenter Pencils. Perhaps, our most affordable promo gifts ever, the Carpenter Pencils go for just $1.00 each. Available in either black or yellow, these gifts make for the perfect cost-effective ways to advertise your business. Place your company name and logo on these gifts and hand them out to as many customers, clients and colleagues as you can. They are excellent for building your brand’s buzz!

5. 4 Piece Slate Coaster Set. We all use coasters for our drinks. Why not have people use coasters that bear your company’s name and logo? These great coasters allow for a one colour imprint which is also included on a great gift box. This elegant four-piece set of coasters also includes rubber protectors in order to prevent scratches. Another great addition to our high-end promo gifts, the 4 Piece Slate Coaster Set is $29.95. A two-piece set is available for just $19.95.

Don’t forget to call us at 1-877-748-9884 to order the perfect promo gift for your business today!

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27 Jan

2 More Big Benefits From Giving Out Promo Gifts

Posted in Promotional Products on 27.01.15 by John Meloche

SG-300_BIG-160x160At Synergy Marketing, we certainly do love our promotional products. Can you tell? For many years, we have been assisting Canadian business owners with the promotion of their companies by offering the best promo products in the business. Our catalogue boasts a wide array of useful gifts including everything from ice scrapers to water bottles, key chains to flashlights and toques to sunglasses. And, of course, that’s not all!

No matter the type of promotional product you choose to promote your company (there are many to suit the various industries that exist), business owners are guaranteed of one thing. They work! Bettering your company’s impression in the minds of your gift’s recipients is a sure bet. And, as we pointed out in yesterday’s blog, promo gifts have the type of staying power that your average business card does not.

On B2BMarketing.net, Gareth Parkin agrees. “Giving promotional gifts to your current and potential customers can aid in branding, improves their opinion of your company, helps them remember your products or services, will make them more likely to buy from you, and is less expensive and more effective than other forms of advertising and marketing,” he reports. He goes on to reveal some other big time benefits of giving out promo gifts to your clients. Here are two more.

1. Promo gifts are cost-effective. It’s hard to find business owners who aren’t interested in saving money while promoting their businesses. Why spend more than you have to? Everyone deals with a budget of some kind. Promo gifts offer business owners the opportunity to stay well within their marketing budgets, while reaping great rewards. Traditional modes of advertising are often very expensive and less effective.

Parkin concurs. “Investing in a promotional merchandise campaign can bring a greater return on investment than other types of advertising,” he reports, “Other types of marketing like radio and television ads can be easily forgotten. Promotional products can cost considerably less per impression, yet are kept for sometimes years and can also be passed onto or seen by other potential customers.”

2. Promo gifts have no limits. In other words, you can practically make any useful item a promotional tool. The key, of course, is to make sure that it is of high quality so that it can actually serve the recipient well and for a long time. As mentioned, Synergy Marketing has a ton of different promo gifts to choose from. This is because we know that every business owner is different. And every business deserves the ability to market itself with the perfect gift.

But which ones are the most popular? “Pens and mugs are probably the most common promotional gifts,” says Parkin, “but there are so many different kinds of products available now, you can choose products that represent your company and are relevant to your brand. Different themes or company cultures can be promoted through promotional products.” This is why we recommend a conversation with one of our experienced and friendly sales reps.

At Synergy Marketing, we proudly have some of the most enthusiastic and knowledgeable people in our industry working as part of our team. Our staff can certainly help you to choose the ideal gift to promote your brand in the best possible way. Impress your clients by handing them the perfect promo gift. For more information on how to select the best gift for your brand, give us a call at 1-877-748-9884!

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22 Dec

Offering Holiday Hours To Get You The Right Gift!

Posted in Promotional Products on 22.12.14 by John Meloche

DRK-03_BIG-160x160On behalf of the entire Synergy Marketing staff, we’d like to wish you all a very Merry Christmas and the happiest of holiday seasons! We’re very appreciative of our great clients. Without you all, there’s no way we could have reached our goals and grown our company in the past year. As well, we’re thankful for the many new clients that we’ve developed relationships with in the past few months.

It gives us great pride to know that, as we grow our company, we are helping so many other Canadian businesses to grow themselves. This is what promotional products do. They help small business owners develop stronger relationships with their customers so that they achieve greater successes in the long run. Here’s hoping that thanks, at least in part, to our newly-formed relationships, that you all have your happiest of holidays yet!

We just would like to inform everyone that we do have members of the Synergy Marketing sales staff working today and tomorrow during our special holiday hours. Although we generally close down for the holiday season, our offices will be open between 10:00am and 3:00pm Monday and Tuesday. Please don’t hesitate to give us a call at 1-877-748-9884 to discuss getting your hands on some excellent promotional gifts to begin your marketing campaigns in 2015.

As you are likely well aware, Synergy Marketing has so many great promo products to choose from. You may even be wondering which ones would work best for your company and therefore, wish to take some time to think about it. We encourage you to call us today so that we can make your lives easier! Our friendly and knowledgeable sales staff is made up of experts of connecting the right promo gift to the right business owner. Here are a few suggestions.

Translucent Ice Scrapers. These are among our most popular promo gifts in the automotive industry. However, they don’t necessarily have to be made exclusive to auto mechanics and the like. Considering that we live in Canada and it is, after all, winter time, it will be pretty hard to go wrong with a promo gift that can help your customers rid their car windows of ice and snow all season long.

100% Acrylic Toque With Cuff. Speaking of the winter time, it will be pretty hard to convince anyone that it’s a good idea to go outside without a hat on. Our acrylic toques are perfect for any Canadian winter. Keep the heads of your customers warm while they promote your business for you all winter long. Another one of our excellent go-to promo gifts during this time of year, our toques are excellent traveling billboards for your brand!

500ml Water Bottle with Ice Stick. Some of you may be thinking passed the winter time when business resumes in 2015. And we can’t say that that’s a bad idea. Thinking ahead is always smart. Maybe hooking your customers up with some great water bottles for the summertime is a great way to get them thinking about your brand in a favourable light. After all, water bottles can be used all year round anyway!

Europa Sport Sunglasses. You forward-thinkers may also want to consider some cool shades to promote your business in 2015. Another year-round gift that helps for people to look forward to the days when the weather heats up, our Europa Sport Sunglasses are just one of four different sunglasses designs that we have available. Give us a call at 1-877-748-9884 today and let’s get you the perfect gift to help your business have a happy new year!

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09 Jul

Answering Questions About Why We All Need Sunglasses

Posted in News, Promotional Products on 09.07.14 by John Meloche

SG-300_BIG-160x160Isn’t summer just great? With so many things to do in the warm and sunny weather, it’s arguably the greatest time of the year. Interestingly, however, it’s also a time of year when people need to be a lot more mindful about their health. Sure, it may seem fun to be out in the sun all day. But it’s not exactly the safest thing to do. It’s important to remember that the sun’s UV rays can be harmful.

As a result, many people put on sunscreen to protect their skin from the possibility of sunburn and even worse, skin cancer. But sunscreen can’t cover up our entire bodies. What about our eyes? On WebMD.com, Kathleen Doheny writes that The Vision Council, which is an industry group, conducted a study and found that while 73 per cent of adults wear sunglasses, only 58 per cent of them make their children do the same.

But why is it important for everyone to wear sunglasses? It’s because just as much as the sun’s UV rays can damage our skin, they can damage our eyes as well. Doheny reveals that the report also discovered that only 1 in 6 of those polled said that eye health was the reason they wore shades. Most – two-thirds, in fact – said that wearing sunglasses was all about preventing glare. And then there are those who don’t wear sunglasses at all!

Why would people not wear sunglasses? According to Doheny, researchers found that the main reasons were that people forget, lose or break their sunglasses often. 20 per cent of those polled actually feel that their eyes really don’t require any protection from the sun anyways. We should all know by now, however, that protecting our eyes from the sun is as important as protecting our skin from the sun.

And why is it so important to protect our eyes? “UV exposure can cause short-term and long-term effects on eye health,” writes Doheny, “People with blue eyes are more at risk for UV damage than those with brown eyes, experts say. After a long day at the beach, eyes may seem bloodshot, swollen, and light-sensitive. Sunburn of the eye, or photokeratitis, is one effect. It’s also known as ‘snow blindness,’ as it happens to skiers, too.”

So should sunglasses be worn all year round? They sure should be! Consider just how bright the glare of the sun is when it is bouncing off the snow. Doheny writes that in severe cases, a person can lose his or her vision for up to 48 hours due to snow blindness. Now, there may not be any snow on the ground during the summer, but there are plenty of things that the sun’s harmful UV rays can bounce of off. That even includes swimming pool water!

So what other problems can occur when we don’t wear sunglasses? Writes Doheny: “‘Surfer’s eye,’ also known as pterygium: This abnormal but usually benign growth on the eye’s surface can itch, swell, and become irritated. Surgery can be done to remove it, but it can come back.” In addition, cataracts, which is the “the progressive clouding of the lens of the eye” and age-related macular degeneration, which is damage to the middle of the retina at the back of the eye can occur.

So what are the best sunglasses to get? What you want are sunglasses that offer UV 400 protection. According to WebMD.com, “these block light rays with wavelengths up to 400 nanometers, which means that your eyes are shielded from even the tiniest UV rays.” And Synergy Marketing has got them! We have an awesome selection of sunglasses that make some of the best promotional products available on the market today!

For more information and to place an order for your promotional sunglasses, don’t hesitate to call us at 1-877-748-9884. You’ll be doing both your business and its customers a huge favour. We all need sunglasses!

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13 Jun

4 Sensational Summer-Themed Promo Gifts

Posted in Promotional Products on 13.06.14 by John Meloche

DRK-03_BIG-160x160With summer practically here, it’s important to think of promotional strategies that incorporate the wonderment that comes along with the warmth and sunshine of summer. It’s a good thing that the Synergy Marketing Blog is here for you! Over the past couple of days, we have unveiled some excellent tips for business owners looking to take advantage of the summer. These tips can even help you out if summer happens to be your slow season.

But, as you know, Synergy Marketing does a lot more for you than simply provide useful information. Of course, our blogs are invaluable. But are promotional products provide unparalleled value in the world of business marketing. For decades, promo gifts have helped business owners grow their client bases, secure customer loyalty and increase sales. And the summer time is one of the best times of year to hand them out!

That’s because the summer encourages more people to come outside of their homes, giving you more opportunities to welcome them through your doors. Synergy Marketing provides the best promo products in the business. And that includes great gifts that make the summer that much more enjoyable. You may want to consider one or more of the following promo gifts that we offer to help your summer become your most successful one yet!

Flying Saucer. This 9 inches-in-diameter Frisbee is one of the best possible accompaniments to any picnic, barbeque or day in the park. Your customers will love how lightweight, fun and practical it is considering the time of year. At only $4.99 a piece, these Flying Saucers are excellent investments in your business. Have them fly around all summer long with your business name and contact information on them!

500ml PC Water Bottle with Ice Stick. During the hot summer months, there is arguably nothing better than a cold drink of water. For those on the go, this 500ml BPA-FREE Poly-Carbonate Water Bottle with Ice Stick will ensure that drinks are kept cold. At only $6.99 a piece, these water bottles are available in transparent black, blue and red, our water bottles and allow for a one location imprint that is included in the price!

Sunglasses. Shades and the summertime simply go hand in hand, don’t they? With the sun blazing down on us, it’s important to keep our eyes protected. But who says we can’t look cool while doing it? We have a selection of sunglasses which all make for perfect summer-themed promo gifts. They include the ProVision Sport Glasses, the Europa Sport Sunglasses, the Europa Driving Glasses and the ProVision Extreme.

Pro Tour Two-ball Golf Putter. Synergy Marketing also offers an array of high-end promotional products for your most important and prestigious clients. It goes without saying that many people enjoy going for rounds of golf during the sunshine-filled summer time. This amazing Pro Tour Two-ball Golf Putter comes with a steel shaft and a black rubber grip available for both right and left-handed golfers. It will be tough to find a more impressive gesture!

As you know, Synergy Marketing prides itself on providing the best promo products in the business. We also pride ourselves on employing highly-energetic and friendly sales reps who know what gifts work best with each business type. Be sure to call one of our friendly and knowledgeable reps at 1-877-748-9884 to order the perfect promo product to push your business this summer!

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13 Dec

Talking About Your Perfect Marketing Strategy

Posted in Promotional Products on 13.12.13 by John Meloche

Call centre agents at work and smilingAt Synergy Marketing, we certainly enjoy a good chat. Our friendly and knowledgeable sales reps spend a great deal of time on the phones each day hamming it up with business owners from all across Canada. We have a pretty energetic group in our offices, and that ensures that the work space is always buzzing. These chats, by the way, are more than your average talks about business.

They are business-boosting ventures that we have proudly made part of the Synergy Marketing fabric. Our goal is to assist business owners from all across Canada to achieve higher levels of success than they did before they engaged in those conversations with our team. From experience, we know that the marketing strategy promoted by our company works.

Cost-effective. Promotional products are cheaper than your average marketing strategy. Not necessarily the most important aspect of what we do, the fact that it costs business owners a lot less to invest in our promo gifts than other promotional ideas is one that generally sparks their interest. Consider the fact that television commercials, radio spots and print ads can all cost a bundle.

These age-old methods may still be in use by big name companies, but are they the right choices for small and medium-sized businesses? Such advertising would simply get lost in the mix. The return on the sizeable investment would not be worth it. And that’s not just us saying so. Our daily conversations with business owners across the country have affirmed this stance for us.

Long-term Benefits. Promo gifts, on the other hand, have long-lasting effects. Firstly, they present a generous gesture that is not soon forgotten. Who doesn’t like getting something for free? When customers get promo gifts, they are getting useful items that cost them nothing. This adds value to the experience they have shopping at your store or doing business with your brand.

This helps to encourage them to become loyal customers. Often, this turns into referrals. Your promotional gift costs you less than the average commercial, but gives your business the chance to add value, garner loyal customers and encourage referrals. Consider, as well, the functionality of your promo gifts. They actually do something! 30-second TV ads , these are not!

Handy and Useful. Pens, mugs, calendars, key chains, sunglasses, rulers, markers and so much more – our promotional products are items that can be used on a daily basis. What that means is that they serve as daily reminders about your business. Every time they are used, they remind your customer about where to shop or about where to get the services that they need. The value they provide your business is truly far-reaching.

Every business is different. And therefore, getting the right promotional gift to promote your specific business is an important step to take in your marketing efforts. As you may have guessed, the members of our sales staff would love to speak with you about your choices. They’re always up for a call. Simply dial 1-877-748-9884 to speak with one of our reps today!

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04 Jul

Spice Up Your Marketing Strategies This Summer

Posted in Promotional Products, Synergy Suggestions on 04.07.13 by John Meloche

summerSummer is here! And, for most people, it’s quite an exciting time. If you’re a business owner, there’s no doubt that you should be excited. Many of you will be experiencing a spike in sales over the coming months as students are out of school and there’s a lot more time for them to be making purchases. Depending on the industry you are in, the summer may just be your best season.

But let’s suppose that the summer presents more of a cool down for your business than it does a warm up. That means that extra efforts will need to be made in order for your company to succeed between now and the fall. On Intuit.com, Rachel Hartman provides a list of summer marketing ideas to help business owners boost their sales throughout the warmest time of the year. Let’s check them out, shall we?

Lower prices as the temperature rises. It’s hard to argue that customers are attracted to sales and discounts. Hartman suggests that you use the weather to your advantage. One idea is to offer $10 off of every purchase if the temperature reaches above a certain level. It’s up to you to decide what temperature that would be. If you adequately promote this concept, you’ll be doing your business a great service.

Think about it. Each day of the summer, your customers will be taking a look at the weather and thinking about your business at the same time. You may want to consider a few different scenarios so that you don’t give your customers reasons to stay away. In other words, you may also want to offer a special or a discount on any day that it rains, as well.

Reach for the chalk. If you own a storefront, use chalk to advertise special deals on the sidewalk, suggests Hartman. There are a number of other things you can do with chalk including drawing colourful summer scenes or even your business logo. “Chalk art can do more than catch the eyes of passersby,” writes Hartman, noting that it will help increase your reach on social media.

With apps such as Instagram all the rage these days, it will be important to give people reasons to take pictures of your business that include its products and its exterior. The cooler and more interesting your chalk art is, the more likely it is you will be getting people to snap shots of it. With that being said, it’s important to establish and promote your own social media profiles so that you can be tagged, liked and followed!

Give away seasonal items. As always, the lists of tips we locate on the internet include advice on giving away promotional gifts. At Synergy Marketing, we provide the best promo products in the business. Considering that it is the summertime, you may want to consider giving away items that suit the season, just as Hartman suggests. Sunglasses, for example, make great gifts for your most important clients.

Water bottles are also very popular gifts in the summer. Flying saucers are also excellent as they are both a lot of fun and quite inexpensive to invest in as promo gifts. There are various ways to present your clients with these great gifts. Hartman recommends, as one example, that when your clients come in for their appointments that you consider giving them your summer-related items as a “thank you”.

We’ll continue to explore this list in tomorrow’s blog!

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